Staff Global Group

What Staff Global Group does

Staff Global Group (legal entity Staff Premium, S.L., CIF B-87588976) is a Barcelona-headquartered private outsourcing provider organized around five integrated service lines: Commercial Outsourcing, Experiential Marketing, Retail Services, Hospitality, and Facilities. Founded in 2013, it serves enterprise customers across Spain, Portugal, Andorra, and Southern Europe through offices in Barcelona, Madrid, and Oeiras (Portugal). The company manages a candidate database of 25,000–30,000+ profiles and coordinates 30,000+ annual hires through 120+ internal staff, with disclosed long-tenured relationships including Diageo (7+ years), Grupo Cacaolat, Lactalis, ASICS, Hama Technics, DingoNatura, and broader enterprise logos spanning Coca-Cola, Heineken, Telefonica, Google, Adidas, Iberdrola, El Corte Ingles, and Sabadell.

The core technology asset is Global App, a proprietary workforce management platform that handles activity planning, weekly route/visit scheduling, attendance control via geolocation (compliant with Spanish RDL 8/2019), real-time instruction updates, and results reporting with Microsoft Power BI integration. Additional technology components include the INSTALL-IT subsidiary for technology deployments, Sesame-powered whistleblowing channel for compliance with Law 2/2023, and integrations with UCACEGI, DOKIFY, and CTAIMA retail compliance platforms. No research-grade AI assets, patents, or proprietary ML models are disclosed.

The business model is project-based, quote-driven B2B professional services revenue generated through direct enterprise sales targeting major brand owners in FMCG, beverages, sports apparel, telecommunications, retail, energy, and government verticals. The company offers contractual flexibility via either outsourcing agreements or Temporary Employment Agency (ETT) structures under its own license. Customer acquisition combines a multilingual corporate website, direct sales engagement, and organic social presence; distribution is purely direct with no third-party resellers. Public pricing is not disclosed, and no external investors, parent company, or acquisitions are recorded in the source data.

Name

Staff Global Group

Legal name

Staff Premium, S.L.

Website

https://staffglobalgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Staff Global Group is a Barcelona-based private outsourcing provider delivering integrated commercial, experiential marketing, retail, hospitality, and facilities staffing services to enterprise clients across Iberia and Southern Europe via three offices and a 30,000+ candidate database.

Ownership category

akta.pro rank

Product category

Staffing & Personnel Outsourcing Services

NAICS

Temporary Help Services (561320), Food Service Contractors (722310), Office Administrative Services (5611)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Local & Regional Generalist Staffing Agencies (BPACACAH)

akta.pro secondary industries

Street Team & Flyer Distribution Staff (HSACAEAF), Hospitality, Travel & Events Direct Hire (BPACAFAL), Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)

Keywords

• Staff outsourcing services
• Commercial outsourcing
• Experiential marketing services
• Retail merchandising services
• Event staffing services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourcing Commercial Services: Sales force management, POS management, commercial networks, channel training, and sales promoters services for B2B and B2C environments.
2. Experiential Marketing Services: Brand activation, sampling, promotional marketing, street marketing, road shows, space design, events, and micro-influencer management.
3. Retail Services: POS activation, promoters, pop-up stores, merchandising (visual, implementation, replenishment, promotional logistics), retail design/production, headhunting, ETT, mystery shopping, training, and audit services.
4. Hospitality Services: Staffing for sports events, shows, conferences, fairs, corporate events, tourist environments, cultural spaces, and commercial/leisure spaces.
5. Facilities Services: Auxiliary services, reception, access control, information points, and technology deployments (INSTALL-IT brand) for companies and institutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Staff Global Group is an integral outsourcing services company that provides end-to-end personnel externalization across five specialization areas: Commercial Outsourcing (sales force, POS management, channel training, sales promoters), Experiential Marketing (brand activation, sampling, events, micro-influencers), Retail Services (POS activation, merchandising, pop-up stores, mystery shopping, retail audit), Hospitality (event staffing for sports, conferences, fairs, corporate and cultural spaces), and Facilities (auxiliary services, reception, access control, technology deployments via INSTALL-IT). Services are delivered through direct outsourcing contracts or as a Temporary Employment Agency (ETT) across the Iberian Peninsula, supported by the proprietary Global App workforce management platform.

Product overview

Staff Global Group operates as an integral outsourcing services company organized around 5 specialization areas: Commercial Outsourcing, Experiential Marketing, Retail Services, Hospitality, and Facilities. The company offers Global App as its core proprietary software for team management and tracking, with Microsoft Power BI integration for business intelligence analytics. Their INSTALL-IT division handles technology deployments. Services include point-of-sale activation, merchandising, brand experiences, events, facility management, mystery shopping, retail audits, and more, delivered across the Iberian Peninsula with coverage of over 30,000 annual hires managed by 120+ internal staff.

