The Brilliant Balance Company

What The Brilliant Balance Company does

The Brilliant Balance Company is a privately held, founder-owned coaching and personal development business founded by Cherylanne Skolnicki in February 2010. The company serves high-achieving women and working mothers experiencing overwhelm and capacity challenges, as well as organizations seeking leadership development, employee engagement, and work-life effectiveness programs. Its service portfolio is organized in tiers: a mid-tier monthly coaching membership (Coaching Circle, which also has a consumer-facing sub-brand called BRAVE) that teaches a framework of 9 core practices, a high-tier BOLD private mastermind, and one-on-one private coaching. Enterprise offerings include corporate coaching circle licenses, workshops, keynotes, and custom experiences; notable clients include US Bank, Hewlett Packard Enterprise, and individual professionals across legal, creative, and technology sectors. Supporting the core services are content products (a weekly podcast distributed across six platforms, a blog, a Substack newsletter, and a Tuesday email newsletter), free lead-magnet guides, an in-person event series (Brilliant Balance Live), and a branded merchandise e-commerce shop.

The company runs on a service-based operating model with a limited technology stack: Showit-hosted website, a Libsyn-hosted podcast, a members.brilliantbalance.net membership portal, and standard email marketing. Revenue is generated from recurring subscription coaching programs (Coaching Circle, BOLD, private coaching), professional services for corporate engagements, digital self-guided programs, and ancillary merchandise sales. The go-to-market is primarily community-led and content-led, anchored by the podcast and founder's personal brand, with sales-led conversion for higher-tier coaching and enterprise work, and event-driven demand generation through keynotes and Brilliant Balance Live. The business is bootstrapped with no disclosed funding rounds, no institutional investors, and 1-10 employees, making it a small, founder-dependent operation with concentrated ownership and decision-making.

Name

The Brilliant Balance Company

Legal name

The Brilliant Balance Company

Website

https://brilliant-balance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Brilliant Balance Company is a founder-owned coaching and personal development business founded in 2010 by Cherylanne Skolnicki, offering tiered coaching memberships, private masterminds, and corporate workshops for high-achieving women and organizations navigating demanding lives and leadership complexity.

Ownership category

akta.pro rank

Product category

Personal Coaching and Women's Leadership Development Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Women's executive coaching
• Personal development coaching
• Corporate leadership workshops
• Work-life balance programs
• Private mastermind groups

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Circle Membership: Monthly subscription membership providing access to masterclasses, coaching calls, practical tools, and community. Core recurring revenue program.
2. BOLD Private Mastermind: High-touch advisory circle for women pursuing meaningful growth with strategic support from peers and regular advisory calls with Cherylanne.
3. Private Coaching: One-on-one coaching for women navigating significant growth, leadership complexity, business evolution, or major life transitions.
4. Corporate Speaking & Workshops: Keynote speeches, workshops, and training programs for organizations on topics including ambition, leadership, burnout, and work-life effectiveness.
5. Coaching Circle Corporate Licensing: Enterprise licensing of Coaching Circle program for employee development, including licenses, workshops, keynotes, and custom programs.
6. Digital Programs: Self-guided digital products including 30 Days to Vibrant Energy and Calendar Control programs.
7. E-commerce Merchandise: Branded merchandise shop selling mugs, water bottles, apparel, and accessories with Brilliant Balance branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Brilliant Balance Company sells coaching programs and personal development services for high-achieving women. Core offerings include the BRAVE monthly coaching membership (teaching the 9 Core Brilliant Balance Practices), the BOLD private mastermind for advanced strategic support, and one-on-one private coaching. The company also delivers corporate services including Coaching Circle enterprise licenses, keynotes, workshops, and custom learning experiences for organizations.

Product overview

The Brilliant Balance Company offers a portfolio of coaching products and services for women at the peak of life complexity. The core offerings include BRAVE (coaching membership teaching 9 core practices), BOLD (private mastermind for advanced strategic support), and Private Coaching. The company also provides corporate services through Coaching Circle Licenses, Workshops, and Custom Experiences for organizations. Additional programs include 30 Days to Vibrant Energy, Calendar Control, and Enneagram Intensive. Content products include a weekly Podcast, Blog, and Substack newsletter. Free resources and a merchandise boutique round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• BRAVE: Coaching membership program for learning core Brilliant Balance practices
• BOLD
• Coaching Circle
• The Brilliant Balance Podcast

Products and services

• BRAVE Coaching Membership
• BOLD Private Mastermind
• Private Coaching
• Coaching Circle Corporate Licenses
• Keynotes and Speaking
• Workshops and Trainings
• Custom Experiences
• 30 Days to Vibrant Energy
• Calendar Control
• Enneagram Intensive
• Brilliant Balance Boutique (Merchandise Shop)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CoachHub: Global digital coaching platform focused on enterprise leadership and development programs. Comparable to Brilliant Balance's corporate coaching and workshop offerings, with similar target buyer (HR/L&D) but a broader international footprint and tech infrastructure.
• BetterUp: Enterprise coaching and mental wellness platform serving individuals and corporate clients. Comparable to Brilliant Balance's Coaching Circle corporate licensing and individual coaching offerings, but at vastly greater scale and with a tech-enabled delivery model.

Others

• Skillsoft / Sumtotal (Leadership Development): Large enterprise learning and talent development platform with coaching and leadership development content. Comparable as a competitor for corporate L&D budget, but adjacent rather than directly competing in the consumer coaching space.

Direct peers

• Marie Forleo (MarieTV / B-School): Personal brand business built around coaching programs, online courses, and content for ambitious women entrepreneurs. Highly comparable content-to-coaching funnel, premium program structure, and founder-led brand model.
• The Life Coach School (Brooke Castillo): Online life coach training and personal development platform selling certification programs, podcast content, and group coaching. Comparable in monetization of proprietary coaching frameworks through courses, podcast, and masterminds.
• iPEC Coaching: ICF-accredited executive and life coach training and certification organization selling coaching programs to individuals and corporations. Closely comparable in business model (coaching memberships, corporate training, proprietary frameworks) and audience (ambitious professionals seeking coaching credentials and services).
• Rachel Hollis (Rise / Hollis Co.): Personal development brand and media company targeting high-achieving women with books, courses, conferences, and coaching. Comparable audience, founder-led content flywheel, and high-ticket program model.
• Cultivate What Matters (Lara Casey): Goal-setting and life planning brand offering PowerSheets, courses, and coaching primarily to women. Comparable niche (women seeking intentional life/work balance), content-plus-product monetization, and founder-led brand.
• BossBabe: Digital education and community platform for female entrepreneurs, with courses, events, and content. Comparable content-to-coaching funnel and target persona of high-achieving women pursuing business and life growth.

Emerging players

• Frankie Lee Coaching / similar executive women's coaches: Independent executive and leadership coaching practices targeting women leaders. Comparable at the service level (private coaching, workshops, corporate keynotes) but smaller scale and single-coach delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@brilliantbalancepodcast
• Facebookfacebook.com/thebrilliantbalanceco
• Instagraminstagram.com/cskolnicki
• LinkedInlinkedin.com/company/the-brilliant-balance-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brilliant Balance Company