What Ivory Homes does

Ivory Homes, Ltd. is a privately held, Utah-focused residential homebuilder headquartered in Salt Lake City, with additional design centers in Farmington, Lehi, and St. George. Founded in the early 1990s and self-described as Utah's "Number One Homebuilder" for 34 consecutive years, the company sells newly constructed single-family homes, townhomes, cottages, and luxury residences across 14 master-planned communities and six Utah counties (Salt Lake, Davis, Utah, Weber, Tooele, and Washington). Customer cohorts span first-time buyers, move-up buyers, workforce/essential workers in expensive mountain counties, and short-term-rental/vacation investors in southern Utah.

The product portfolio is segmented into four collections — Signature Series (semi-custom, 50+ floor plans, EnergyStar-certified), Ivory Collection (move-up homes with curated design packages), Cottage Collection (value-oriented, smart-layout homes), and Towns Collection (modern townhomes) — each supported by a service ecosystem that includes the Smart Move guarantee (existing-home buyout or up to three-year rent guarantee), a 10-year structural / 2-year systems warranty, and a Premium Rate financing program delivered through Momentum Loans. Construction emphasizes energy efficiency (up to 50% better than decade-old homes via high-performance insulation, sealed ductwork, low-E windows, smart thermostats, tankless water heaters, EV-ready infrastructure, and solar prep) and Localscape water-wise landscaping that can reduce outdoor water use by approximately two-thirds. Supporting digital infrastructure includes Matterport 3D virtual tours, MLS integration with UtahRealEstate.com, a four-step community/price finder, a Dream Home Quiz lead-capture tool, an online warranty request portal, and standard martech (HubSpot, GA4, GTM, Hotjar, Meta Pixel, Google Ads, YouTube remarketing, Podium).

Revenue is generated primarily through one-time home sales at closing, with prices ranging from the $390,000s for entry-level townhomes to over $1 million for Signature Series / luxury homes. The direct-to-consumer go-to-market relies on weekly Saturday model-home open houses across multiple communities, four regional design centers staffed by sales consultants, a dedicated realtor referral portal, and content/blog marketing. Operating in a Utah housing market with a documented ~54,000-unit supply shortfall, a 6%-annual-growth construction sector, and a state-level goal of 35,000 starter homes by 2028, the company is scaling via multi-county expansion (Northstar Ranch in Tooele, St. George in Washington), new master-planned communities (Overland, sized for 3,000+ future residences), amenity-center investments (The Barn at Overland, opened 2026), and dedicated workforce housing (Innovation Park at Francis Commons).

Name

Ivory Homes

Legal name

Ivory Homes, Ltd.

Website

https://ivoryhomes.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Ivory Homes is a privately held, Salt Lake City-based residential homebuilder and Utah's largest, designing and selling new single-family homes, townhomes, cottages, and luxury residences across 14 master-planned communities in six counties for first-time, move-up, workforce, and short-term-rental buyer segments.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Luxury / High-End Home Construction (IMAFABAJ), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential home construction
• New home sales
• Master-planned communities
• Energy-efficient homes
• Homebuilder

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Construction Home Sales: Ivory Homes generates revenue primarily through the sale of newly constructed single-family homes, townhomes, cottages, and luxury homes across Utah. Revenue is one-time at closing with standard mortgage financing available through preferred lender partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ivory Homes designs, builds, and sells newly constructed residential homes across 14 master-planned communities in Utah, including single-family residences, townhomes, cottages, and luxury homes organized under four branded collections (Signature Series, Ivory Collection, Cottage Collection, Towns Collection). The company supports sales with on-site design centers, model home tours, EnergyStar-certified energy-efficient construction, a Smart Move Guarantee that buys or rents the buyer's existing home, premium financing rates via Momentum Loans, and a 10-year structural / 2-year systems warranty.

Product overview

Ivory Homes operates as Utah's Number One Homebuilder offering a portfolio of distinct home collections and communities across Utah. The product lineup includes the Signature Series (semi-custom luxury homes with EnergyStar certification), Ivory Collection (move-up homes with personalization), Cottage Collection (value-focused smart layouts), and Towns Collection (modern townhomes with low-maintenance living). These are sold through master-planned communities including Daybreak, Terraine, Northstar Ranch, Legacy Park, Sendera at Sienna Hills, and Overland. Supporting services include Smart Move Guarantee (home buying programs), Premium Rate financing through Momentum Loans, warranty programs, and digital tools including Dream Home Calculator, Matterport 3D Virtual Tours, and online warranty request portal.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Series: Semi-custom, high-end homes designed around comfort, flexibility, and long-term value with energy-efficient features.
• Ivory Collection
• Cottage Collection
• Towns Collection
• Smart Move

