Pinnacle Event Solutions

What Pinnacle Event Solutions does

Pinnacle Event Solutions is a privately held, founder-operated full-service meeting and event planning company headquartered in Agoura Hills, California. Founded in 2002 by principals Laura and Mark Hontas, the firm provides three integrated service modules: Event Planning, Site Selection, and Digital & Hybrid Events. It serves corporate clients across food, technology, entertainment, and veterinary pharmaceutical industries, handling groups ranging from 10 to 3,000 attendees for conventions, tradeshows, meetings, incentive groups, and board meetings both in the United States and internationally. The company reports that 99% of its business is referral-based.

The underlying technology stack centers on a third-party-style virtual event platform that supports keynote sessions, panel discussions, networking, sponsor and exhibitor branding, interactive exhibit halls with video calling, and event analytics covering attendance, session duration, downloads, chat interactions, and team connections. The firm also provides traditional event planning capabilities including timeline creation, budget management, venue coordination, registration management, audio/visual production, on-site execution, and post-event surveys.

Pinnacle Event Solutions operates a hybrid revenue model. Site selection services are offered to clients at no charge when a minimum of 10 guest rooms are contracted on peak night, with hotels paying the firm commission in a travel-agent-like structure. Event planning services are billed on a cost-plus basis with full invoice disclosure, with fees scaled down as guest room volume increases. The go-to-market motion is sales-led and direct-to-business, relying primarily on referrals rather than paid digital marketing, with contact initiated via phone and proposal-based custom engagements.

Name

Pinnacle Event Solutions

Legal name

Pinnacle Event Solutions

Website

https://pinnaclesolutions.us

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinnacle Event Solutions is a privately held, founder-operated full-service event management firm founded in 2002 in Agoura Hills, California, serving corporate clients across food, technology, entertainment, and veterinary pharmaceutical industries with event planning, site selection, and digital/hybrid event services for groups of 10 to 3,000 attendees.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Functional Summits (HR, Finance, IT, Marketing, Procurement, Legal) (THAHAMAJ)

akta.pro secondary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event management services
• Corporate event planning
• Site selection services
• Hybrid event solutions
• Meeting planning services

Headquarters

HQ city

Agoura Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hotel Commission (Site Selection): Site selection services are offered at no cost to clients as long as there is a minimum of 10 guest rooms contracted on peak night. Hotels pay Pinnacle Event Solutions a commission, similar to travel agent commissions.
2. Event Planning Fees: Fees calculated based on scope of assistance needed. The more guest rooms involved, the lower the fee. Uses cost-plus model with all original invoices disclosed for transparency on value.
3. Full-Service Event Management: Complete event planning from start to finish, including convention, tradeshow, meeting, incentive group, and board meeting management.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Pinnacle Event Solutions is a full-service meeting and event planning company offering three integrated service modules: Event Planning (customizable end-to-end meeting execution including timelines, budgets, registration, AV production, exhibits, and ground transportation), Site Selection (venue scouting, rate negotiation, and contract review delivered at no client cost via hotel commissions), and Digital & Hybrid Events (virtual event platform supporting keynotes, networking, sponsor branding, interactive exhibit halls, and analytics). Services are tailored per proposal and serve groups of 10 to 3,000 attendees across the US and abroad.

Product overview

Pinnacle Event Solutions is a full-service meeting and event planning company offering three integrated service modules: Event Planning, Digital & Hybrid Events, and Site Selection. These services can be customized individually or combined as a comprehensive solution, ranging from conventions and tradeshows to board meetings and incentive groups, spanning groups from 10 to 3,000 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Planning Full-service meeting and event planning offering customizable services from selected tasks to full event execution from start to finish, including timeline creation, budget management, venue coordination, registration management (webpages, pre-event and on-site check-in, event application, exhibit management), speaker coordination, registration packets, off-site activities, ground transportation, branding/signage, promotional products, final bill review, green event measures, and post-event surveys. Fee is cost-plus based on scope (the more guest rooms involved, the lower the fee), with all original invoices disclosed.
• Digital & Hybrid Events Virtual and hybrid event solutions enabling keynote speakers and panel discussions, networking/event socialization, sponsor/exhibitor/corporate branding, interactive exhibit halls, content uploads (product information, catalogues, white papers, case studies), exhibitor/attendee touch points (video calls, appointments, inquiries, demonstration rooms), and event analytics covering attendance, session duration, downloads, chat interactions, and team connections.
• Site Selection Venue scouting, bid collection, rate negotiation, and contract review services to find and secure optimal event venues while protecting client interests through expert contract language negotiation. Service is free to clients as long as there is a minimum of 10 guest rooms contracted on peak night; hotels pay Pinnacle Event Solutions a commission similar to travel agent commissions.

Quantifiable outcome

• Save time and money while executing events that exceed expectations
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Eventbrite: Eventbrite is an event ticketing and management platform primarily serving smaller events. It overlaps with Pinnacle on event registration and event management technology but is not a direct competitor on enterprise conventions.

Direct peers

• PRA Business Events: PRA is a corporate event management agency that plans meetings, conferences, and incentive programs. It directly competes with Pinnacle for enterprise meeting planning contracts.
• Cvent: Cvent is a leading event management platform and corporate meeting planning technology provider. It overlaps directly with Pinnacle's digital/hybrid event capabilities and enterprise meeting management services.
• GES (Global Experience Specialists): GES is a global event and exhibition services company that supports corporate tradeshows and conventions end-to-end. Its service scope mirrors Pinnacle's event planning and on-site execution capabilities.
• Maritz Global Events: Maritz is a large corporate meetings, incentives, and events agency serving enterprise clients. It directly competes with Pinnacle on full-service meeting and convention planning across multiple industries.
• Freeman: Freeman is a global event production and experiential marketing agency specializing in corporate conventions and tradeshows. It is directly comparable to Pinnacle on large-scale event execution and AV production.
• ITA Group: ITA Group is a corporate meetings, incentives, and engagement agency. It is highly comparable to Pinnacle in its focus on B2B meetings, incentive travel, and corporate event strategy.
• Bizzabo: Bizzabo provides an event experience platform with virtual, hybrid, and in-person capabilities. It is a direct technology-side competitor to Pinnacle's digital/hybrid event platform offering.

Broad incumbents

• Encore Global: Encore is a large-scale event production and AV services provider for corporate meetings and events. Its audio-visual production and room setup services overlap with Pinnacle's on-site event execution capabilities.
• Hilton EventReady: Hilton offers in-house event planning and meeting services across its hotel portfolio. As a broad incumbent, it competes with Pinnacle on site selection and corporate meeting planning, though Hilton's services are venue-tied.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Event Solutions