Union Reiseversicherung

What Union Reiseversicherung does

Union Reiseversicherung AG (URV) is a Munich-headquartered travel insurance carrier that has operated since 21 December 2001 as the designated travel insurer of German public insurers and the Sparkassen-Finanzgruppe. The company provides a focused portfolio of travel insurance products — Reiserücktrittsversicherung (trip cancellation), Auslandskrankenversicherung (foreign travel health), Reisegepäck-Versicherung (baggage), Objektschutz for rented vacation properties/vehicles, and combined Reise-Komplettschutz packages — issued as either single-trip Einmalpolice or annual Jahrespolice, with a separate Gruppenpolice structure for groups of 10 or more. Underlying the product is an online distribution platform supporting direct consumer purchase, online claims submission for cancellation, baggage and foreign medical events, a mobile Service Page with QR-code access for travelers, a Stornokompass decision aid, a Digitale Sprechstunde consultation tool, and a dedicated URV-Agentur-Service B2B portal that allows tied agents and brokers to issue policies online.

URV's go-to-market is a hybrid omnichannel model: personal advice at Sparkassen branches and public-insurer field forces (the Sparkassen alone field roughly 3,600 own plus over 14,000 affiliated branches), supplemented by direct-to-consumer online sales, social media presence across Facebook, Instagram, YouTube and LinkedIn, and content marketing via a Reiseratgeber on the corporate website. Revenue is generated through insurance premiums on single-trip and annual policies, with partnership revenue influence coming from the Air Doctor collaboration for foreign medical referrals. The company is structured as a privately held Aktiengesellschaft, owned by Consal Beteiligungsgesellschaft AG within the larger Konzern Versicherungskammer (one of 11 insurance entities in the group), and is supervised by BaFin while participating in the Ombudsman conciliation procedure. Leadership comprises Klaus G. Leyh as Chairman of the Board and Mareike Steinmann-Baptist as board member responsible for travel insurance and IT/digitalization, with operational offices in Munich, Saarbrücken and Kiel supporting a workforce of 101–250 employees and a customer base of more than 4.5 million policyholders.

Name

Union Reiseversicherung

Legal name

URV – Union Reiseversicherung Aktiengesellschaft

Website

https://urv.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Union Reiseversicherung AG is a Munich-based travel insurance carrier that has served German public insurers and the Sparkassen-Finanzgruppe since 2001, providing trip cancellation, foreign medical, baggage and combined-package cover to more than 4.5 million retail and group policyholders via bank-branch advice, direct online sales, and an agent portal.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Insurance Carriers (5241), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

akta.pro secondary industries

Travel Medical Insurance (Individual) (FSAIAEAI), Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)

Keywords

• Travel insurance
• Trip cancellation insurance
• Foreign travel health insurance
• Travel baggage insurance
• Group travel insurance

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Reiseversicherungsprämien: URV verdient Einnahmen durch Versicherungsprämien von Privatkunden für Produkte wie Reiserücktrittsversicherung, Auslandskrankenversicherung und Reiseversicherungspakete. Angeboten als Einmalpolice (einmalige Reise) oder Jahrespolice (mehrere Reisen im Jahr).
2. Gruppenversicherungen: Reiserücktrittsversicherung und Reiseversicherungspakete für Gruppen ab 10 Personen, Vereine und Freundeskreise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Union Reiseversicherung AG (URV) is a Munich-based travel insurance provider that sells Reiserücktrittsversicherung (trip cancellation), Auslandskrankenversicherung (foreign travel health), Reisegepäckversicherung (luggage), Objektschutz (rental object cancellation), and bundled Reise-Komplettschutz packages. Policies are offered as one-trip (Einmalpolice) or annual (Jahrespolice) contracts to individual travelers, families, and groups of 10 or more, distributed through Sparkassen, public insurers, and online direct sales.

Product overview

Union Reiseversicherung (URV) offers a unified portfolio of travel insurance products designed for individual travelers, families, and groups of 10 or more persons. The core product lineup includes Reiserücktrittsversicherung for trip cancellation coverage, Auslandskrankenversicherung for foreign medical expenses, and Reisegepäck-Versicherung for baggage protection. These are also available as bundled Reise-Komplettschutz/Travel-Pakete packages combining cancellation and health coverage. An Objektschutz add-on extends cancellation protection to vacation property rentals. Products are available as single-trip policies or annual (Jahresschutz) plans, distributed through public insurers, Sparkassen branches, and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Reiserücktrittsversicherung (Travel Cancellation Insurance) Provides coverage for trip cancellation or interruption costs when insured travelers cannot commence or must abandon their journey due to covered reasons such as illness, accident, or other insured events. Available as a one-trip or annual policy for individuals, families, and groups.
• Auslandskrankenversicherung (Foreign Travel Health Insurance) Covers medical treatment costs incurred abroad, including hospital stays, physician visits, and medical evacuations, with protection valid for a year of vacation travel. Available as an annual (Jahresschutz) policy for individual travelers.
• Reise-Komplettschutz / Travel-Pakete (Travel Complete Protection Packages) Comprehensive travel insurance bundles combining travel cancellation and foreign travel health insurance into a single package for single trips or annual coverage, offering simplified protection for travelers. Also available as group coverage for 10+ persons.
• Reisegepäck-Versicherung (Travel Luggage Insurance) Provides compensation for lost, damaged, or delayed baggage during covered trips, protecting travelers against financial losses from luggage-related incidents.
• Objektschutz (Object Protection) Secures travel cancellation coverage specifically for rented vacation homes, recreational vehicles, rental cars, and houseboats, protecting against costs from cancelled bookings of these rental objects.
• Gruppen-Reiserücktrittsversicherung (Group Trip Cancellation Insurance) Provides trip cancellation coverage for groups of 10 or more persons, including clubs, friends, and organized travel groups, offering collective protection at group-specific conditions.

