Follow This
Follow This is a Dutch non-profit that pools membership-funded shares to file climate resolutions at major oil companies, mobilizing green shareholders and institutional investors managing trillions in assets to pressure oil majors on emissions and energy transition.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Follow This does
Follow This is a Dutch non-profit shareholder activist organization founded in 2015 and headquartered in Amsterdam. It pools the shares of individual members — marketed as "green shareholders" — and files climate resolutions at the Annual General Meetings of major integrated oil and gas companies including Shell, BP, TotalEnergies, Chevron, Equinor, and ExxonMobil. The organization's core mechanism is collective voting power: thousands of retail members plus rotating coalitions of institutional investors and pension funds (managing up to €4 trillion in combined assets at peak) vote in favor of resolutions asking oil majors to set emissions-reduction targets and disclose strategies for shareholder value creation under declining fossil-fuel-demand scenarios.
The organization runs no proprietary technology product; its "platform" is a self-serve membership and donation portal at action.follow-this.org, plus direct AGM engagement and a Knowledge Hub of research and accountability publications. Its 2026 strategic pivot shifted the campaign from emissions-reduction asks to financial-risk and long-term-viability disclosures, following a 2025 pause in the prior campaign due to insufficient investor support and a 2024 ExxonMobil lawsuit (dismissed in Texas) that established a precedent useful for future climate proposals.
Follow This is funded primarily through individual membership subscriptions (€3–300 per year, with a €30 standard tier) and donations (€25–250 monthly); the organization holds ANBI tax-deductible status in the Netherlands. Its co-filer ecosystem includes European pension funds (Achmea, Lothian, West Yorkshire, Ethos, Bernische Pensionskasse, Publica, Pensionskasse Stadt Zürich), French asset managers (Ofi Invest AM, Ostrum AM, Edmond de Rothschild, Groupama, La Financière de l'Echiquier), and aligned NGOs (Sierra Club Foundation, Mercy Investment Services), with global operational reach despite its small 11–50 person team.
Follow This firmographics
Firmographics- Name
- Follow This
- Legal name
- Follow This
- Website
- https://follow-this.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Follow This is a Dutch non-profit that pools membership-funded shares to file climate resolutions at major oil companies, mobilizing green shareholders and institutional investors managing trillions in assets to pressure oil majors on emissions and energy transition.
- Ownership category
- akta.pro rank
Follow This industry classification
Industry- Product category
- Shareholder Activism Services
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Stewardship & Active Ownership (Engagement, Proxy Voting, Shareholder Advocacy) (FSAAALAD)
- akta.pro secondary industries
- Environmental Policy, Advocacy & Litigation (BPAGAGAG), Sustainability, ESG & Climate Risk Advisory (BPAHAJAH)
Keywords
Where Follow This is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Follow This business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Fees: Individuals pay annual membership fees to join as green shareholders in Big Oil companies. Membership tiers range from €3 to €300 per year, providing access to activism tools and the ability to participate in filing climate resolutions.
- Donations: Follow This accepts donations to support their shareholder activism campaigns. The organization holds ANBI (Algemeen Nut Beogende Instelling) status in the Netherlands, making donations tax-deductible for Dutch taxpayers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual green shareholder membership starting from €3/year |
| Subscription | Annual | Standard membership at €30/year |
| Subscription | Annual | Premium membership at €100/year |
| Subscription | Annual | Corporate/institutional membership at €300/year |
| Other | Monthly | Donation tiers from €25 to €250 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Follow This product offering
Product offeringCore offering
Follow This is a Dutch non-profit activist shareholder organization that mobilizes thousands of individual green shareholders (paying €3–€300/year memberships) and co-files shareholder resolutions with institutional investors managing over €1.5 trillion in assets to pressure oil majors (Shell, BP, TotalEnergies, Chevron, Equinor, ExxonMobil) to set Paris-aligned emissions targets, invest in clean energy, and disclose financial risks under declining oil and gas demand scenarios. The organization operates internationally from Amsterdam and functions as a civil movement rather than a traditional company.
Product overview
Follow This is a Dutch activist shareholder organization that functions as a civil movement, not a traditional technology product company. The core offering is filing climate resolutions at major oil and gas companies (Shell, BP, TotalEnergies, Chevron, Equinor, ExxonMobil). The organization enables individuals to become green shareholders through annual memberships (from €30/year) and mobilizes institutional investors to vote for climate action at AGMs. Supporting offerings include a Knowledge Hub with educational resources on climate action and Big Oil strategy, research reports on investor accountability, and periodic accountability reports on asset manager voting behavior.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Shareholder Membership Annual subscription membership (tiers from €3 to €300/year) that allows individuals to become green shareholders in major oil companies and participate in pooled shareholder climate activism and voting at oil majors' AGMs.
