Fidelity Private Shares
Fidelity Private Shares is a cloud-based equity management platform that automates cap tables, 409A valuations, data rooms, and equity financings for private companies, startups, and the law firms and investors that serve them. It operates as a subsidiary of FMR LLC.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Fidelity Private Shares does
Fidelity Private Shares is an equity management platform that automates cap table administration, equity financing workflows, due diligence data rooms, 409A valuations, ASC 718 compensation reporting, board and stockholder communications, incorporation, and HR onboarding for private companies. The platform is built on ISO 27001/27017-certified cloud infrastructure and operates as a single collaborative hub that auto-populates documents across modules when cap table changes are made, with an anti-dilution calculation engine supporting full ratchet, weighted average, and no price-based anti-dilution provisions. Customers include startup operators, the law firms that serve them, and the investors who fund them, with dedicated product surfaces for each stakeholder role.
The product is offered on a tiered annual subscription basis with specific pricing not publicly disclosed, and distribution is driven by a combination of direct enterprise sales, content-led demand generation (an extensive blog plus free guides and templates), and a referral channel through partner law firms such as Howell Legal and NewWave Law. The business operates as Fidelity Private Shares LLC, a subsidiary of FMR LLC (the Fidelity Investments parent), combining the legacy Shoobx technology with Fidelity's equity compensation and benefits administration capabilities through a strategic collaboration established in July 2021. The company operates from Boston with named geographic markets served including New York and the Bay Area.
Fidelity Private Shares firmographics
Firmographics- Name
- Fidelity Private Shares
- Legal name
- Fidelity Private Shares LLC
- Website
- https://fidelityprivateshares.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fidelity Private Shares is a cloud-based equity management platform that automates cap tables, 409A valuations, data rooms, and equity financings for private companies, startups, and the law firms and investors that serve them. It operates as a subsidiary of FMR LLC.
- Ownership category
- akta.pro rank
Fidelity Private Shares industry classification
Industry- Product category
- Equity Management Software
- NAICS
- Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Private Equity Fundraising Placement (FSAEALAB)
- akta.pro secondary industry
- Portfolio Valuation (PE/VC funds, LP reporting) (FSAEAHAH)
Keywords
Where Fidelity Private Shares is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Fidelity Private Shares business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Equity Management Platform: All-in-one equity management platform provided on a subscription basis. Pricing page exists at fidelityprivateshares.com/pricing indicating tiered subscription plans. The platform serves private companies with services including cap table management, 409A valuations, automated data room, scenario modeling, ASC-718 reporting, board management, automated equity financing, and incorporation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered subscription plans for equity management platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fidelity Private Shares product offering
Product offeringCore offering
Fidelity Private Shares is a cloud-based equity management platform that automates startup equity operations and financings in a single collaborative hub. It provides cap table management, 409A valuations, an automated data room, scenario modeling, ASC 718 reporting, board and stockholder management, and automated equity financing to private companies, their legal counsel, and their investors. The platform integrates all equity stakeholders (founders, employees, investors, board members) and enables priced equity rounds to close in as little as 14 days.
Product overview
Fidelity Private Shares is an all-in-one equity management platform that automates startup equity management operations and financings in a single collaborative hub. The platform provides a unified suite of tools including Cap Table Management, 409A Valuations, Data Room, Scenario Modeling, ASC-718 Compensation Reporting, Board and Stockholder Management, Automated Equity Financing, Incorporation, HR Onboarding, and Expert Support. These modules work together to help private companies manage their equity operations from incorporation through exit, connecting all stakeholders including founders, employees, investors, and board members in one platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Cap Table Management Real-time cap table management that keeps ownership data accurate and investor-ready. Allows companies to send offer letters, grant equity to employees, and manage capitalization tables. Synchronizes with underlying documentation and board actions.
- 409A Valuations Fast, accurate, and competitively-priced 409A valuation reports from industry-vetted independent providers to establish fair market value for stock options.
- Automated Data Room Automated data room that instantly organizes documents and provides customized permissioning, simplifying document management and due diligence preparation with always-up-to-date single source of data. Self-organizes documents into pre-established folders, stores only executed/latest versions, and provides detailed tracking and reporting on document access.
- Scenario Modeling Modeling tool for exploring exit scenarios, dilution calculations, future rounds, data exports, and pro rata calculations for financing events.
- ASC-718 Compensation Reporting GAAP accounting report generation for share-based payments including stock options, restricted stock units, and restricted stock grants to help companies stay audit-ready.
- Board and Stockholder Management Tool for streamlining board and stockholder communication with customized permissions to easily share data and reports, increasing investor and board confidence.
- Automated Equity Financing End-to-end equity financing automation enabling companies to close priced rounds in as little as 14 days, gather investor signatures in a single portal, and save on legal fees.
- Incorporation Company formation services to help startups incorporate and establish their legal entity structure.
- HR Onboarding Employee onboarding functionality to hire and manage employees more easily, integrated with equity management.
- Expert Support Included guidance and support from the Fidelity Private Shares team to help companies navigate equity management.
