Blueinno Technology

What Blueinno Technology does

Blueinno Technology Limited is a Hong Kong-based private education and applied AI company founded in April 2016 by Monica Leung. Its core business delivers STEM, coding, robotics, and AI education to children aged 6-14 through a structured five-stage curriculum running from block-based Scratch for ages 6-8 through Python, JavaScript, and AI Agents for ages 12-14. Instruction is delivered via a physical education centre at Prince Edward (Kowloon), school-based ECA programs at 15+ partner international and local schools, holiday/summer camps, private coaching, and online classes, supported by the proprietary Blueinno Code platform and an integrated hardware ecosystem (Arduino Toolkit, InnoCar, CleanBot, DanceBot).

In 2020 the company launched an AI Division to commercialize computer vision solutions, including an AI Surgical Counting Solution deployed at United Christian Hospital's Central Sterile Services Department that achieves 98% accuracy in under three seconds for identifying missing surgical instruments, plus zero-shot object re-identification and face mask detection systems co-developed with the NVIDIA AI Technology Centre Hong Kong. Curriculum instruction is delivered by NVIDIA Deep Learning Institute-certified instructors, including a PhD data scientist (Dr. Calvin Kam), and advanced courses cover image classification, NLP, AI ethics, and AI agent development using Claude Code.

The company monetizes through five streams: children's coding course fees (HK$3,300 for a 4-day camp; HK$6,680 for a 10-lesson module), school ECA contracts and Train the Trainers programs, private coaching, AI computer vision solutions sold to healthcare and enterprise clients, and hardware toolkit sales. Blueinno is bootstrapped, founder-owned, and operates with 1-10 employees, serving a cumulative base of 5,000+ students taught since 2016.

Name

Blueinno Technology

Legal name

Blueinno Technology Limited

Website

https://blueinnotechnology.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueinno Technology is a Hong Kong-based STEM and AI education provider serving children aged 6-14 through weekly programs, holiday camps, school ECA contracts, and proprietary robotics toolkits. It also operates an AI Division delivering computer vision solutions to healthcare and enterprise clients.

Ownership category

akta.pro rank

Product category

STEM and AI Education Services

NAICS

Computer Training (611420), Custom Computer Programming Services (541511), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

akta.pro secondary industries

AI & Machine Learning for Robotics Programs (EDAMADAK), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• STEM education
• AI computer vision
• Coding curriculum
• Educational robotics
• Children programming courses

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Children's STEM Coding Courses: Weekly structured coding programs for children aged 6-14 covering STEM, robotics, and AI. Programs include Regular Weekly Program (ongoing enrollment) and intensive Holiday Camps. Revenue generated through course enrollment fees per module.
2. School Corporate Training: ECA (Extracurricular Activity) programs delivered at partner school campuses. Customized courses for school curricula. Train the Trainers program for teacher professional development.
3. Private Coaching: One-on-one or small group coaching sessions for portfolio building and personalized learning.
4. AI Computer Vision Solutions: Commercial AI solutions including surgical instrument tracking and object recognition systems sold to healthcare institutions (e.g., United Christian Hospital) and corporate clients.
5. Learning Toolkits and Products: Sale of project-based learning hardware toolkits including Arduino Toolkit, InnoCar robotics kits, CleanBot, and DanceBot.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blueinno Technology operates a dual business centered on children's STEM, coding, and AI education (ages 6-14) delivered through weekly programs, summer/holiday camps, and school-based ECA programs, combined with a commercial AI Division providing computer vision solutions (e.g., AI Surgical Counting Solution, bag check systems). It also sells proprietary project-based learning hardware toolkits (Arduino Toolkit, InnoCar, CleanBot, DanceBot) and operates the Blueinno Code proprietary coding platform.

Product overview

Blueinno Technology operates as a dual business offering both B2C STEM and AI education services for children ages 6-14 and B2B AI computer vision solutions. The consumer education portfolio consists of Blueinno Code (proprietary coding platform), Tech Learning Toolkits (Arduino Toolkit, InnoCar, CleanBot, DanceBot), and structured courses including Summer/Holiday Camps, Regular Weekly Programs, NVIDIA AI Workshop, and AI-focused courses (AI Agents, Exploring AI with Scratch, Future Tech). The company also provides institutional services through School ECA Programs and Train the Trainers for educators. The AI Division offers enterprise solutions including AI Surgical Counting Solution and AI-powered Bag Check System, both leveraging computer vision technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Blueinno Code: Coding platform developed by Blueinno for students to learn programming skills.
• Tech Learning Toolkits

