The Other Side Village

What The Other Side Village does

The Other Side Village is a private nonprofit 501(c)(3) organization founded in 2021 in Salt Lake City, Utah, that operates a master-planned, therapeutic community providing permanent supportive housing for chronically homeless men and women. Its core offering is the Human First Model, a peer-led framework organized around six interconnected pillars — Self-Governance, Growth, Self-Reliance, Love, Safety, and Support — delivered through 400 sq ft cottage-style homes, a six-to-twelve-month Prep School stabilization program, on-site medical and behavioral health services, and a portfolio of social enterprises (Donuts, Foods, Inn, Bodega, Coffee Shop/Deli, Bakery, Food Truck Park, Artist Studios, and the Ally Community Center event venue) that provide both employment pathways and revenue to reduce reliance on donations. The Village is operated on a 39-acre site on Indiana Avenue in Salt Lake City, with Phase I delivering 60 furnished housing units and a long-term master plan targeting 430 permanent homes.

The organization's business model is a hybrid of philanthropic funding and emerging commercial revenue. Primary inflows are donations from corporations, foundations, and individuals, plus a structured capital campaign offering tiered home and amenity sponsorships from $10,000 to $6,000,000, with a Leadership Circle at $1M+. Social enterprises are intended to generate transaction-fee revenue that supports operations, while the Ally Community Center venue (capacity 177) is rented for corporate retreats, weddings, and conferences with 100% of proceeds directed to the Village. The Other Side Leadership Institute, directed by Hyrum Grenny, packages the therapeutic community methodology as paid training for external organizations. The organization reports strong resident outcomes, including 92% sobriety, 100% employment or vocational training, 75% health improvement, 412% income growth, 85% Prep School retention, and 4.9/5 participant satisfaction, alongside an estimated $85.2M in public cost savings over 20 years for Phase I.

The organization was founded by Joseph Grenny, Tim Stay, and Preston Cochrane — the same leadership team that established The Other Side Academy in 2015 — and operates under independent governance while sharing the Therapeutic Community philosophical foundation. Leadership combines nonprofit operators with private-sector operators from VitalSmarts and IntegraCore, and the Board includes former Delancey Street Foundation Managing Director Dave Durocher. Construction is delivered through the multi-partner Village Homebuilders Alliance (Cowdin Construction, Polaris Modular, Irontown Modular, HomeAid Utah, Boxabl, Ivory Homes, E.K. Bailey Construction), and the site has cleared Utah DEQ Voluntary Cleanup Program requirements with a Certificate of Compliance.

Name

The Other Side Village

Legal name

The Other Side Village

Website

https://theothersidevillage.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Other Side Village is a Salt Lake City-based nonprofit that operates a master-planned, peer-led therapeutic community providing permanent supportive housing, social enterprise employment, and wraparound services for chronically homeless individuals in Utah.

Ownership category

akta.pro rank

Product category

Permanent Supportive Housing

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Temporary Shelters (624221), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Permanent supportive housing
• Therapeutic community programs
• Homeless services
• Social enterprise
• Nonprofit housing

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Social Enterprises: Revenue-generating businesses operated within the Village including The Other Side Donuts, The Other Side Foods, The Other Side Inn, Bodega Store & Farmers Market, Coffee Shop & Deli, Bakery, Commercial Kitchen and Catering Service, Food Truck Park, Community Event Center, and Artist Studios. These enterprises provide employment opportunities for residents while generating revenue to support Village operations and reduce reliance on donations.
2. Donations and Philanthropy: The Village accepts donations from corporations, foundations, and individuals to cover operating costs and expenses related to building and supporting the Village. Currently funded by donations while building toward self-sustainability.
3. Capital Campaign Sponsorships: Home sponsorship opportunities ranging from $10,000 (furnish a home) to $140,000 (build a home from start to finish). Leadership Circle members contribute $1 million+ for naming rights and prominent acknowledgment.
4. Ally Community Center Event Hosting: The Ally Community Center venue (up to 177 people) is available for corporate retreats, weddings, conferences, and community events. 100% of proceeds go back into sustaining and growing The Other Side Village.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Other Side Village operates a master-planned therapeutic community that provides permanent housing to chronically homeless adults in Salt Lake City, Utah. Residents receive free on-site housing, stabilization support through Prep School, and access to integrated social enterprises (donut shop, food brand, salon) that supply both vocational training and earned income. The organization also runs a Leadership Institute for accountability training and operates an Ally Community Center event venue.

Product overview

The Other Side Village is a unified therapeutic community product consisting of permanent cottage-style housing and multiple interconnected support programs. The core offering includes The Other Side Village housing community, the Prep School residential stabilization program, and Village Enterprises (including The Other Side Donuts, The Other Side Foods, The Other Side Inn, Bodega Store, Coffee Shop, Bakery, and other businesses). Additionally, The Other Side Leadership Institute provides accountability training services, and the Ally Community Center serves as an event venue—all designed to support individuals exiting chronic homelessness through housing, employment, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• The Other Side Donuts: Social enterprise donut shop providing workforce development and employment opportunities for village residents
• The Other Side Foods
• Ally Community Center

Products and services

• The Other Side Village Master-planned therapeutic community providing free permanent supportive housing to chronically homeless adults in Salt Lake City, Utah. Integrates housing with peer-led accountability and on-site social enterprises.
• Prep School 90-day stabilization program for new Village residents that prepares chronically homeless individuals for long-term community living through structured routines, accountability, and life-skills support.
• The Other Side Leadership Institute Fee-based leadership and accountability training institute that packages proven difficult-conversation and culture-change curricula for corporate, nonprofit, government, and faith-based clients. Delivered through cohort programs and institutional licenses.
• Village Enterprises On-campus social enterprise portfolio that provides vocational training and earned income for The Other Side Village through food, beverage, and salon businesses that recycle revenue into resident support.
• The Other Side Donuts
• The Other Side Foods
• Ally Community Center

