Webconomy

What Webconomy does

Webconomy internet commerce GmbH is a privately held B2B digital marketing agency headquartered in Graz, Austria, with a secondary office in Vienna. Founded in 2000 and operating with 11–50 employees, the firm delivers performance marketing services — including SEO, Google Ads (search, display, re-marketing, YouTube), paid social across Facebook, Instagram, LinkedIn, YouTube, and XING, permission-based email marketing, startup 'Kickstarter' support, and team mentoring — to German-speaking B2B clients primarily in Austria and Germany. Pricing is structured as a mix of fixed-fee SEO projects (EUR 290–1,290), percentage-based Google Ads management fees (12.5–20% of client media spend, with a EUR 300/month floor), usage-based telephone consulting (EUR 1.66/minute), and ongoing retainer engagements, with a free initial consultation as the lead-conversion mechanism.

The agency's underlying technology stack is conventional rather than proprietary: execution is built on standard ad platforms (Google Ads, DoubleClick programmatic, social network ad managers) and the firm relies on those platforms' native machine-learning capabilities for audience targeting and bidding optimization. There is no proprietary software product, no public API, no disclosed patents or trademarks, and no in-house AI/ML research program. Webconomy differentiates instead through practitioner experience in B2B performance marketing within the DACH market, a published 'Credo' and methodology, and a portfolio of standardized service packages that lower the entry cost for prospective clients.

Go-to-market is sales-led and direct: the website (webconomy.com) functions as a content-led top-of-funnel asset with detailed service pages, supplemented by free initial consultations and direct outreach to convert prospects into project or retainer engagements. The company is managed by a sole Geschäftsführer (Managing Director), Harald J. Koch (MBA M.Sc.), is registered as an Austrian GmbH (Firmenbuch 195.716v, UID ATU49582802), and operates without external venture capital, parent company, or disclosed institutional investors.

Name

Webconomy

Legal name

Webconomy internet commerce GmbH

Website

https://webconomy.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Webconomy internet commerce GmbH is a privately held Austrian B2B digital marketing agency (Graz, est. 2000) offering SEO, Google Ads, paid social, permission marketing, and growth mentoring to German-speaking businesses in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing agency
• Search engine optimization
• Google Ads management
• Performance marketing
• Social media advertising

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Webconomy generates revenue through providing digital marketing and growth acceleration services to B2B clients. Services include SEO, Google Ads management, social media advertising, and growth mentoring. Pricing is structured as ongoing retainer fees plus percentage-based fees on ad spend for optimization services.
2. Google Ads Management Fees: Performance-based fees calculated as percentage of client's Google ad budget: 20% for budgets under 1,500 EUR/month, 15% for 5,000+ EUR/month, 12.5% for 10,000+ EUR/month, plus a flat 300 EUR/month for budgets under 1,500 EUR.
3. Consulting and Coaching: Telephone consulting and coaching services billed at EUR 1.66 per minute plus VAT, as well as mentorship programs and strategic consulting engagements.
4. SEO Project Fees: One-time SEO project fees including Quick Review (EUR 290), Low Hanging Fruits package (EUR 990), and Full Review starting from EUR 1,290, based on scope and deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Webconomy is a B2B digital marketing agency offering performance-based online marketing services. Its core portfolio covers Growth Boosting combined with four Performance Channels: SEO (Suchmaschinenoptimierung), Social Networks (Facebook, Instagram, YouTube, LinkedIn, Xing), Google Ads (search, display, re-marketing), and Permission Marketing (email). Additional services include a Kickstarter program for startups and Mentoring for in-house teams, delivered primarily to German-speaking B2B clients.

Product overview

Webconomy is a digital marketing agency offering a unified portfolio of performance marketing services. The core offering consists of Growth Boosting services complemented by four Performance Channels: SEO (Suchmaschinenoptimierung), Social Networks, Google Ads, and Permission Marketing. Additional services include a Kickstarter program for startups and Mentoring for teams. The company operates as a service-based agency rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Boosting

Quantifiable outcome

• Google Ads: approximately 3 visitors per invested Euro (100 EUR = ~300 visitors depending on industry)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• nexum: Cologne-based full-service digital agency with strong performance marketing, SEO, and content practices serving enterprise clients across DACH — operates in the same category as Webconomy with materially greater scale and resources.
• UDG United Digital Group: Hamburg-headquartered full-service digital agency offering strategy, creative, media, and performance marketing across DACH — a larger incumbent operating in the same performance-marketing category as Webconomy but at significantly greater scale.
• Dept Agency: Amsterdam-headquartered global digital agency with significant DACH presence offering performance marketing, SEO, and creative services — a much larger incumbent competing in the same end markets Webconomy serves.
• diva-e: Large German full-service digital agency with performance marketing, e-commerce, and content capabilities — competes in the same DACH B2B marketing services market as Webconomy but with broader portfolio and enterprise scale.

Direct peers

• internetwarriors: German digital agency specializing in SEO, Google Ads, and content marketing for mid-sized B2B companies — directly overlaps with Webconomy's core service lines and SMB client focus.
• eology: German SEO and SEA (search engine advertising) agency offering performance-oriented Google Ads, SEO, and content marketing services to mid-market clients — directly comparable to Webconomy's core service stack.
• hurra.com: Stuttgart-headquartered performance marketing agency offering SEO, SEA, social advertising, and content optimization, with strong DACH B2B presence — directly comparable to Webconomy in both geography and offering.
• Metoda: Munich-based performance marketing agency specializing in Google Ads, SEO, and conversion optimization for B2B clients — comparable DACH B2B focus and similar channel mix to Webconomy.
• adseed: German performance marketing agency focused on Google Ads, SEO, and social advertising with a results-driven pricing model — comparable to Webconomy's percentage-of-spend and retainer structure.
• Performance Media Deutschland: Berlin-based performance marketing agency focused on Google Ads, SEO, and social media advertising with a B2B and e-commerce client mix — closely aligned with Webconomy's service portfolio and target customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1669069

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webconomy