Products and services

• Regular Weekly Program Year-round weekly coding and STEM courses structured in five progression stages (Explorers to Innovators) for students ages 6-14, covering Scratch, micro:bit, Arduino, JavaScript, Python, and app development.
• Summer STEM Camps Intensive holiday camps running June to August with courses for ages 6-14 covering robotics, coding, AI, app development, and 3D design.
• School ECA Programs Extracurricular activity coding and STEM programs delivered at partner schools across Hong Kong, with customized curriculum integration.
• Train the Trainers Teacher professional development training program empowering educators with STEM and coding instructional skills.
• Private Coaching One-on-one or small group personalized instruction for portfolio building and advanced skill development.
• NVIDIA AI Workshop Advanced deep learning workshop powered by NVIDIA technologies, designed by NVIDIA-certified instructors for educators and older students.
• AI Agents Course 5-day intensive course for ages 12-14 teaching students to build AI agents using Claude Code, covering prompt engineering, context engineering, tool integration, and deployment.
• Exploring AI with Scratch Entry-level AI course for ages 9-11 where students train image classification models using Scratch to understand machine learning fundamentals.
• Future Tech: AI Innovation Course exploring AI applications including facial recognition, natural language processing, automatic decision systems, and AI ethics discussions for ages 9-11.
• Smart Robotics: Autonomous Vehicles Course using Blueinno's proprietary InnoCar kit to design and train autonomous vehicles with obstacle avoidance and path planning for ages 12-14.
• Blueinno Code Platform Proprietary coding platform designed to facilitate students' learning of programming skills through an integrated online learning environment.
• Arduino Toolkit Educational hardware toolkit for learning electronics and microcontroller programming using Arduino platform.
• InnoCar STEM Kit Proprietary autonomous vehicle robotics kit used in Smart Robotics courses for designing and training vehicles with obstacle avoidance and path planning.
• CleanBot Robotics learning kit for building autonomous cleaning robots as part of the project-based learning toolkit series.
• DanceBot Robotics learning kit for building dancing robots, used in workshops such as the AWS x HKCIN Arduino DanceBot Workshop.
• AI Surgical Counting Solution Commercial AI computer vision solution for Central Sterile Services Departments (CSSD) that identifies and tracks surgical instruments with 98% accuracy in under three seconds. Deployed at United Christian Hospital.
• AI Bag Check System AI-powered bag check system using Zero-Shot AI Object Re-identification that locates and matches items without prior training samples for security checkpoint verification.

Quantifiable outcome

• 98% accuracy in surgical instrument identification in under 3 seconds
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• NVIDIAcoreTechnology or IntegrationBlueinno is a member of the NVIDIA Inception Program, a program for startups driving the artificial intelligence and data science revolution. NVIDIA-certified instructors design the curriculum, and Dr. Calvin Kam is certified as an NVIDIA Deep Learning Institute (DLI) Instructor. Collaboration on AI development projects and AI workshop delivery.
• Hong Kong Science and Technology Parks Corporation (HKSTP)coreStrategic or Co-development PartnerAI technology showcased at HKSTP Experience Centre. Company operates from Science Park ecosystem. Robotic Garage (now AIPlug) emerged from HKSTP and collaborated on Arduino corporate training.
• Hong Kong Hospital AuthoritycoreStrategic or Co-development PartnerAI Surgical Counting Solution deployed at United Christian Hospital for surgical instrument tracking in Central Sterile Services Department (CSSD).
• Hong Kong Children In Need Foundation (HKCIN)majorStrategic or Co-development PartnerStrategic partnership formed to promote technology and STEAM education. Blueinno dispatched 600 STEAM toolkits to underprivileged primary students. Joint STEM Maker at School program for children in need. AWS-supported Arduino DanceBot workshop.
• MIT HK Innovation NodemajorStrategic or Co-development PartnerCollaboration on Train the Trainers program for Hong Kong teachers on creative STEM education using MIT App Inventor.
• Education University of Hong KongmajorStrategic or Co-development PartnerBlueinno conducted STEAM and Design Thinking Workshop for Education University students, Department of Early Childhood Education.
• The Hub Hong KongmajorStrategic or Co-development PartnerPartnership in STEMSpark Kids project to develop over 40 university students into effective STEM instructors who will teach underprivileged students. Target benefit: over 1,000 children.
• MakerBay FoundationminorStrategic or Co-development PartnerCollaborative workshops including coral reef mapping project and maker education initiatives.
• Amazon Web Services (AWS)minorStrategic or Co-development PartnerAWS-supported workshop with HKCIN featuring Arduino DanceBot STEAM learning toolkit.
• AIAminorStrategic or Co-development PartnerPartnership to dispatch 600 STEAM toolkits to underprivileged primary students in Hong Kong.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• LEGO Education: Global leader in educational STEM kits and curriculum for primary and secondary schools. Comparable target market (K-12 STEM) and school partnership model, but operates as a broad incumbent with extensive resources.
• Sphero: Educational robotics company providing programmable robots and STEAM curriculum adopted by schools globally. Overlaps with Blueinno's robotics kits (InnoCar, CleanBot, DanceBot) but at much larger scale and broader distribution.

Emerging players

• Code.org: Non-profit focused on expanding computer science access in schools with free coding curriculum and Hour of Code. Competitor and ecosystem enabler for Blueinno's school ECA and curriculum business.
• Tynker: Online self-paced coding platform for children covering Scratch, Python, JavaScript, and AI. Comparable to Blueinno's curriculum scope though delivered via pure online model rather than in-person classes.

Direct peers

• Preface Coding: Hong Kong-based AI and coding school providing 1-on-1 AI tuition and corporate training. Strong overlap with Blueinno's AI education curriculum and corporate training offerings, including NVIDIA DLI-certified programs.
• Tinkercademy: Hong Kong-based STEM and coding education provider offering courses for children and adults on Arduino, robotics, and programming. Directly comparable to Blueinno's B2C education business in the same geographic market.
• Blackbird Workshops: Hong Kong-based STEM education provider offering coding, robotics, and maker education for children. Directly competes with Blueinno in the local enrichment and school ECA market.

Others

• Arduino Education: Educational arm of Arduino providing STEAM kits, curriculum, and online platforms for schools. Platform partner and potential competitor for Blueinno's proprietary Arduino-based learning toolkits.
• SenseTime: Hong Kong-headquartered AI company specializing in computer vision with enterprise healthcare applications. Compares to Blueinno's AI Division in technology stack but operates at vastly different scale and enterprise focus.
• MakerBay Foundation: Hong Kong maker space and education non-profit where Blueinno has previously partnered. Adjacent ecosystem participant rather than direct competitor, sharing the same maker education mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blueinnotech
• LinkedInlinkedin.com/company/blueinno

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueinno Technology