What internetwarriors does

internetwarriors GmbH is a Berlin-based full-service online marketing agency that has operated continuously since 2001. The firm delivers integrated digital marketing services spanning four core disciplines: Web Analytics (including proprietary Server-Side Tracking implementations built on Google Analytics 4, Google Tag Manager, etracker, and Matomo), Search Engine Advertising (Google Ads, Microsoft Ads, Display, Shopping, Remarketing), Search Engine Optimization (technical SEO, content marketing, link building, relaunch support), and Social Media Marketing (Meta Ads, Pinterest, LinkedIn, TikTok, YouTube, Instagram). Adjacent offerings include GEO (Generative Engine Optimization) consulting with a proprietary 'Prompt-Fabrik' tool, website accessibility compliance under the Barrierefreiheitsstärkungsgesetz, and customized training workshops.

The agency's underlying technical differentiator is its Server-Side Tracking methodology: tracking data is routed through a customer-controlled server endpoint using 1st-party cookies before being filtered and forwarded to marketing platforms, addressing browser restrictions, ad-blocker interference, and GDPR/DSGVO compliance. Public tier pricing for SST services ranges from €300+VAT (setup) to €1,000+VAT (Premium E-Commerce Tracking), while the bulk of the agency's revenue is generated through project-based consulting fees and ongoing retainers.

internetwarriors serves cross-industry enterprise and mid-market clients across 14 documented verticals (Bau & Immobilien, Finanzwesen, Gesundheitswesen, Industrie & Produktion, Technologie & IT, and others) with a named customer roster that includes TÜV Nord, AOK, PSD Bank Nord, Investitionsbank Berlin, Bund Verlag, Hochschule Fresenius, Vogel's, AKKU SYS, VPB, and hey data. GTM is sales-led, anchored by an initial strategy consultation (Strategiegespräch), and supported by thought-leadership content, GEO whitepapers, webinars, and third-party agency rankings. The agency holds Google Premium Partner 2026 and Microsoft Advertising Partner 2026 certifications, operates with 11–50 employees, and is privately held as a German GmbH without disclosed external funding.

Name

internetwarriors

Legal name

internetwarriors GmbH

Website

https://internetwarriors.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin-based full-service online marketing agency founded in 2001, offering SEO, SEA, social media, and web analytics with proprietary server-side tracking and GEO consulting, serving enterprise and mid-market clients across 14 verticals in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Search engine optimization
• Search engine advertising
• Web analytics services
• Social media marketing
• Content marketing services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Marketing Agency Services (SEO, SEA, Social Media): Full-service online marketing agency providing strategic planning, execution, and analysis of online marketing campaigns. Services span web analytics, SEA & social media marketing, and search engine optimization. Revenue is generated through project-based consulting fees and ongoing retainer engagements. The agency also offers specialized services in website relaunch SEO support, content marketing, GEO (Generative Engine Optimization), and accessibility optimization.
2. Server-Side Tracking Implementation & Managed Services: Setup and ongoing management of server-side tracking infrastructure. Three tiers: SST setup (from €300 + VAT), Basis Tracking (from €500 + VAT, includes tracking for one paid campaign), and Premium E-Commerce Tracking (from €1,000 + VAT). Prices are scope-dependent. Delivered as implementation projects with optional continuous support.
3. Training & Workshops: Seminars and workshops in web analytics (Google Analytics, etracker), SEO, SEA, Social Media, and Facebook Marketing. These are instructor-led training sessions for client teams, both general and customized to specific tools or accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

internetwarriors is a Berlin-based full-service online marketing agency founded in 2001, providing strategic planning, execution, and analysis of online marketing campaigns. Its portfolio spans web analytics (including proprietary server-side tracking implementations), search engine advertising (Google Ads, Microsoft Ads, Google Display), search engine optimization, social media marketing (Facebook, Pinterest, LinkedIn, YouTube, TikTok, Instagram), content marketing, Generative Engine Optimization (GEO), and accessibility implementation. Services are delivered to business clients across 14 industry verticals in the DACH region and internationally.

