The Belonging
The Belonging Co is a Nashville-headquartered, multi-site church and nonprofit founded in 2014 by Henry and Alex Seeley, operating three Tennessee campuses (Nashville, Franklin, Columbia) plus a global online campus, serving general attendees, kids, youth, young adults, and college students with worship, discipleship, camps, conferences, and accredited degree programs via Southeastern University.
- Company typePrivate
- Founded2014
- HeadquartersNashville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Belonging does
The Belonging Co is a non-profit, multi-site church organization headquartered in Nashville, Tennessee, founded in 2014 by Henry and Alex Seeley. It operates three physical campuses — Nashville (201 Great Circle Rd), Franklin (AMC Cool Springs, 633 Frazier Dr), and Columbia (The Mulehouse, 812 S High St) — supplemented by a global online campus ('The Neighborhood') that streams four Sunday services and one Tuesday service via YouTube, Facebook, and the TBCO App. The church serves a broad demographic from nursery through seniors with age-specific ministries (TBCO Kids for ages 9 months-6th grade; Youth Co. for grades 7-12; Young Adults 'Good Company' for ages 18-30) and structured discipleship pathways including Co Groups (small groups), the four-week Encounter foundational class, and the four-week DNA orientation course.
The organization's technology stack centers on a church digital platform ecosystem: the TBCO App (mobile app at blng.co/app) for giving, event registration, and content access; Church Center for group enrollment, registrations, and people management; a custom 'Find My Co Group' web application (hosted on Netlify) that matches users to groups by life stage and geography; and a custom online streaming platform with multiple weekly service times. The Belonging Co College, launched in 2022 as a Southeastern University Regional Site and inheriting SACS accreditation, offers Associate, Bachelor's, and Master's degree programs plus a certificate program at approximately one-third the cost of comparable private Christian universities, with practicums in pastoral leadership, worship, digital media, production, psychology, and business.
Revenue is generated primarily through voluntary tithes and offerings — recurring and one-time, online and in-person — supplemented by capital-campaign giving (recent campaigns targeting $8.3M Nashville and $3.5M Franklin property debt), college tuition and site fees (~$8K-$13K per student per year), Kids Camp and Youth Camp registration ($350-$434 per attendee), conference ticket sales, an online merchandise store, non-cash gifts via an Overflow stock-donation partnership, and royalty/streaming income from worship albums and singles distributed globally on Spotify, Apple Music, YouTube Music, and Audiomack. As a religious nonprofit, the organization does not publicly disclose revenue figures; financial sustainability is signaled by a debt-retirement program on owned property and a comprehensive staffing structure of 51-100 employees spanning executive, pastoral, creative, operations, and college teams.
The Belonging firmographics
Firmographics- Name
- The Belonging
- Legal name
- The Belonging Co
- Website
- https://thebelonging.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Belonging Co is a Nashville-headquartered, multi-site church and nonprofit founded in 2014 by Henry and Alex Seeley, operating three Tennessee campuses (Nashville, Franklin, Columbia) plus a global online campus, serving general attendees, kids, youth, young adults, and college students with worship, discipleship, camps, conferences, and accredited degree programs via Southeastern University.
- Ownership category
- akta.pro rank
The Belonging industry classification
Industry- Product category
- Religious Services (Church)
- NAICS
- Religious Organizations (8131), Civic and Social Organizations (8134), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)
- akta.pro secondary industries
- Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL), Religious Music & Worship Broadcasting (MPABALAN), Cultural Centers & Community Cultural Organizations (BPAGAHAD)
Keywords
Where The Belonging is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Belonging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Tithes and Offerings: Members and attendees contribute financially through online giving, TBCO App, or in-person cash/check donations. Includes recurring gifts and one-time contributions to general fund or special initiatives.
- Special Initiatives and Building Fund: Capital campaigns and debt retirement efforts such as the Vision Weekend offering targeting Nashville property debt ($8.3M) and Franklin property debt ($3.5M)
- Non-Cash Gifts: Stock and appreciated asset donations processed through Overflow partnership, providing tax-advantaged giving options for donors
- Merchandise Store: Online retail store selling branded merchandise including TBCO College gear and church apparel
- Music and Album Sales: Worship music released as albums and singles available on streaming platforms (Spotify, Apple Music, YouTube) and for booking inquiries
- The Belonging Co College Tuition: Accredited degree programs through Southeastern University with site fees paid to The Belonging Co College. Programs include Associate, Bachelor's, Master's degrees and certificate programs.
- Kids Camp Registration: Summer camp for completed 1st-6th graders at Ocoee Retreat Center with tiered pricing ($354-434) including meals and activities
- Youth Camp Registration: Summer camp for grades 7-12 at The Ridge in Old Fort, TN with tiered pricing ($350-439) and optional bus transportation
- Conference Registration: Annual three-day gathering hosted in Nashville with optional College Open Day luncheon add-on
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Associate and Bachelor's Degree - $12,836/year |
| Subscription | Annual | Master's Degree - $7,690-$9,550/year |
| Subscription | Annual | Online Associate/Bachelor's - $8,736/year |
| Subscription | Annual | Online Master's - $6,590-$8,450/year |
| Subscription | Annual | Certificate Program - $4,100/year |
| Unit Pricing | Pay-as-you-go | Kids Camp 2026 - Early Bird $354 |
| Unit Pricing | Pay-as-you-go | Youth Camp 2026 - Early Bird $350 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
The Belonging product offering
Product offeringCore offering
The Belonging Co is a multi-site Christian church operating physical campuses in Nashville, Franklin, and Columbia, Tennessee, alongside a global online church, delivering weekly worship services, discipleship programs, age-specific ministries, accredited higher education through TBCO College, original worship music, summer camps, and an annual conference. Its core activity is facilitating worship gatherings, small-group community, and faith formation, supplemented by tuition-based education, event-based programs, merchandise, and recorded worship music.
