What 350.org does

350.org is a 501(c)(3) non-profit climate advocacy organization founded in 2008 by Bill McKibben and headquartered in Boston, Massachusetts, with operations spanning 188+ countries. The organization operates a grassroots movement-building model that connects 490+ active local climate groups across 29 staff countries to organize mass public actions, online campaigns, and policy advocacy aimed at ending fossil fuel expansion and accelerating a transition to renewable energy. Core activities include fossil fuel divestment campaigning, direct mobilization against fossil fuel infrastructure projects, training of grassroots organizers, and influencing international climate negotiations including the UNFCCC COP process. Leadership is provided by Executive Director Anne Jellema, with McKibben serving as Founder and Senior Advisor alongside co-founders Blair Palese and Will Bates, who remain in active campaign leadership roles.

The organization's technology stack consists of digital campaign infrastructure including a main website at 350.org, an online organizer training platform at trainings.350.org, a climate storytelling community at stories.350.org, and a merchandise storefront at 350store.org. These platforms support its named campaign products including The Great Power Shift, Draw the Line, Our Own Power Network, Global Power Up, and Powerlines not Pipelines. The organization does not develop proprietary AI or advanced technology; its competitive differentiation stems from scale of mobilization (1.3M+ people mobilized in 2025), a coalition network of 260+ allied organizations through efforts such as StopEACOP, and brand recognition built over 17 years of climate organizing.

350.org funds its operations through individual donations, which comprised 54% of FY2025 revenue ($9.046M), and grants from foundations, which comprised 47% ($7.961M), with named funders including Ford Foundation, Oak Foundation, Rockefeller Family Fund, Schmidt Family/11th Hour Project, European Climate Foundation, and Oxfam Novib. Total revenue declined from $19.689M in FY2024 to $16.884M in FY2025, a 14% decrease that triggered staff layoffs and program restrictions. The organization employs 164 permanent staff globally.

Name

350.org

Legal name

350.org

Website

https://350.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

350.org is a 501(c)(3) climate advocacy nonprofit founded in 2008 that mobilizes 490+ local groups across 188+ countries through digital campaigns, training programs, and mass actions to end fossil fuel expansion and advance renewable energy.

Ownership category

akta.pro rank

Product category

Climate Advocacy and Environmental Activism

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (81331), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Climate Policy, Governance & NDC Support (BPADALAA), Nonprofit & Cause Communications (BPAFADAK), Climate Finance Strategy (CapEx planning, green finance, incentives & grants) (EUABAKAG)

Keywords

• Climate advocacy
• Grassroots organizing
• Renewable energy campaigns
• Fossil fuel divestment
• Climate activism

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: 54% of revenue ($9,046,000 in 2025). Donations accepted online, by check, stock, and other methods. Monthly recurring donation program available.
2. Grants and Foundations: 47% of revenue ($7,961,000 in 2025). Support from foundations and organizations including Ford Foundation, Oak Foundation, Rockefeller Family Fund, European Climate Foundation, and many others listed in annual report.
3. Other Income: -$125,000 in 2025, $335,000 in 2024
4. Merchandise Sales: 350.org merchandise available through 350store.org, allowing supporters to purchase products while supporting the organization

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels13 records

Core offering

350.org is a global climate movement that organizes grassroots campaigns, mass public actions, and online mobilization to end fossil fuels and promote accessible renewable energy. The organization coordinates a network of 490+ local groups across 188+ countries, provides training and tools to volunteer organizers, and runs coordinated campaigns targeting fossil fuel projects, financial institutions, and government policy. Revenue comes primarily from individual donations (54%) and foundation grants (47%), with supplementary merchandise sales.

