Deestone
Deestone is a Thailand-based tire manufacturer founded in 1977, operating five affiliated companies producing passenger, commercial, agricultural, industrial, motorcycle, OTR/mining, and aviation tires at 250,000 tons of annual capacity, exporting to 120+ countries through distributor and dealer networks.
- Company typePrivate
- Founded1977
- HeadquartersSamut Sakhon, Thailand
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Deestone does
Deestone is a Thailand-based tire manufacturer founded in 1977, headquartered in Samut Sakhon, and operating through a group of five affiliated companies (Deestone International, Siam Truck Radial, Svizz-one, Deestone Tyre International, and Deerubber) consolidated under a 2016 holding entity. The group manufactures passenger car radial (PCR), truck and bus radial (TBR), light-truck, agricultural, industrial, motorcycle, OTR/mining, and aviation tires across five production facilities with combined annual capacity of 250,000 tons, employing more than 10,000 people. The product range is commercialized under multiple brands — Deestone, Svizz-one, Denovo, Denao, DRG, and Clawer — each positioned for distinct price tiers and channel segments.
The company sells into 120+ countries under certifications including DOT, ECE, INMETRO, GCC, SONCAP, and ISO 9001/14001/45001, with go-to-market executed through regional distributors and dealer networks rather than direct OEM supply. Recent product activity includes the 2024 launches of the R408 M/T (Mud Clawer) mud-terrain tire and the STORMZ RS passenger SUV tire, signaling continued mix migration toward higher-ASP 4x4 and SUV segments on top of the legacy motorcycle, agricultural, and commercial bias-tire base.
The business model is fundamentally B2B2C: tires are produced at scale in Thailand leveraging local natural rubber feedstock, sold to distributors and dealers globally, and monetized at unit economics that depend on mix across passenger radial, commercial radial, agricultural, and specialty segments. There is no public disclosure of segment-level revenue, customer concentration, or margin profile; the group is privately held, with no announced IPO, funding round, or M&A transaction in the available record.
Deestone firmographics
Firmographics- Name
- Deestone
- Legal name
- Deestone Corporation Public Company Limited (บริษัท ดีสโตน คอร์ปอเรชั่น จำกัด (มหาชน))
- Website
- https://deestone.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Deestone is a Thailand-based tire manufacturer founded in 1977, operating five affiliated companies producing passenger, commercial, agricultural, industrial, motorcycle, OTR/mining, and aviation tires at 250,000 tons of annual capacity, exporting to 120+ countries through distributor and dealer networks.
- Ownership category
- akta.pro rank
Deestone industry classification
Industry- Product category
- Tire Manufacturing
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)
- SIC
- Tires & Inner Tubes (3011)
- akta.pro primary industry
- Passenger Car Tires Manufacturing (IMANAKAA)
- akta.pro secondary industries
- Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Light Truck/SUV Tires Manufacturing (IMANAKAB), Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Agricultural Tires Manufacturing (IMANAKAE), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)
Keywords
Where Deestone is headquartered
LocationHeadquarters
- HQ city
- Samut Sakhon
- HQ country
- Thailand
- HQ region
- Asia
Offices5 records
Markets served
Deestone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tire Manufacturing and Sales: Deestone manufactures and sells a comprehensive range of tires including passenger car, pickup/van, SUV/4x4, motorcycle, bicycle, truck/bus/trailer, industrial, agricultural, and off-the-road (mining) tires. The company operates through five affiliated manufacturing companies and distributes globally through dealer networks in over 120 countries.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Deestone product offering
Product offeringCore offering
Deestone manufactures and sells a comprehensive range of tires through five affiliated factories, producing passenger car radials, pickup/van, SUV/4x4, motorcycle, bicycle, truck/bus radial (TBR), industrial, agricultural, and off-the-road/mining tires. The group operates with an annual production capacity of 250,000 tons and distributes its products through dealer networks in more than 120 countries. It runs a 7-step manufacturing process using Thai natural rubber and synthetic rubber, supported by ISO 9001:2015, DOT, E-Mark, SIRIM, and Thai Industrial Standards certifications.
