Allstar Health Brands Inc

What Allstar Health Brands Inc does

Allstar Health Brands, Inc. is a US-incorporated public company (OTCMKTS: ALST) that operates AllStarHealth.com, a direct-to-consumer e-commerce platform selling discount vitamins, nutritional supplements, sports nutrition products, herbs, weight-loss supplements, specialty formulas, healthy kitchen items, bath and body products, and pet health products to individual consumers. The platform is built on standard e-commerce infrastructure with multi-currency support (USD, JPY, AUD, CAD, EUR, GBP, KRW) and bilingual storefronts (English and Japanese), enabling shipments to more than 50 countries via USPS, UPS, FedEx, and DHL. The company's go-to-market is self-serve online retail with no explicit sales-team interaction for standard purchases, supported by organic social media presence and a currently paused affiliate program.

The company does not manufacture its own products. Its catalog consists primarily of third-party supplement brands plus a Tapout-branded nutritional supplement line held under a licensing partnership with World Wide Entertainment (WWE). The firm employs 1-10 people, is based in Arlington, US (with a +1-714 contact number indicating Orange County, California operations), and was founded in 1999. Revenue is generated through unit-pricing retail markups on a pay-as-you-go basis, with a free-shipping threshold at $99+ for domestic orders and aggressive discounts from MSRP (commonly 40-55% off). Customer-facing pricing is the primary differentiator, anchored by a "Lowest Price Guaranteed" claim.

The equity trades as a sub-penny security (~$0.0004-$0.0007 in March-April 2026), and the company has no disclosed funding rounds, no disclosed revenue, no parent company, and no PE/VC backing. The data block supplied as financials contains figures that are clearly mismatched to a different entity and have been excluded from the analysis. The available evidence points to a small, long-running OTC-listed e-commerce reseller with limited disclosed operational momentum.

Name

Allstar Health Brands Inc

Legal name

Allstar Health Brands, Inc.

Website

https://allstarhealth.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Allstar Health Brands, Inc. operates AllStarHealth.com, a direct-to-consumer e-commerce platform selling discount vitamins, supplements, sports nutrition, and licensed Tapout-branded nutritional products to individual consumers in 50+ countries, with 1-10 employees and no disclosed manufacturing or proprietary technology.

Ownership category

akta.pro rank

Product category

Nutritional Supplements E-commerce

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Discount vitamins
• Nutritional supplements
• Sports nutrition
• Herbal supplements
• Health ecommerce

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Online retail sales of vitamins, nutritional supplements, sports nutrition, herbs, and health products directly to consumers. Revenue generated through product markups over wholesale costs with free shipping threshold model ($99+).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Allstar Health Brands Inc operates AllStarHealth.com, an online retail platform that sells discount vitamins, nutritional supplements, sports nutrition products, weight management supplements, herbal and botanical supplements, specialty health formulas, bath and body products, healthy kitchen items, and pet health products directly to consumers. The company also holds a license for Tapout branded nutritional supplements distributed through partnership agreements with World Wide Entertainment (WWE).

Product overview

Allstar Health Brands Inc operates AllStarHealth.com, an e-commerce retail platform that sells discount vitamins, nutritional supplements, and bodybuilding supplements directly to consumers. The company also holds licensing agreements for branded nutraceutical products, including the Tapout nutritional supplement license. The platform features multiple product categories spanning vitamins & supplements, sports nutrition, weight loss products, herbs & botanical supplements, specialty formulas, healthy kitchen items, bath & body products, and pet products. The company distributes third-party brands alongside its licensed products through its online retail channel.

Differentiator

Problem solved

Functional benefit

Brands

• Tapout: Licensed brand for branded nutritional supplements held through partnership agreement.

Products and services

• AllStarHealth.com E-commerce Storefront Direct-to-consumer online retail platform selling discount vitamins, nutritional supplements, sports nutrition, herbal products, weight loss products, bath and body items, healthy kitchen goods, and pet products to individual shoppers domestically and internationally.
• Tapout Branded Nutritional Supplements

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Vitamin Shoppe: Multi-channel U.S. retailer of vitamins, minerals, herbs, and sports nutrition. Directly comparable in assortment breadth and core health-conscious customer base; Allstar competes for the same DTC supplement buyer through its e-commerce site.
• Bodybuilding.com: E-commerce retailer specializing in sports nutrition, bodybuilding supplements, and fitness products. Comparable to Allstar's sports nutrition and weight-loss categories.
• iHerb: Global direct-to-consumer e-commerce retailer of vitamins, supplements, sports nutrition, and health products. Closely comparable business model: discount online storefront, broad multi-category assortment, and multi-currency/multi-language international shipping.
• Vitacost: Online health-and-wellness retailer offering vitamins, supplements, sports nutrition, and natural products. Direct overlap in assortment, value pricing, and target customer.
• Puritan's Pride: Direct-to-consumer vitamin and supplement brand/retailer with broad multi-category assortment. Overlaps with Allstar's vitamins, herbs, and specialty-formula categories.
• Lucky Vitamin: E-commerce supplement retailer offering a wide range of vitamins, sports nutrition, and wellness products. Closely comparable in discount positioning, multi-brand assortment, and online-only distribution.
• Swanson Health Products: Online discount retailer of vitamins, supplements, and health products with a broad SKU catalog. Operates a similar price-led DTC model serving the same wellness and value-oriented consumer.

Broad incumbents

• GNC: Large, established specialty retailer of vitamins, supplements, and sports nutrition with both physical and online channels. Overlaps in core assortment but operates at significantly larger scale with proprietary brands.
• Amazon: Massive online marketplace that lists and sells virtually every vitamin and supplement brand Allstar carries. Sets the baseline for price discovery, selection, and shipping speed that Allstar must compete against.

Others

• Nature's Bounty: Major manufacturer of vitamins and supplements whose brands (e.g., Nature's Bounty, Sundown) are stocked on AllStarHealth.com. Comparable industry position and adjacent as a supplier/category peer rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/allstarhealth
• Facebookfacebook.com/AllStarHealth
• Instagraminstagram.com/AllStarHealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allstar Health Brands Inc