Quantifiable outcome

• 92% of residents achieve and maintain sobriety
• +7 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Cowdin ConstructioncoreOthersConstruction partner and member of the Village Homebuilders Alliance. Licensed builder partnering to construct homes within The Other Side Village development.
• Polaris ModularcoreOthersModular construction partner and member of the Village Homebuilders Alliance, providing factory-built housing solutions for the development.
• Irontown ModularcoreOthersModular construction partner and member of the Village Homebuilders Alliance contributing to the housing development.
• HomeAid UtahcoreOthersHome building nonprofit partner and member of the Village Homebuilders Alliance, contributing to construction efforts for homeless housing.
• BoxablcoreTechnology or IntegrationAdvanced housing technology partner providing innovative tiny home construction solutions as part of the Village Homebuilders Alliance.
• Snow CollegeminorStrategic or Co-development PartnerEducational institution partner providing workforce development support and potential vocational training opportunities for Village residents.
• Salt Lake Community College (SLCC)minorStrategic or Co-development PartnerEducational institution partner offering workforce development programs and training opportunities for Village residents.
• Community StudiocoreStrategic or Co-development PartnerVillage partner contributing to community development and planning efforts for the Village.
• University of Utah School of ArchitecturecoreStrategic or Co-development PartnerAcademic partner providing architectural expertise and design collaboration for the Village master plan.
• HB&AcoreStrategic or Co-development PartnerArchitecture and design firm partner contributing to Village development planning.
• Ivory HomescoreOthersHome building partner and corporate supporter of the Village development.
• TerraconcoreImplementation/ SI/ Consulting PartnerEnvironmental and geotechnical consulting firm conducting site assessments and environmental analysis for the 39-acre development parcel.
• The Other Side AcademycoreStrategic or Co-development PartnerFounder organization that shares the same leadership and philosophical foundation. Academy students made the first $50,000 contribution to launch the Village. Both operate under Therapeutic Community principles but serve different populations with independent governance.
• E.K. Bailey ConstructionminorOthersConstruction partner and member of the Village Homebuilders Alliance contributing to development.
• Denton HouseminorStrategic or Co-development PartnerDesign and planning partner involved in Village development.
• Dixon and AssociatesminorStrategic or Co-development PartnerConsulting partner contributing to Village development and planning.
• BCG Granary Partners LLCminorStrategic or Co-development PartnerReal estate development partner involved in the Village project.
• Crucial LearningminorStrategic or Co-development PartnerTraining partner providing award-winning courses including Crucial Conversations for Mastering Dialogue and Crucial Conversations for Accountability to sustain leadership impact across organizations trained by The Other Side Leadership Institute.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Other Side Academy: Sister organization founded by the same leadership (Grenny, Stay) using the same Therapeutic Community model, but serving individuals with addiction, criminal behavior, and homelessness in Salt Lake City. Operates vocational training businesses and was the direct precursor/incubator of The Other Side Village.
• Dignity Village: Portland, Oregon transitional housing community governed by residents for people experiencing homelessness. Self-governing, peer-led model with cottage-style housing and on-site community structure — comparable in self-governance philosophy if smaller in scale.
• Shelter House: Northern Virginia nonprofit operating shelter, rapid re-housing, and permanent supportive housing programs with integrated case management and employment services. Comparable in providing graduated housing pathways and wraparound supportive services.
• Delancey Street Foundation: San Francisco-based residential self-help therapeutic community for people with substance abuse, criminal, and homelessness histories, operating social enterprises (restaurant, moving, landscaping) run by residents. Direct philosophical parent of The Other Side Academy/Village model.
• Community First! Village: Master-planned 51-acre supportive housing community in Austin, TX serving people coming out of chronic homelessness. Operates social enterprise businesses (carpentry, screen printing, cafe, foundry) run by residents. Nearest analog to The Other Side Village in scale, model, and revenue structure.
• Haven for Hope: San Antonio-based campus serving people experiencing homelessness with a transformative housing model, on-site services, and a Courtyard (emergency) and Prospects (transformation) pathway. Comparable in providing structured, on-site supportive services alongside housing.

Broad incumbents

• Pine Street Inn: Boston-based large homeless services provider operating emergency shelter, permanent supportive housing, and workforce development. Broader incumbent operating multiple service lines across Massachusetts, comparable in permanent supportive housing and employment program offerings.
• PATH (People Assisting the Homeless): Los Angeles-area nonprofit providing interim, permanent supportive, and affordable housing along with employment and supportive services. Larger incumbent in the same supportive housing category with broader service portfolio.
• Lamp Community (now The People Concern): Los Angeles-based nonprofit combining supportive housing, mental health services, and recovery programs for people experiencing homelessness. Comparable in integrating mental health, substance use, and housing services in a residential setting.

Regional players

• Switchpoint Community Resource Center: Utah-based nonprofit providing shelter, housing, and self-sufficiency programs for individuals and families experiencing homelessness. Regional peer with comparable mission in the same Utah market, though operating a more traditional service-delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLqDP3dfB9ge9fZ66H01liJsnnRgqmKlyr
• Xx.com/TheOtherSideVi1
• LinkedInlinkedin.com/company/the-other-side-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Other Side Village