Switch Agency
Switch Agency is a privately held boutique agency in Perth, Australia, founded in 2017, offering creative services (PR, events, social media, influencer marketing, graphic and web design, weddings) and talent management for athletes, models, creators, and media personalities across Australia.
- Company typePrivate
- Founded2017
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Switch Agency does
Switch Agency is a privately held, boutique creative services and talent management agency headquartered in Perth, Western Australia. Founded in 2017 by Stephanie Whife and Courtney Hoskins, the company operates through two divisions: SWITCH Creative, which delivers content creation, event design and management, graphic design, influencer marketing, marketing strategy, public relations, social media management, website design, wedding planning, and photoshoot coordination; and SWITCH Talent, which represents a roster of more than 30 athletes, models, content creators, media personalities, and influencers across Australia and internationally.
The business operates with a core team of five and generates revenue from project-based professional services fees on the creative side and commission-based representation on the talent side. It does not develop proprietary technology, software, or AI products. Clients span SMB startups (Tannin Road, Yolk SPF, Edicole), mid-market brands (Youth Lab, Black Truffle), enterprise accounts (Karrinyup, MCM House, Hyde Hotel, David Jones, Nike, L'Oréal, Lululemon, Disney+), and government bodies (City of Subiaco), with work delivered across Australia and select international markets. Go-to-market is sales-led and referral-driven, leveraging a website portfolio, Instagram accounts (switchtalent_, switchcreative_), and a TikTok presence (switch_agency).
Switch Agency firmographics
Firmographics- Name
- Switch Agency
- Legal name
- Switch Agency
- Website
- https://switchagency.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Switch Agency is a privately held boutique agency in Perth, Australia, founded in 2017, offering creative services (PR, events, social media, influencer marketing, graphic and web design, weddings) and talent management for athletes, models, creators, and media personalities across Australia.
- Ownership category
- akta.pro rank
Switch Agency industry classification
Industry- Product category
- Creative Marketing Services
- NAICS
- Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Boutique Agencies (MPAAAAAB), Talent Agency & Representation Services (HSACAHAK)
Keywords
Where Switch Agency is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Switch Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Services: Fees for creative services including content creation, event design and management, graphic design, website design, public relations, social media management, influencer marketing, and wedding planning.
- Talent Management: Commission-based talent management representing athletes, influencers, models, creators, and media personalities for brand partnerships, ambassador campaigns, and appearances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Switch Agency product offering
Product offeringCore offering
SWITCH Agency is a boutique Perth-based agency operating through SWITCH Creative and SWITCH Talent. SWITCH Creative provides integrated marketing, PR, content creation, event design and management, graphic design, influencer marketing, social media management, website design, wedding planning, and photoshoot coordination services to brand clients. SWITCH Talent represents athletes, influencers, models, creators, and media personalities across Australia for brand partnerships, ambassador campaigns, and appearances.
Product overview
Switch Agency is a boutique Perth-based creative services and talent management agency offering a comprehensive suite of creative marketing services. The agency operates under two divisions: SWITCH Creative (providing content creation, event design and management, graphic design, influencer marketing, marketing strategy, public relations, social media management, website design, wedding planning, and photoshoot coordination services) and SWITCH Talent (managing a diverse roster of Australian talent including athletes, models, content creators, and media personalities). The agency works with brands to deliver integrated marketing campaigns, PR results, and memorable events, with a focus on diversity, authenticity, and meaningful impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Communications strategy, story development, media management, press material creation, editorial product placement, brand ambassador negotiations, and crisis management services for brand clients across industries.
- Content Creation Strategic content creation services including image and video shooting, video editing, campaign shoot design, storyboard development, and content calendar implementation for online platforms and brand assets.
- Event Design & Management Creative event concept development and full-service event production management including venue liaison, guest list management, press management, and destination event coordination.
- Graphic Design Brand identity and visual design services including branding suite, business collateral, social media templates, social media ads creative, and event stationery design.
- Influencer Marketing Influencer marketing strategy and campaign execution including influencer outreach, content strategies, brief development, campaign management with contracts and content revisions, and performance tracking.
- Marketing Strategy Integrated marketing campaign development leveraging local and national market knowledge across traditional and digital media channels to build and secure brand presence.
- Social Media Management 360-degree social media strategy and account management across Instagram, TikTok, and Facebook including scheduling, ad strategy, engagement, and performance reporting.
- Website Design Responsive website design and development services including strategic layout design, mobile optimisation, copywriting, and ongoing website management with third-party program integration.
- Weddings Wedding planning and coordination from concept to execution including styling, creative direction, ceremony and reception design, vendor management, and logistics for local, interstate, and destination weddings.
- Photoshoot Coordination Professional photoshoot coordination including concept development and on-site production management for capturing brand imagery across various settings.
- Talent Management Boutique talent management services representing athletes, models, content creators, media personalities, and influencers across Australia for brand partnerships, ambassador campaigns, and appearances.
