Abortion Conversation Projects

What Abortion Conversation Projects does

Abortion Conversation Projects (ACP) is a US-based 501(c)(3) public charity founded circa 2000-2003 and headquartered in Saint Petersburg, Florida (with operational contact via Ithaca, NY). Its stated mission is to eliminate abortion stigma by funding and partnering with individuals and small groups engaged in innovative community-based projects that create new ways to talk about abortion honestly and publicly. The organization is governed entirely by an all-volunteer board of directors with no paid staff, led by President Terry Sallas Merritt, Chair Emeritus Peg Johnston, Secretary/Chair Jeannie Ludlow, Treasurer Teresa Hornsby, and other board members.

ACP's core "products" are its grant programs, primarily the Seed Grant Program (typically $5,000 awards) launched in 2012 and the more recent Peg Johnston Innovation Fund offering $5,000 and $10,000 grants to innovators, researchers, artists, doulas, organizations, and community leaders. Since 2012, ACP has awarded 91 grant partnerships globally, spanning the United States, Africa (Kenya, DR Congo, South Africa, Uganda, Zimbabwe, Ethiopia), the Middle East (Kurdistan, Iraq, Pakistan), Latin America (Mexico, Haiti, Honduras), Eastern Europe (Poland), and South Asia. Funded projects span podcasts, zines, mobile apps, murals, doula hotlines, comic books, book clubs, and storytelling campaigns.

ACP's revenue model is donation-driven. The organization relies entirely on contributions from individuals and partner organizations, collected via Donorbox, ActBlue, and AmazonSmile, supplemented by special fundraising appeals (Giving Tuesday, end-of-year). There are no commercial products, services, or subscription fees. The organization transitioned from a private foundation to a public 501(c)(3) charity in 2016 to enable broader fundraising. Its go-to-market motion is community-led grassroots activism, with outreach conducted through organic social media (Facebook, X/Twitter), an email newsletter, blog content, and podcast appearances. ACP has no proprietary technology platform; its technology footprint is limited to standard nonprofit web infrastructure.

Name

Abortion Conversation Projects

Legal name

Abortion Conversation Projects, Inc.

Website

https://abortionconversationprojects.org

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Abortion Conversation Projects is a 501(c)(3) public charity that eliminates abortion stigma by funding grassroots community-based projects. Since 2012, the all-volunteer organization has awarded 91 seed grants to activists, artists, and organizations across the US, Africa, MENA, and beyond.

Ownership category

akta.pro rank

Product category

Reproductive Justice Nonprofit Grantmaking

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Social Advocacy Organizations (8133)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industries

International Grantmaking & Development Foundations (BPAGAKAH), Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ)

Keywords

• Abortion stigma reduction
• Community grants funding
• Reproductive justice advocacy
• Grassroots stigma busting
• Nonprofit grant partnerships

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Fundraising: ACP relies entirely on donations from individuals and organizations. The organization fundraises each year to pay for seed grants and operational expenses. Donations can be made through their website via Donorbox and ActBlue platforms. The organization also benefits from AmazonSmile donations where 0.5% of purchases are contributed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ACP awards seed grants ($5,000 standard) and Innovation Fund grants ($5,000 and $10,000) to grassroots organizations, artists, doulas, researchers, and community leaders developing community-based projects that challenge abortion stigma through storytelling, conversation, and culture change. The organization also curates blog content and grant partner storytelling, and provides consultation, pre-application feedback, and project planning support to grant partners worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Peg Johnston Innovation Fund A grant program that awards $5,000 and $10,000 grants to innovators, researchers, artists, doulas, organizations, and community leaders developing transformative approaches to abortion care, support, storytelling, and meaning-making. Applications open close September 15, 2026.
• Seed Grant Program ACP's seed grant program awards grants (typically $5,000) to grassroots organizations and individuals working to challenge abortion stigma through innovative community-based projects and conversations. Since 2012, the program has funded 91 projects globally.

