Driessen Verf

What Driessen Verf does

Driessen Verf is a family-owned regional paint wholesale distributor headquartered in Helmond, Netherlands, founded in 1925 and now operating seven wholesale branches and one specialty paint-and-wallpaper store across the province of North Brabant (Helmond, Eindhoven, Best, Tilburg, Breda, Oosterhout, Roosendaal, Waalwijk). The company serves professional painters, painting contractors, and — through its Van Hassel Verf Breda operation — industrial manufacturers in the timber, furniture, and metal segments. Its product range covers construction paints (lead brand: Sigma Coatings/PPG, plus Boonstoppel, Glidden, Classidur, Rust-Oleum, einzA), industrial coatings (Anker Stuy, PPG Wood Finishes, PPG Protective Coatings, Fortis, Brantho-Korrux), and a full non-paint assortment of tools, PPE, sanding and spray equipment, sealants, wood repair materials, and workwear.

The business model combines branch-based counter sales with a field-sales force of commercial technical advisors who deliver technical advice, RGS consulting, project accompaniment, and color consultation. Value is reinforced by recurring service adjacencies: same-day in-region and next-day outside-region delivery via an in-house fleet transitioning to electric vehicles and optimized with Bumbal routing software; equipment rental in partnership with 123 Machineverhuur; workwear printing; and product training and e-learning. Core back-office technology comprises Microsoft Dynamics Navision for finance and Paint Pro for business systems. Exclusive supplier relationships (Sigma Coatings, ProGold, Boonstoppel, Anker Stuy) underpin the assortment, while the €165/year Sigma EigenZaak membership creates a recurring-revenue layer.

The company is privately held by the founding Driessen family, with second-generation ownership (René Driessen) and third-generation involvement (Ruud Driessen) joined by external operator Eric van Iersel since 2005. The current regional footprint is the cumulative result of three acquisitions (Meijdenberg Tierolff ~2000, Martin Verf 2007, Van Hassel Verf 2007) and two de novo openings (Best and Oosterhout). Recent investments have been directed toward sustainability (the EcoCollect closed-loop recycling program) and operational efficiency rather than geographic expansion.

Name

Driessen Verf

Legal name

Driessen Verf

Website

https://driessenverf.nl

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Driessen Verf is a family-owned regional paint wholesaler founded in 1925 in Helmond, Netherlands, operating seven wholesale branches across North Brabant to serve professional painters and painting companies with construction paints, industrial coatings, non-paint materials, and technical advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Product Sales: Driessen Verf generates the majority of its revenue from the wholesale sale of building paints, industrial coatings, and non-paint products (tools, materials, equipment) to professional painters. Products are sold across the counter at their seven locations and delivered to customers. Revenue is generated on a per-transaction basis with both one-time purchases and repeat customer orders.
2. Equipment Rental: Through a partnership with 123 Machineverhuur, Driessen Verf offers equipment rental including aerial work platforms, scaffolding, trailers, construction dryers, and sanding machines with discounted rates for their customers. Revenue is generated through rental fees.
3. Clothing Printing and Customization: Sale and custom printing of workwear/clothing (from Havep and Mascot brands) with company logos for painters and painting companies.
4. Training and Education Services: Driessen Verf organizes training sessions, demonstrations, and courses on product usage, techniques, and toolbox meetings at their branches or on-site at customer locations, as well as e-learning modules. Revenue is generated through training fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Driessen Verf is a regional wholesale distributor of paints, coatings, and painting materials headquartered in Waalwijk, North Brabant, Netherlands. The company supplies construction paints, industrial coatings, and a non-paint assortment (tools, sealants, workwear, PPE, sanding and spray equipment, fillers, thinners) to professional painters, painting companies, and industrial customers. In addition to products, it delivers advisory, training, equipment rental, delivery, clothing printing, project support, and color advice services, supported by a same-day regional delivery network and the EcoCollect recycling program.

