What LG Fashion does

LF Corp is a South Korean publicly-listed fashion and lifestyle holding company (KRX: 093050), headquartered in Gangnam, Seoul, that operates one of the country's largest multi-brand fashion portfolios. The company runs more than 30 owned and exclusively-distributed international brands spanning premium, luxury, contemporary, sports, golf, outerwear, footwear, accessories, and beauty — including flagship owned brands HAZZYS, DAKS, JILLSTUART NEW YORK, MAESTRO, TNGT, and allegri, plus licensed luxury houses such as Isabel Marant (since 2008), BA&SH, PATOU, LEONARD, and BARBOUR, as well as the vegan beauty label athe (아떼). Underlying technology assets include the LF Mall e-commerce platform (lfmall.co.kr), the LF Members integrated loyalty/membership program, a proprietary AI-based work-support system called "ALFi" used for internal employee training, and a virtual fashion model "NAON" representing its digital innovation efforts.

LF's business model is diversified B2C fashion retail and brand licensing. Revenue is generated through one-time retail sales across owned e-commerce and physical brand stores (including department store concessions), distribution markups on international brands for which LF holds exclusive Korean rights, brand licensing arrangements, and the LF Members loyalty ecosystem. The company segments its addressable market horizontally across price tiers (accessible contemporary to luxury) and consumer personas (men's, women's, youth, golf, outdoor, beauty), targeting affluent Korean and select Asian consumers. Its value proposition rests on portfolio breadth — a single distribution infrastructure serves brands that would otherwise require separate retail partners — combined with strong owned-brand equity (especially HAZZYS and DAKS) and a track record of converting Korean market insight into product co-development with global houses.

The company is co-led by Representative Directors Oh Gyu-sik (오규식) and Kim Sang-gyun (김상균), employs between 1,001 and 5,000 staff, and was historically part of the LG Group before restructuring into the independent entity (주)LF. Distribution and brand-management capabilities are the core of its operating model, with recent investments directed at digital channels (LF Mall, LF Members), beauty (athe), and category extensions (HAZZYS GOLF, DAKS Golf, TETON BROS outdoor, Cambridge streetwear).

Name

LG Fashion

Legal name

(주)LF

Website

https://lfcorp.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LF Corp is a South Korean multi-brand fashion and lifestyle holding company (KRX: 093050) that operates and exclusively distributes 30+ owned and licensed premium and luxury brands — including HAZZYS, DAKS, JILLSTUART, and Isabel Marant — to Korean consumers through its LF Mall e-commerce platform, physical stores, and LF Members loyalty program.

Ownership category

akta.pro rank

Product category

Fashion Apparel & Lifestyle Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

akta.pro secondary industries

K-Beauty/J-Beauty & Imported Beauty Distribution (CRAOAEAN), Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)

Keywords

• Premium fashion retail
• Fashion brand licensing
• Luxury apparel distribution
• Golf apparel brand
• Multi-brand fashion

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Fashion retail and brand licensing: LF generates revenue through direct retail sales of owned brands (HAZZYS, DAKS, JILLSTUART, TNGT, MAESTRO) and distributed international luxury brands, e-commerce platform fees through LF Mall, and brand licensing arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LG Fashion (now LF Corp) operates a diversified multi-brand fashion and lifestyle portfolio, retailing owned premium Korean brands such as HAZZYS, DAKS, JILLSTUART, MAESTRO, and TNGT, as well as exclusive Korean distribution rights for international luxury brands including ISABEL MARANT, BA&SH, PATOU, BARBOUR, and COLE HAAN. Products are sold through its own e-commerce platform LF Mall, physical brand stores, and department store partnerships, complemented by the LF Members loyalty program and a vegan beauty line called athe (아떼).

Product overview

LF operates a diversified fashion and lifestyle portfolio consisting of multiple fashion brands across various segments (women's, men's, sports, accessories, youth, beauty), e-commerce platforms, and membership services. The core brands include HAZZYS, DAKS, JILLSTUART NEW YORK, MAESTRO, and allegri, alongside international licensed brands like ISABEL MARANT, BARBOUR, and COLE HAAN. The company also operates LF Mall (e-commerce) and LF Members (integrated membership) platforms. Beauty segment includes 아떼 (athe), Korea's first vegan beauty brand. Recent digital innovations include virtual fashion model 'NAON', and the company distributes premium brands like Teton Bros and PREMIATA.