Differentiator

Problem solved

Functional benefit

Brands

• Global App: Proprietary software for team management and tracking, enabling activity planning, route marking, attendance control, real-time instruction updates, and results reporting with Power BI integration.

Products and services

• Commercial Outsourcing Commercial outsourcing services covering sales force management, point-of-sale managers, sales networks, channel training, and sales promoters that drive Sell-In and Sell-Out for enterprise brands across the Iberian Peninsula.
• Experiential Marketing Services Brand experience services including brand activation, sampling and tastings, promotional marketing, street marketing, road shows, space design, events, and micro-influencer campaigns aimed at brand owners and marketers.
• Retail Services End-to-end retail solutions including POS activation, promoters, pop-up stores, merchandising (visual, implementation, replenishment, promotional logistics), retail design and production, headhunting, retail ETT, mystery shopping, training, and retail audit services.
• Hospitality Staffing Services Staffing solutions for sports events, shows, conferences, fairs, corporate events, tourist environments, cultural spaces, and commercial and leisure spaces, including protocol, multilingual support, and VIP management.
• Facilities Services Facility management services including auxiliary services, reception, access control, information points, and technology deployments delivered through the INSTALL-IT subsidiary for companies and institutions.
• Global App Proprietary software for team management and tracking that enables planning of activities, route marking, weekly visit scheduling, attendance control, real-time instruction updates, and results reporting. Includes geolocation for compliance with Spanish RDL 8/2019 mandatory working hour registration and integrates with Microsoft Power BI for analytics.
• INSTALL-IT Technology Deployment Technology deployment and implementation services for special environments, providing integral technological deployments that transform spaces and improve access to knowledge under the INSTALL-IT brand.
• Canal de Denuncias (Whistleblowing Channel) External complaints channel platform operated through Sesame (Sesame Labs S.L.) that enables employees, suppliers, and commercial partners to report regulatory violations, corruption, harassment, or ethical concerns with confidentiality and anonymity options.

Quantifiable outcome

• More than 30,000 annual hires coordinated through their Iberia structure
• +2 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature2 records

Partnerships

One partnership is on record.

• Sesame Labs S.L.coreTechnology or IntegrationSesame Labs S.L. provides the Sesame platform for Staff Global Group's complaints channel (Canal de Denuncias), ensuring compliance with Spain's Law 2/2023 for whistleblower protection. The platform guarantees confidentiality and anonymity for reporting regulatory violations, corruption, harassment, and other compliance matters.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ManpowerGroup España: Global staffing leader with Spanish operations covering temporary help, permanent placement and workforce solutions across retail, hospitality, events and commercial verticals.
• Randstad España: Major generalist staffing firm operating in Spain across temporary help, permanent placement and outsourcing — directly comparable in ETT activity, multi-vertical coverage and enterprise customer base.
• Gi Group Spain: Multi-vertical staffing and HR services firm with strong presence in retail, events and hospitality staffing in Iberia — a direct mid-tier competitor targeting the same customer segments as Staff Global Group.
• Adecco España: Largest generalist staffing firm in Spain, providing temporary help, outsourcing and HR services across retail, hospitality, events and commercial functions — directly competes for the same pool of enterprise clients and candidates.
• Eulen Group: Spanish outsourcing group offering auxiliary, facility, commercial and social services across multiple verticals — the closest large-scale analog to Staff Global Group's five-area integrated outsourcing model in Iberia.
• Salesland: Spanish commercial outsourcing firm specializing in field sales, point-of-sale promoters and trade marketing — directly comparable to Staff Global Group's Commercial Outsourcing and Retail service lines.
• Marlex People: Iberian staffing and HR solutions firm covering retail, hospitality, events, logistics and commercial verticals — directly comparable in multi-vertical staffing in the Iberian market.

Broad incumbents

• Sodexo Iberia: Global services firm operating facility management, catering and workplace services in Spain — competes for the Facilities and Hospitality segments under Staff Global Group's five-area model.
• ISS Iberia: Global facility services provider with Spanish operations covering reception, access control and auxiliary services — overlaps with Staff Global Group's Facilities and auxiliary-services offerings, though from a much larger global platform.
• Clece (ACS Group): Spanish facility services and auxiliary-services provider serving government, retail and corporate clients — overlaps with Staff Global Group's facility, reception and auxiliary services arm at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXkHrltHGwjV9AYHPcUY9Jg
• Facebookfacebook.com/StaffGlobalGroup
• LinkedInlinkedin.com/company/staffglobalgroup
• Instagraminstagram.com/staffglobalgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staff Global Group