What IVF Serum does

IVF Serum (legal name: Serum IVF Centre) is a privately held fertility clinic founded in 1989 and headquartered at 26 Sofokli Venizelou Avenue, Lykovrisi, in the greater Athens area of Greece. The clinic operates as an Advanced IVF Treatment Center with in-house embryology laboratory, andrology laboratory, operating rooms, and a sperm bank (Serum Sperm Bank, described as the first and largest in Greece), serving individual patients — primarily heterosexual couples with infertility, single women, women of advanced reproductive age, and international medical-tourism patients from more than 20 countries. Its clinical portfolio spans standard IVF, ICSI, IMSI, PICSI, assisted hatching, egg donation, sperm donation, hysteroscopy with proprietary "implantation cuts," immunological treatment for IVF, advanced robotic surgery, infection screening, and a DNA Library service that preserves donor genetic samples for future testing.

The business model is direct-to-consumer medical tourism: patients initiate contact via an online questionnaire and phone/video consultation, then travel to Athens for treatment with the clinic coordinating airport transfers, accommodation, and local transportation. Pricing is per-cycle and à la carte (IMSI €300, PICSI €400, assisted hatching €300, blood infection tests €110/person, notary certification €100) with egg donor compensation set at €1,900 per cycle. Revenue diversification extends beyond clinical procedures into a sperm bank (own catalog plus imports from Cryos and ESB), ancillary travel services, and the 2024-launched on-site SEROOM Suites hotel, which captures lodging economics for patients. Greek regulatory permissiveness — fertility treatment permitted up to age 54 under national law — is a structural enabler for the international patient mix.

The clinic claims egg donation success rates up to 58% and double-donation (egg + sperm) success rates up to 63%, with no waiting lists and egg collection/embryo transfer available seven days a week. It reports 353 Google reviews with an Excellent rating and is GDPR-compliant. There is no disclosed revenue, funding, institutional ownership, or M&A activity in the source material; the company appears to be independently owned by its clinical team, with SEROOM Suites as the only disclosed subsidiary.

Name

IVF Serum

Legal name

Serum IVF Centre

Website

https://ivfserum.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

IVF Serum is a privately held Greek fertility clinic founded in 1989 that provides IVF, egg/sperm donation, and advanced reproductive treatments to international medical-tourism patients from 20+ countries via direct-to-consumer consultation, travel coordination, and on-site hotel accommodation.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Other Ambulatory Health Care Services (6219), Medical and Diagnostic Laboratories (62151)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility/IVF & Reproductive Tourism Agencies (THAKAIAF)

Keywords

• IVF treatment services
• Fertility clinic services
• Egg donation programs
• Sperm bank services
• Fertility diagnostics

Headquarters

HQ city

Athens (Lykovrisi)

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. IVF Treatment Services: Core revenue from fertility treatments including IVF, ICSI, egg donation, sperm donation, and related procedures. Fees for consultations, diagnostic tests, and surgical procedures.
2. Donor Compensation: Egg donors receive €1900 compensation per donation cycle for their time and dedication. Sperm donors also compensated. This creates a donor pool while maintaining ethical standards.
3. Travel and Accommodation Services: Coordination services for international patients including airport transfers, hotel bookings, and local transportation. Driver service available at €110 per person for basic tests.
4. Sperm Bank: Serum Sperm Bank is the first and largest in Greece, providing sperm donation services. Can also import from international cryobanks like Cryos or ESB.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

IVF Serum is a fertility clinic in Athens, Greece, established in 1989, that provides comprehensive IVF treatments including egg donation, sperm donation (via Greece's first and largest sperm bank), ICSI/IMSI/PICSI procedures, and advanced reproductive surgeries. The clinic serves international patients from more than 20 countries with personalized treatment protocols, no waiting lists, and a success rate of up to 58% for egg donation and 63% for double donation. It also provides complete medical tourism services including airport transfers, partner hotel accommodations, and on-site suites to support overseas patients throughout their treatment journey.

Product overview

IVF Serum is an Advanced IVF Treatment Center in Greece offering a comprehensive portfolio of fertility services. The core offering centers on IVF treatments including egg donation, sperm donation (via their Spermbank), and advanced reproductive technologies. The clinic provides diagnostic services (hysteroscopy, infection screening, male/female investigations), specialized immunological treatments, and surgical procedures. They offer an innovative DNA Library service for preserving donor DNA. Travel services including the adjacent SEROOM Suites accommodation and airport transfers support international patients. The product portfolio includes no waiting lists for egg donation and egg collection/embryo transfer available 7 days a week.

Differentiator

Problem solved

Functional benefit

Brands

• Serum Sperm Bank: The first and biggest sperm bank in Greece, offering donor sperm services
• SEROOM Suites
• IVF True Stories

