Vipa Designs
Vipa Designs is a UK-based, second-generation family jewellery design and manufacturing house founded in 1979, offering full in-house production from design through casting and finishing to private clients, designers, retailers and multinationals, with a focus on ethically sourced metals.
- Company typePrivate
- Founded1979
- HeadquartersMelton Mowbray, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Vipa Designs does
Vipa Designs Limited is a UK-based, second-generation family-run jewellery design and manufacturing house founded in 1979 by Peter Crump, operating from a single integrated facility in Melton Mowbray, Leicestershire. The company provides a full-service production stack under one roof, spanning five interconnected service stages: bespoke design, model making (combining traditional hand craftsmanship with CAD/CAM and 3D printing), lost-wax casting in bronze, silver, gold or platinum, finishing (polishing, stone setting, electroplating, soldering, laser welding), and end-to-end production from single units to volume runs. Alongside services, Vipa supplies a portfolio of traceable precious metals — 100% recycled metals, Fairtrade-certified gold, Fairmined gold including Fairmined Eco (mined without cyanide or mercury), Single Mine Origin gold with auditable provenance, and AgAIN Silver made from recycled X-ray film.
The business operates a hybrid B2B/B2C model with a consultative, project-based go-to-market. Pricing is bespoke and quote-based for every commission, with no publicly listed tiers; the company has recently made live metal pricing viewable 24/7 on its website. Customers span private individuals seeking bespoke commissions (engagement rings, redesigns, commemorative pieces), independent jewellery designers and makers, jewellery retailers and multinational companies requiring volume production, and jewellery students at institutions such as the School of Jewellery in Birmingham and Lincoln. Notable trade relationships include Cox & Power (world's first Fairtrade and Fairmined certified platinum jewellery, 2012) and Lebrusan Studio, which publicly endorses Vipa as its primary casting house.
Vipa's strategic positioning is anchored in ethical sourcing and provenance: it is licensed by Fairtrade International, the Alliance for Responsible Mining (Fairmined), and Single Mine Origin, and was the first British and European manufacturer to offer Fairmined Eco gold. The firm employs 11–50 staff, pursues no external funding, and remains family-owned with Peter Crump serving as Managing Director (and Chairman of the Goldsmiths Craft & Design Council since 2019) and Ben Crump as General Manager. Distribution is direct — via website enquiries and trade relationships — with no disclosed intermediaries or international channel partners beyond individual trade clients.
Vipa Designs firmographics
Firmographics- Name
- Vipa Designs
- Legal name
- Vipa Designs Limited
- Website
- https://vipadesigns.co.uk
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vipa Designs is a UK-based, second-generation family jewellery design and manufacturing house founded in 1979, offering full in-house production from design through casting and finishing to private clients, designers, retailers and multinationals, with a focus on ethically sourced metals.
- Ownership category
- akta.pro rank
Vipa Designs industry classification
Industry- Product category
- Jewellery Manufacturing Services
- NAICS
- Jewelry and Silverware Manufacturing (33991), Industrial Design Services (54142)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)
- akta.pro secondary industries
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), CAD/CAM, Wax Modeling & Prototyping Services (CRAKAIAJ)
Keywords
Where Vipa Designs is headquartered
LocationHeadquarters
- HQ city
- Melton Mowbray
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vipa Designs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Jewellery Design Services: Bespoke jewellery design services producing exclusive original designs for one-off pieces, commissions, collections, and full ranges.
- Model Making Services: Full jewellery and silverware model & pattern making service, producing masters in wax, resin, metal or natural objects using traditional hand skills or CAD/CAM and rapid prototyping.
- Casting Services: Lost wax jewellery casting services for long production runs, short runs and one-off bespoke designs. Casting in brass, bronze, silver, gold or platinum.
- Finishing Services: Jewellery finishing services including hand polishing, machine polishing, stone setting, and final quality control & inspection.
- Production Services: Full jewellery production from single units to volume production with quality control at every stage, from hand making to batch production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bespoke jewellery manufacturing - quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Vipa Designs product offering
Product offeringCore offering
Vipa Designs is a bespoke jewellery manufacturer established in 1979 that designs, casts, finishes, and produces jewellery in gold, silver, platinum, and palladium. The company offers a full end-to-end service covering design, model making, casting, finishing, and full production of finished jewellery, working with precious metals including 100% recycled, Fairmined, Fairtrade, Fairmined ECO, and Single Mine Origin sources.
Product overview
Vipa Designs is a full-service jewellery design and manufacturing company offering a comprehensive suite of services under one roof. Their core service offerings span five interconnected stages: Design Services (bespoke jewellery design from concept to specification), Model Making Services (combining CAD/CAM with traditional craftsmanship), Casting Services (lost wax casting for all production scales), Finishing Services (polishing, stone setting, and surface treatments), and Production Services (end-to-end manufacturing from single units to volume production). Alongside these services, they supply a portfolio of ethically sourced precious metals including 100% Recycled Metals, Certified Fairmined & Fairtrade Metals, Fairmined ECO Gold (mined without mercury or cyanide), Single Mine Origin Gold (with full provenance traceability), and AgAIN Silver (innovative recycled silver from X-ray film).
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services
Companies that use Vipa Designs
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Vipa Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vipa Designs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship, major and minor.
- Single Mine OrigincorePartnership with Single Mine Origin scheme bringing accountability to every gram of gold through proven traceability, stringent health & safety adherence, environmental stewardship, community engagement and corporate governance. The scheme supports social investment initiatives across Mali with lasting value.