Quantifiable outcome

• Über 4,5 Millionen Versicherte vertrauen der URV seit 2001

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Konzern Versicherungskammer (Versicherungskammer Bayern)coreStrategic or Co-development PartnerURV ist Teil des Konzerns Versicherungskammer mit 11 Versicherungsunternehmen. Der Konzern bietet umfangreiche Benefits für alle Mitarbeitenden und fungiert als übergeordnete Holding- und Serviceorganisation.
• Consal Beteiligungsgesellschaft AGcoreStrategic or Co-development PartnerURV ist Teil der Consal Beteiligungsgesellschaft AG, zu der auch die Bayerische Beamtenkrankenkasse AG und die UKV – Union Krankenversicherung AG gehören, die zusammen die siebtgrößte private Krankenversicherungsgruppe in Deutschland bilden.
• Sparkassen und öffentliche VersicherercoreChannel Partner/ Reseller/ DistributorURV ist die Reiseversicherung der öffentlichen Versicherer und Sparkassen. Die Produkte werden über die Sparkassen-Finanzgruppe vertrieben – mit 3.600 eigenen und über 14.000 Geschäftsstellen der Sparkassen.
• Öffentliche Versicherer DeutschlandscoreChannel Partner/ Reseller/ DistributorGemeinsame Dachorganisation: Verband öffentlicher Versicherer (VöV). Die öffentlichen Versicherer mit über 21 Milliarden Euro jährlichen Beitragseinnahmen sind die zweitstärkste Gruppe im deutschen Erstversicherungsmarkt. Träger sind Sparkassen, Landesbanken und Landschaftsverbände.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ADAC Versicherung: ADAC Versicherung sells travel and motor insurance to ADAC's large German membership base. It is a comparable travel insurance provider to URV with a similarly captive distribution model (membership organization) and overlapping product set.
• HanseMerkur Reiseversicherung: HanseMerkur is a German mutual insurer with a dedicated travel insurance line offering cancellation, medical, and bundled packages. It directly competes with URV in the German retail travel insurance market through broker and online channels.
• ERV (Europäische Reiseversicherung): ERV is the leading dedicated travel insurance provider in Germany, offering cancellation, medical, and baggage coverage. It is URV's most direct competitor, overlapping on essentially the same product set, German consumer base, and broker/online distribution mix.
• TravelSecure (Ammerländer Versicherung): TravelSecure is a German travel insurance brand operated by Ammerländer Versicherung, focused exclusively on trip cancellation and travel health products. It competes head-to-head with URV in the standalone cancellation-insurance category.
• Barmenia Reiseversicherung: Barmenia is a mid-sized German insurer offering travel insurance products to retail customers. It is comparable to URV as a regional multi-line insurer with a dedicated travel product sold via independent agents and online.
• Allianz Travel: Allianz Travel is the travel insurance arm of Allianz, one of the world's largest insurers. It offers comparable trip cancellation, medical, and baggage products across Germany with a multi-channel distribution footprint overlapping with URV's bank-affiliated model.

Emerging players

• Air Doctor: Air Doctor is a digital health-tech platform that connects travelers abroad with local physicians and is already an integration partner of URV. It represents an emerging player in the travel medical assistance layer where URV competes on customer experience.

Broad incumbents

• AXA Partners (Travel): AXA Partners is the global assistance and travel insurance arm of AXA. It overlaps with URV on travel medical and cancellation products but operates at international scale and across multiple distribution channels, making it a broader incumbent in the same category.
• AIG Travel: AIG Travel is the global travel insurance business of AIG, serving corporate and high-net-worth leisure travelers. It competes with URV on cancellation and emergency medical coverage but at an international, more premium-focused segment.
• Chubb Travel Insurance: Chubb offers travel insurance globally through broker and direct channels, with comparable cancellation and medical coverage. It is a broad incumbent operating in adjacent segments (premium/corporate) where URV's mass-market product does not directly compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0XQ2o01n957lnxEKvWASqQ
• Facebookfacebook.com/UnionReiseversicherung
• LinkedInlinkedin.com/company/union-reiseversicherung
• Instagraminstagram.com/urv_union_reiseversicherung

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Reiseversicherung