VEO Location

What VEO Location does

VEO Location is a French vehicle rental agency headquartered in Avignon, operating since 1987 and serving the Gard and Vaucluse departments in southern France through a network of six or more physical agency locations. The company operates a fleet of approximately 200 utility vehicles plus 80 minibuses, with a service portfolio spanning tourism cars, utility vans and trucks (3m3 to 30m3), specialty vehicles (pickup trucks, dump trucks, flatbed trucks, telescopic boom lifts), electric and hybrid cars (Renault Zoe 2, Tesla Model 3, Golf 8 Hybrid), and license-free electric vehicles (Citroën Ami, Renault Twizy).

The underlying technology is a straightforward web-based online reservation platform enabling vehicle category selection, date selection, multi-location pickup and return, and online payment with instant confirmation. The platform is supplemented by content marketing (blog), local SEO targeting each agency city, and a Facebook social presence. No public API, SDK, or AI-driven features are disclosed.

VEO Location generates revenue through usage-based rental fees (daily rates spanning €28 to €190+ TTC) with additional charges for excess kilometers, insurance upgrades, and optional equipment (GPS, child seats). Long-term pricing includes 7-day packages and monthly forfait rates with included kilometer allowances. The go-to-market is direct-to-consumer via physical agencies and the website, targeting two primary segments: individual consumers and tourists (leisure travel, family trips, airport transfers) and professionals (artisans, tradespeople, businesses requiring utility vehicles). Secondary segments include sports clubs, school groups, and associations using minibuses. The company operates as an independent, privately-held firm with no external investors or parent company disclosed, and maintains strategic partnerships with USAP Basket Avignon (since 2017), Montpellier Hérault Sport Club (since 2024), and a correspondent rental network for coverage interoperability.

Name

VEO Location

Legal name

VEO Location

Website

https://veolocation.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

VEO Location is an independent French vehicle rental agency headquartered in Avignon, operating 6+ agency locations across the Gard and Vaucluse regions. It rents a fleet of approximately 280 vehicles—including tourism cars, utility vans/trucks, specialty vehicles, and electric cars—to tourists, professionals, and sports clubs.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Vehicle rental services
• Utility truck rental
• Tourism car rental
• Commercial van rental
• Electric car rental

Headquarters

HQ city

Avignon

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental Services: Short-term and long-term rental of vehicles including tourism cars, utility vehicles, and specialized vehicles. Revenue is generated through daily/weekly rental fees, with additional charges for extra kilometers, insurance options, and optional equipment (GPS, child seats). Weekend packages and monthly forfait rates are also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

VEO Location is an independent French vehicle rental agency operating a fleet of approximately 200 utility vehicles and 80 minibuses across tourism cars (citadines, sedans, SUVs, minibuses), utility vans and trucks (3m3 to 30m3), specialty vehicles (pickup trucks, dump trucks, flatbeds, telescopic boom lifts, car transporters), electric and hybrid cars, and license-free electric vehicles. The company provides short-term daily, weekly, weekend-package, and monthly rentals to individual consumers, professionals, artisans, sports clubs, and businesses through a network of 6+ agency locations in southern France (Avignon, Nîmes, Alès, Montpellier, Les Angles, Lunel) and an online reservation platform.