- Climate Shareholder Resolutions Shareholder resolutions drafted and filed at oil majors' AGMs requesting emissions reduction targets, clean energy investments, and financial risk disclosures under declining oil and gas demand scenarios. Co-filed with institutional investors managing over €1.5 trillion in assets as of 2026.
- Institutional Investor Co-Filing Service Service for large institutional investors, pension funds, and asset managers to co-file shareholder climate resolutions alongside Follow This and participate in coordinated voting at oil majors' AGMs.
Quantifiable outcome
- 20% shareholder support for climate resolutions at oil majors (up from 3% in 2015)
- +4 more outcomes
Companies that use Follow This
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Follow This technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Follow This partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shell Employees (Current and Former)coreFor first time, five current and nineteen former Shell employees co-filed the resolution, citing concern about company's long-term viability as fossil fuel demand declines.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Follow This competitors and assessment
Company assessmentDirect peers
- ShareAction: UK-based charity mobilizing institutional investors for responsible investment through shareholder engagement and resolutions. Direct peer given shared model of investor mobilization and AGM-focused climate advocacy.
- Green Century Capital Management: US fossil-fuel-free mutual fund family that uses shareholder advocacy and proxy voting to pressure companies on climate. Comparable investor-led climate advocacy model with co-filing at oil majors.
- As You Sow: US-based nonprofit that files shareholder resolutions on environmental, social, and governance issues at major corporations. Highly comparable to Follow This as both organizations pool shareholder support and file climate-focused resolutions at oil majors.
- Ceres: US nonprofit sustainability advocacy organization that mobilizes institutional investors to engage companies on climate risk. Comparable in mobilizing investor coalitions, though broader in scope than Follow This.
- Engine No. 1: Climate-focused activist investment firm that successfully unseated multiple ExxonMobil board directors in 2021 via proxy contest. Comparable shareholder-activism outcomes at oil majors, though operates as a fund rather than a nonprofit.
- Proxy Impact: Proxy advisory and shareholder advocacy firm helping asset managers and NGOs file ESG resolutions. Comparable in providing the operational backbone for climate shareholder filings.
- Interfaith Center on Corporate Responsibility (ICCR): Coalition of faith- and values-based institutional investors that files hundreds of shareholder resolutions annually on climate and social issues. Highly comparable coalition model and climate advocacy focus.
Others
- Carbon Tracker Initiative: Financial think tank producing analysis on stranded asset risk and fossil fuel economics. Adjacent peer — informs Follow This's financial-risk framing but does not file resolutions directly.
Emerging players
- Tulipshare: Retail-investor-focused shareholder activism platform pooling small shareholders to file ESG resolutions. Comparable grassroots-shareholder-pooling model though earlier-stage and broader in sector focus.
- 350.org: Global grassroots climate movement organizing public campaigns against fossil fuels. Partial overlap with Follow This's climate mission but primarily uses public mobilization rather than shareholder filings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Follow This social profiles
Digital presenceFollow This financial estimates
Financial estimateRevenue estimate
Valuation estimate
Follow This leadership team
Management profileNumber of profiles
Profiles1 record
Follow This funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Follow This M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Follow This
What does Follow This do?
Follow This is a Dutch non-profit activist shareholder organization that mobilizes thousands of individual green shareholders (paying €3–€300/year memberships) and co-files shareholder resolutions with institutional investors managing over €1.5 trillion in assets to pressure oil majors (Shell, BP, TotalEnergies, Chevron, Equinor, ExxonMobil) to set Paris-aligned emissions targets, invest in clean energy, and disclose financial risks under declining oil and gas demand scenarios. The organization operates internationally from Amsterdam and functions as a civil movement rather than a traditional company.
Is Follow This a public or private company?
Follow This is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Follow This founded?
Follow This was founded in 2015. It employs 11 to 50 people.
Where is Follow This based?
Follow This is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Follow This make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are donations.
Who are Follow This's main competitors?
Direct peers on record are ShareAction, Green Century Capital Management, As You Sow, Ceres, Engine No. 1, Proxy Impact and Interfaith Center on Corporate Responsibility (ICCR). Carbon Tracker Initiative is listed as an others. Emerging players are Tulipshare and 350.org.
Does Follow This have an API?
No public API is recorded for Follow This.
What industry is Follow This in?
Follow This's product category is Shareholder Activism Services. Its primary akta.pro industry code is FSAAALAD, Stewardship & Active Ownership (Engagement, Proxy Voting, Shareholder Advocacy), with a secondary code of BPAGAGAG, Environmental Policy, Advocacy & Litigation. Its SIC code is 6282.