Naturhouse Health

What Naturhouse Health does

Naturhouse Health S.A. is a Madrid-headquartered, publicly listed (BME: NTH) food re-education company operating in the diet and nutrition sector. Founded in 1992 by Grupo Kiluva, the company combines the sale of branded food supplements with free, personalised dietary advice and monitoring delivered by qualified nutrition specialists via a network of physical centers. Its proprietary 'Naturhouse Method' is based on Mediterranean diet principles and positions Naturhouse as the only diet-food business present across the full value chain, from product development and manufacturing through to retail sales and customer assessment.

The company's go-to-market is asset-light and franchise-dominant: approximately 92% of its 2,121 centers across 29 countries operate under 5-year franchise agreements, with a reported 90% renewal rate. Master franchise rights are deployed in select markets (e.g., Switzerland), while new geographies such as Lithuania are entered through wholly-owned subsidiaries (set up via Naturhouse Poland) before eventual franchising. Spain, France, Italy, and Poland are the principal revenue markets; secondary presence spans Hungary, Belgium, Portugal, India, the United States, and other markets in the Americas, Middle East, and Africa.

Revenue derives from two streams: (1) sale of food supplements to end consumers through company-owned and franchised centers, and (2) franchise fees and royalties from the network. Reported FY 2025 revenue was approximately €47.6M (down 3.6% year-on-year), with an EBITDA margin of 30.3%, net profit of €10.09M, and a shareholder remuneration policy that distributes more than 80% of consolidated net profit as dividends. The company IPO'd on the Spanish stock exchange in April 2015, joined the Ibex Small Cap Index in December 2015, and has since made targeted acquisitions in supplement distribution and adjacent operations (Ichem, Indusen, Girofibra). The current group CEO is Raffaello Pellegrini, appointed in 2023, while founder Félix Revuelta continues as Executive Chairman.

Name

Naturhouse Health

Legal name

NATURHOUSE HEALTH S.A.

Website

https://naturhouse.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Naturhouse Health S.A. is a Madrid-listed Spanish food re-education company that sells proprietary food supplements and provides personalised dietary advice through 2,121 franchised and company-owned centers across 29 countries, serving individual consumers seeking weight management under its proprietary Naturhouse Method.

Ownership category

akta.pro rank

Product category

Weight Management & Nutritional Counseling Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Weight management services
• Nutritional counseling
• Food supplements
• Diet centers
• Franchise nutrition

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Supplement Sales: Sale of diet products and food supplements to end consumers through company-owned centers and franchise network
2. Franchise Fees and Royalties: Revenue from franchise network including initial franchise fees and ongoing royalties. 90% of successful franchises renew their contracts at the end of the five-year period.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Naturhouse Health sells its own brand of diet food supplements and provides free personalized dietary advice and monitoring from qualified nutrition specialists through its network of company-owned and franchised centers. The offering is delivered under the proprietary "Naturhouse Method," which is grounded in Mediterranean diet principles and applicable across diverse socioeconomic and religious conditions. The company is present across the entire value chain, from product development and manufacturing through to retail sales and in-center customer assessment.

Product overview

Naturhouse Health operates a franchise-based business model centered on its proprietary 'Naturhouse Method', which combines the sale of food supplements with personalized nutritional advice and monitoring from qualified specialists. The company maintains presence across the entire value chain from product development and manufacturing to sales and customer assessment. Operations span 29 countries through a network of company-owned and franchised centers, with main markets including Spain, France, Italy, and Poland. Founded in 1992 in Vitoria, Spain, the company has served over 4,000,000 people and achieved listing on the Spanish stock exchange (IBEX Small Cap) in April 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturhouse Method Proprietary diet and nutrition methodology combining the sale of Naturhouse food supplements with free personalized advice and ongoing monitoring from qualified nutrition specialists, based on Mediterranean diet principles and applicable across socioeconomic and religious conditions. Sold to individual consumers through Naturhouse centers.
• Food Supplements Diet and nutritional food supplements developed and manufactured by Naturhouse and sold through company-owned and franchised centers. Sold to individual consumers as part of the Naturhouse Method program.
• Naturhouse Center Franchise Franchise rights to operate a Naturhouse diet and nutrition center using the Naturhouse Method, including access to the proprietary brand, food supplements supply, and operating model. Sold to entrepreneurs and business owners across 29 countries.