Differentiator

Problem solved

Functional benefit

Brands

• HAZZYS: Premium fashion brand with signature piqué t-shirts and lifestyle positioning.
• DAKS
• JILLSTUART
• JILLSTUART NEW YORK
• TNGT
• MAESTRO
• HAZZYS GOLF
• athe (아떼)
• allegri
• A.T.CORNER
• BA&SH
• ISABEL MARANT
• PATOU
• COLE HAAN
• KEEN
• DOUBLE FLAG
• REEBOK
• TETON BROS.
• CAMBRIDGE
• VANESSABRUNO
• LEONARD
• VINCE
• RAUM
• OFFICINE UNIVERSELLE BULY
• JOVOY
• Dunst
• LF MALL
• LF Members
• ILCORSO
• BARBOUR

Products and services

• HAZZYS Premium fashion brand offering men's and women's clothing, accessories, and golf wear with British-inspired designs for Korean consumers.
• DAKS Classic British-inspired fashion brand for men and women, including the DAKS London Golf premium golfwear line and DAKS Accessories.
• JILLSTUART NEW YORK Contemporary women's fashion brand known for feminine designs and accessories, targeting young women consumers.
• MAESTRO Social life wear brand offering optimal fit and style for modern consumers.
• allegri Italian-inspired fashion brand specializing in premium outerwear and fabrics, known as 'The Architects of Fabrics.'
• TNGT Men's fashion brand focused on stylish and contemporary boyfriend-look designs for young adults.
• BARBOUR British heritage outerwear brand known for waxed jackets and country-style clothing, distributed by LF in South Korea.
• ISABEL MARANT French cool luxury designer brand distributed exclusively by LF in Korea since 2008, featuring bohemian-inspired designs with Asian fit adaptations.
• COLE HAAN American heritage brand offering premium footwear and accessories known for comfort and style, distributed by LF in Korea.
• TETON BROS Global high-end outdoor brand launched by LF in South Korea in 2023 via partnership, offering premium outdoor apparel.
• CAMBRIDGE Streetwear and lifestyle brand launched by LF in 2023, promoting individual lifestyle and sports activities beyond work.
• HAZZYS GOLF Premium golfwear sub-brand under HAZZYS, offering functional and stylish golf apparel including the Royal Resort Collection.
• LF Mall LF's primary owned e-commerce platform at www.lfmall.co.kr serving as the main online retail channel for all LF brands with integrated LF Members loyalty program.
• LF Members Integrated membership loyalty program allowing users to manage points across all LF brands and offline retail stores.
• 아떼 (athe) Korea's first vegan beauty brand launched in 2019, focused on efficacy-first formulations with clean ingredients, known for the hero Lip Glazy Balm lip care product.
• 립 글로이 밤 (Lip Glazy Balm) Hero lip care product from the athe brand, launched September 2024; sold approximately 140,000 units on the KakaoTalk Gift platform by 2026, generating 4.2 billion KRW in cumulative sales.
• NAON (Virtual Fashion Model) Virtual fashion model created by LF with proprietary fashion DNA, representing the company's digital innovation initiatives for brand marketing and content.
• PREMIATA Italian premium shoe brand for which LF has secured distribution rights in Korea.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Isabel MarantcoreChannel Partner/ Reseller/ Distributor · 1 January 2008LF has served as the exclusive Korean distributor for French luxury brand Isabel Marant since 2008, implementing strategic product planning tailored to Korean body types and preferences. LF's market insights have influenced global product strategies, with Asian fit development and seasonal product planning collaborations expanding the partnership scope.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lotte Corporation: Diversified Korean retail conglomerate with department stores and fashion operations, overlapping with LF in retail/distribution but at much larger and more diversified scale.
• Kering: Global multi-brand luxury conglomerate; relevant as an upstream counterparty for Korean distribution rights and as the benchmark for premium multi-brand portfolio management.
• Hyundai Department Store: Parent of Handsome Corporation; operates premium department stores that carry many of the same international brands LF distributes, making it both a channel partner and competitive incumbent.
• LVMH: Global multi-brand luxury operator that owns several brands LF distributes (or competes with), providing reference for global luxury distribution scale and structure.

Direct peers

• Shinsegae International: Operates premium Korean fashion and lifestyle brands (TIME, MINE, JUUN.J) and is a direct parallel to LF's owned-brand-plus-distribution approach in the Korean market.
• Handsome Corporation: Hyundai Department Store Group subsidiary that operates multi-brand premium and contemporary fashion labels (SYSTEM, the Handsome, TIME HOMME) under a similar owned-and-distributed model.
• Samsung C&T Corporation: Samsung Group's fashion arm operates premium Korean fashion brands such as Beanpole and KUHO, directly comparable to LF's owned-brand portfolio strategy in the Korean premium segment.
• F&F Holdings: Owns and distributes Korean fashion brands including Stylenanda and Discovery Expedition; closely comparable to LF as a Korean multi-brand platform operator.
• Kolon Industries (FnC Division): Runs Kolon Sport and other premium lifestyle/fashion brands under a holding structure, comparable to LF's premium multi-brand management approach.
• E-Land World: Korean multi-brand fashion conglomerate spanning mass to premium segments (SPAO, MIXXO, ROEM, etc.) with similar portfolio-breadth dynamics to LF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LF_official
• Instagraminstagram.com/lfmall_official
• Facebookfacebook.com/LG-Fashion-166366153405992
• LinkedInlinkedin.com/company/lfcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LG Fashion