Quantifiable outcome
- Gold award at 2025 Perth Airport Western Australian Tourism Awards for Subi Blooms project
- +1 more outcomes
Companies that use Switch Agency
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Switch Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Switch Agency partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered regular and preferred.
- SIR BotanicalregularPreferred florist partner appearing across multiple projects including weddings (Sinead x Jamie, Lily x Tommy), events (Saints & Sinners), and charity events. Long-term vendor relationship with consistent collaboration.
- Mi Scusi FoodregularPreferred catering partner appearing across multiple events including MCM House opening, Monika x Daniel wedding, and agency events. Regular vendor collaboration.
- Entour Production GroupregularProduction partner appearing across multiple projects including ABN Group Christmas Party, Monika x Daniel wedding, and various events. Consistent event production partner.
- Hire SocietyregularPreferred hire/rentals partner appearing across multiple wedding and event projects. Regular vendor relationship for event equipment.
- Special Occasions WAregularHire partner for events including ABN Group Christmas Party and various weddings. Consistent vendor partner.
- Natasja Kremers PhotographypreferredPreferred photographer for weddings and events including Monika x Daniel wedding and Ette Events branding. Long-term creative partnership.
- Festoon LightingregularLighting partner for weddings and events. Regular vendor across multiple projects.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Switch Agency competitors and assessment
Company assessmentBroad incumbents
- Endeavor (WME-IMG): Global talent representation, events, and content company representing elite athletes, models, and creators worldwide. Comparable as the dominant incumbent on the talent management side of Switch's business, representing many of the same categories of clients.
- Ogilvy PR Australia: Australia arm of global Ogilvy network offering PR, social, and influencer marketing at scale. Comparable as the established incumbent that competes for the same brand PR and influencer budgets Switch targets, but with much larger resources.
- CAA (Creative Artists Agency): Global talent and sports agency representing athletes, entertainers, and creators. Comparable as a global incumbent competing for the same high-profile athlete and creator representation Switch pursues in Australia.
- Havas Creative Australia: Australian presence of global Havas network offering creative, PR, media, and influencer services through Village model. Comparable as a broad incumbent in the same creative, PR, and influencer space competing for enterprise brand clients.
Direct peers
- The Marketing Syndicate: Perth-based creative marketing and PR agency offering integrated brand, social, and event services. Closest local geographic peer to Switch with comparable boutique positioning, mid-market client base, and multi-service creative offering.
- Bastion Agency: Australian-owned integrated communications and creative agency with PR, influencer, and content capabilities. Comparable as a mid-sized Australian agency competing for similar brand clients with multi-channel creative offerings.
- Thinkerbell: Australian boutique creative, PR, and influencer agency known for integrated "measured magic" campaigns. Directly comparable as a boutique Australian agency combining creative, PR, and influencer capabilities with a similar talent/brand crossover.
- Chadwick Models Australia: Long-standing Australian modeling and talent agency representing models, presenters, and creators for brand work. Comparable as a domestic boutique talent agency representing similar categories of clients (models, presenters, content creators).
- BGM Management: Australian boutique talent management agency representing athletes, models, and creators for brand partnerships and campaigns. Comparable as a domestic boutique peer on Switch's talent management side, competing for similar athlete and creator representation.
- Mother Advertising Australia: Australian arm of boutique global creative network Mother, with Sydney presence delivering integrated campaigns. Comparable as a boutique-leaning creative agency serving premium brands with full-service creative and content work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Switch Agency social profiles
Digital presenceSwitch Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switch Agency leadership team
Management profileNumber of profiles
Profiles5 records
Switch Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switch Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switch Agency
What does Switch Agency do?
SWITCH Agency is a boutique Perth-based agency operating through SWITCH Creative and SWITCH Talent. SWITCH Creative provides integrated marketing, PR, content creation, event design and management, graphic design, influencer marketing, social media management, website design, wedding planning, and photoshoot coordination services to brand clients. SWITCH Talent represents athletes, influencers, models, creators, and media personalities across Australia for brand partnerships, ambassador campaigns, and appearances.
Is Switch Agency a public or private company?
Switch Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Switch Agency founded?
Switch Agency was founded in 2017. It employs 1 to 10 people.
Where is Switch Agency based?
Switch Agency is headquartered in Perth, Australia, in the Oceania region.
How does Switch Agency make money?
Two revenue lines are on record. Creative Services are the primary driver. The others are talent Management.
Who are Switch Agency's main competitors?
Broad incumbents on record are Endeavor (WME-IMG), Ogilvy PR Australia, CAA (Creative Artists Agency) and Havas Creative Australia. Direct peers are The Marketing Syndicate, Bastion Agency, Thinkerbell, Chadwick Models Australia, BGM Management and Mother Advertising Australia.
Does Switch Agency have an API?
No public API is recorded for Switch Agency.
What industry is Switch Agency in?
Switch Agency's product category is Creative Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 541810 and its SIC code is 7311.