Product overview
The Belonging Co is a multi-site church organization offering a comprehensive ecosystem of spiritual formation and community programs. The core offering includes weekly worship services at three physical locations (Nashville, Franklin, Columbia) plus online streaming, supported by the TBCO App for mobile engagement. Discipleship pathways include Co Groups (small groups), Encounter (foundations class), and DNA (church orientation). Specialized ministries serve Kids (birth-6th grade), Youth (7th-12th grade), and Young Adults (18-30). The organization operates The Belonging Co College in partnership with Southeastern University for accredited degree programs, hosts an annual Conference, and produces worship music released as albums and singles across streaming platforms. Seasonal programming includes Kids Camp and Youth Camp. A full giving platform enables tithes and donations.
Differentiator
Problem solved
Functional benefit
Brands
- TBCO Kids: Children's ministry for ages 9 months through 6th grade
- Youth Co.
- Young Adults (Good Company)
- The Belonging Co Conference
Products and services
- The Belonging Co Church Services Weekly worship services held at physical campuses in Nashville, Franklin, and Columbia, Tennessee, and streamed globally online. Sunday services include worship, preaching, and community elements, with additional Tuesday evening services.
- Church Online (The Neighborhood) Online streaming platform for church services available on Sundays at 9AM, 11AM, 4PM, and 7PM CST and Tuesdays at 7:30PM CST, accessible via web, YouTube, Facebook, and the TBCO App.
- TBCO App Mobile application for iOS and Android enabling online giving, event registration, content access, and engagement with church services and community.
- Co Groups Small group ministry providing in-person groups across the greater Nashville area and online groups organized by timezone, supported by the Find My Co Group web app.
- TBCO Kids Children's ministry for ages 9 months through 6th grade offering age-appropriate worship, teaching, and activities during services at Nashville, Franklin, and Columbia campuses.
- Youth Co. Youth ministry for middle and high school students (grades 7-12) meeting Wednesdays at 6:30PM with worship, teaching, games, and community, plus dedicated youth Co Groups.
- Young Adults (Good Company)
- Encounter Class
- DNA Course
- The Belonging Co Conference
- The Belonging Co College
- Kids Camp
- Youth Camp
- Worship Music Albums and Singles
- TBCO Store
- Giving / Tithes Platform
Companies that use The Belonging
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles7 records
The Belonging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Belonging partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Southeastern UniversitycoreSoutheastern University partners with The Belonging Co as a Regional Site on campus, offering students highly competitive Associate's, Bachelor's, and Master's degree programs. SEU provides accreditation while The Belonging Co College delivers ministry-focused practicums and spiritual formation. Students earn accredited degrees at approximately one-third the cost of most private Christian universities.
- Convoy of HopeminorLocal outreach partner for community service initiatives. The church gathers online to serve alongside Convoy of Hope during Serve Our City Sundays.
- A21minorGlobal anti-human trafficking organization supported through Vision Weekend missions giving
- Charity WaterminorClean water charity supported through Vision Weekend and global missions initiatives
- Hope for JusticeminorGlobal anti-human trafficking and exploitation organization supported through church giving
- Haiti (GOLI)minorGospel Operation Love Inc. partnership for Haiti missions supported through church missions giving
- This GirlminorGlobal mission partner supported through church giving initiatives
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
The Belonging competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
The Belonging social profiles
Digital presenceThe Belonging compliance and trust
Trust signalCompliance1 record
The Belonging financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Belonging leadership team
Management profileNumber of profiles
Profiles9 records
The Belonging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Belonging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Belonging
What does The Belonging do?
The Belonging Co is a multi-site Christian church operating physical campuses in Nashville, Franklin, and Columbia, Tennessee, alongside a global online church, delivering weekly worship services, discipleship programs, age-specific ministries, accredited higher education through TBCO College, original worship music, summer camps, and an annual conference. Its core activity is facilitating worship gatherings, small-group community, and faith formation, supplemented by tuition-based education, event-based programs, merchandise, and recorded worship music.
Is The Belonging a public or private company?
The Belonging is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Belonging founded?
The Belonging was founded in 2014. It employs 51 to 100 people.
Where is The Belonging based?
The Belonging is headquartered in Nashville, United States, in the North America region.
How does The Belonging make money?
Nine revenue lines are on record. Tithes and Offerings are the primary driver. The others are special Initiatives and Building Fund, non-Cash Gifts, merchandise Store, music and Album Sales, the Belonging Co College Tuition, kids Camp Registration, youth Camp Registration and conference Registration.
Does The Belonging have an API?
No public API is recorded for The Belonging.
What industry is The Belonging in?
The Belonging's product category is Religious Services (Church). Its primary akta.pro industry code is BPAGAJAA, Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues), with a secondary code of BPAGAJAL, Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites). Its NAICS code is 8131 and its SIC code is 8600.