Quantifiable outcome
- Equity financing rounds can close in as little as 14 days (vs. industry average of 30-60+ days)
- +2 more outcomes
Companies that use Fidelity Private Shares
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Fidelity Private Shares technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Fidelity Private Shares partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Shoobx (now operating under Fidelity Private Shares brand)coreFidelity and Shoobx entered a strategic collaboration offering private companies full life cycle equity management solutions. The partnership combines Fidelity's expertise in equity compensation and benefits administration with Shoobx's capabilities in capital structure management, external funding, equity fund management, and corporate filings. The integrated solution helps companies from incorporation through exit/IPO, eliminating the need to implement new platforms as companies expand.
- NewWave LawminorNewWave Law is a Spark Partner of Fidelity, working exclusively with women-owned startup companies and online businesses. The firm provides holistic legal solutions to these clients and recommends Fidelity's equity management platform as part of its service offering. Fidelity's technology helps NewWave Law's bootstrapping clients access professional equity management at reduced cost.
- Howell LegalminorHowell Legal is a law firm that uses Fidelity Private Shares for its own equity management workflows and recommends the platform to startup clients. The firm found the platform flexible, customizable, and capable of handling the inherent complexity of the legal process in startup equity financing.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Fidelity Private Shares competitors and assessment
Company assessmentBroad incumbents
- Datasite: Datasite (formerly Merrill Corporation) provides virtual data room solutions for M&A, due diligence, and corporate transactions. It overlaps with Fidelity Private Shares' data room product for due diligence workflows, though it serves a broader corporate transaction market rather than specializing in startup equity management.
- Computershare: Computershare provides global equity plan administration, transfer agency, and corporate trust services at scale. It overlaps with Fidelity Private Shares on cap table and equity management functionality, particularly for larger and publicly-listed companies.
- Morgan Stanley at Work: Morgan Stanley at Work (formerly Shareworks, acquired from Computershare) offers equity administration, cap table management, and financial wellness tools. It is a broad incumbent that competes with Fidelity Private Shares in equity plan administration, particularly for larger and pre-IPO companies.
Direct peers
- Capdesk: Capdesk offers equity management, cap table, and employee participation plan software for private companies, primarily in Europe. It is directly comparable in product scope to Fidelity Private Shares and increasingly competes in cross-border scenarios where startups operate in both the US and EU.
- Carta: Carta is the leading cap table management and equity administration platform for private companies, offering cap tables, 409A valuations, ASC 718 reporting, and investor management. It is the most directly comparable competitor to Fidelity Private Shares, serving the same startup founder and finance team segments with a similar integrated product suite.
- Ledgy: Ledgy is a European cap table and equity management platform with strong penetration among European startups. It is directly comparable to Fidelity Private Shares in product functionality (cap tables, scenario modeling, investor reporting) and serves the same startup founder segment.
- Pulley: Pulley offers cap table management, 409A valuations, ASC 718 reporting, and scenario modeling for startups. It targets the same early- and growth-stage customer segments as Fidelity Private Shares and competes head-to-head on pricing transparency and self-serve onboarding.
- AngelList: AngelList provides equity management, fundraising, and syndication tools for private companies and venture funds. It competes with Fidelity Private Shares on cap table functionality while also offering a broader private market deal-making platform that connects startups with investors.
- Eqvista: Eqvista provides cap table management, 409A valuations, and equity administration for private companies. It is comparable to Fidelity Private Shares as a smaller, focused equity management competitor serving startups and small-cap private companies.
Emerging players
- DocSend: DocSend (a Dropbox company) provides document sharing and tracking with analytics, often used by startups for fundraising decks and data rooms. It is an emerging adjacent player that overlaps with FPS's data room and document sharing functionality, though it is not a full equity management suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fidelity Private Shares social profiles
Digital presenceFidelity Private Shares compliance and trust
Trust signalCompliance2 records
Fidelity Private Shares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity Private Shares leadership team
Management profileNumber of profiles
Profiles9 records
Fidelity Private Shares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity Private Shares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity Private Shares
What does Fidelity Private Shares do?
Fidelity Private Shares is a cloud-based equity management platform that automates startup equity operations and financings in a single collaborative hub. It provides cap table management, 409A valuations, an automated data room, scenario modeling, ASC 718 reporting, board and stockholder management, and automated equity financing to private companies, their legal counsel, and their investors. The platform integrates all equity stakeholders (founders, employees, investors, board members) and enables priced equity rounds to close in as little as 14 days.
Is Fidelity Private Shares a public or private company?
Fidelity Private Shares is a private company. It is classified as corporate owned and is currently operating.
When was Fidelity Private Shares founded?
Fidelity Private Shares was founded in 2013. It employs 5,001 to 10,000 people.
Where is Fidelity Private Shares based?
Fidelity Private Shares is headquartered in Boston, United States, in the North America region.
How does Fidelity Private Shares make money?
One revenue line is on record: subscription SaaS - Equity Management Platform.
Who are Fidelity Private Shares's main competitors?
Broad incumbents on record are Datasite, Computershare and Morgan Stanley at Work. Direct peers are Capdesk, Carta, Ledgy, Pulley, AngelList and Eqvista. DocSend is listed as an emerging player.
Does Fidelity Private Shares have an API?
No public API is recorded for Fidelity Private Shares.
What industry is Fidelity Private Shares in?
Fidelity Private Shares's product category is Equity Management Software. Its primary akta.pro industry code is FSAEALAB, Private Equity Fundraising Placement, with a secondary code of FSAEAHAH, Portfolio Valuation (PE/VC funds, LP reporting). Its NAICS code is 523940 and its SIC code is 6211.