M. Demajo Group

Name

M. Demajo Group

Legal name

M. Demajo (Holdings) Ltd

Website

https://demajo.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ICT Products and Services: Revenue from IT equipment and software distribution (Newtech), data centre services (CSL), IoT solutions (IoT Solutions), web development (Haystack), and IT infrastructure services (Smart Technologies).
2. Technology Consulting and Integration: Exigy generates revenue through digital transformation projects, ERP/CRM implementations, and business intelligence solutions as a Microsoft Gold partner.
3. Corrugated Packaging Manufacturing: Multi Packaging operates as Malta's sole manufacturer of corrugated carton products serving local manufacturers, caterers, transport companies, and food suppliers.
4. Wine and Spirits Distribution: M. Demajo Wines & Spirits imports and distributes spirits, wine, champagne, and liqueurs as local arm of Diageo and Moët Hennessy.
5. Travel and Tourism Services: The Malta Experience generates revenue from audio-visual historical shows; Special Interest Travel provides destination management services.
6. Travel Retail: Dufry Malta operates duty-free shops at Malta International Airport as part of global Dufry AG network.
7. Consumer Trading: M. Demajo & Co distributes confectionery (Lindt), coffee (illy), and automotive (Piaggio) products in Malta.
8. Flooring Products: M. Demajo Timbers supplies parquet, laminate, bamboo flooring, and related materials for residential and commercial properties.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

M. Demajo Group is a diversified Maltese conglomerate operating through 20+ wholly-owned subsidiaries across six divisions: ICT Services (Tier-3 data centre, ERP/CRM, IoT, IT distribution, networking, web development), Manufacturing (corrugated carton products), Consumer Division (confectionery, coffee, automotive, wines and spirits, flooring), Corporate Services (HR/payroll, workforce, relocation), Hospitality & Retail (duty-free, historical attraction, destination management), and B2B (surveying equipment, graphic arts, electrical, oil supplies). The Group imports, distributes, manufactures, and delivers goods and services to enterprise clients, government entities, and consumers primarily across Malta.

Product overview

M. Demajo Group is a diversified Maltese conglomerate founded in 1910, operating across multiple divisions including ICT Services (CSL Data Centre, Exigy, IoT Solutions, Newtech, Smart Technologies, Haystack), Manufacturing (Multi Packaging - corrugated carton products), Consumer Division (M. Demajo & Co, Wines & Spirits, Timbers), Corporate Services (Bencini Demajo, Infinity Services, Manpower Malta), and Hospitality & Retail (Dufry Malta, The Malta Experience, Special Interest Travel). The company also has a Business-to-Business division covering Joseph Cachia & Son, M. Demajo Graphic Arts, MEEC, and Tethys Oil Supplies. The portfolio represents a platform of distinct business units rather than a unified product, with the ICT division offering the most technology-focused services including data centers, IoT solutions, cybersecurity, and digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Joseph Cachia & Son: Surveying, mapping, money handling equipment, queuing systems, energy and security solutions.
• M. Demajo Graphic Arts
• MEEC
• Tethys Oil Supplies & Services
• M. Demajo & Co
• M. Demajo Wines & Spirits
• M. Demajo Timbers
• Multi Packaging
• The Malta Experience
• Special Interest Travel
• Nuance Group Malta (Dufry Malta)
• CSL Data Centre Services
• Exigy
• IoT Solutions
• Newtech
• Smart Technologies
• Smart Technologies Software
• Haystack
• M. Demajo Visual Solutions
• Bencini Demajo Corporate Services
• Infinity Services
• M. Demajo Services (MDSL)