Product overview

350.org is a movement-building organization rather than a commercial product company. Its primary offerings consist of a campaign coordination platform (350.org website), online training resources (trainings.350.org), climate storytelling tools (stories.350.org), and various named campaigns including The Great Power Shift, Our Own Power Network, Draw the Line, Powerlines not Pipelines, and Global Power Up. The organization also operates a merchandise store (350store.org). These offerings work together as an ecosystem for global climate activism coordination, training, and mobilization across 188+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• 350.org Website and Campaign Platform The central digital hub for global climate campaigns, grassroots organizing, and action coordination. Supports donation sign-ups, volunteer recruitment, campaign launches, and resource distribution for the climate movement across 188+ countries. Available in multiple languages.
• 350.org Trainings Platform An online learning platform offering courses, books, and the Climate Resistance Handbook to train grassroots climate activists worldwide. Used by volunteer organizers to develop campaign skills.
• Climate Storytellers Platform A community platform where supporters share personal climate stories and frontline experiences to inspire global action and document climate impacts.
• 350 Store (Merchandise) An online merchandise storefront selling branded products to supporters to raise funds for the climate movement and spread awareness of a renewable future.

Quantifiable outcome

• 40+ banks and 30+ insurers withdrew support from EACOP pipeline
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• StopEACOP CoalitioncoreStrategic or Co-development Partner350.org coordinates the Stop East African Crude Oil Pipeline (EACOP) coalition involving 260+ organizations globally. The coalition has successfully forced withdrawal of funding from 40+ banks and 30+ insurers from the EACOP project.
• LemonademinorGTM or Marketing PartnerLemonade collaborated with 350.org to publish an educational article for Zero Emissions Day outlining what a world free of fossil fuels would look like. Lemonade has a 2018 commitment to forswear fossil fuel investments and supports climate activists through its giveback program.
• Global Alliance for Green and Gender Action (GAGGA)majorStrategic or Co-development PartnerCoalition supporting environmental and gender justice. Listed among supporting foundations and organizations.
• Fridays for Future/Global Climate StrikescoreStrategic or Co-development Partner350.org helped mobilize the largest climate movement in history, the Global Climate Strikes, engaging 7.6 million people globally. Built digital infrastructure, conducted trainings, and coached youth activists.
• Draw the Line CampaigncoreStrategic or Co-development Partner2025 mobilization campaign that mobilized 210,000+ people across 600+ actions in 85+ countries to confront inequality, fossil fuel greed, and climate injustice.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Greenpeace International: Global environmental advocacy organization conducting campaigns, direct action, and grassroots mobilization on climate, forests, oceans, and fossil fuels — directly comparable to 350.org's grassroots climate campaign model and global network approach.
• Sierra Club: One of the largest U.S. environmental organizations with a long-running grassroots chapter network, climate campaign portfolio, and reliance on individual donations and foundation grants — directly comparable to 350.org in mission, model, and constituency.
• Friends of the Earth International: Federation of autonomous national environmental groups operating across 70+ countries with climate, energy, and fossil fuel campaigns — comparable to 350.org's federated national chapter structure and global grassroots climate advocacy.
• Avaaz: Global online civic activism organization mobilizing millions of members across countries for climate and progressive causes, with a similar online-campaign-driven mobilization model and member-supported funding base.
• Climate Action Network (CAN): Global network of 1,900+ climate NGOs coordinating civil society advocacy at international climate negotiations and national level — directly comparable to 350.org's COP engagement and coalition-building across climate movement actors.
• SumOfUs: International consumer and corporate accountability advocacy organization with grassroots members across countries targeting fossil fuel companies — comparable grassroots mobilization model and donor-supported revenue mix.
• Indigenous Environmental Network: Indigenous-led organization working on fossil fuel opposition, just transition, and frontline community support — directly aligned with 350.org's frontline/Indigenous community partnerships and shared fossil fuel infrastructure campaign portfolio.

Broad incumbents

• Natural Resources Defense Council (NRDC): Large U.S.-based environmental advocacy organization combining policy advocacy, litigation, and grassroots campaigns on climate, energy, and fossil fuels — comparable in scale, campaign sophistication, and foundation-supported funding model.
• World Resources Institute (WRI): Global research organization that produces climate analysis, policy tools, and works with governments on NDC implementation — comparable climate policy influence work but operating through a research/think-tank model rather than grassroots activism.

Emerging players

• Fridays for Future: Youth-led global climate strike movement founded by Greta Thunberg that 350.org has directly supported via training, digital infrastructure, and coaching — highly relevant as both an allied movement and a distributed grassroots climate network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/350
• YouTubeyoutube.com/350org
• Facebookfacebook.com/350.org
• Instagraminstagram.com/350org

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 350.org