Rockwell Real Estate

What Rockwell Real Estate does

Rockwell Real Estate Group is a residential real estate sales team operating under the eXp Realty, LLC brokerage, founded around 2019 by Jake Rockwell and headquartered in Medford, Oregon. The team of approximately 25 agents serves home buyers, sellers, and investors across Southern Oregon, the Willamette Valley, and the Phoenix/Scottsdale, Arizona markets through three physical offices. Rockwell has built a high-volume team model differentiated from solo-agent competition by clearly defined agent roles, dedicated inside-sales prospecting, transaction coordination, photography, and compliance support, alongside weekly coaching and defined advancement paths.

The technology stack is entirely third-party and accessed primarily through the eXp Realty and FNF Real Estate Technologies partnerships. The IDX website is powered by Real Geeks, with CRM and lead generation on kvCORE and Commissions Inc, transaction management on SkySlope, condo search on HelloCondo, and client satisfaction tracking via RealSatisfied. Supporting tools include a third-party AI chatbot for customer service, advanced and specialized property search (condos, foreclosures, sold properties), financial calculators, a home valuation tool, and a cash offer program. The team reports $120M+ in annual sales volume, 325+ transactions, and over $1 billion in cumulative real estate sold.

The business model is transaction-based, deriving revenue from real estate commissions on each successful buy-side or sell-side transaction under an 80/20 split with eXp Realty (with a $16,000 agent cap and a $4,000 mega team cap for the Rockwell Group, followed by $250 per transaction). The team's net revenue is generated via agent commission overrides and team-level fees on transactions in Oregon and Arizona markets. Distribution is direct-to-consumer via the IDX website, phone, in-person interactions, and major real estate listing platforms (Zillow, Realtor.com), with agent recruitment as a secondary channel leveraging eXp Realty's compensation, equity, and revenue share programs.

Name

Rockwell Real Estate

Legal name

Rockwell Real Estate Group

Website

https://rockwellrealestate.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockwell Real Estate Group is a 25-agent residential real estate team operating under eXp Realty, serving home buyers, sellers, and investors in Southern Oregon, the Willamette Valley, and Phoenix/Scottsdale, Arizona, completing 325+ transactions and $120M+ in annual sales volume.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Residential real estate brokerage
• Home buying and selling
• Luxury real estate sales
• Real estate investing services
• Property valuation tools

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate commission-based revenue from buying and selling residential properties. The team operates under eXp Realty with an 80/20 commission split model for agents, generating revenue through successful property transactions in Oregon and Arizona markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rockwell Real Estate Group is a team-based residential real estate brokerage operating under eXp Realty, providing home buying, selling, and investing services across Southern Oregon, Willamette Valley, and Phoenix/Scottsdale Arizona. Services include luxury real estate, a cash offer program, investment property acquisition, home valuation tools, and specialized property searches, supported by IDX website technology, CRM, lead generation, and transaction management platforms. Revenue is generated through transaction commissions from successful residential property closings.

Product overview

Rockwell Real Estate is a real estate brokerage operating under eXp Realty, organized as a technology-driven team approach with specialized services. The core product is the IDX-powered website (powered by Real Geeks) providing property search and agent services for home buyers and sellers in Oregon and Arizona. The service portfolio includes residential real estate sales, luxury home services, investment property assistance, and agent recruitment. Supporting tools include home valuation and cash offer programs, financial calculators, preferred lender network, and specialized property searches (foreclosures, condos, sold properties). The company offers technology tools including SkySlope for transaction management, kvCORE and Commissions Inc for CRM and lead generation, and HelloCondo for condo search. Services are delivered through a team model with clearly defined roles, inside sales support, transaction coordination, and training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Home buying and selling services covering Southern Oregon and Phoenix Arizona areas, including lead generation, transaction coordination, and marketing support for residential clients.
• Luxury Real Estate Services Specialized luxury home search and sales services for high-value properties in Southern Oregon, featuring premium listings and concierge-level client service for affluent buyers and sellers.
• Real Estate Investing Services Investment-focused real estate services for clients looking to purchase properties for investment purposes, including property analysis and acquisition support.
• Cash Offer Program Service enabling homeowners to receive cash offers for their properties as an alternative to traditional sales.
• Home Valuation Tool Instant property value estimation tool enabling homeowners to assess their property's worth, powered by a third-party integration.
• eXp Realty Agent Recruitment Recruitment program for attracting real estate agents to join eXp Realty under the Rockwell Group brand, highlighting compensation, technology benefits, and revenue share opportunities.
• Rockwell Group Agent Onboarding Agent onboarding program offering leads, operational support, training, and advancement opportunities for new real estate agents joining the Rockwell Group.
• Spanish-Speaking Real Estate Team Dedicated Spanish-language real estate services for Hispanic clients in Oregon and Arizona markets.
• Preferred Lenders Network Curated network of mortgage lenders and financing partners to assist clients with property financing.

Quantifiable outcome

• Over $1 billion in real estate sold historically
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• eXp RealtycoreChannel Partner/ Reseller/ DistributorRockwell Real Estate Group operates as a team under eXp Realty, a cloud-based agent-owned brokerage. eXp provides technology platforms (eXp World, SkySlope, kvCORE, Commissions Inc), 80/20 commission split with cap, stock awards, and revenue share opportunities. The partnership enables Rockwell to operate in all 50 states and internationally.
• Real GeekscoreTechnology or IntegrationReal Geeks provides the IDX website technology powering rockwellrealestate.com, enabling property search, CRM, lead capture, and marketing tools. Real Geeks is an FNF Real Estate Technology company.
• SkySlopecoreTechnology or IntegrationDigital transaction management software for managing forms, documents, and compliance from contract to close. Provided as part of eXp Realty technology suite.
• kvCOREcoreTechnology or IntegrationCRM and lead generation platform included with eXp Realty partnership, enabling lead management and business growth tools.
• Commissions InccoreTechnology or IntegrationLead generation platform provided through eXp Realty partnership, helping agents generate and manage real estate leads.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/4rockwell
• Facebookfacebook.com/RockwellGroupSouthernOregon
• LinkedInlinkedin.com/company/rockwell-real-estate
• Pinterestpinterest.com/pin/create/button/?url=https%3A//www.rockwellrealestate.com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockwell Real Estate