The King and Prince Beach & Golf Resort

Name

The King and Prince Beach & Golf Resort

Legal name

King and Prince Beach and Golf Resort

Website

https://kingandprince.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Golf Resorts (THAGACAH), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Oceanfront resort hospitality
• Beach and golf resort
• Destination wedding venues
• Corporate meeting retreats
• Vacation rental accommodations

Headquarters

HQ city

Saint Simons Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodations: Room, suite, villa, and guest house rentals with oceanfront views. Multiple accommodation types from standard rooms to five-bedroom residences.
2. Food & Beverage: On-site dining including ECHO oceanfront restaurant, Sea Shack Bar + Bites, The Cottage Custard + Coffee, and in-room dining. Revenue from food and beverage sales.
3. Golf: Golf course access at The King and Prince Golf Club. Special rates available for resort guests including $115 golf rate per person for AARP members.
4. Events & Weddings: Wedding venues and catering services, corporate meetings and events, with multiple indoor and outdoor venues including Lanier Ballroom (2,880 sq ft) and Delegal Room.
5. Activities & Experiences: Beach service rentals, bicycle rentals, Moke rentals, surf lessons, tea tastings, rum tours, and recreational activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The King and Prince Beach & Golf Resort operates a historic oceanfront resort on St. Simons Island, Georgia, selling accommodations (rooms, suites, beach villas, resort residences), on-site dining (ECHO oceanfront restaurant, Sea Shack Bar + Bites, in-room dining), golf access at The King and Prince Golf Club, event and wedding venues, and a range of recreational activities and rentals. The property combines lodging, restaurants, event spaces, and amenity-based experiences into a single destination hospitality offering for leisure travelers, corporate groups, and wedding parties.

Product overview

The King and Prince Beach & Golf Resort is a historic seaside resort on St. Simons Island, Georgia offering a comprehensive hospitality portfolio centered around accommodations, dining, golf, and events. The resort features multiple accommodation types including Rooms & Suites in historic and modern buildings, Beach Villas with private amenities, and Resort Residences (seven private guest houses ranging from one to five bedrooms). Dining options include ECHO (the island's only oceanfront restaurant), Sea Shack Bar + Bites, In-Room Dining, and The Cottage Custard + Coffee. The resort also offers championship golf (course temporarily closed for renovation), five swimming pools, tennis courts, fitness center, and diverse activities including beach yoga, bicycle rentals, Moke rentals, and guided tours. Meeting and event services encompass ballrooms, boardrooms, and outdoor venues for corporate groups and weddings. The property has received multiple industry awards including Historic Hotel of America, Traveler's Choice, and Smart Meetings Platinum Choice Award.

Differentiator

Problem solved

Functional benefit

Brands

• ECHO: St. Simons Island's only oceanfront restaurant offering Southern coastal cuisine with locally sourced ingredients, open for breakfast, lunch, and dinner.
• Sea Shack Bar + Bites
• The Cottage Custard + Coffee
• The King and Prince Golf Club

Products and services

• Rooms & Suites Hotel guest room and suite accommodations including Oceanfront Suites (Governor's Suite, St. Simons Suite, Junior Suite, Cabana rooms), Premium Oceanfront Rooms (Tower Rooms), Deluxe Rooms, Resort View Rooms, and Standard Rooms with various bed configurations and amenities, marketed to leisure travelers and families.
• Beach Villas Vacation rental villas with one to two bedrooms, private patios or balconies, fully-equipped kitchens, and access to private pool, hot tub, gas grills, and gated parking. Two Bedroom Villas sleep up to 7 and Three Bedroom Villas sleep up to 9.
• Resort Residences (Guest Houses) Seven private residences ranging from one to five bedrooms for homelike getaways for groups and families, including Familia Meadows House, The Live Oak House, The Tabby House, Canopy House, Hampton House, Beech House, and The Wynn Cottage.
• ECHO Restaurant St. Simons Island's only oceanfront restaurant, open for breakfast, lunch, and dinner, featuring Southern coastal cuisine with locally sourced ingredients and panoramic Atlantic Ocean views with indoor and outdoor seating.
• Sea Shack Bar + Bites Poolside bar and restaurant open seasonally, serving lighter fare such as burgers, salads, and sandwiches, plus cocktails, mocktails, craft beer, and wine; open daily 11:00 a.m. to 5:00 p.m.
• In-Room Dining Room service delivered to rooms, villas, or houses, with breakfast from 7:00 a.m. to 9:45 a.m. and dinner from 5:00 p.m. to 8:00 p.m. daily.
• The King and Prince Golf Club Championship golf course on the resort property offering golf among the sea and sand, with special rates for resort guests and AARP members (course temporarily closed for renovation).
• Meetings & Events Corporate meeting and event services including ballrooms, boardrooms, and outdoor spaces catering to conferences, team retreats, and corporate events with innovative catering and group accommodations.
• Weddings Destination wedding venue offering oceanfront ceremony and reception venues including Lanier Ballroom, Delegal Room, Oceanfront Lawn, and golf club lawn, along with catering, accommodations, and wedding planning services.
• Beach Service Rentals Beach rentals including umbrella reservations and beach service, provided in partnership with Barry's Beach Service Inc. and Ocean Motion Surf Co. (starting from $49.00).
• Moke Rental Open-air Moke vehicle rentals for cruising and exploring coastal towns (starting from $300.00).
• Ocean Motion Surf Co. Bicycle Rentals Adult beach cruiser bicycle rentals for exploring St. Simons Island, provided in partnership with Ocean Motion Surf Co. (starting from $22.00).
• Spirit of Georgia Tour & Tasting King and Prince Exclusive guided tour and tasting of Richland Rum's World Class Distillery (starting from $35.00).
• Tea Flight & Rite Tea tasting experience at Biron Teas Tea Factory & Tasting Room in downtown Brunswick (starting from $18.00).
• Sunrise Yoga & Stretch Morning yoga and stretching sessions on the beach (starting from $20.00).

