VJ Salomone Group
VJ Salomone Group is a Maltese family-run holding company operating through six subsidiaries that import, distribute, and retail fast-moving consumer goods, pharmaceuticals, beauty products, and IT solutions in Malta, with limited international Apple retail presence in Budapest.
- Company typePrivate
- Founded1920
- HeadquartersValletta, Malta
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What VJ Salomone Group does
VJ Salomone Group is a privately held, family-controlled Maltese holding company tracing its operations to 1920 and currently organized as V.J. Salomone Limited with six wholly-owned subsidiaries. Its core function is the importation, wholesale distribution, and selective retail of fast-moving consumer goods (FMCG), pharmaceuticals, beauty and fragrance products, and IT solutions within the Maltese market, with a limited international footprint in Budapest via joint-ventured Apple retail stores.
The group is structured along distribution verticals: VJ Salomone Marketing handles Procter & Gamble's portfolio (Pampers, Ariel, Gillette, Oral-B, Pantene, Duracell and others) through an exclusive Malta distributorship dating to 1931; VJ Salomone Consumer Lines distributes complementary consumer brands (Nivea, Jeyes, Thermos, Tempo, Dr Schä); VJ Salomone Pharma imports and distributes pharmaceuticals and healthcare products from a 1,000m² temperature- and humidity-controlled warehouse to government health services, private hospitals, pharmacies, and wholesalers; Salomone Aura (established 2024) imports mass-market and luxury beauty brands (Hugo Boss, Gucci, Burberry, Clarins, Max Factor); Pharmasal operates a 7-store retail pharmacy chain with in-pharmacy clinics enrolled in the national Pharmacy Of Your Choice scheme; and SG Solutions delivers enterprise IT services and operates the iCentre Apple premium-reseller and authorised-service brand, including Budapest stores operated via joint venture. Across the portfolio the group manages 380+ brand representations with 300+ employees.
The business model is predominantly transaction-fee driven wholesale importation and distribution, augmented by retail pharmacy and Apple retail/service revenue. Commercial relationships are long-dated by design, with key principal partnerships (P&G since 1931, Sandoz since 1945, Apple as only authorised service provider in Malta) producing high revenue stickiness but also meaningful principal-concentration risk. The group is a third-generation family enterprise with no external private equity or venture investment disclosed, indicating capital allocation is governed by ownership rather than institutional investors.
VJ Salomone Group firmographics
Firmographics- Name
- VJ Salomone Group
- Legal name
- V.J. Salomone Limited
- Website
- https://vjsalomone.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VJ Salomone Group is a Maltese family-run holding company operating through six subsidiaries that import, distribute, and retail fast-moving consumer goods, pharmaceuticals, beauty products, and IT solutions in Malta, with limited international Apple retail presence in Budapest.
- Ownership category
- akta.pro rank
VJ Salomone Group industry classification
Industry- Product category
- Wholesale Distribution and Retail Services
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (424210), Corporate, Subsidiary, and Regional Managing Offices (551114)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF)
- akta.pro secondary industries
- Global Health Supply Chain & Procurement Organizations (HLAJAKAL), Global Supply Chain, Procurement & Market-Shaping Partnerships (Medicines/Diagnostics/Vaccines) (HLAJAOAK), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)
Keywords
Where VJ Salomone Group is headquartered
LocationHeadquarters
- HQ city
- Valletta
- HQ country
- Malta
- HQ region
- Europe
Offices14 records
Markets served
VJ Salomone Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Importation and Distribution: Core operation consists of importation and distribution of fast moving consumer goods, healthcare products, cosmetics & fragrances, and information technology products through wholesale operations and retail outlets
- Retail Pharmacy Operations: Pharmasal operates 7 retail pharmacies throughout Malta offering pharmaceuticals, para-pharmaceuticals, nutritional products, personal and baby care, diagnostic services, and clinic services
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
VJ Salomone Group product offering
Product offeringCore offering
VJ Salomone Group is a Maltese family-run holding company operating through six wholly-owned subsidiaries that import, distribute, and retail consumer goods, pharmaceutical and healthcare products, beauty and fragrance brands, and IT solutions (including Apple Premium Reseller stores) across Malta, with selective international presence through joint ventures such as iCentre operations in Budapest.