- Betts GroupcorePartnership with the Betts Group, the UK's oldest surviving precious metal refining and dealing firm, for both Single Mine Origin initiative (since 2018) and AgAIN Silver - an innovative recycled silver product created exclusively from recycled X-ray film.
- Cox & PowerflagshipSupplied 1kg batch of platinum in 2012 for the world's first ever Fairtrade and Fairmined certified platinum jewellery launched by Cox & Power.
- Fairtrade FoundationcoreLicensed to import, trade, manufacture and design jewellery by Fairtrade International. In 2014, launched ecological gold from the Coodmilla cooperative in South Colombia, marking the first time this gold was available in the UK.
- Alliance for Responsible Mining (Fairmined)coreLicensed to import, trade, manufacture and design jewellery by the Alliance for Responsible Mining. In November 2016, became the first British and European jewellery manufacturer to offer Fairmined Eco gold - mined without cyanide or mercury.
- Goldsmiths' CompanymajorCollaboration with Goldsmiths' Company for their apprenticeship program - the first expansion outside of London in their long history since the 14th century. Dan is the first Vipa apprentice through this program, and the first to specialise in CAD/CAM.
- School of Jewellery (Birmingham & Lincoln)minorEducational partnerships providing placements, mentoring, and career pathways for jewellery students. Supports evening classes and sponsors university projects linked to responsible ways of working.
- Lebrusan StudioflagshipFeatured casting house where the majority of Lebrusan Studio's jewels begin their journeys. They have written about Vipa's casting process, demonstrating a collaborative creative relationship.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Vipa Designs competitors and assessment
Company assessmentDirect peers
- Weston Beamor: Weston Beamor is a Birmingham-based jewellery manufacturer (part of the Richemont group) offering casting, polishing, stone setting and full production services to the UK jewellery trade. Comparable full-service offering, though at significantly larger scale.
- Domino Jewellery: Domino is one of the UK's largest jewellery manufacturers, supplying retailers and designers with finished and component jewellery, including casting and finishing services. Closely comparable B2B jewellery manufacturing scale and service mix to Vipa.
- Charles Green (Birmingham Jewellery Manufacturer): Charles Green is a Birmingham-based traditional jewellery manufacturer and casting house offering design-to-finish services for the UK trade. Comparable heritage full-service jewellery manufacturer.
- Haworth & Haworth: Haworth & Haworth is a UK casting house and jewellery manufacturer specialising in precious metal casting for trade clients. Directly comparable as a specialist casting/finishing service provider to designers and brands.
- Gecko Jewellery: Gecko is a UK bespoke jewellery manufacturer offering design, casting and finishing for designers and trade customers. Comparable mid-sized full-service jewellery manufacturer serving independent designers.
- Holts Gems: Holts Gems is a London-based jewellery manufacturer offering bespoke design, casting and finishing services to trade and private clients. Directly comparable as a UK full-service jewellery manufacturer with similar B2B trade model.
Emerging players
- Dinny Hall: Dinny Hall is a UK-based ethical fine jewellery brand manufacturing in Hatton Garden with a focus on traceable precious metals. Comparable in ethical sourcing positioning and London/UK trade customer overlap.
- Lebrusan Studio: Lebrusan Studio is a UK ethical fine jewellery brand focused on traceable/Fairtrade gold and silver. Comparable in ethical-jewellery positioning and overlapping customer base (already a Vipa client) but operates as a brand rather than a contract manufacturer.
- Ti Sento: Ti Sento is a Netherlands-based silver jewellery brand with in-house manufacturing, producing trend-driven fine sterling silver jewellery. Comparable in verticalised design-to-finish production but at larger brand-led scale.
Others
- Betts Group: Betts Group is the UK's oldest precious metal refiner and dealer and Vipa's strategic partner for AgAIN Silver and Single Mine Origin gold supply. Comparable as an adjacent precious-metals ecosystem player rather than a direct manufacturer competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vipa Designs social profiles
Digital presenceVipa Designs compliance and trust
Trust signalCompliance4 records
Vipa Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vipa Designs leadership team
Management profileNumber of profiles
Profiles2 records
Vipa Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vipa Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vipa Designs
What does Vipa Designs do?
Vipa Designs is a bespoke jewellery manufacturer established in 1979 that designs, casts, finishes, and produces jewellery in gold, silver, platinum, and palladium. The company offers a full end-to-end service covering design, model making, casting, finishing, and full production of finished jewellery, working with precious metals including 100% recycled, Fairmined, Fairtrade, Fairmined ECO, and Single Mine Origin sources.
Is Vipa Designs a public or private company?
Vipa Designs is a private company. It is classified as family owned and is currently operating.
When was Vipa Designs founded?
Vipa Designs was founded in 1979. It employs 11 to 50 people.
Where is Vipa Designs based?
Vipa Designs is headquartered in Melton Mowbray, United Kingdom, in the Europe region.
How does Vipa Designs make money?
Five revenue lines are on record. Jewellery Design Services are the primary driver. The others are model Making Services, casting Services, finishing Services and production Services.
Who are Vipa Designs's main competitors?
Direct peers on record are Weston Beamor, Domino Jewellery, Charles Green (Birmingham Jewellery Manufacturer), Haworth & Haworth, Gecko Jewellery and Holts Gems. Emerging players are Dinny Hall, Lebrusan Studio and Ti Sento. Betts Group is listed as an others.
Does Vipa Designs have an API?
No public API is recorded for Vipa Designs.
What industry is Vipa Designs in?
Vipa Designs's product category is Jewellery Manufacturing Services. Its primary akta.pro industry code is CRAKAAAK, Fine Jewelry Manufacturing & Atelier Production, with a secondary code of CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones). Its NAICS code is 33991 and its SIC code is 3911.