What First Aid Canada Inc. does

First Aid Canada Inc. is a Toronto-based, privately held Canadian corporation founded in 2002 that distributes first aid kits, AEDs (defibrillators), first aid supplies, and safety equipment primarily through an e-commerce storefront (firstaidcanada.com), supplemented by phone and email sales channels. The company ships from a single Toronto warehouse to all Canadian provinces and territories, with a $50 minimum order, a $250 free-shipping threshold, and a 100% satisfaction guarantee. Its product catalog spans CSA Z1220-17-compliant workplace kits, federal and provincial regulation kits, custom-branded corporate kits, and specialized kits for marine, trauma, sports, burns, restaurant, outdoor, and vehicle use cases, plus consumables such as antiseptics, bandages, eyewash, gauze, gloves, tape, tourniquets, and AED accessories.

Beyond product distribution, First Aid Canada generates a secondary revenue stream through certified first aid and CPR training (CPR/AED Level C, Basic Emergency First Aid, Basic Life Support, Standard First Aid), delivered on-site at client locations by Rescue 7-certified instructors. Training requires a minimum of 8 participants per session, a 50% deposit at booking, and is paired with a $1-per-participant charitable donation to the Heart & Stroke Foundation. The customer base spans Canadian businesses and workplaces (the primary segment), educational institutions, construction firms (positioned for the January 2026 Ontario Regulation 157/25 AED mandate), restaurants, sports and recreation organizations, and individual consumers.

The company is 100% Canadian-owned, employs 11-50 staff, and has trained over 2,500 participants cumulatively over its 20+ year operating history. Its distribution footprint is domestic-only — the firm explicitly does not ship outside Canada — and it maintains no physical retail locations. Distribution relies on a single warehouse, SEO/content marketing, email campaigns, and direct enterprise sales, with no proprietary technology platform, API, or AI/ML components.

Name

First Aid Canada Inc.

Legal name

First Aid Canada Inc.

Website

https://firstaidcanada.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

First Aid Canada Inc. is a Toronto-based, Canadian-owned e-commerce distributor and on-site training provider selling first aid kits, AEDs, supplies, and CSA-compliant workplace safety products to Canadian businesses, institutions, construction sites, and consumers across all provinces.

Ownership category

akta.pro rank

Product category

First Aid Supplies & Safety Equipment

NAICS

Educational Services (611), Professional and Management Development Training (611430)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Educational Services (8200)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

akta.pro secondary industries

Outdoor Safety, Survival & First Aid Retail (CRAMAMAG), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), EMS Education, Training & Simulation Centers (HLAFANAL)

Keywords

• First aid supplies
• Workplace safety equipment
• AED defibrillators
• CPR training services
• Emergency preparedness kits

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: First Aid Canada generates the majority of revenue through e-commerce sales of first aid kits, AEDs (defibrillators), first aid supplies, and safety equipment. Products range from personal/home kits to industrial/commercial first aid stations. The company also offers custom-branded first aid kits for corporate branding purposes.
2. First Aid Training Services: The company provides certified first aid and CPR training courses including Emergency First Aid, Standard First Aid, CPR/AED Level C, and Basic Life Support (BLS). Training is delivered on-site at client locations by Rescue 7-certified instructors. Revenue is generated through per-participant course fees, with a minimum of 8 participants required per session and a 50% deposit required at booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

First Aid Canada Inc. is a Canadian-owned e-commerce retailer and training provider that sells first aid kits, AEDs (defibrillators), first aid supplies, and safety equipment, alongside delivering certified first aid and CPR/AED training courses on-site at client locations through Rescue 7-certified instructors. The company offers a comprehensive product range including CSA Z1220-17 compliant workplace kits, provincial and federal regulation kits, custom-branded kits, and specialty kits for marine, trauma, sports, burns, restaurant, outdoor, home, and vehicle use, shipped from Toronto to all Canadian locations.

Product overview

First Aid Canada Inc. is a 100% Canadian-owned e-commerce retailer and training services provider offering a comprehensive first aid and safety product portfolio. The core offerings consist of four main product categories—AEDs (Defibrillators), First Aid Kits, First Aid Supplies, and Safety Equipment—along with certified First Aid Training Services delivered by Rescue 7-certified instructors. The product line includes CSA Z1220-17 compliant workplace kits, federal and provincial regulation-compliant kits, custom-branded promotional kits, and specialized kits for marine, trauma, sports, burns, restaurant, outdoor, and vehicle applications. Training services encompass CPR/AED Level C, Basic Emergency First Aid, Basic Life Support (BLS), and Standard First Aid courses delivered on-site at client locations. The company ships from Toronto, Ontario to all Canadian locations and offers free shipping on orders over $250.