Quantifiable outcome

• 90% franchise renewal rate after five-year contract period
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Girofibra, S.L.minorOthers · 27 June 2022Acquisition of shares in Girofibra, S.L. by Naturhouse Health S.A. Multiple acquisitions recorded in June 2022 with commission minutes.
• Indusen, S.A.minorOthers · 13 May 2022Acquisition of shares in Indusen, S.A. by Naturhouse Health S.A. recorded on May 13, 2022.
• IchemminorOthers · 26 November 2021Increased stake in Ichem recorded in November 2021, with 35% increase in contribution noted in Q3 2015 results.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• GNC (General Nutrition Centers): GNC is a large specialty retailer of vitamins, minerals, and nutritional supplements with a broad weight-management product portfolio. Overlaps with Naturhouse on the supplement side but does not offer specialist coaching or a proprietary weight-loss method.
• Herbalife Nutrition: Herbalife is a global nutrition and weight-management company selling meal-replacement shakes, protein products, and supplements through a multi-level distribution network. Comparable to Naturhouse on the supplement and structured-program dimensions, but uses direct-selling rather than retail-center distribution.
• The Simply Good Foods Company (Atkins): Simply Good Foods owns the Atkins brand and other low-carb/snack nutrition brands, competing for the same diet-conscious consumer through branded packaged foods. Different go-to-market (mass retail rather than centers) but comparable end-customer and category.

Direct peers

• Slimming World: UK-based Slimming World runs a network of group weight-management sessions combined with a flexible eating plan and food range, mirroring Naturhouse's in-center coaching plus product model. Operates primarily in the UK/Ireland but is the most direct format comparable for Naturhouse's center-based offering.
• NutriSystem: NutriSystem sells portion-controlled meal programs and coaching subscriptions for weight loss, directly comparable to Naturhouse's diet-food-plus-specialist-advice value proposition. Both target the same consumer segment of individuals seeking structured weight-loss programs.
• WW International (formerly Weight Watchers): WW International is the closest publicly traded peer to Naturhouse, operating a global weight-management program combining personalized coaching (digital + in-person) with branded food products. Both monetize via subscription/program fees plus product attach, and compete for the same diet-conscious consumer.
• Jenny Craig: Jenny Craig historically operated a center-based weight-loss program combining personalized coaching with branded portion-controlled meals, structurally analogous to Naturhouse's franchise + supplement model. Has retrenched operations but remains a category comparable for the in-center coaching-and-food format.

Emerging players

• MyFitnessPal: MyFitnessPal is a leading digital nutrition-tracking app used by consumers for calorie counting and diet management. It is a partial competitor and potential digital extension path for Naturhouse's in-center coaching model.
• Curves International: Curves operates a global franchise network of fitness centers targeting women, adjacent to Naturhouse's franchise-based wellness model. Both leverage small-format physical-center franchising and recurring memberships; Curves adds exercise to the diet-and-coaching combination Naturhouse offers.
• Noom: Noom is a digital subscription coaching app for weight management and behavior change, competing with Naturhouse for the same end-customer but via mobile rather than in-center delivery. It represents the digital disruption vector Naturhouse currently lacks an in-house response to.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Naturhouse
• Instagraminstagram.com/naturhouse
• LinkedInlinkedin.com/company/naturhouse
• YouTubeyoutube.com/naturhouse
• Pinterestpinterest.com/naturhouse
• Xx.com/naturhousespain

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturhouse Health