Medimall IVF Clinic
Medimall IVF Clinic is a privately held Athens-based fertility clinic founded in 2008, offering IVF, egg/sperm/embryo donation, surrogacy, and cryopreservation to international medical-tourist patients across Europe, the USA, and other markets via a multilingual digital channel.
- Company typePrivate
- Founded2008
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Medimall IVF Clinic does
Medimall IVF Clinic (legal entity MEDIMALL I.A.E.) is a privately held fertility clinic headquartered in Athens, Greece, founded in 2008 by Georgios Xydias. The clinic delivers a comprehensive portfolio of medically assisted reproduction services spanning in-vitro fertilization (IVF/ICSI), egg, sperm, and embryo (double) donation, surrogacy, pre-implantation genetic diagnosis (PGD/PGS), natural cycle IVF, and fertility diagnostics. It also operates its own EU-licensed cryobank stocked with more than 180 donor phenotypes and offers two mobile applications — My Gyno Diary (cycle tracking, AMH-based fertility potential scoring, appointment scheduling) and Pregnancy Probability App — alongside a web-based AI tool that recommends assisted-reproduction methods from patient age and anti-Müllerian hormone (AMH) inputs. Per company disclosures, the clinic has produced 7,500+ healthy births since inception, with average IVF success rates above 50% and first-attempt egg/embryo donation success of 73%; in some unspecified cases success is reported above 96%.
The business model is direct-to-consumer and anchored on cross-border fertility tourism. Pricing is transparent with detailed per-treatment quotes; revenue is generated primarily from one-time IVF/donation procedure fees, recurring cryopreservation storage subscriptions (legally permitted up to 10 years under Greek law), and outcome-based "money-back guarantee" programs for IVF/ICSI and donation cycles. The company operates multilingual digital properties in seven languages (Greek, English, French, German, Italian, Romanian, Arabic), maintains dedicated UK, France, and Germany call-center numbers, and runs in-person consultation events in London, Paris, Munich, and Italy to convert international leads. It holds ISO 9001:2015 certification, an EU Tissue and Cells Directive license (since 2018) enabling cross-border gamete transport, an FDA registration (FEI 3035691617) supporting U.S. patients, and Hellenic Authority for Assisted Reproduction licenses granted in May 2017 (agréments 332 and 334). Payments are processed via an integrated Piraeus Bank interface.
Primary customer segments include heterosexual couples with male-factor, female-factor, or unexplained infertility, single women seeking motherhood (up to age 54 under Greek law), LGBTQ+ couples pursuing family building through donation and surrogacy, women with medical contraindications to pregnancy, and international medical tourists — particularly from the UK, France, Germany, Italy, the USA, and Romania — who select Greece for permissive donor legislation, anonymity protections, and lower cost relative to domestic options. No external venture, private-equity, or institutional funding rounds are disclosed, and the company appears to be founder/independently owned with a 11–50-employee headcount concentrated at the Athens facility.
Medimall IVF Clinic firmographics
Firmographics- Name
- Medimall IVF Clinic
- Legal name
- MEDIMALL I.A.E.
- Website
- https://medimall.gr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medimall IVF Clinic is a privately held Athens-based fertility clinic founded in 2008, offering IVF, egg/sperm/embryo donation, surrogacy, and cryopreservation to international medical-tourist patients across Europe, the USA, and other markets via a multilingual digital channel.
- Ownership category
- akta.pro rank
Medimall IVF Clinic industry classification
Industry- Product category
- Fertility Clinic Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility/IVF & Reproductive Tourism Agencies (THAKAIAF), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)
Keywords
Where Medimall IVF Clinic is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Medimall IVF Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IVF and Assisted Reproduction Services: One-time medical procedure revenue from IVF treatments including Classic IVF/ICSI, egg donation, sperm donation, embryo donation, and surrogacy services. Pricing is transparent with detailed quotes provided before treatment commencement.
- Diagnostic and Testing Services: Revenue from comprehensive diagnostic examinations including fertility assessments, hormone testing, genetic screening, sperm analysis, and health checkup packages.
- Cryopreservation and Storage Services: Fees for egg, sperm, and embryo cryopreservation and storage services, with legal storage permitted up to 10 years under Greek law.
- Gamete and Embryo Donation Programs: Revenue from egg, sperm, and embryo donation services with access to own licensed donor bank with over 180 phenotypes.
