Recognize

Employee Recognition Softwarerecognizeapp.com

Recognize is an employee recognition and rewards SaaS platform serving mid-market and enterprise companies with 100+ employees, combining peer-to-peer recognition, a no-markup global rewards catalog, surveys, and native Microsoft 365, Teams, Slack, and HRIS integrations.

Company typePrivate
Founded2014
HeadquartersBerkeley, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Recognize does

Recognize Services Inc. is an employee recognition and rewards software-as-a-service platform serving mid-market and enterprise companies with 100 or more employees across technology-forward hybrid organizations, distributed remote workforces, and frontline-heavy industries such as healthcare, financial services, manufacturing, and construction. The platform unifies peer-to-peer recognition, manager-led recognition, nomination campaigns, employee surveys, work anniversaries, award certificates, challenges, and a no-markup global rewards catalog covering gift cards in 80+ countries, Amazon products, branded swag via Axomo, and live event tickets. It is offered through three annual subscription tiers (Start-Up, Mid-Market, Enterprise) priced per employee, with custom enterprise pricing and a separate fund-based reward deposit mechanic that handles fulfillment.

The platform is built as a cloud-native SaaS application accessible via web, native iOS and Android apps, and more than 200 integrations centered on Microsoft 365 (Teams, Outlook, SharePoint, Viva Engage, Azure AD), Slack, Google Workspace, and HRIS systems including Workday, ADP, Paylocity, and BambooHR. Technical capabilities include AI-generated employee reporting for managers on the Enterprise tier, automated user sync and dynamic team management tied to HRIS data, SSO via SAML 2.0, and a public API with webhooks for custom third-party integrations. The company maintains a rigorous compliance posture: ISO-27001 certified since 2022 and conformant with GDPR, CCPA, and the EU-U.S. Data Privacy Framework, GDPR extension, and Swiss-U.S. DPF.

Recognize runs a hybrid go-to-market that combines self-serve free trials for companies with 100 or more employees with enterprise field sales that includes white-glove onboarding, custom demos, and implementation support. Named enterprise customers include CBRE, Winnebago, Sprinklr, Pitchbook, Allegiant Airlines, and Visions Federal Credit Union, with the platform serving over 100,000 users globally and operating from Berkeley, California (headquarters, 760A Gilman Street) and Vancouver, British Columbia (1285 West Broadway, Suite 600). Co-founded by Francisco D'Souza — the former CEO of Cognizant — the company releases monthly product updates and has earned external recognition including G2 Best ROI 2026, G2 High Performer Winter 2026, Easiest to Work With — Enterprise, and GetApp Leader 2025.

Recognize firmographics

Firmographics

Name: Recognize
Legal name: Recognize Services Inc.
Website: https://recognizeapp.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Recognize is an employee recognition and rewards SaaS platform serving mid-market and enterprise companies with 100+ employees, combining peer-to-peer recognition, a no-markup global rewards catalog, surveys, and native Microsoft 365, Teams, Slack, and HRIS integrations.
Ownership category
akta.pro rank

Recognize industry classification

Industry

Product category: Employee Recognition Software
NAICS: Software Publishers (513210), Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

Employee recognition software
Employee rewards platform
Peer-to-peer recognition
Workplace culture SaaS
HR engagement tools

Where Recognize is headquartered

Location

Headquarters

HQ city: Berkeley
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Recognize business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Subscription Licensing: Annual subscription model with three tiers (Start-Up, Mid-Market, Enterprise). Pricing based on per-employee count. No markup on rewards catalog deposits. Custom pricing for enterprise deployments with advanced features like AI reporting, frontline package, and multi-currency support.
Rewards Deposit Handling: Companies deposit funds into the platform for reward redemptions. Manageable at individual or organizational level with point-based budget allocation across managers.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Start-Up: Social Employee Recognition & Gift Cards - Basic peer-to-peer recognition with work anniversaries, SSO, and basic reporting
Subscription	Annual	Mid-Market: Manager Support, Nominations, Swag & Challenges - Adds Amazon rewards, nominations, challenges, hall of fame, manager program, approval workflows, and swag integration
Subscription	Annual	Enterprise: International, Frontline & Customized - Global recognition with AI reporting, live event tickets, surveys, frontline package with SMS, multi-currency, and advanced customization

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Recognize product offering

Product offering

Core offering

Recognize sells a cloud-based SaaS platform for employee recognition and rewards, enabling peer-to-peer and manager-to-employee recognition, work anniversary celebrations, nominations, surveys and redemption of gift cards, branded swag, Amazon products, and live event tickets. The platform integrates natively with Microsoft 365 (Teams, Outlook, SharePoint, Viva Engage), Slack, and major HRIS systems (Workday, ADP, Paylocity), and is sold as annual per-employee subscriptions in three tiers: Start-Up, Mid-Market and Enterprise.