Products and services

• CSL Data Centre Services CSL is a Systems Integrator operating Tier-3-rated, Carrier Neutral Data Centre Facilities with 2000 square metres of rack space capacity across three Malta data centres. Delivers IaaS, Private/Shared Cloud Services, Bare-Metal Servers, Colocation, Hardware/Software Maintenance, and Business Continuity & Recovery Services to enterprise and government clients.
• Exigy Digital Transformation Solutions A Microsoft Gold partner providing digital transformation solutions including Enterprise Resource Planning, CRM, Business Intelligence, and Business Process Automation. Over 20 years of experience with projects spanning 13 countries. Built the servizz.gov e-government platform using Microsoft Dynamics 365 and SharePoint.
• IoT Solutions Focuses on product supply, development, customization, and system integration for Low Power Internet of Things. Sensors collect data combined with Cloud AI enabling efficiency improvements for governments, municipalities, and private businesses. Deploys vehicle tracking, water level monitoring, temperature monitoring, energy/water meters, and industrial monitoring internationally across Europe, Middle East, Asia, and Africa.
• Newtech IT Distribution A software and hardware distribution company distributing IT equipment and software to hundreds of IT resellers and enterprise clients throughout Malta and Gozo, specialising in innovative technology solutions including cybersecurity partnerships with Darktrace and Perception Point.
• Smart Technologies IT Infrastructure Provides IT Infrastructure and Professional services including Cabling Systems, Networking and WiFi services, Mobility Solutions, IT Security, and Server/Storage/Visualization services. Subsidiary Smart Technologies Software provides integrated systems solutions with business intelligence, analytics, and specialised data integration.
• Haystack Web Design and Development A leading web design and development agency creating high-performing websites. Trusted partners of HubSpot, Shopify, and WordPress, offering expert solutions for website building, revamping, and advanced digital tool integration.
• Multi Packaging Corrugated Carton Products Malta's sole manufacturing plant for corrugated carton products including corrugated reels, carton boards, and carton boxes. Serves manufacturing industry, B2B and B2C customers with finished products. ISO 9001 and ISO 14001 certified. Expanding to Tunisia with a 3,000-square-metre converting facility.
• M. Demajo & Co Consumer Goods Distribution Market leader in confectionery, automotives, and coffee sectors. Portfolio includes Lindt chocolate, illy coffee, and Piaggio bikes, all market leaders in their respective sectors in Malta. Operates Piaggio showroom in Birkirkara and illy coffee shops including the Valletta coffee shop at St Lucy Street.
• M. Demajo Wines & Spirits Distribution The leading wines and spirits importer in Malta, representing DIAGEO and Moët Hennessy. Portfolio includes Smirnoff, Johnnie Walker, Baileys, Hennessy, Moët & Chandon, J&B, and B&G wine. Exclusive Malta partner for Minuty Wines from Côtes de Provence.
• M. Demajo Timbers Flooring Products Market leader in parquet flooring in Malta, offering Kaindl laminate flooring, bamboo flooring, decking, rubber flooring, solid parquet, and wooden staircases. Known for personalised service for homes and commercial properties.
• Nuance Group Malta (Dufry) Duty-Free Retail Part of Dufry AG global travel retailer operating in 64 countries with 380 locations. Operates three duty-free shops at Malta International Airport, offering premium local and global brands including cosmetics, confectionery, wine, fragrances, and authentic Maltese souvenirs.
• The Malta Experience Audio-Visual Show An audio-visual show presenting Malta's 7000-year history in a 45-minute panoramic presentation. Located in a purpose-built auditorium holding 265 people, it has enthralled over 4 million visitors. Awarded TripAdvisor Travelers' Choice Award (top 10% of attractions worldwide).
• Special Interest Travel Destination Management A destination management company creating unique travel programs and experiences, leveraging strong supplier relations and partnerships for corporate events, incentives, and leisure travel.
• Bencini Demajo Corporate Services Provides corporate and business services for companies establishing or relocating to Malta, consisting of professionals in multiple service areas focused on excellent and reliable client service.
• Infinity Services HR and Payroll HR and payroll services provider specialising in consultancy, health and safety, and human resources. Offers tailored solutions for employment laws, contracts, disciplinary management, and company growth.
• Manpower Malta Workforce Solutions Part of ManpowerGroup, providing innovative workforce solutions including recruitment, training, and development. Connects people to meaningful employment while helping clients increase agility and productivity.
• Joseph Cachia & Son Surveying and Engineering Equipment Joseph Cachia & Son provides surveying, mapping, money handling equipment, queuing systems, energy and security solutions. Collaborated with Nexans on the €185 million Malta-Sicily Second Interconnector (IC2) project. Introduced Glory CI 100 and CI 10 cash recycling machines to the Malta market.
• M. Demajo Visual Solutions Printing Equipment Sells DTF (Direct-to-Film) machines and sublimation printing machines for transferring designs onto fabrics. Serves custom apparel and promotional items market with globally recognised brands.