Product overview
VJ Salomone Group is a Maltese holding company (V.J. Salomone Limited) operating through six wholly owned subsidiaries: VJ Salomone Consumer Lines (import-distribution of consumer brands), VJ Salomone Marketing (fast-moving consumer goods distribution, primarily Procter & Gamble brands), VJ Salomone Pharma (pharmaceutical and healthcare product distribution), Pharmasal (retail pharmacy chain of 7 pharmacies), SG Solutions (IT solutions provider and Apple premium reseller operating iCentres), and Salomone Aura (beauty and fragrance brand distribution). The Group's core operations span importation, wholesale distribution, and retail, serving the Maltese market across consumer goods, healthcare, cosmetics and fragrances, and information technology sectors, with over 300 employees managing 380+ brands.
Differentiator
Problem solved
Functional benefit
Products and services
- VJ Salomone Consumer Lines
- VJ Salomone Marketing
- VJ Salomone Pharma Subsidiary specializing in the importation, marketing, and distribution of pharmaceutical, parapharmaceutical, and personal-care products in Malta, serving pharmacies, hospitals, and government health services.
- Pharmasal Retail pharmacy chain operating physical pharmacy stores across Malta, providing prescription dispensing, over-the-counter medicines, and health products to the general public.
- SG Solutions IT solutions provider offering office automation, server and storage infrastructure, electronic payment solutions, virtualization, backup and recovery, software development, and database administration services to enterprise clients across financial services, manufacturing, telecom, hospitality, and government sectors in Malta.
- Salomone Aura Subsidiary established as the leading importer and distributor of beauty brands in Malta, representing a range of mass-market to luxury fragrance and cosmetics brands for distribution to retail outlets.
- iCentre Apple Premium Reseller and Apple Authorised Service Provider operating retail stores in Malta and through joint ventures in Budapest, Hungary, selling Apple products, accessories, and providing authorised Apple service and support.
Quantifiable outcome
- Same-day delivery capability for pharmaceutical orders
- +1 more outcomes
Companies that use VJ Salomone Group
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
VJ Salomone Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
VJ Salomone Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- Shulton (Old Spice)coreAcquisition of Shulton's Old Spice brand as part of the company's entry into cosmetics and fragrance category.
- Max Factor and EurocoscoreAcquisition of Max Factor and Eurocos owners of Boss and Biagiotti brands, expanding the company's beauty and fragrance portfolio.
- Sandoz LtdcoreVJS entered the importation and distribution of pharmaceuticals in 1945 with the representation of Sandoz Ltd., Basle.
- Procter & GambleflagshipVJ Salomone has been the exclusive distributor for Procter & Gamble products in Malta since 1931. This partnership started when V.J. Salomone represented Thomas Hedley and Sons and has grown to include brands like Pampers, Ariel, Always, Pantene, Gillette, and Duracell. In 2011, the company celebrated 80 years of this successful partnership.
- AppleflagshipSG Solutions operates as Apple premium reseller through iCentres and is the only Apple Authorised Service Provider (ASP) on the island of Malta. The partnership enables operation of 'one-stop-shop' for the Apple range of products and services.
- DellcoreSG Solutions also retails Dell products alongside Apple products in iCentres.
- AbbViecoreVJ Salomone Pharma discloses transfers of values made by AbbVie as part of transparency requirements.
- PfizercoreVJ Salomone Pharma discloses transfers of values made by Pfizer as part of transparency requirements for Malta.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
VJ Salomone Group competitors and assessment
Company assessmentDirect peers
- Charles de Giorgio Ltd: Historic Maltese holding company distributing consumer goods, pharmaceuticals, and automotive products. Closest domestic analogue to VJ Salomone's multi-vertical distribution and retail model.
