Psg Wealth Creator Fund

What Psg Wealth Creator Fund does

PSG Wealth Creator Fund is a multi-managed fund-of-funds sub-brand within PSG Wealth, the wealth management division of PSG Financial Services Limited, a publicly listed South African financial services group (JSE: KST; NSX: KFS; SEM: PSGK.N0000) founded in 1998 and headquartered in Bellville, Cape Town. The Creator Fund targets long-term capital growth (minimum seven-year horizon) through actively managed exposure to South African and global equities, with flexibility across asset classes, and sits in a four-tier fund-of-funds range alongside the Moderate, Global Creator and Global Flexible sub-brands. PSG Financial Services operates three core divisions — PSG Wealth (investments, stockbroking, retirement, estate planning, employee benefits), PSG Insure (personal, commercial and specialist short-term insurance) and PSG Asset Management (local and global unit trusts) — distributed through the largest independent adviser network in South Africa and Namibia: 1,000+ qualified advisers across 270 offices serving 600,000+ clients.

The group's underlying technology is a multi-managed fund-of-funds platform constructed under the proprietary 3M investment philosophy (Margin of Safety, Moat, Management), with asset allocation executed through underlying collective investment schemes and unit trusts managed by PSG Asset Management and selected third-party managers. Client-facing platforms include myPSG (client portal), PSG Online (stockbroking and trading), and Alpha (account opening and management), complemented by digital channels such as the PSG Think Big webinar series and PSG Wealth podcast content. The company is regulated by the JSE, holds an AA-(ZA) long-term credit rating from GCR (upgraded from A+(ZA) in July 2025), and is led by group CEO Francois Gouws, PSG Wealth CEO Etienne de Waal, PSG Asset Management CEO Lyle Sankar, and CFO Mike Smith.

PSG Financial Services generates revenue primarily through recurring investment management and advisory fees on wealth and asset management products (including the Wealth Creator Fund of Funds), recurring premiums on insurance products, and transaction-based fees on stockbroking services. Pricing on funds is not publicly disclosed and is set via adviser consultation based on investment amount and fund class, with PSG Family pricing bundling admin and offshore fees. The Adviser Partnership Program allows advisers to join the network with access to best-of-breed product providers, reinforcing the adviser-led distribution model. Recurring headline earnings per share grew 34% to 135.0 cents for the financial year ended 28 February 2026, and PSG Wealth was named Top Wealth Manager: Large Institutions for the fifth consecutive year in the 2025 Krutham/Investors Monthly survey. Customer segments span individual and family wealth clients, business clients (employee benefits, commercial insurance, business assurance), and professional/institutional investors.

Name

Psg Wealth Creator Fund

Legal name

PSG Financial Services Limited

Website

https://psg.co.za

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PSG Wealth Creator Fund is a multi-managed fund-of-funds within PSG Wealth, part of PSG Financial Services Limited, a publicly listed South African financial services group offering wealth management, insurance, asset management, stockbroking and fiduciary services through 1,000+ advisers across 270 offices serving 600,000+ clients.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA)

akta.pro secondary industry

SDG / Thematic Sustainable Investment Funds (FSANAJAN)

Keywords

• Wealth management
• Fund of funds
• Multi-managed investments
• Financial advisory
• Long-term capital growth

Headquarters

HQ city

Bellville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Management and Advisory Fees: Revenue generated through management fees on investment products and advisory services for wealth management clients. Fund of Funds products generate fees through underlying fund allocations.
2. Insurance Products: Personal and commercial insurance solutions including motor, home, liability cover, and business insurance products.
3. Stockbroking Services: Online and adviser-assisted stockbroking services for local and offshore share trading.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PSG Wealth Creator Fund of Funds is a multi-managed investment fund targeting long-term capital growth through actively managed exposure to South African and global equities, with flexibility across asset classes. It is designed for investors seeking long-term wealth creation who can tolerate market volatility with a minimum seven-year investment horizon. The fund is distributed through PSG's nationwide adviser network of over 1,000 qualified advisers across 270 offices, complemented by digital self-service platforms.

Product overview

PSG Wealth Creator Fund operates as part of PSG Financial Services, a leading South African financial services group offering a comprehensive suite of wealth management products and services. The company offers a multi-product, advice-led platform organized across three main divisions: PSG Wealth (wealth management), PSG Insure (insurance solutions), and PSG Asset Management (investment management). The PSG Wealth Creator Fund of Funds forms part of the core investment product range alongside the PSG Wealth Moderate Fund of Funds, PSG Wealth Global Creator Fund of Funds, and PSG Wealth Global Flexible Fund of Funds, which target different investor risk profiles from aggressive growth to moderate balanced approaches. The broader offering includes retirement products (Living Annuity, Preservation Fund, Retirement Annuity), investment products (Tax-Free Savings Accounts, Investment Policies/Endowments, Offshore Endowments, Voluntary Investment Plans, Cash Accounts), stockbroking services, fiduciary services (Deceased Estate, Trust Formation, Will & Testament), personal insurance (Life Cover, Medical Aid, Gap Cover, Income Protection, Disability Cover, Dread Disease Cover), property and casualty insurance (Motor Insurance, Home & Contents, Liability Cover), and PSG Asset Management investment funds (PSG Diversified Income Fund, PSG Balanced Fund, PSG Equity Fund, PSG Global Equity Sub-Fund). The platform is accessible through over 1000 qualified advisers across 270 offices nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• PSG Wealth Creator Fund of Funds: A fund targeting long-term capital growth through actively managed exposure to South African and global equities, with flexibility across asset classes. Suitable for investors seeking long-term wealth creation who can tolerate market volatility with a minimum seven-year horizon.
• PSG Wealth Moderate Fund of Funds
• PSG Wealth Global Creator Fund of Funds
• PSG Wealth Global Flexible Fund of Funds

