Direct Tile and Bath
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Direct Tile and Bath firmographics
Firmographics- Name
- Direct Tile and Bath
- Legal name
- Direct Tile and Bath
- Website
- https://directtileandbath.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Direct Tile and Bath industry classification
Industry- Product category
- Bathroom Fixtures, Tiles & Renovation Services
- NAICS
- Home Centers (444110), Flooring Contractors (23833)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE)
- akta.pro secondary industries
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
Keywords
Direct Tile and Bath business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Product Sales (Tiles, Fixtures, Accessories): Retail sale of tiles, bathtubs, tapware, vanities, toilets, mirrors, floor wastes, and accessories from their Booragoon warehouse/store. Products are sourced as factory-direct imports and sold at competitive prices. Revenue is generated through one-time product transactions, both in-store and online.
- Bathroom Renovation & Tiling Services: Full-service bathroom renovation including demolition, screeding, waterproofing, tiling, and finishing. The company structures quotes as a fixed price for all works plus a separate list of products for the customer to purchase. Renovation timelines run 3-5 weeks. This represents a professional services revenue stream.
- Commercial Tiling Services: Dedicated commercial tiling services for projects of all sizes, from small renovations to large-scale developments. This is a B2B service stream complementing the residential renovation business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Bathroom renovations starting price |
| Other | Monthly | Flexible payment options |
| Unit Pricing | Pay-as-you-go | Celine freestanding bath |
| Unit Pricing | Pay-as-you-go | Tile price range |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Direct Tile and Bath product offering
Product offeringCore offering
Direct Tile and Bath operates a Perth-based physical showroom and warehouse selling bathroom products — including tiles, bathtubs, tapware, vanities, toilets, mirrors, floor wastes, and accessories — sourced via factory-direct imports. The company also delivers full bathroom renovation services (demolition, screeding, waterproofing, tiling, finishing) and dedicated commercial tiling services, coordinated by an in-house team of professional tilers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathroom Products Retail Range Retail sale of bathroom products including tiles, bathtubs, tapware, vanities, toilets, mirrors, floor wastes, and accessories, sold from the Booragoon showroom and online store to homeowners, builders, and renovators in Perth. Products are sourced as factory-direct imports to enable competitive pricing, with brand partners including Nero Tapware and Aulic.
- Bathroom Renovation Service Full bathroom renovation service for Perth homeowners, covering design advice, product supply, demolition, screeding, waterproofing, tiling, and finishing. Delivered by an in-house team of professional tilers with a fixed-price quote structure (renovations generally start around AU$20,000) and a 6-year workmanship guarantee; typical completion timeline is 3–5 weeks.
- Commercial Tiling Service Dedicated commercial tiling service for property developers and businesses across Perth, covering projects ranging from small renovations to large-scale developments. Performed by the in-house team of professional tilers.
Quantifiable outcome
- 6-year workmanship guarantee on all bathroom renovations
- +2 more outcomes
Companies that use Direct Tile and Bath
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Direct Tile and Bath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Direct Tile and Bath partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and core.
- MapeisupportingDirect Tile & Bath uses Mapei branded products for waterproofing and tiling installations in their bathroom renovation projects. Mapei is a respected name in the construction and tiling industry, and their products are frequently used by professionals for high-quality, durable installations. This is a supplier relationship for installation materials.
- HummsupportingDirect Tile & Bath offers flexible payment options through Humm, allowing customers to spread the cost of bathroom products and renovations over time. This partnership enables the company to serve customers who may not be able to pay upfront, facilitating larger transaction values.
- AfterpaysupportingDirect Tile & Bath offers Afterpay as a payment option, enabling customers to pay for bathroom products and renovations in instalments. This attracts budget-conscious consumers and can accelerate purchase decisions.
- Nero TapwarecoreNero Tapware is one of the leading tapware brands in Australia, designing and manufacturing high-quality tapware, showers, mixer taps, bath fillers, and accessories. Direct Tile & Bath is a key stockist and reseller of Nero Tapware products, featuring them prominently across their product range, showroom, and blog content as a recommended brand for bathroom renovations.
- Master Builders WAcoreDirect Tile & Bath is a Master Builders WA registered builder. This affiliation provides the company with industry recognition, credibility, and ensures compliance with Western Australian building standards and regulations. It also serves as a quality signal to customers seeking licensed builders for bathroom renovations.