Product overview

Driessen Verf is a regional paint wholesale business in North Brabant, Netherlands, serving professional painters and painting companies. The company offers a complete product portfolio organized into three main categories: Bouwverven (construction paints) including Sigma Coatings as the primary exclusive brand partner plus Boonstoppel, Glidden, Classidur, Rust-Oleum, and others; Industrieverven (industrial coatings) for timber, furniture, and metal industries from Anker Stuy, PPG, Fortis, and Rust-Oleum; and Non-Paint products encompassing masking materials, wood repair, sealants, workwear, climbing equipment, PPE, thinners, painting tools, sanding materials, spray equipment, wall finishes, and filling compounds. Beyond products, Driessen Verf provides comprehensive services including technical advice, RGS consulting, project support, color advice, same-day delivery throughout Brabant, equipment rental, workwear printing, and professional training programs. The company operates seven branches across North Brabant (Helmond, Eindhoven, Best, Tilburg, Breda, Oosterhout, Roosendaal, and Waalwijk) and has been serving the market for nearly 100 years since 1925.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouwverven (Construction Paints) Construction paints for professional painters and painting companies working on residential, commercial, and renovation projects, including interior and exterior wall paints, wood paints, and primers supplied under brands such as Sigma, Boonstoppel, Histor, Trimetal, and Koopmans.
• Industrieverven (Industrial Coatings) Industrial coatings for manufacturers and processors of wood, furniture, metal, and plastics, including lacquers, stains, and finishing systems for production environments.
• Non-Paint Assortment Comprehensive non-paint range for painters including masking products, wood repair, sealants, workwear, climbing equipment, PPE, thinners, hand tools, sanding supplies, spray equipment, wall finishes, and fillers.
• Technical Advice Expert technical advice service for professional painters and industrial customers selecting and applying the right paint or coating system for their project.
• RGS Advice Regulatory Substance (RGS) advice for industrial coatings customers to ensure compliance with substance regulations affecting finishing processes.
• Project Support (Projectbegeleiding) Project support service for painters and industrial customers, providing guidance throughout painting and coating projects from specification to completion.
• Color Advice (Kleuradvies) Color advice service assisting professional painters and their clients in selecting and specifying the right colors for interior and exterior projects.
• Delivery Service (Bezorging) Same-day regional delivery of paints, coatings, and painting materials to painters and painting companies across North Brabant and surrounding areas.
• Equipment Rental (Verhuur Materieel) Rental of painting equipment and machinery for professional painters and contractors who need temporary access to specialized tools without purchasing them.
• Clothing Printing (Kleding Bedrukken) Custom printing service for painter workwear and clothing, allowing painting companies to brand uniforms with their company logo.
• Training & Education (Opleidingen) Training and education programs for professional painters covering product knowledge, application techniques, and certification-relevant topics.
• Sigma Eigen Zaak Membership Paid annual membership program (€165/year) for professional painters affiliated with the Sigma brand, providing benefits, exclusive offers, and partnership privileges.
• EcoCollect Recycling Program Sustainability program for collecting and recycling leftover paint and coating waste from painters and industrial customers, supporting environmental compliance and circular economy objectives.

