Visit Marietta

Name

Visit Marietta

Legal name

Marietta Visitors Bureau

Website

https://visitmariettaga.com

Company type

Private

Founded year

1834

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information services
• Event management
• Travel planning resources

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: Visit Marietta functions as the official destination marketing organization for Marietta, Georgia. Revenue appears to come from public funding, tourism grants, and potentially membership/partnership fees from local businesses in the hospitality sector. The organization promotes local attractions, restaurants, hotels, and events to drive visitor traffic to the city.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Visit Marietta is the official destination marketing organization for Marietta, Georgia, operating the Marietta Visitors Bureau and the Visit Marietta website (visitmariettaga.com). It provides free visitor information through curated business directories (restaurants, hotels, attractions, shopping, events), themed itinerary guides, an events calendar, signature festivals such as Taste of Marietta, and a physical Welcome Center at 4 Depot Street NE that offers in-person trip-planning assistance. The organization promotes the city to tourists, day visitors, group organizers, and local residents through digital content, social media, email, and community events.

Product overview

Visit Marietta operates a comprehensive tourism destination marketing platform that serves as the official visitor resource for Marietta, Georgia. The platform provides a unified digital experience through its website featuring multiple interconnected sections: the core Plan, Gather, Eat, Explore, Stay, and Events sections, supported by special initiatives like the Marietta 250 sesquicentennial celebration. The platform aggregates attractions, dining, shopping, events, and accommodations information, while the physical Marietta Visitors Center at 4 Depot Street provides additional in-person assistance. The offering functions as both a content management system for local businesses and a trip planning tool for visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Marietta Visitors Center (Welcome Center)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Cobb County Remembrance CoalitioncoreStrategic or Co-development PartnerVisit Marietta partnered with the Cobb County Remembrance Coalition to create the Black History page and walking tour experience. This collaboration brings together oral histories, community voices, and historical context to highlight Marietta's Black heritage sites including the Old Zion Heritage Museum, Lemon Street Schools site, and Cole Street Community Church.
• PublixflagshipGTM or Marketing PartnerPublix serves as a presenting sponsor for Taste of Marietta, one of the region's premier food festivals. As presenting sponsor, Publix supports the Publix Chef Spotlight Stage featuring live cooking demonstrations, a Kids Cooking Contest, and special paella demo experiences. The partnership provides promotional support and brand visibility at the annual event.
• Superior PlumbingflagshipGTM or Marketing PartnerSuperior Plumbing is a presenting sponsor for Taste of Marietta, supporting the annual food festival that showcases local restaurants and culinary talent.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visit Nashville: Visit Nashville is the official DMO for Nashville, Tennessee. It is comparable as a mid-sized Southeastern US city DMO promoting a vibrant cultural and dining scene, music/events, and historic attractions to visitors.
• Visit Charleston: Visit Charleston is the official DMO for Charleston, South Carolina. It is comparable to Visit Marietta as a Southeastern US destination marketing organization operating visitor centers, event calendars, and curated tourism content for a historic city destination.
• Visit Austin: Visit Austin is the official DMO for Austin, Texas. It is comparable as a city-level destination marketing organization with a content-driven website, event calendar, and curated Eat/Stay/Play directories targeting leisure visitors.
• Visit Savannah: Visit Savannah is the official DMO for Savannah, Georgia, operating a visitor center, event calendar, and curated content platform to promote tourism. It is the most structurally comparable Georgia DMO peer to Visit Marietta, sharing the same state geography and DMO operating model.
• Cobb Travel & Tourism (Visit Cobb): Visit Cobb (Cobb Travel & Tourism) is the county-level DMO that promotes tourism across Cobb County, where Marietta is the county seat. It is a direct peer operating the same DMO function in overlapping territory and competing for the same visitor audience.

Broad incumbents

• Destination DC: Destination DC is the official DMO for Washington, DC. It is comparable as an established destination marketing organization operating visitor services, content, and event promotion for a major US city destination.
• Visit Orlando: Visit Orlando is a much larger destination marketing organization in the Southeast US. It is comparable as a city-level DMO with a content-rich website, events calendar, and curated attractions/dining/Stay directories, though at substantially larger scale than Visit Marietta.
• Brand USA: Brand USA is the national destination marketing organization for the United States. It is comparable to Visit Marietta as a tourism promotion authority operating in the same industry, though at the national rather than city level.
• Visit Atlanta (Atlanta Convention & Visitors Bureau): Visit Atlanta is the official destination marketing organization for the City of Atlanta, located only 20 minutes from Marietta. It is comparable to Visit Marietta as a city-level DMO promoting dining, events, accommodations, and attractions to visitors in the same metro region.
• Explore Georgia: Explore Georgia is the state-level destination marketing organization for the state of Georgia. It serves a broader geographic mandate than Visit Marietta but is directly comparable as a tourism promotion authority operating in the same region and driving visitor interest to Georgia destinations including Marietta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VisitMariettaGA
• Instagraminstagram.com/visitmariettageorgia
• Xx.com/visitmariettaga
• LinkedInlinkedin.com/company/visit-marietta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Marietta