Differentiator

Problem solved

Functional benefit

Products and services

• AEDs (Defibrillators) Automated External Defibrillators (AEDs) and related accessories including AED units, cabinets, packages, and signs for workplace and public access cardiac emergency response, targeted at Canadian businesses required to comply with provincial AED regulations such as Ontario's Regulation 157/25.
• First Aid Kits Comprehensive range of first aid kits including CSA Z1220-17 compliant workplace kits, federal and provincial regulation kits, custom-branded kits, and specialty kits for marine, trauma, sports, burns, restaurant, survival, outdoor, home, and vehicle use, designed for workplaces and individual consumers seeking regulatory compliance or personal preparedness.
• First Aid Supplies Extensive catalog of first aid consumables and supplies including antiseptics, bandages, dressings, burn products, eyewash solutions, gauze, gloves, hot/cold therapy, splints, tape, tourniquets, wound care products, and survival supplies, intended to replenish workplace first aid stations and consumer kits.
• Safety Equipment Professional safety and medical equipment including airway management devices, CPR barrier devices, extrication and immobilization devices, first aid room equipment, stretchers, sphygmomanometers, stethoscopes, and vehicle emergency products, sold to workplaces, first responders, and safety-conscious consumers.
• First Aid Training Services Certified first aid and CPR training courses including CPR/AED Level C, Basic (Emergency) First Aid, Basic Life Support (BLS), and Intermediate (Standard) First Aid, delivered on-site at client locations by Rescue 7-certified instructors for workplaces, schools, and organizations across Canada.
• Custom-Branded First Aid Kits Custom logo printing on eligible first aid bags, plastic boxes, and metal cabinets for workplace branding, requiring minimum quantities and approved .EPS/.PNG/.PDF artwork files, designed for businesses seeking branded safety products for offices, retail locations, and promotional giveaways.
• Emergency Pocket First Aid Wallet Compact portable first aid kit designed for personal emergency preparedness, priced from $4.95, with customization options available for individual consumers and travelers.
• 2 Person 72 Hrs Earthquake Emergency Survival Kit Emergency survival kit designed for two people with 72-hour supplies for earthquake preparedness, priced from $154.35, with customization options, targeted at households and small offices in seismic-risk regions.
• Deluxe Cold Weather Auto Kit Comprehensive vehicle emergency kit designed for cold weather conditions, priced from $86.40 with customization options, intended for individual motorists, fleet operators, and outdoor workers in cold-climate Canadian regions.

Quantifiable outcome

• 2500+ people trained through first aid and CPR courses
• +1 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Heart & Stroke Foundation of CanadacoreStrategic or Co-development PartnerFirst Aid Canada partners with the Heart & Stroke Foundation through a charitable donation program. For every participant enrolled in first aid training, the company donates $1 to the foundation. This partnership supports the foundation's cardiovascular disease awareness and research mission while enhancing the company's brand reputation in heart health.
• Rescue 7coreStrategic or Co-development PartnerAll first aid training is delivered by Rescue 7-certified instructors using exclusive Rescue 7 course materials. Rescue 7 is a recognized Canadian training provider, and this partnership ensures training compliance and certification validity across Canada.
• Multiple Sclerosis Society of CanadaminorGTM or Marketing PartnerFirst Aid Canada provides volunteer first aid services and supplies for the MS Bike Tours in Ontario. The company has supported this initiative since 2011, with events raising over $2 million for MS research. This partnership demonstrates community engagement and corporate social responsibility.
• ALS OntariominorGTM or Marketing PartnerFirst Aid Canada provides volunteer first aid service and supplies for the Hike for ALS and Family Day events organized by ALS Ontario. The partnership supports ALS awareness and fundraising efforts.
• The Hope CentreminorGTM or Marketing PartnerFirst Aid Canada donates first aid supplies free of charge to The Hope Centre, a charity providing services to individuals and families struggling with poverty. This CSR partnership supports community welfare.
• The Sudbury Manitoulin Children's FoundationminorGTM or Marketing PartnerFirst Aid Canada donates first aid supplies, sunscreen, and bug spray to support the 'Send-A-Kid-To-Camp' program, which provides summer camping opportunities for disadvantaged children.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• ULINE: North American shipping, industrial, and safety supplies distributor with a Canadian operation offering first aid kits, AEDs, and workplace safety products. Competes on price, breadth, and next-day fulfillment for the same SMB and enterprise customers.
• Acklands-Grainger: Canada's largest industrial safety and MRO distributor, offering first aid kits, AEDs, supplies, and safety equipment to the same B2B customer base as First Aid Canada, but at far greater scale and breadth. Most direct comparator in the Canadian workplace safety supply channel.
• Henry Schein: Large medical and dental supplies distributor with operations in Canada, serving healthcare providers with first aid, medical, and emergency response products. Adjacent competitor for the medical-grade portion of the catalog (BLS equipment, AEDs, diagnostic instruments).
• Cabela's Canada: Canadian outdoor recreation retailer (Bass Pro/Cabela's) carrying outdoor first aid kits, survival kits, and emergency preparedness products. Comparable channel for the outdoor/survival portion of First Aid Canada's catalog.
• Grainger: U.S.-headquartered industrial supply giant with Canadian operations offering safety, first aid, and facility maintenance products to business customers. Benchmarks First Aid Canada's enterprise GTM model and product breadth ambitions.

Direct peers

• Canadian Red Cross: National provider of certified first aid and CPR/AED training courses across Canada, plus first aid product retail. Closest direct competitor to First Aid Canada's training service line, with stronger brand recognition and broader course catalog.
• Rescue 7: Canadian health and safety training and product provider delivering certified first aid, CPR, and AED courses. Both a strategic partner (training delivery for First Aid Canada) and a direct competitor in the same Canadian training and safety supply market.
• St. John Ambulance Canada: Canada's leading first aid and CPR training provider, offering many of the same certifications (Emergency First Aid, Standard First Aid, CPR/AED, BLS) and frequently also sells first aid kits and supplies. Directly competes with First Aid Canada's training arm for corporate and individual certification bookings.

Regional players

• Lifemark Health Group: Canadian provider of workplace health, safety, and rehabilitation services including first aid training. Comparable Canadian service provider competing for corporate first aid and CPR training contracts.
• Safety Mart: Canadian workplace safety products retailer with stores and online presence offering first aid kits, PPE, and safety supplies. Comparable specialty retailer focused on the same Canadian workplace safety customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/FirstAidCanada
• Facebookfacebook.com/FirstAidCanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Aid Canada Inc.