- Aquilina Group: Maltese group active in retail, real estate, and consumer goods distribution. Comparable as a long-tenured Malta-based diversified distribution and retail operator.
- Hili Group: Maltese holding company with diversified operations across retail, hospitality, logistics, and consumer goods in the Mediterranean. Comparable as a multi-sector Maltese distribution and services platform.
- M. Demajo Group: Malta-based family conglomerate with interests in tobacco, retail, and consumer distribution. Comparable as another long-standing Maltese holding group operating across regulated consumer categories.
Others
- Sciclone Pharmaceuticals (now Comirnaty/affiliate distribution network): Pharmaceutical supply-chain peer relevant to the regulated distribution segment in which VJ Salomone Pharma competes. Included as a wholesale-channel comparator rather than a direct Maltese competitor.
Broad incumbents
- Phoenix Group (Phoenix Pharmahandel): European pharmaceutical wholesale and retail conglomerate. Comparable as a much larger-scale pharma wholesaler that serves similar hospital, pharmacy, and government channels.
- Alliance Healthcare (Walgreens Boots Alliance): International pharmaceutical wholesaler serving pharmacies, hospitals, and manufacturers. Comparable in pharmaceutical distribution economics and channel relationships.
- Remedica: Cyprus-based pharmaceutical manufacturer and distributor with regional reach. Comparable in pharma distribution to Maltese and EU healthcare channels where VJ Salomone Pharma operates.
Emerging players
- iSpot (Apple Premium Reseller): Large Apple Premium Reseller chain in Central Europe. Comparable as a regional Apple-authorised retail and service operator to VJ Salomone's iCentre business, including the Budapest stores.
Regional players
- Brown's Pharmacy: Multi-branch pharmacy chain operating in Malta. Direct competitor to Pharmasal in retail pharmacy services and front-of-store consumer health.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VJ Salomone Group social profiles
Digital presenceVJ Salomone Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
VJ Salomone Group leadership team
Management profileNumber of profiles
Profiles1 record
VJ Salomone Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
VJ Salomone Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VJ Salomone Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VJ Salomone Group
What does VJ Salomone Group do?
VJ Salomone Group is a Maltese family-run holding company operating through six wholly-owned subsidiaries that import, distribute, and retail consumer goods, pharmaceutical and healthcare products, beauty and fragrance brands, and IT solutions (including Apple Premium Reseller stores) across Malta, with selective international presence through joint ventures such as iCentre operations in Budapest.
Is VJ Salomone Group a public or private company?
VJ Salomone Group is a private company. It is classified as family owned and is currently operating.
When was VJ Salomone Group founded?
VJ Salomone Group was founded in 1920. It employs 101 to 250 people.
Where is VJ Salomone Group based?
VJ Salomone Group is headquartered in Valletta, Malta, in the Europe region.
How does VJ Salomone Group make money?
Two revenue lines are on record. Importation and Distribution is the primary driver. The others are retail Pharmacy Operations.
Who are VJ Salomone Group's main competitors?
Direct peers on record are Charles de Giorgio Ltd, Aquilina Group, Hili Group and M. Demajo Group. Sciclone Pharmaceuticals (now Comirnaty/affiliate distribution network) is listed as an others. Broad incumbents are Phoenix Group (Phoenix Pharmahandel), Alliance Healthcare (Walgreens Boots Alliance) and Remedica. iSpot (Apple Premium Reseller) is listed as an emerging player. Brown's Pharmacy is listed as a regional player.
Does VJ Salomone Group have an API?
No public API is recorded for VJ Salomone Group.
What industry is VJ Salomone Group in?
VJ Salomone Group's product category is Wholesale Distribution and Retail Services. Its primary akta.pro industry code is HLAIAJAF, Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor), with a secondary code of HLAJAKAL, Global Health Supply Chain & Procurement Organizations. Its NAICS code is 42421 and its SIC code is 5122.