Products and services

• Egg Donation Egg donation program that maximizes chances of successful IVF cycles regardless of recipient age. Features no waiting lists and careful donor matching based on physical and socio-cultural characteristics, drawing from a wide donor pool from Greece, Poland, Ukraine and other countries.
• Spermbank (Serum Sperm Bank) First and largest sperm bank in Greece, helping thousands of couples from more than 20 countries. Provides best quality sperm with comprehensive donor screening and the option to import from international cryobanks such as Cryos or ESB.
• Fertility Treatments Comprehensive range of IVF treatments including ICSI, IMSI, PICSI, and assisted hatching. Protocols are individualized based on patient history and response. Additional procedures include IMSI at €300, PICSI at €400, and assisted hatching at €300.
• Immunological Treatment for IVF
• Hysteroscopy Diagnostic and therapeutic surgical procedure examining the uterine cavity, including the innovative 'implantation cuts' technique on the fundus to improve implantation rates for women with repeated implantation failures through greater vascularization and regeneration of endometrial tissue.
• Infection Screening Comprehensive infection screening including menstrual blood testing, sexually transmitted disease testing, and uterine microbiome analysis to identify hidden infections that may cause infertility.
• Express Fertility Check Rapid access fertility testing service designed to provide quick answers and value-for-money assessments without waiting lists.
• Advanced Robotic IVF Surgery Advanced robotic surgical procedures for fertility treatment, utilizing state-of-the-art surgical technology.
• Ancillary and Holistic Treatments Supportive treatments including acupuncture, supplements, and complementary therapies integrated with fertility treatment protocols.
• Initial Consultation Initial medical consultation combining all necessary investigations into one visit with only 1-2 nights stay in Athens, designed to be cost-effective for international patients.
• Female Investigation Comprehensive female fertility diagnostic services including hormone testing, AMH, ultrasound, and other female-specific assessments.
• Male Investigation Male fertility diagnostics including sperm analysis, DNA fragmentation testing (results within 4 hours), antisperm antibodies testing, sperm maturation evaluation, and male-specific fertility assessments.
• Travel Services Comprehensive travel coordination including accommodation booking, airport transfers (€110 per person for basic tests), and local transportation services for international patients.
• SEROOM Suites Newly built hotel located right next to the Clinic offering modern, luxurious suites for patients undergoing fertility treatment, providing convenient accommodation steps away from treatments.

Quantifiable outcome

• Egg donation success rates up to 58%
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Medical Travel ShieldminorGTM or Marketing PartnerMedical travel insurance provider recommended to patients for securing travel medical insurance before treatment. Promoted on the clinic website as a highly recommended option.
• SEROOM SuitescoreStrategic or Co-development PartnerClinic's newly built hotel located right next to the clinic offering modern luxury suites for patients undergoing treatments. Provides convenient accommodation steps away from treatments.
• Partner Hotels (Kifissia area)minorChannel Partner/ Reseller/ DistributorHotels near clinic in Kifissia, Heraklion, Maroussi areas including Say Hotel 5*, Life Gallery Athens 5*, The Y Hotel 4*, Kastri Domotel 4*, Green Hill Hotel 3*, The Twentyone, and others offering special rates for Serum patients.
• Cryos InternationalminorChannel Partner/ Reseller/ DistributorInternational sperm cryobank. Patients can import sperm from Cryos if they wish to choose their donor from this large European cryobank.
• European Sperm Bank (ESB)minorChannel Partner/ Reseller/ DistributorEuropean sperm cryobank. Patients can import sperm from ESB if they wish to choose their donor from this cryobank.
• Greek National Authority of Assisted ReproductioncoreOthersRegulatory authority that controls the scientific, legal, and moral frame in which all clinics and organisations related to assisted reproduction function in Greece.
• Olvia SuitesminorChannel Partner/ Reseller/ DistributorHistorical building of Serum IVF at Ampelokipoi reopened as hotel. Partnership for patient accommodation in city center area.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gynem Fertility Clinic: Prague-based fertility clinic catering to international patients with egg donation, IVF, and genetic testing. Comparable to Serum as a Central European fertility tourism hub targeting Western European patients.
• Cyprus IVF Centre: Northern Cyprus-based fertility clinic offering IVF and egg donation, particularly to international patients facing restrictions in their home countries. Comparable to Serum as a permissive-jurisdiction fertility tourism destination.

Direct peers

• Akeso Fertility Clinic: Greek fertility clinic focused on egg donation and IVF, serving both domestic and international patients. Direct competitor to Serum in the Greece-based fertility tourism market.
• Genesis Athens Clinic: Athens-based fertility clinic offering IVF, egg donation, and surrogacy services to Greek and international patients. Directly comparable to IVF Serum on service mix, geography, and inbound medical tourism model.
• Embryolab Fertility Clinic: Greek fertility clinic based in Thessaloniki offering IVF, egg donation, and sperm donation to international patients. Direct competitor to IVF Serum within Greece, competing on the same medical tourism funnel and the same donor pool.

Broad incumbents

• Eugin: European fertility clinic group (now part of Fresenius/Helios) operating clinics in Spain, Italy, Denmark, and Latin America. Compares to Serum as a multinational fertility tourism provider with broader geographic reach.
• Care Fertility: UK fertility clinic network with multiple sites, offering IVF, egg/sperm donation, and genetic testing. Comparable to Serum as a full-service fertility provider serving international patients in a regulated market.
• CREATE Fertility: UK fertility clinic group specializing in milder, natural-cycle IVF and serving patients from the UK and abroad. Overlaps with Serum on inbound fertility tourism and donor conception services.
• IVI / IVIRMA: World's largest fertility clinic network with strong presence in Spain and across Europe. Competes with Serum in the European fertility tourism segment and offers a broader, multi-country footprint that Serum cannot match.
• Genea Fertility: Australian fertility clinic network offering IVF, genetic testing, and fertility preservation. Comparable to Serum as a multi-cycle, multi-service fertility provider with strong brand recognition in its home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@serumivf
• Facebookfacebook.com/ivfserum
• Instagraminstagram.com/ivfserum
• LinkedInlinkedin.com/company/ivf-serum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVF Serum