- AulicsupportingAulic is a bathroom products brand offering vanities, cabinets, tops, basins, LED mirrors, and shaving cabinets. Direct Tile & Bath stocks Aulic products and provides their warranty information. Warranty periods include 10 years replacement product or parts for Aulic vanities and 5 years for Aulic basins.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Direct Tile and Bath competitors and assessment
Company assessmentBroad incumbents
- Bunnings Warehouse: Australia's dominant home improvement and building products retailer. Carries tiles, bathroom fixtures, and DIY products across a national store network, representing a major competitive force on price and convenience.
- Reece Group: Australia and New Zealand's largest plumbing and bathroom products distributor with an extensive trade and retail network. Overlaps significantly on plumbing fixtures, tapware, and bathroom products but operates at much larger scale across multiple verticals.
- Tradelink: Australia-wide plumbing supplies merchant wholesaler serving trade plumbers and builders. Overlaps with Direct Tile & Bath on plumbing fixtures and tapware, primarily on the trade/B2B side.
Direct peers
- Beaumont Tiles: Australia's largest specialty tile retailer with a national showroom network offering tiles, bathroomware, and installation services. Most directly comparable in product mix, showroom-led retail model, and consumer renovation focus.
- Highgrove Bathrooms: Australian bathroom products retailer/showroom chain selling baths, vanities, tapware, and accessories to consumers and trade. Comparable as a multi-category bathroom retailer competing for similar renovation customers.
- Rogerseller: Premium Australian bathroom and kitchen retailer/showroom chain offering tapware, baths, vanities, and accessories. Comparable consumer showroom model with a higher-end positioning overlap.
- Decina Bathroomware: Australian manufacturer and retailer of baths, spa baths, and bathroom products sold through retail and trade channels. Comparable on bath fixtures category with both brand and channel overlap.
- Buildmat: Perth-based tile and bathroom retailer offering tiles, vanities, tapware, and bathroom products to the WA market. Closest geographic and product-mix peer for Direct Tile & Bath.
- E&S Trading: Specialist bathroom retailer with showrooms in Australia offering baths, tapware, vanities, and accessories to consumers, designers, and trade. Comparable showroom-led retail model with similar product assortment.
Emerging players
- Tile Cloud: Australian online-first tile retailer offering direct-to-consumer tile sales with sample services. Comparable in tile category with a different channel model that could overlap with Direct Tile & Bath's online store.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Direct Tile and Bath social profiles
Digital presenceDirect Tile and Bath financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Tile and Bath leadership team
Management profileNumber of profiles
Profiles2 records
Direct Tile and Bath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Tile and Bath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Tile and Bath
What does Direct Tile and Bath do?
Direct Tile and Bath operates a Perth-based physical showroom and warehouse selling bathroom products — including tiles, bathtubs, tapware, vanities, toilets, mirrors, floor wastes, and accessories — sourced via factory-direct imports. The company also delivers full bathroom renovation services (demolition, screeding, waterproofing, tiling, finishing) and dedicated commercial tiling services, coordinated by an in-house team of professional tilers.
Is Direct Tile and Bath a public or private company?
Direct Tile and Bath is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Direct Tile and Bath founded?
Direct Tile and Bath was founded in 2015. It employs 1 to 10 people.
How does Direct Tile and Bath make money?
Three revenue lines are on record. Product Sales (Tiles, Fixtures, Accessories) is the primary driver. The others are bathroom Renovation & Tiling Services and commercial Tiling Services.
Who are Direct Tile and Bath's main competitors?
Broad incumbents on record are Bunnings Warehouse, Reece Group and Tradelink. Direct peers are Beaumont Tiles, Highgrove Bathrooms, Rogerseller, Decina Bathroomware, Buildmat and E&S Trading. Tile Cloud is listed as an emerging player.
Does Direct Tile and Bath have an API?
No public API is recorded for Direct Tile and Bath.
What industry is Direct Tile and Bath in?
Direct Tile and Bath's product category is Bathroom Fixtures, Tiles & Renovation Services. Its primary akta.pro industry code is HSAPABAE, Bathroom Tilework (Floor & Wall Tile Installation), with a secondary code of CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install). Its NAICS code is 444110 and its SIC code is 5700.