Quantifiable outcome

• 91 Grant Partnerships awarded since 2012
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ExhalecoreStrategic or Co-development PartnerACP co-sponsored with Exhale to bring together researchers, mental health professionals, clergy, and providers to create an agenda to promote post-abortion emotional health, a term coined by ACP.
• Religious Coalition of Reproductive ChoiceminorStrategic or Co-development PartnerACP collaborated with the Religious Coalition of Reproductive Choice to develop a curriculum on reproductive loss for their clergy training program.
• Abortion Care NetworkcoreStrategic or Co-development PartnerACP merged most activities and products into the Abortion Care Network, consolidating efforts to train abortion providers and distribute materials. ACO sponsored Krista Jacob to speak at ACN conference and endowed a lecture on stigma.
• ANSIRH (Advancing New Standards In Reproductive Health)minorStrategic or Co-development PartnerACP endowed a lecture by Kate Cockrill on stigma at the Abortion Care Network conference. Kate Cockrill is a researcher at ANSIRH at UCLA-Berkeley.
• The MARIA Fund (Mexico)coreStrategic or Co-development PartnerACP provided funds, resources, and support to help The MARIA Fund put on a dialog-rich event at a museum in Mexico City featuring video series with Mexican celebrities reading testimonials of women who had obtained abortions.
• Global Network for Reproductive Rights (WGNRR)minorStrategic or Co-development PartnerACP participates in the September 28 Global Day of Action campaign organized by WGNRR, which dedicates events to challenging abortion stigma and gender stereotypes.
• Holistic AbortionscoreStrategic or Co-development PartnerACP's 2024 Grant Partnership with Holistic Abortions supports the group's newest zine, 'The Scoop on Herbal Abortion.' Holistic Abortions is a grassroots project focused on shifting the ways abortions are seen and supported in North America.
• AbortionChatminorStrategic or Co-development PartnerACP partnered with AbortionChat, which uses Twitter to engage in challenging conversations about abortion and carries its message to national conferences across the US.
• Sea Change ProgramminorStrategic or Co-development PartnerACP follows the Sea Change Program's model for culture change and collaborated on abortion storytelling initiatives and support surveys.
• 1 in 3 CampaignminorGTM or Marketing PartnerCo-sponsored the 'Let It Out: Abortion Stigma-Busting Video Competition' with the 1 in 3 Campaign, which uses stories for stigma reduction.
• Clinic Vest ProjectminorStrategic or Co-development PartnerACP provided a grant to the Clinic Vest Project to help distribute vests to clinic escort groups. The project has provided 1,800 vests free of charge to escort groups in 26 states and Canada since 2013.
• Holding Our SpaceminorStrategic or Co-development PartnerACP provided funding, resources, and support to Holding Our Space by Jacqui Morton, which creates safe environments where people feel free to share openly about reproductive loss.
• Family Tree Clinic (Minnesota)minorStrategic or Co-development PartnerACP funded a joint project between Family Tree Clinic and Bellis adoption services for guided exchange sessions between abortion providers and adoption workers to reduce stigma.
• Whole Woman's HealthminorStrategic or Co-development PartnerACP provided partial funding for Shift Stigma Mural Project at Whole Woman's Health clinics in Fort Worth and McAllen, Texas to create visual bulwarks against anti-abortion protests.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Abortion Care Network: National association of independent abortion providers into which ACP merged most of its activities and products. The two organizations co-host stigma-related programming and share a grassroots network of clinic-based partners across the US.
• SisterSong Women of Color Reproductive Justice Collective: National reproductive justice coalition founded by Loretta J. Ross (who serves on ACP's advisory board). SisterSong works at the intersection of reproductive rights, racial justice, and human rights, sharing ACP's community-led approach to shifting cultural narratives around abortion and bodily autonomy.
• If/When/How: Reproductive justice and legal advocacy organization serving young people facing unintended pregnancy. If/When/How runs a Repro Legal Helpline and engages in movement lawyering that complements ACP's culture-change work in shifting public discourse around abortion.
• Sea Change Program: Culture-change organization that ACP explicitly follows as a model for stigma reduction. The two organizations have collaborated on abortion storytelling initiatives and shared survey tools, operating in the same upstream narrative-shift space.
• Exhale: Post-abortion emotional health organization that ACP co-sponsored with to develop the post-abortion emotional health agenda. Exhale operates a talkline and clergy training program in the same emotional-health domain ACP pioneered, making it one of ACP's closest direct comparables.
• National Network of Abortion Funds: Network of grassroots abortion funds providing financial and logistical support to people seeking abortion care. While NNAF focuses on practical access (logistics, funds) rather than cultural stigma, both organizations share a community-led, grantmaking, small-grant funding model in the reproductive justice space.
• 1 in 3 Campaign: Storytelling-focused campaign that co-sponsored ACP's "Let It Out: Abortion Stigma-Busting Video Competition." Both organizations use personal narrative as a primary intervention to reduce abortion stigma, making 1 in 3 one of ACP's closest mission-aligned peers.

Broad incumbents

• Center for Reproductive Rights: Global legal advocacy organization using human rights law to advance reproductive autonomy. While ACP focuses on grassroots culture change and CRR focuses on legal strategy, both are major funders and conveners in the reproductive justice field and frequently partner on stigma-related programming.
• NARAL Pro-Choice America Foundation: Large national advocacy organization focused on federal and state policy to protect abortion access. NARAL operates at much greater scale than ACP but shares the goal of normalizing abortion in public discourse, and the two occasionally co-fund stigma-related storytelling projects.
• National Abortion Federation: Professional association of abortion providers that ACP has historically partnered with on stigma-reduction programming. NAF operates the provider-facing side of the field where ACP's clinic-mural and clinic-vest grantees operate, making it a complementary incumbent in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AcpAbortion
• Facebookfacebook.com/abortionconversation

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Abortion Conversation Projects