ESTAhome
ESTAhome is a Netherlands-based private retailer of wall decoration products — including wallpaper, wall paint, and wall stickers — serving customers via its estahome.nl e-commerce platform from Enschede.
- Company typePrivate
- Founded-
- HeadquartersEnschede, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
ESTAhome firmographics
Firmographics- Name
- ESTAhome
- Website
- https://estahome.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ESTAhome is a Netherlands-based private retailer of wall decoration products — including wallpaper, wall paint, and wall stickers — serving customers via its estahome.nl e-commerce platform from Enschede.
- Ownership category
- akta.pro rank
Where ESTAhome is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
ESTAhome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
ESTAhome product offering
Product offeringCore offering
ESTAhome is a Dutch supplier of wallpaper, wall paint, and wall stickers, operating from Enschede, Netherlands. The company focuses on providing wall-focused home decor products to customers through its online storefront at estahome.nl.
Differentiator
Problem solved
Functional benefit
Products and services
- Wallpaper Decorative wallpaper products supplied to consumers for interior wall decoration and home renovation.
- Wall Paint Wall paint products supplied to consumers for interior wall finishing and home decoration.
- Wall Stickers Decorative wall stickers supplied to consumers for easy-to-apply wall decoration and interior styling.
Companies that use ESTAhome
Customer profileIdeal customer profiles1 record
ESTAhome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ESTAhome competitors and assessment
Company assessmentDirect peers
- Karwei: Major Dutch DIY and home improvement chain that sells wallpaper, paint, and wall coverings alongside broader home renovation products. Competes with ESTAhome for the same paint-and-wallpaper DIY customer, but at significantly larger scale.
- Kwantum: Dutch value retailer specializing in home furnishings and home décor (including wallpaper and decorative accessories). Directly comparable to ESTAhome as a Dutch home-focused retail brand competing for the same consumer renovation basket.
- Westwing: European e-commerce home and living retailer operating across multiple EU markets including the Netherlands. Comparable as a curated online home décor destination, though its assortment is broader than ESTAhome's wall-focused offering.
Broad incumbents
- Gamma: Dutch DIY chain carrying paint, wallpaper, and decorative wall products. Competes directly with ESTAhome in the same Dutch market but with a much wider home-improvement assortment.
- IKEA: Global home furnishings giant with growing wall décor, paint, and wallpaper ranges. Overlaps with ESTAhome at the consumer level and dwarfs it on assortment, brand, and pricing power.
- H&M Home: Home décor extension of H&M operating online across Europe including the Netherlands. Comparable as a trend-led home retailer, though it focuses on textiles and accessories rather than wall coverings.
- Praxis: Largest Dutch home improvement chain with extensive paint, wallpaper, and décor assortments. Overlaps with ESTAhome across all three core categories but operates as a broad-format DIY incumbent rather than a wall-décor specialist.
- Wayfair: Large online home goods marketplace with extensive wallpaper and wall décor assortments in Europe. Comparable business model (online-only home retailer) but at vastly greater scale and breadth.
Others
- Bol.com: Largest Dutch e-commerce marketplace; many small home décor specialists like ESTAhome use it as a distribution channel. Not a direct competitor but a key ecosystem player shaping price discovery and traffic for Dutch online home retailers.
Regional players
- JYSK: Scandinavian home furnishings retailer active in the Netherlands with a value-oriented décor assortment. Adjacent peer — similar price-positioning home décor retailer, though wallpapers and paint are not its core focus.
Market position
Customer concentration
ESTAhome social profiles
Digital presenceESTAhome financial estimates
Financial estimateRevenue estimate
Valuation estimate
ESTAhome leadership team
Management profileNumber of profiles
Profiles1 record
ESTAhome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ESTAhome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ESTAhome
What does ESTAhome do?
ESTAhome is a Dutch supplier of wallpaper, wall paint, and wall stickers, operating from Enschede, Netherlands. The company focuses on providing wall-focused home decor products to customers through its online storefront at estahome.nl.
When was ESTAhome founded?
ESTAhome was founded in -1. It employs 11 to 50 people.
Where is ESTAhome based?
ESTAhome is headquartered in Enschede, Netherlands, in the Europe region.
Who are ESTAhome's main competitors?
Direct peers on record are Karwei, Kwantum and Westwing. Broad incumbents are Gamma, IKEA, H&M Home, Praxis and Wayfair. Bol.com is listed as an others. JYSK is listed as a regional player.
Does ESTAhome have an API?
No public API is recorded for ESTAhome.