Quantifiable outcome

• Average savings of 5% on driven kilometers through Bumbal delivery optimization software, equating to approximately one ton less CO2 emissions per vehicle per year.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Sigma CoatingscoreChannel Partner/ Reseller/ DistributorExclusive partnership with Sigma Coatings (a PPG brand). Driessen Verf is the exclusive regional partner offering the complete Sigma assortment of building paints, industrial coatings, and related products. As part of the partnership, they also offer the Sigma EigenZaak membership program (€165/year) providing benefits including free business websites, free theme evenings, SigmaTechLite access, training discounts, collection service, and company vehicles for painters.
• ProGoldcoreChannel Partner/ Reseller/ DistributorExclusive partnership with ProGold for non-paint products. ProGold is a non-paint brand fully tailored to the needs and requirements of the professional painter. Driessen Verf offers the complete ProGold range including brushes, rollers, sanding materials, masking tapes, wood repair products, and wall finishes.
• Boonstoppel VerfcoreChannel Partner/ Reseller/ DistributorExclusive partnership with Boonstoppel Verf. Boonstoppel is a premium paint brand known for its historical and monumental color palettes (Monumentenwaaiers), superior quality, and over a century of proven performance. They offer specialized historical color collections including the Dutch City and Region palette.
• einzA (Einza Farbe)minorChannel Partner/ Reseller/ DistributorExclusive partnership offering einzA products. einzA has manufactured high-quality products and system solutions for the painting trade since 1894, with factories in Hamburg and Hannover serving Germany, Netherlands, Austria, and other European countries.
• GliddenminorChannel Partner/ Reseller/ DistributorExclusive partnership offering Glidden products. Glidden provides a complete range of primers, lacquers, and wall paints for interior and exterior application, known for top quality, easy application, and good coverage and drying.
• PPG Coatings (PPG Paint and Coatings)coreChannel Partner/ Reseller/ DistributorDriessen Verf is a partner of PPG Coatings (through Sigma Coatings, Boonstoppel Verf, and Glidden brands) and invests together with them not only in the needs of today but also in the future. PPG and Driessen Verf collaborate on sustainable solutions, quality products, training, and content.
• Anker Stuy VerfcoreChannel Partner/ Reseller/ DistributorExclusive partnership with Anker Stuy (including Anker Stuy Heidelberg) for industrial coatings. Anker Stuy supplies high-quality paints for the timber industry (facades, stairs, frames) and the furniture/interior industry (doors, furniture, beds) with 1 and 2-component furniture lacquers.
• PPG Wood FinishesminorChannel Partner/ Reseller/ DistributorPartnership offering PPG Wood Finishes industrial wood coatings, available for numerous application methods and different wood species meeting specific end-use requirements.
• Fortis CoatingsminorChannel Partner/ Reseller/ DistributorPartnership for Fortis industrial primers and top coats offering maximum surface protection for all atmospheric conditions, suitable for industrial processing in automatic paint lines and for conventional spray techniques.
• PPG Protective CoatingsminorChannel Partner/ Reseller/ DistributorPartnership for PPG Protective and Marine Coatings serving segments including infrastructure, marine, offshore, mining, and oil & gas where preservation under challenging conditions is paramount.
• Rust-OleumminorChannel Partner/ Reseller/ DistributorDriessen Verf offers the best assortment of Rust-Oleum products. Rust-Oleum develops products to protect materials and objects from various weather and working conditions, investing in product development for easier application and longer durability.
• 3MminorChannel Partner/ Reseller/ DistributorDriessen Verf offers the best assortment of 3M products, including sanding materials, personal protective equipment, and tapes and adhesives for professional painters.
• Repair CareminorChannel Partner/ Reseller/ DistributorDriessen Verf is a partner of Repair Care, offering their high-quality products for durable wood restoration and maintenance. Customers can also access Repair Care training and project support through Driessen Verf.
• Den BravenminorChannel Partner/ Reseller/ DistributorDriessen Verf offers the best assortment of Den Braven sealing and glazing materials for professional painters.
• Anza (Orkla)minorChannel Partner/ Reseller/ DistributorDriessen Verf offers the best assortment of Anza paint brushes and tools for professional painters.
• StaalmeestersminorChannel Partner/ Reseller/ DistributorDriessen Verf offers the best assortment of Staalmeester brushes for professional painters.
• 123 MachineverhuurminorGTM or Marketing PartnerPartnership with 123 Machineverhuur for equipment rental services. Driessen Verf customers receive favorable discounts on aerial work platforms, scaffolding, trailers, construction dryers, and sanding machines. No deposit is required and there is no double administration for customers.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• PontMeyer: Major Dutch timber and building materials distributor with national branch network serving construction professionals, including paint and coatings categories. Comparable in targeting professional trades customers, but offers broader building materials assortment as a wider portfolio player.
• Baars & Bloemhoff: Dutch interior finishing and surface materials distributor (part of Broadview Group) serving professional painters, interior builders, and furniture makers with panels, laminates, and finishing products. Overlaps with Driessen Verf's non-paint and industrial finishing assortment and shares the professional painter customer base.
• Sikkens Center (AkzoNobel): Network of independently operated Sikkens paint retail stores in the Netherlands distributing AkzoNobel's premium Sikkens brand. Comparable in product category and professional painter customer base, but anchored to a different brand owner (AkzoNobel vs PPG/Sigma) and operating as a brand-affiliated retail format rather than a regional wholesaler.
• Jongeneel (Stark Group): Leading Dutch timber and building materials wholesaler (part of Stark Group) serving professional builders and contractors with national coverage. Overlaps with Driessen Verf in serving professional trades, but operates at substantially greater scale with a much broader product portfolio.
• Koninklijke Van Wijngaarden Verfgroothandel: Largest independent paint wholesaler in the Netherlands, operating a national branch network serving professional painters with Sigma/PPG and other major brands. Directly comparable B2B paint distribution model and customer base, but at significantly greater national scale than Driessen Verf's provincial footprint.

Direct peers

• DecoAction Verf: Dutch regional paint wholesaler with multiple branches serving professional painters in parts of the Netherlands. Closely comparable business model — physical branches, technical advice, same-day delivery, exclusive brand partnerships — at similar sub-national scale.
• Bibo Verfspecialisten: Dutch chain of paint specialty stores serving both professional painters and consumers with Sigma/PPG and other leading brands across multiple provinces. Closest direct peer in terms of regional/wholesale paint distribution to professional painters in the Dutch market.

Emerging players

• Verfwinkel.nl (Online Paint Specialist): Dutch online-first paint retailer competing on price and convenience across building paints, wood finishes, and industrial coatings. Represents the digital channel threat to branch-based wholesalers like Driessen Verf, with overlapping product lines and some professional painter customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/driessenverf
• LinkedInlinkedin.com/company/driessen-verf-bv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driessen Verf