- Money-Back Guarantee Programs: Refund programs offering full money-back guarantee if no baby is born after treatment attempts, providing financial risk mitigation for patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard IVF/ICSI Treatment |
| One time/ perpetual license | Multi-year contract | Egg/Sperm/Embryo Donation Programs |
| Outcome Based/ Performance | Multi-year contract | Money-Back Guarantee Programs |
| Unit Pricing | One time/ perpetual license | Health & Fertility Checkup Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Medimall IVF Clinic product offering
Product offeringCore offering
Medimall IVF Clinic is a private fertility clinic in Athens, Greece, providing assisted reproduction treatments including IVF, ICSI, egg, sperm and embryo donation, surrogacy, cryopreservation, and pre-implantation genetic diagnosis. The clinic operates its own licensed cryopreservation bank with over 180 donor phenotypes and serves both domestic and international patients, with dedicated multilingual support and travel coordination for medical tourists from Europe and beyond.
Product overview
Medimall IVF Clinic offers a comprehensive portfolio of assisted reproduction services centered around its core IVF treatment programs. The clinic provides a full spectrum of fertility services including egg donation, sperm donation, embryo donation (double donation), surrogacy, and cryopreservation through its licensed EU-compliant genetic material bank. Additional offerings include Pre-Implantation Genetic Diagnosis (PGD/PGS), Natural Cycle IVF, and Health & Fertility Checkup Packages. The clinic also offers Money Back Guarantee programs providing refunds if treatment is unsuccessful. Technology-enabled offerings include the My Gyno Diary mobile app for cycle tracking and fertility monitoring, the Pregnancy Probability App utilizing AI to calculate pregnancy chances, and an AI-powered web tool for recommending suitable fertility treatments. All services are delivered from the clinic's Athens location with international patient support through offices in London, Paris, Italy, Germany, and Romania.
Differentiator
Problem solved
Functional benefit
Brands
- My Gyno Diary: A mobile application designed to monitor gynecological, fertility and pregnancy data, helping users track menstrual cycles, schedule appointments, find fertile days, and receive fertility advice.
- Pregnancy Probability App
Products and services
- IVF (In Vitro Fertilization) In vitro fertilization treatment with personalized approach and high success rates exceeding 50% in some cases. Aimed at heterosexual couples facing male or female infertility, unexplained infertility, or genetic disorders.
- Egg Donation Donor egg program with success rates reaching up to 73% per attempt, providing access to diverse donor phenotypes from the clinic's own licensed bank. For women with diminished ovarian reserve, age-related decline, or genetic conditions.
- Sperm Donation Sperm donation program treating male infertility, including cases where no sperm is found in ejaculate or genetic disorders may be passed to child.
- Embryo Donation Double donation program combining egg and sperm donation for couples or single women requiring both donor gametes.
- Surrogacy Comprehensive surrogacy services including legal support, medical procedures, and psychological counseling for couples or women unable to carry pregnancy due to hysterectomy, chronic disease, or recurrent miscarriage.
- Cryopreservation Bank (Eggs, Sperm & Embryo Bank) Licensed cryobank for eggs, sperm and embryos following EU standards, with over 180 different phenotypes available. Includes vitrification technology for optimal survival rates and fertility guarantee for donors.
- Money-Back Guarantee Programs Refund programs with baby birth guarantee for classic IVF and IVF with egg, sperm or double donation after unsuccessful attempts. Provides financial risk mitigation.
- Pre-Implantation Genetic Diagnosis (PGD/PGS) Genetic testing service for embryos prior to implantation to screen for inherited genetic conditions.
- Ovum Cryopreservation Egg freezing service allowing women to preserve their fertility for future use. Storage permitted up to 10 years under Greek law.
- Natural Cycle IVF IVF treatment without ovarian stimulation through medication, using ultrasound monitoring of a woman's natural cycle.
- Health & Fertility Checkup Packages Diagnostic examination packages covering health and fertility assessments at various price points. Includes fertility assessments, hormone testing, genetic screening, and sperm analysis.
- My Gyno Diary App Mobile application for tracking menstrual cycles, scheduling gynecological appointments, monitoring fertility potential using AMH levels, and receiving fertility advice. Available on iOS and Android.