Product overview
Deestone is a Thai tire manufacturer offering a comprehensive portfolio of tire products across multiple vehicle categories. The company operates through five affiliated companies producing tires for: passenger cars (R-series radial tyres including R20, R201, R202, R203, R301, R302, R701, R702, RA01, RA801, RA801E), pickup trucks and vans (R101, R102, R200, R401-R406, R501, T88), SUVs and 4x4 vehicles (HT603, R404 A/T, R405 M/T, R408, R601, R602), motorcycles (D-series including D727, D792, D707, D981, D974, D7020), bicycles (D-series including D200, D206, D803, D1001, D1002), trucks and buses (SV401, SV402, SS431, SW411, SK422, SC441, SK423, SK421, D-series), industrial applications (D190, D258, D301, D601, D313, D256), agricultural tractors (D314, D401, D308, D402, D312, D411, D405), and off-road/mining (D313, D318, D319, D310, DC-1, D320). The company also provides downloadable catalogues for each product line.
Differentiator
Problem solved
Functional benefit
Brands
- DeeStone: Primary brand for truck, bus, and commercial tyres
- Mud Clawer
- STORMZ RS
- NAKARA
- VINCENTE
- CARRERAS
- KACHA
- PAYAK
- Stradar
- Corsa
Products and services
- Passenger Car Radial Tires (R-series, including NAKARA R202, VINCENTE R203, CARRERAS R702, Premium Tourer RA01, STORMZ RS) Radial tires designed for sedans, compacts, and family cars, covering standard touring, premium touring (RA01), and ultra-high-performance (STORMZ RS) variants for daily commutes and long-distance travel.
- SUV/4x4 Tires (HT603, PAYAK R404 A/T, Mud Clawer R405 M/T, R601 RV, R602 HT, R408 M/T) Tires for sport utility vehicles and 4x4 vehicles covering highway terrain (HT603, R602 HT), all-terrain (PAYAK R404 A/T), recreational vehicle (R601 RV), and mud terrain (Mud Clawer R405 M/T and R408 M/T) applications.
- Pickup and Van Tires (KACHA R101) Reinforced radial (tubeless) tires for pickup trucks and vans, including the KACHA R101, designed for load capacity, durability, and reliability under commercial light-vehicle use.
- Truck and Bus Radial (TBR) Tires (SV401, SS431, SW411, SK422, SC441) Heavy-duty radial tires for trucks, buses, and trailers, covering medium to heavy load capacities for short-distance delivery, mid-range transport, and high-speed long-distance travel, manufactured by Siam Truck Radial Company Limited.
- Motorcycle Tires (D727, D974, D981, D707, D792, Stradar D989, Corsa D986) On-road standard (D727), heavy-duty (D974), off-road (D981), on-and-off-road (D707), and on-road sport (D792) motorcycle tires, plus branded lines Stradar and Corsa, manufactured by Deerubber Company Limited.
- Bicycle Tires (D200, D206, D803, D1001, D1002 series) Bicycle tires covering street, mountain bike, hybrid, and BMX use cases, with emphasis on puncture resistance, durability, and smooth riding.
- Agricultural Tires (D314 R-4, D401, D308, D402A, D312A) Front farm (D314 R-4), agricultural implement (D308, D256), and rear farm (D312A) tires for tractors and farming machinery, with over 1,000 sizes offered by Deestone International Company Limited for traction in field conditions and soil protection.
- Industrial Tires (D190, D258, D301, D601, D313 E-4) Go-Kart (D190), industrial (D258, D301, D601), industrial implement (D256), and industrial lift truck (D313 E-4) tires for forklifts, warehouses, factories, and material handling equipment requiring floor protection, load capacity, and continuous operation.
- Off-the-Road / Mining Tires (D313, D318, D319, D310, DC-1, D320 E-7) Loader/dozer (D313, D318), off-road mining (D319, D310), compactor (DC-1), and earth-moving (D320 E-7) tires for heavy-duty applications in mining and construction environments requiring extreme durability, cut resistance, and ability to handle very heavy loads.
- Downloadable Product Catalogs (Motorcycle, TBR, On The Road, Off The Road, Radial, Bicycle) Downloadable product catalogs and brochures covering the full tire range, available to dealers, distributors, and customers for sales support and product reference.
Quantifiable outcome
- Annual production capacity of 250,000 tons
- +2 more outcomes
Companies that use Deestone
Customer profileSegments9 records
Ideal customer profiles4 records
Deestone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Deestone partnerships and signals
Strategic signalScale indicators4 records
Recent moves11 records
Expansion highlights4 records
Deestone competitors and assessment
Company assessmentDirect peers
- Apollo Tyres: Apollo Tyres is an Indian multinational tire manufacturer with passenger, commercial, and OTR tires sold globally. Comparable to Deestone as an emerging Asian tire producer pursuing global market share through diversified offerings.