Products and services

• Signature Series Semi-custom, high-end homes for move-up buyers featuring over 50 floor plans, EnergyStar certification, and collaboration with design and architecture teams for structural personalization and curated finish selections including quartz countertops, premium cabinetry, and designer finishes.
• Ivory Collection Move-up homes offering generous layouts with more space and personalization options, including curated design packages (Ivory Warm, Ivory Greige), three-car garages, flexible floor plans with dedicated office spaces or lofts, and expansion onto spacious homesites.
• Cottage Collection Smart-layout homes designed for value and thoughtful design, featuring open kitchens, comfortable living spaces, a streamlined building process, and practical features like primary suites and smart storage solutions for first-time buyers and downsizers.
• Towns Collection Modern townhomes with open-concept layouts, attached garages, outdoor spaces like balconies or rooftop decks, and a low-maintenance lock-and-leave lifestyle located in walkable master-planned communities.
• Move-In Ready Homes Pre-built homes available for quick purchase, featuring completed inventory homes across various Utah communities with options ranging from townhomes to luxury single-family residences.
• Smart Move Guarantee Service where Ivory Homes buys the buyer's existing home at full market value, guarantees rent on existing homes, or guarantees rent for up to 3 years for homes with negative equity to reduce the friction of selling before buying a new construction home.
• Premium Rate Program Aggressive-rate financing program through partnership with Momentum Loans (NMLS#1606597), offering rates as low as 4.99% FHA (and as low as 3.49% under seasonal rate promotions) with buy-down incentives that can reduce monthly payments temporarily or for the life of the loan.
• Limited Home Warranty Program Limited warranty from Ivory Homes offering 10-Year Structural Coverage, 1-Year Workmanship and Materials Coverage, and 2-Year Systems Coverage for every new home purchase.

Quantifiable outcome

• Homes built up to 50% more efficient than homes built a decade ago, saving homeowners thousands annually on utility costs
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TreeUtahcoreStrategic or Co-development PartnerEnvironmental partnership with TreeUtah nonprofit organization supporting tree planting initiatives and sustainability education. TreeUtah improves Utah's urban and community forests through student programs, volunteer efforts, and municipal partnerships. Ivory Homes contributes to environmental health and community greening initiatives.
• Build to Success (BTS)minorStrategic or Co-development PartnerPartnership providing high school students with construction career opportunities through hands-on bootcamps, career exploration, and trade certifications. Addresses Utah's construction workforce shortage and housing demand.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century Communities: National production homebuilder serving entry-level and move-up buyers with comparable product positioning to Ivory's Cottage and Ivory Collection lines. Operates in Utah and competes on similar price bands and buyer segments.
• Woodside Homes: Utah-headquartered production homebuilder (subsidiary of Sekisui House) operating across Salt Lake City, Utah County, and surrounding metros with comparable price points and product mix. Directly competes with Ivory in entry-level to move-up segments.
• LGI Homes: Entry-level production homebuilder with comparable first-time buyer focus and aggressive pricing strategy. Competes with Ivory's Cottage Collection and Towns Collection on the value end of the spectrum.
• Garbett Homes: Utah-based homebuilder with similar mid-market positioning across Salt Lake Valley and Utah County. Competes directly with Ivory on townhomes and single-family homes in the $400K-$700K range.
• Meritage Homes: Public homebuilder with strong energy-efficiency differentiation (ZeroHouse), paralleling Ivory's efficiency positioning. Operates across multiple Western U.S. markets including Utah with similar mid-market product mix.
• David Weekley Homes: Large private homebuilder with Utah operations serving move-up and luxury buyers. Comparable in customization, design-center model, and energy-efficiency emphasis to Ivory's Signature Series approach.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume, operating across Utah with broad product portfolio from entry-level (Express Homes) to luxury. Competes with Ivory across all price tiers but lacks Ivory's Utah-specific brand loyalty.
• PulteGroup: National builder with Centex (entry-level), Pulte (move-up), Del Webb (55+), and John Wieland (luxury) brands. Operates in Utah and competes with Ivory across multiple buyer segments with broader geographic diversification.
• Lennar: Top-3 U.S. homebuilder with significant Utah presence offering townhomes, single-family, and active-adult product. Competes with Ivory on scale, in-house financing (Lennar Mortgage), and master-planned community development.
• Toll Brothers: Luxury-focused national homebuilder with Utah presence, competing directly with Ivory's Signature Series ($750K+) and Legacy Park Estates product. Strong customization capabilities parallel Ivory's semi-custom offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ivoryhomes
• Xx.com/ivoryhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivory Homes