Product overview

VEO Location is an independent vehicle rental company operating in the Gard (Les Angles, Nîmes, Alès, Lunel) and Vaucluse (Avignon) regions of France. The company offers a comprehensive portfolio of rental products including: (1) Tourism Cars (citadines, sedans, SUVs, minibuses), (2) Utility Vehicles (3m3 to 30m3 vans and trucks for moving and professional transport), (3) Specialty Vehicles (pickup trucks, dump trucks, flatbed trucks, car transporters, personnel carriers, boom lifts), (4) Electric and Hybrid Vehicles (Renault Zoe, Tesla Model 3, Golf 8 Hybrid), and (5) License-Free Cars (Citroën Ami, Renault Twizy) for urban mobility. The company operates approximately 200 utility vehicles and 80 minibuses across multiple agency locations, with an online booking system for customer reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Cars (Voitures de Tourisme) Rental of passenger cars and 9-seat minibuses for personal travel, family vacations, and small group transportation, spanning categories from economy citadines (Fiat 500, Renault Clio) to SUVs (Qashqai, Captur) and 9-seat minibuses, available in petrol, diesel, and hybrid variants.
• Utility Vehicles (Véhicules Utilitaires) Rental of commercial vans and trucks ranging from 3m3 compact vans (Citroën Berlingo, Renault Kangoo, Fiat Doblo, Peugeot Partner from €65/day) up to 30m3 large moving trucks (from €177/day with 100 km/day included), including mid-size vans (5m3–6m3), 8m3 to 15m3 box vans (Fiat Ducato, Mercedes Sprinter, Renault Master), and 22m3 trucks with hydraulic tail lift, designed for moves, deliveries, and commercial transport.
• Specialty Vehicles (Véhicules Spécifiques) Rental of specialty vehicles for niche professional and personal use cases, including 4x4 pickup trucks (Nissan Navarra, Toyota Hilux from €115/day), hydraulic dump trucks (Fiat Ducato Benne, Mercedes Sprinter, Mitsubishi Fuso Canter, Renault Master from €99/day), flatbed trucks (Plateau Maraîcher), car transporters, 6-seat personnel transport vans, and 20m telescopic boom lifts (Nacelle Nissan Cabstar, 3.5 tons, reserved for professionals).
• Electric and Hybrid Cars (Voitures Électriques et Hybrides) Rental of electric and hybrid passenger cars for eco-conscious tourists and professionals, including the Renault Zoe (Category BE from €76/day, 100% electric city car with 395 km range), Tesla Model 3 (100% electric premium sedan with Tesla GPS navigation and Supercharger network access), and Golf 8 Hybrid (Category DE from €131/day).
• License-Free Cars (Voitures Sans Permis) Rental of electric vehicles that can be driven without a driver's license for urban mobility and short trips, including the Renault Twizy (2-seat electric ultra-compact from €28/day with 250 km daily range included) and Citroën Ami (2-door electric from €30/day with unlimited mileage included), targeting tourists, students, and urban residents without a license.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• USAP Basket AvignoncoreStrategic or Co-development Partner · 8 November 2024Partnership renewed since 2017 with the professional basketball club based in Avignon Le Pontet. VEO Location provides regular minibus rentals to facilitate transportation for both professional and amateur team members during competitions and away games. This longstanding relationship demonstrates the company's commitment to supporting local sports in the region.
• Montpellier Hérault Sport Club (MHSC)flagshipGTM or Marketing Partner · 8 November 2024Official partnership with the MHSC football club formalized in 2024. The partnership was announced with presence of player Thibault Croux and both men's and women's team members during the official photo day. VEO Location participates in club activities and promotional events alongside other club partners.
• Correspondent rental network partnersminorChannel Partner/ Reseller/ DistributorNetwork of correspondent rental companies including ACS Location, CARGO (Agir), Leader Rent, Leriche Location, Loca Express, Olympic Location, 3SP Biz sas, Rentforce, Truche Location, and Saint Pierre Location ALWEGO. These partners provide interoperability and coverage expansion for the independent rental network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ada: French regional car and utility vehicle rental operator with a multi-agency network across France, directly comparable to VEO Location in product mix (tourism cars, utility vans, trucks) and customer segments (tourists, SMBs, professionals).
• Ucar: French regional rental operator focusing on utility vehicles and tourism cars with multiple agency locations. Directly comparable to VEO Location's dual tourism-and-utility rental model.
• Rent A Car: France-based regional vehicle rental chain offering tourism cars and utility vehicles through a multi-branch agency network. Comparable to VEO Location in serving both consumer and professional customers with a similar fleet mix.

Broad incumbents

• Hertz: International rental brand with French airport and city locations, including at the same southern France airports targeted by VEO Location. Represents a broad incumbent competitor in the same regions.
• Enterprise Rent-A-Car: Global rental company with significant French presence across airports and urban centres. Serves the same tourist and business customers as VEO Location with a broader fleet and brand recognition.
• Sixt: European-headquartered rental company with premium positioning and French airport presence. Competes with VEO Location for tourist and business rental customers at airports including Montpellier and Nîmes.
• Europcar: Major European car rental group with strong airport and TGV station presence in France, including at VEO's competitive locations (Nîmes, Montpellier, Avignon). A broad incumbent offering overlapping services at the same customer touchpoints.
• Avis: Global rental brand operating at French airports and cities. Comparable to VEO Location in serving tourist and business travellers, with stronger brand recognition and aggregator presence.

Emerging players

• Virtuo: French digital-native car rental startup offering fully app-based booking and pickup. An emerging player in the same French market as VEO Location, focused on tourism and short-term rentals but with a different digital-only operating model.

Regional players

• Leclerc Location: French low-cost rental service attached to the Leclerc retail network, offering utility vehicles and tourism cars. Comparable to VEO Location's utilitaire rental segment and weekend/value pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/veo.location
• Xx.com/VeoLocation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEO Location