- Maxxis International: Maxxis is a Taiwanese tire manufacturer producing passenger, motorcycle, truck/bus, bicycle, and OTR tires with global distribution. Highly comparable to Deestone in product breadth across vehicle categories and value-oriented positioning.
- MRF Limited: MRF is one of India's largest tire manufacturers producing passenger, commercial, two-wheeler, and OTR tires with significant international exports. Comparable to Deestone in scale, broad product portfolio, and value-tier positioning across emerging markets.
- CEAT Limited: CEAT is an Indian tire manufacturer producing passenger, truck/bus, motorcycle, and agricultural tires with strong presence in South Asian and emerging markets. Directly comparable in product breadth, customer segments, and value positioning to Deestone.
- Giti Tire: Giti Tire is a Singapore-headquartered tire manufacturer with global production and broad product portfolio covering passenger, commercial, and OTR tires. Highly comparable to Deestone as a mid-tier Asian tire producer competing on value across multiple segments and geographies.
- JK Tyre & Industries: JK Tyre is an Indian tire manufacturer with passenger, commercial, two-wheeler, and OTR tires sold in domestic and international markets. Comparable in scale, product diversification, and emerging-market-focused go-to-market approach.
Broad incumbents
- Bridgestone Corporation: Bridgestone is the world's largest tire manufacturer with comprehensive coverage across passenger, commercial, motorcycle, agricultural, and OTR segments. Comparable as the dominant global incumbent across virtually all of Deestone's product categories, though operating at vastly larger scale.
- Yokohama Rubber Company: Yokohama is a major Japanese tire manufacturer with passenger, commercial, and OTR tires sold globally with strong brand recognition. Comparable as a broader incumbent operating across many of the same categories as Deestone but at significantly larger scale and premium positioning.
- Sumitomo Rubber Industries: Sumitomo Rubber (Dunlop/Falken brands) is a major Japanese tire manufacturer with passenger, commercial, motorcycle, and OTR tires sold globally. Comparable as a broad incumbent operating in many of the same product categories as Deestone but at significantly larger scale and brand equity.
- Toyo Tire Corporation: Toyo Tire is a Japanese manufacturer of passenger, commercial, and OTR tires with global distribution. Comparable as an established incumbent in adjacent product categories though typically more focused on premium and performance segments than Deestone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Deestone social profiles
Digital presenceDeestone compliance and trust
Trust signalCompliance9 records
Deestone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deestone leadership team
Management profileNumber of profiles
Deestone subsidiaries and ownership
Company hierarchySubsidiaries6 records
Deestone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deestone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deestone
What does Deestone do?
Deestone manufactures and sells a comprehensive range of tires through five affiliated factories, producing passenger car radials, pickup/van, SUV/4x4, motorcycle, bicycle, truck/bus radial (TBR), industrial, agricultural, and off-the-road/mining tires. The group operates with an annual production capacity of 250,000 tons and distributes its products through dealer networks in more than 120 countries. It runs a 7-step manufacturing process using Thai natural rubber and synthetic rubber, supported by ISO 9001:2015, DOT, E-Mark, SIRIM, and Thai Industrial Standards certifications.
Is Deestone a public or private company?
Deestone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deestone founded?
Deestone was founded in 1977. It employs 5,001 to 10,000 people.
Where is Deestone based?
Deestone is headquartered in Samut Sakhon, Thailand, in the Asia region.
How does Deestone make money?
One revenue line is on record: tire Manufacturing and Sales.
Who are Deestone's main competitors?
Direct peers on record are Apollo Tyres, Maxxis International, MRF Limited, CEAT Limited, Giti Tire and JK Tyre & Industries. Broad incumbents are Bridgestone Corporation, Yokohama Rubber Company, Sumitomo Rubber Industries and Toyo Tire Corporation.
Does Deestone have an API?
No public API is recorded for Deestone.
What industry is Deestone in?
Deestone's product category is Tire Manufacturing. Its primary akta.pro industry code is IMANAKAA, Passenger Car Tires Manufacturing, with a secondary code of IMANAKAC, Commercial Truck & Bus Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.