Products and services

• PSG Wealth Creator Fund of Funds (FoF)
• PSG Wealth Moderate Fund of Funds (FoF)
• PSG Wealth Global Creator Fund of Funds (FoF)
• PSG Wealth Global Flexible Fund of Funds (FoF)
• Living Annuity
• Preservation Fund
• Retirement Annuity
• Tax-Free Savings Accounts (TFSA)
• Investment Policies (Endowments)
• Offshore Endowments
• Voluntary Investment Plan
• Offshore Voluntary Investment Plan
• Cash Accounts
• Stockbroking Services
• Deceased Estate Administration
• Trust Formation
• Will & Testament Drafting
• Life Cover
• Medical Aid
• Gap Cover
• Income Protection
• Disability Cover
• Dread Disease Cover
• Motor Insurance
• Home & Contents Insurance
• Liability & Accident Cover
• SASRIA Cover
• PSG Diversified Income Fund
• PSG Balanced Fund
• PSG Equity Fund
• PSG Global Equity Sub-Fund

Quantifiable outcome

• 34% increase in recurring headline earnings per share (year ended 28 February 2026)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Leading Insurers (Multi-Provider)coreOthersPSG Insure partners with leading insurers to provide clients with access to widest possible insurance options. The multi-provider approach ensures tailored coverage recommendations backed by expert advice and claims assistance.
• PSG WealthcoreOthersPSG Wealth, a division of PSG Financial Services, offers comprehensive wealth management services including investments, stockbroking, retirement products, living annuities, and estate planning. The division is led by Chief Investment Officer Adriaan Pask.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foord Asset Management: Foord is a long-standing SA boutique asset manager offering local and global balanced, equity, and income funds. Comparable to PSG Asset Management's core fund range and competes for the same institutional and adviser-distributed flows.
• Ninety One: Ninety One (formerly Investec Asset Management) is a dual-listed (JSE and LSE) asset manager with strong SA and global capabilities. Comparable to PSG Asset Management's local and global equity / multi-asset fund range and competes in both retail unit trust and institutional mandates.
• Alexander Forbes Group Holdings: Alexander Forbes is a SA-listed financial services group focused on retirement fund consulting, employee benefits, and wealth management. Directly comparable to PSG Employee Benefits and PSG Wealth in the institutional retirement and group benefits segment.
• Discovery Limited: Discovery is a SA-listed financial services group combining health insurance, life insurance, investments (Discovery Invest), and asset management. Comparable in the integrated wealth-insure-investment play and in serving HNW and emerging-affluent SA clients.
• Allan Gray Proprietary Limited: Allan Gray is one of the largest privately held SA asset managers, well known for value-driven balanced and equity unit trusts. Directly comparable to PSG's fund-of-funds and PSG Asset Management offerings in the SA adviser-distributed channel.
• Momentum Metropolitan Holdings: Momentum Metropolitan is a leading SA life insurance and asset management group (Momentum, Metropolitan, asset management businesses). Direct overlap with PSG's retirement, wealth, and unit trust offerings; competes for the same adviser and individual client base.
• Sanlam: Sanlam is the largest listed financial services group in South Africa, with comparable wealth management, life insurance, and asset management divisions, and a similar adviser-led distribution model. Direct overlap with PSG across unit trusts, retirement products, and individual wealth advisory.
• Old Mutual Limited: Old Mutual is a major SA/Namibia financial services group offering wealth management, life insurance, asset management (Old Mutual Investment Group), and stockbroking. Competes head-to-head with PSG in unit trusts, retirement annuities, and adviser-led distribution.
• Coronation Fund Managers: Coronation is a specialist SA asset manager with strong institutional and retail unit trust offerings. Directly comparable to PSG Asset Management in local and global equity, balanced, and income fund categories, and competes for the same adviser-distributed flows.

Broad incumbents

• STANLIB (Standard Bank Asset Management): STANLIB is the asset management arm of Standard Bank Group, one of SA's largest banks, offering a broad unit trust and institutional range. Comparable to PSG Asset Management's fund range but benefits from the parent bank's larger distribution and balance sheet.

Market position

Strengths3 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL2wPqBm8x4xAH7dmNlGQfELoG3vVe3qrA
• Xx.com/psgkonsult

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psg Wealth Creator Fund