Quantifiable outcome

• AARP members receive $115 golf rate per person inclusive of greens and cart fees
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Ocean Motion Surf Co.minorGTM or Marketing PartnerPartnership for beach cruiser bicycle rentals allowing guests to explore St. Simons Island. Ocean Motion Surf Co. provides bicycle rental services to resort guests.
• Barry's Beach Service Inc.minorGTM or Marketing PartnerBeach service rental partner providing beach amenities including umbrella and chair rentals for resort guests.
• Richland RumminorStrategic or Co-development PartnerKing and Prince Exclusive guided tour and tasting of Richland Rum's World Class Distillery. 'Spirit of Georgia' experience offered as a resort activity.
• Biron TeasminorGTM or Marketing PartnerTea tasting partnership with Biron Teas Tea Factory & Tasting Room in downtown Brunswick. Tea Flight & Rite experience offered as resort activity.
• TravelClick, Inc.coreTechnology or IntegrationThird-party booking engine vendor providing online reservation infrastructure. The resort's online booking system is powered by TravelClick, Inc., a hospitality technology provider.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Ritz-Carlton, Amelia Island: Luxury beachfront resort on Amelia Island, Florida, with oceanfront dining, spa, golf partnerships, and extensive wedding/event facilities. Direct comparable on upscale barrier-island oceanfront resort positioning with strong group and wedding business.
• Kiawah Island Golf Resort: Beachfront destination resort on Kiawah Island, South Carolina, combining multiple golf courses, villas, resort residences, dining venues, and event space. Direct comparable on the beach-plus-golf destination-resort model serving similar leisure, family, and group segments.
• The Cloister at Sea Island: Luxury historic resort on Sea Island, Georgia, just south of St. Simons. Closely comparable beachfront destination resort on the Georgia coast offering multiple accommodation types, championship golf, multiple restaurants, and award-winning weddings and meetings — virtually identical product mix and target customer.
• Jekyll Island Club Resort: Historic resort on Jekyll Island, Georgia — same Georgia Golden Isles coastal region as The King and Prince. Comparable full-service historic resort with diverse accommodations, dining, event venues, and recreational amenities targeting leisure and group travelers.
• Wild Dunes Resort: Beachfront resort on the Isle of Palms near Charleston, South Carolina, with vacation rentals, villas, golf, tennis, multiple dining outlets, and event venues. Comparable destination-resort model serving families, groups, and golfers in the Southeast coastal market.
• Ponte Vedra Inn & Club: Historic luxury oceanfront resort in Ponte Vedra Beach, Florida, with championship golf, tennis, multiple dining outlets, and event venues. Closely mirrors The King and Prince's combination of heritage brand, beachfront access, golf, and group business.

Regional players

• Hammock Beach Golf Resort & Spa: Beachfront golf and family resort in Palm Coast, Florida, offering villas, multiple golf courses, pools, dining, and event space. Comparable on the beach-plus-golf-plus-events product mix targeting similar family and group segments in the Florida coast market.
• Omni Amelia Island Resort: Large full-service beachfront resort on Amelia Island, Florida, with golf, spa, multiple restaurants, and conference facilities. Comparable Southeast coastal resort experience but operates as a flagged brand property rather than an independent.
• Hilton Head Island Resort (Sea Pines Resort): Long-established destination resort on Hilton Head Island, South Carolina, with villas, golf, tennis, dining, and event venues. Comparable destination-resort experience combining beach access, golf, group facilities, and diverse accommodation in the Southeast coastal market.

Emerging players

• Montage Palmetto Bluff: Luxury resort in Bluffton, South Carolina, blending inn rooms, village homes, dining, spa, and recreational programming. Comparable on the multi-accommodation, event-capable, experience-led luxury resort model, though inland rather than oceanfront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheKingandPrince
• Instagraminstagram.com/kingandprince
• Pinterestpinterest.com/kingandprince

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The King and Prince Beach & Golf Resort