Product overview

Recognize is an employee recognition and rewards platform that operates as a unified system combining recognition, rewards, and culture-building programs. The platform is structured with three pricing tiers (Start-Up, Mid-Market, Enterprise) and includes core modules for Employee Recognition, Employee Rewards, Work Anniversaries, Employee Nominations, Award Certificates, Challenges, Hall of Fame, Employee Surveys, and Manager Tools. The platform integrates natively with Microsoft 365 (Teams, Outlook, SharePoint, Viva Engage), Slack, and major HRIS systems (Workday, ADP, Paylocity), and offers dedicated mobile apps for iOS and Android. Enterprise customers receive AI-generated employee reporting, live event rewards redemption, and multi-currency support.

Differentiator

Problem solved

Functional benefit

Products and services

Recognize Platform
Employee Recognition
Employee Rewards
Live Event Rewards
Surveys
Work Anniversaries
Employee Nominations
Award Certificates
Manager Tools

Quantifiable outcome

88% of staff receiving monthly recognition at Visions Federal Credit Union with 750+ employees in 50 locations
+3 more outcomes

Companies that use Recognize

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Recognize technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability3 records

Feature6 records

Recognize partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and secondary.

MicrosoftcoreTechnology or IntegrationDeep integration with Microsoft 365 ecosystem including Teams, Outlook, Sharepoint, Viva Engage, and Azure AD. Recognize is featured as a native Teams app with high user ratings. Automatic posting to Teams channels, Microsoft Weekly Sync, and SSO via SAML 2.0.
GooglecoreTechnology or IntegrationGoogle OAuth2 login integration and Gmail integration for email-based recognition notifications and announcements.
SlackcoreTechnology or IntegrationSlack workspace integration with /recognize command for sending recognition directly from Slack, plus ability to comment on and react to recognitions within Slack.
WorkdaycoreTechnology or IntegrationUser sync integration with Workday HRIS for automatic employee directory synchronization and role-based permissions.
ADPcoreTechnology or IntegrationAutomatic user sync integration with ADP payroll and HR system for employee data synchronization.
PaylocitysecondaryTechnology or IntegrationUser sync integration with Paylocity HRIS platform for employee data synchronization.
Amazon BusinesscoreStrategic or Co-development PartnerOfficial Amazon Business Partner providing gift card rewards and product redemption options through the platform. Recognized as an official Amazon Business Official Partner.
AxomosecondaryTechnology or IntegrationSwag integration partner powering branded merchandise redemption experience through Recognize platform.
TangoCardsecondaryTechnology or IntegrationThird-party vendor for fulfillment of Provider-Fulfilled Rewards including gift cards and e-rewards.
ZapiersecondaryTechnology or IntegrationIntegration with Zapier for connecting Recognize to hundreds of third-party applications and automating workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Recognize competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Recognize compliance and trust

Trust signal

Compliance4 records

Recognize financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Recognize leadership team

Management profile

Number of profiles

Profiles3 records

Recognize funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Recognize M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recognize

What does Recognize do?

Is Recognize a public or private company?

Recognize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Recognize founded?

Recognize was founded in 2014. It employs 11 to 50 people.

Where is Recognize based?

Recognize is headquartered in Berkeley, United States, in the North America region.

How does Recognize make money?

Two revenue lines are on record. Subscription Licensing is the primary driver. The others are rewards Deposit Handling.

Does Recognize have an API?

Yes. Recognize offers an API for custom integrations. The API supports creating recognitions, managing announcements, redemptions, users, and catalog data. Webhooks are available for third-party integration, such as connecting to Slack or Microsoft Teams Channels. The company also acts as an SSO provider for logging into Recognize to support new reward providers. Developer documentation is at recognizeapp.com/api/docs/index.html.

What industry is Recognize in?

Recognize's product category is Employee Recognition Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 513210 and its SIC code is 7372.