Product overview

internetwarriors is a Berlin-based online marketing agency offering comprehensive digital marketing services since 2001. Their portfolio spans five core service areas: Webanalyse (web analytics including Server-Side Tracking, Google Analytics, etracker, and Google Tag Manager), SEA (Search Engine Advertising with Google Ads, Microsoft Ads, Google Display Ads, Google Shopping, and Remarketing), SEO (covering SEO Analysis, Content Marketing, Link Building, and Relaunch Support), Social Media Marketing (Facebook/Meta Ads, Pinterest, LinkedIn, TikTok, YouTube, Instagram, Xing, and Spotify Ads), and Workshops/Schulungen. They also offer specialized Barrierefreie Website (accessibility) services. As a full-service agency, they provide both strategic consulting and hands-on implementation across all digital marketing disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Server-Side Tracking End-to-end server-side tracking setup that routes tracking data through a customer-controlled server before forwarding to marketing platforms, using 1st-party cookies and ensuring GDPR/TTDSG compliance. Priced from EUR 300 + VAT for setup.
• Web Tracking Implementation Professional web tracking implementation providing precise data for website and marketing measure optimization.
• Google Tag Manager Service Flexible tracking tag management without requiring code adjustments for websites.
• etracker Integration GDPR-compliant web analytics tool integration providing detailed insights into user behavior.
• Google Analytics Setup Analytics setup service enabling data-driven decision-making for clients via Google Analytics 4.
• Conversion Optimization Targeted increase in the number of users performing desired actions on websites.
• Facebook Marketing Professional Facebook page management, advertising campaigns, and community engagement across the Meta Ads platform.
• Pinterest Marketing Visual platform marketing leveraging Pinterest's search engine characteristics for traffic generation and sales.
• Search Engine Advertising (SEA) Paid search engine advertising across Google Ads and other search platforms for targeted visibility and conversions.
• Google Display Ads Banner advertising across Google's Display Network spanning over 35 million websites and apps, reaching 92% of internet users worldwide.
• Accessible Website Implementation Website accessibility implementation ensuring digital content is accessible to users with visual, motor, or cognitive impairments in compliance with the Barrierefreiheitsstärkungsgesetz.
• SEO Analysis Comprehensive search engine optimization analysis covering technical SEO, editorial SEO, competitor analysis, and accessibility verification with prioritized action recommendations.
• SEO Relaunch Support Website migration and redesign support ensuring search visibility is maintained or improved during technical changes to web presence.
• Content Marketing Customized content strategy development and high-quality content creation for SEO, lead generation, brand building, and link acquisition.
• Workshops and Training Customized online marketing training covering Google Ads, SEO, social media, Google Analytics, and etracker for marketing professionals and teams.

Quantifiable outcome

• Over 60% of AI Mode links are not found in the top 50 of classic Google search (per internetwarriors' proprietary GEO study)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integrationinternetwarriors is a certified Google Premium Partner (2026) and Google Ads Partner. The agency has long-standing personal contacts with Google representatives and regularly discusses and optimizes campaigns with them. Clients are invited to Google Beta Tests, giving access to features before competitors. The partnership involves deep integration with Google Ads, Google Analytics, Google Tag Manager, Google Search Console, YouTube, and Gmail advertising.
• hey dataminorGTM or Marketing Partnerhey data is referenced as a client and partner with a trusted logo displayed on the internetwarriors website. The partnership involves B2B lead campaign optimization with achievement of growth targets. hey data also appears as a trust/compliance partner (heyData trusted logo on website).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant German operations (Publicis Media, Leo Burnett, Saatchi). Competes in digital and performance marketing with much broader service portfolio and international reach.
• GroupM (WPP): Global media investment group within WPP with extensive SEA, programmatic, and analytics capabilities. Competes for large German enterprise media budgets with much greater scale and integrated data assets.
• Deloitte Digital: Big 4 digital consultancy offering integrated digital marketing, analytics, and MarTech transformation. Competes for the same enterprise clients with deeper consulting relationships and broader transformation mandates.
• Jung von Matt: Major German creative and digital agency with full-service online marketing including SEO, SEA, and social. Significantly larger scale and creative-led positioning; competes for the same enterprise clients but with broader brand-building capabilities.

Direct peers

• Claneo: Berlin-based SEO and content marketing agency offering similar full-service organic search, content, and digital PR services to mid-market and enterprise clients in DACH. Closely comparable in scale, service mix, and German market focus.
• TWT (Technology, Words & Trade): Long-established German digital agency with similar full-service online marketing capabilities (SEO, SEA, social, analytics) serving enterprise clients. Comparable tenure, scale, and DACH enterprise focus.
• OMG (Online Marketing Group): German full-service online marketing agency offering SEA, SEO, social media, and web analytics. Operates in similar mid-market and enterprise segment across DACH with comparable service breadth.
• Reachhero: Berlin-based content marketing and influencer platform with adjacent SEO and content production services. Comparable in scale and DACH focus; stronger influencer angle and productized platform.
• Performance Media Deutschland: German digital performance marketing agency focused on data-driven SEA, SEO, and analytics. Directly competes for mid-market and enterprise performance marketing budgets with overlapping Google Ads-centric service offerings.

Regional players

• Trusted Shops: German/European e-commerce trust and certification company that also offers adjacent marketing services and product exposure. Comparable DACH focus and e-commerce vertical, but operates a different business model (SaaS + certification rather than agency services).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/internetwarriors
• Facebookfacebook.com/internetwarriors.OnlineMarketing
• LinkedInlinkedin.com/company/internetwarriors-gmbh
• Instagraminstagram.com/internetwarriors_om
• TikToktiktok.com/@internetwarriors
• Xx.com/itwberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about internetwarriors