Quantifiable outcome

• 1469.16 Kg CO2 reduction through water recovery
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NexanscoreStrategic or Co-development Partner · 1 June 2025Joseph Cachia & Son collaborated with Nexans on the €185 million Malta-Sicily Second Interconnector (IC2) project. This continues a 16-year collaboration between JCS and Nexans that successfully delivered the country's first interconnector. JCS played central role in bid preparation contributing local knowledge and engineering expertise.
• Glory Global SolutionsminorChannel Partner/ Reseller/ Distributor · 1 July 2024Joseph Cachia & Son partnered with Glory Global Solutions for advanced Digital Kiosks through its Self Pay Kiosks enabling order and pay functionality via card or cash.
• DitronminorChannel Partner/ Reseller/ Distributor · 1 July 2024Joseph Cachia & Son partnered with Ditron for Self Pay Kiosks through partnerships with Glory Global Solutions and Ditron.
• Artic PaperminorChannel Partner/ Reseller/ Distributor · 1 July 2024M. Demajo (Graphic Arts) announced partnership with Artic Paper, a leader in high-quality, eco-friendly graphic paper production.
• Copy MateminorChannel Partner/ Reseller/ Distributor · 1 July 2024M. Demajo (Graphic Arts) announced partnership with Copy Mate, a leader in high-quality, eco-friendly graphic paper production.
• FieldStreamminorStrategic or Co-development Partner · 1 July 2024Exigy partnered with FieldStream, a leading expert in Artificial Intelligence-based marketing analytics, to revolutionize marketing challenges with data-driven approach.
• Minuty WinescoreChannel Partner/ Reseller/ Distributor · 1 July 2024Minuty Wines appointed M. Demajo (Wines & Spirits) as Malta exclusive partner. Minuty is a distinguished brand celebrated for exceptional wines from Côtes de Provence region.
• EU-Startups SummitcoreGTM or Marketing Partner · 1 July 2024M. Demajo Group was main sponsor of the 10th annual EU-Startups Summit, an international event attracting 2,000 founders, startup enthusiasts, corporates, angel investors, VCs and media from across Europe.
• Elettra (Orange Marine)coreStrategic or Co-development Partner · 1 April 2019Elettra, a subsidiary of Orange Marine, won tender for Malta-Gozo fibre optic cable with Joseph Cachia & Sons as local representative. First phase completed connecting Xewkija to Tal-Fessej.
• ParallelscoreChannel Partner/ Reseller/ Distributor · 1 October 2018Newtech signed distributor agreement with Parallels, a global leader in cross-platform solutions. Newtech brings Parallels cross-platform virtualization technologies to companies and businesses across Malta.
• DarktracecoreTechnology or Integration · 1 July 2018Newtech entered partnership with Darktrace, the leader in Enterprise Immune System Technology, to accelerate adoption of AI technology for cyber defence. Newtech is Darktrace's Certified Premier Partner in Malta.
• MicrosoftcoreTechnology or Integration · 1 February 2018Exigy is a Microsoft Gold partner specializing in Microsoft Dynamics 365 and Microsoft SharePoint implementations. Servizz.gov infrastructure built using innovative Microsoft technology for e-government services transformation.
• Qmatic Group SwedenminorChannel Partner/ Reseller/ Distributor · 1 October 2016Joseph Cachia & Son teamed up with Qmatic Group Sweden to deliver complete queue management systems with focus on customer experience. Qmatic operates in over 120 countries.
• CeflaminorChannel Partner/ Reseller/ Distributor · 1 September 2016Joseph Cachia & Son became Cefla's local representative, expanding equipment distribution capabilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Gasan Group: Malta-based diversified conglomerate with overlapping automotive, retail, and ICT distribution businesses, very similar family-owned holding structure and Maltese market footprint.
• Tumas Group: Large Maltese family-controlled conglomerate spanning automotive dealerships, real estate, and consumer services; directly comparable in operating model and Maltese market focus.
• Simonds Farsons Cisk plc: Malta-listed diversified group combining beverage manufacturing/imports (Kinnie, Cisk, wine/spirits), hospitality, and property — closest listed comparable for M. Demajo's wine/spirits and consumer operations.
• Also Group: European IT distribution platform serving resellers and enterprise clients across multiple countries; directly comparable business model to M. Demajo's Newtech subsidiary for IT/software distribution.
• Indutrade AB: Swedish publicly-listed industrial and distribution group operating a decentralized model of independent niche subsidiaries; structurally analogous to M. Demajo's holding-of-subsidiaries approach.

Regional players

• Berry Bros. & Rudd: Long-established UK wine and spirits merchant with premium third-party brand agency relationships; comparable agency-driven model to M. Demajo Wines & Spirits, though operating in the UK rather than Malta.

Broad incumbents

• Arrow Electronics: Global IT distribution and value-added services giant with enterprise/government reach; comparable to M. Demajo's Newtech IT distribution arm but operating at vastly larger scale across multiple geographies.
• Capgemini: Global systems integrator and digital transformation consultancy with deep Microsoft partnership; comparable to M. Demajo's Exigy ERP/CRM/digital transformation arm but at much larger multinational scale.
• Equinix: Global Tier-3/4 carrier-neutral colocation and interconnection operator; provides scale-based reference point for M. Demajo's CSL Data Centre Services business model and asset profile.
• Avolta (formerly Dufry): Global travel retail operator with airport concessions across 60+ countries; comparable business to M. Demajo's Dufry Malta travel retail subsidiary, though operating globally rather than franchise-partnered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mdemajogroup
• Facebookfacebook.com/mdemajogroup
• LinkedInlinkedin.com/company/m-demajo-group
• Instagraminstagram.com/m.demajogroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M. Demajo Group