- Pregnancy Probability App AI-powered mobile app calculating pregnancy probability through various methods (Sex, IUI, Natural Cycle IVF, IVF) based on user age and AMH hormone levels. Available on iOS and Android.
Quantifiable outcome
- 7,500+ healthy births achieved
- +6 more outcomes
Companies that use Medimall IVF Clinic
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Medimall IVF Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Medimall IVF Clinic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Piraeus BankminorElectronic banking interface with Piraeus Bank for easy and secure financial transactions. Allows patients to conduct transactions conveniently through the clinic's connection with the bank.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Medimall IVF Clinic competitors and assessment
Company assessmentDirect peers
- Reprofit: Czech Republic-based fertility clinic with strong medical tourism practice serving UK, German, and Italian patients. Comparable cross-border IVF positioning and donor anonymity framework.
- IVF Spain: Spanish fertility clinic heavily focused on international patients from Italy, UK, and Germany. Comparable medical tourism model, donor bank operations, and Mediterranean competitive positioning.
- Embio Medical Center: Athens-based fertility clinic providing IVF, ICSI, egg donation, and preimplantation genetic testing. Operates in the same Athens market with overlapping international patient acquisition channels.
- Newlife IVF Greece: Thessaloniki-based fertility clinic specializing in IVF, egg donation, and surrogacy for international patients. Directly comparable in services, target segments, and Greek regulatory positioning.
- Institute of Life – IASO: Greek fertility center within the IASO hospital group offering comprehensive IVF and reproductive medicine services. Overlapping patient base and Greek regulatory framework make it a direct peer.
- Serum IVF: Athens-based fertility clinic offering IVF, egg donation, and surrogacy with international patient focus. Direct competitor in the same Greek market, targeting overlapping medical tourism segments from UK, Italy, and beyond.
- Clinica Tambre: Madrid-based fertility clinic with extensive international patient services across Europe. Competes in Mediterranean fertility tourism with similar IVF and egg donation offerings.
- Instituto Bernabeu: Spanish fertility group with multiple locations and a large international patient department. Directly competes for Mediterranean fertility tourism demand with comparable service portfolio.
- North Cyprus IVF Center: Northern Cyprus fertility clinic operating in a permissive regulatory environment for egg donation and gender selection. Comparable destination for international patients seeking legally flexible treatments.
Others
- Genea Biomedx: Fertility technology and lab equipment provider serving IVF clinics globally. Relevant as an adjacent ecosystem participant whose products Medimall-style clinics depend on, rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Medimall IVF Clinic social profiles
Digital presenceMedimall IVF Clinic compliance and trust
Trust signalCompliance3 records
Medimall IVF Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medimall IVF Clinic leadership team
Management profileNumber of profiles
Profiles1 record
Medimall IVF Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medimall IVF Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medimall IVF Clinic
What does Medimall IVF Clinic do?
Medimall IVF Clinic is a private fertility clinic in Athens, Greece, providing assisted reproduction treatments including IVF, ICSI, egg, sperm and embryo donation, surrogacy, cryopreservation, and pre-implantation genetic diagnosis. The clinic operates its own licensed cryopreservation bank with over 180 donor phenotypes and serves both domestic and international patients, with dedicated multilingual support and travel coordination for medical tourists from Europe and beyond.
Is Medimall IVF Clinic a public or private company?
Medimall IVF Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medimall IVF Clinic founded?
Medimall IVF Clinic was founded in 2008. It employs 11 to 50 people.
Where is Medimall IVF Clinic based?
Medimall IVF Clinic is headquartered in Athens, Greece, in the Europe region.
How does Medimall IVF Clinic make money?
Five revenue lines are on record. IVF and Assisted Reproduction Services are the primary driver. The others are diagnostic and Testing Services, cryopreservation and Storage Services, gamete and Embryo Donation Programs and money-Back Guarantee Programs.
Who are Medimall IVF Clinic's main competitors?
Direct peers on record are Reprofit, IVF Spain, Embio Medical Center, Newlife IVF Greece, Institute of Life – IASO, Serum IVF, Clinica Tambre, Instituto Bernabeu and North Cyprus IVF Center. Genea Biomedx is listed as an others.
Does Medimall IVF Clinic have an API?
No public API is recorded for Medimall IVF Clinic.
What industry is Medimall IVF Clinic in?
Medimall IVF Clinic's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 621410 and its SIC code is 8011.