What Dimass Group does

Dimass Group B.V. is a privately held Dutch fulfilment and e-commerce services company headquartered in Haelen, Limburg, founded in 1996 and operating across five European markets (Netherlands, Belgium, Germany, Finland, Sweden) under founder/CEO Peter Walraven. The company delivers end-to-end e-commerce logistics for webshops spanning both B2C and B2B channels, including goods receiving, inventory management, pick-and-pack, global shipping, returns processing, customisation and shared warehousing ("Pallet Hotel"). Its proprietary core platform is SupportPlaza, a multi-level warehouse management system providing real-time dashboards for orders, stock, inbound shipments, returns and shipping status, accessible via web on PC, smartphone or tablet. Layered on top are in-house products including SAS (a connector integrating webshops with Afas accounting and SupportPlaza), Dimass Payments (a payment engine and financial settlement layer), Dimass Media (webshop development, landing pages, SEO/SEA/online marketing), and the Louis Carton intelligent packing robot for automated, custom-sized packaging.

Dimass generates revenue through a hybrid model combining transaction-based fulfilment fees, subscription-style software (SAS), managed-services shared warehousing, and payment-processing commissions, with custom quote-based pricing and multi-year contracts. It serves a horizontal mix of customer segments: e-commerce webshops (primary), nutraceuticals/medical/cosmetics with specialised handling, SKAL-certified organic food, and manufacturers seeking online channels via shared warehousing. The company emphasises deep system integrations with accounting (Afas, Snelstart), ERP connectors, marketplace platforms (Channel Engine Gold Partner) and major carriers, supported by an Euregio location enabling 20-minute reach into Germany and 10-minute reach into Belgium. Order processing runs until 23:59, enabling late-day same-day fulfilment, and includes specialised services such as FIFO/batch tracking, repackaging, gift assembly and own-fleet delivery for non-standard parcels in the Netherlands and Flanders.

Name

Dimass Group

Legal name

Dimass Group BV

Website

https://dimass.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Dimass Group B.V. is a Dutch, founder-led e-commerce fulfilment company operating five facilities across the Netherlands, Belgium, Germany, Finland and Sweden, providing end-to-end logistics, payments and webshop-marketing services to B2C and B2B online retailers across Europe.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services

NAICS

General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)

akta.pro secondary industries

Omnichannel Acquirers (Unified In-store + Online) (FSAMABAH), Vendor/Subcontractor & SLA Management (BPABAAAJ)

Keywords

• E-commerce fulfillment
• Warehouse management
• Order processing
• Logistics services
• Webshop integration

Headquarters

HQ city

Haelen

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fulfilment Services: Core revenue from handling complete logistics for webshops: storage, pick and pack, and worldwide shipping of orders. Services include order processing, goods received/inspection, stock management, returns processing, and shipment. Billed per order or through service agreements.
2. Payment Processing: Financial settlement services including payment engine for webshop transactions, handling multiple payment methods across countries, cash and refund action processing, promotional/marketing campaign financial handling.
3. SAS Software Package: Integrated software package connecting webshop with Afas accounting and SupportPlaza WMS. Attractively priced total package for (starting) online entrepreneurs.
4. Shared Warehousing / Pallet Hotel: Innovative warehousing concept connecting webshop owners with manufacturers/suppliers. Enables branded products sales channels and reduces logistics costs through shared infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Dimass Group provides full-service e-commerce fulfillment for webshops operating across Europe (both B2C and B2B), covering inbound goods receiving, stock management, picking and packing, worldwide shipping, returns processing, and payment settlement. The offering is supported by the proprietary SupportPlaza warehouse management system, the SAS integration tool that connects webshops with accounting software, and specialized warehousing including SKAL-certified organic storage and shared pallet warehousing.

Product overview

Dimass Group offers a full-service e-commerce fulfilment ecosystem comprising the proprietary SupportPlaza warehouse management system (core platform) with integrated modules including SAS for webshop-accounting integration (Afas, Snelstart), Dimass Payments for financial settlement, Dimass Media for webshop development, landing pages, and online marketing, and Customer Service Support. The fulfilment operations span goods receiving, stock management, picking & packing (with the Louis Carton packing robot), shipping, returns processing, and customisation. Warehousing services include inbound logistics, storage (shared warehousing/pallet hotel), and outbound logistics. All services are coordinated through SupportPlaza with real-time dashboards accessible via PC, smartphone, or tablet.

Differentiator

Problem solved

Functional benefit

Brands

• SupportPlaza: In-house developed multilevel warehouse management system providing real-time tracking of orders, inventory, returns, and shipping from goods receipt to end-consumer signature.
• SAS
• Louis Carton
• Shared Warehousing (Pallet Hotel)

Products and services

• E-commerce Fulfilment Services Complete outsourced logistics for webshops across Europe covering goods receiving, stock management, picking and packing, worldwide shipping, returns processing (RMA/DOA), and value-added customisation. Includes personal account manager support and a permanent contact person. Orders processed up to 23:59 and modifiable after placement until shipped.
• Warehousing Services (Pallet Hotel / Shared Warehousing, Inbound and Outbound Logistics) Shared warehousing concept that connects webshop owners with manufacturers and suppliers for branded product distribution and cost-efficient storage. Includes inbound logistics with transport planning by land, sea, and air, customs clearance, VAT and import duties handling for non-EU goods, and outbound logistics for pallet transportation, package delivery, and special worldwide deliveries. SKAL certification available for organic products.
• Dimass Payments (Payment Processing / Financial Settlement) Payment engine that enables webshop customers worldwide to pay via all common payment methods in their country. Provides financial reporting of incoming payment flows, cash/refund action processing (cashback), and handling of promotional and marketing campaign financial transactions.
• Dimass Media - Webshop Development Design, development, and integration services for webshops, ensuring attractive digital storefronts and seamless backend processes. Offered by the Dimass Media division alongside fulfilment services.
• Dimass Media - Online Marketing Services Online marketing services for webshop clients including SEO, SEA, Google Shopping, Google Display, and remarketing, delivered through a network of marketing specialist partners.
• Dimass Media - Landing Pages Custom-made landing pages for online marketing campaigns and sales promotions, providing gateways from ads to webshops for lead generation and online sales.
• SAS (Snelstart / Afas / SupportPlaza Integration Tool) Proprietary software package developed by Dimass that connects the customer's webshop with Afas accounting software and SupportPlaza warehouse management. Automates the chain from product sale, SupportPlaza order processing, shipment by Dimass, and invoice generation/posting in the administration. Marketed as an attractively priced total package ideal for (starting) online entrepreneurs.
• Customer Service Support Multilingual telephone customer service and email support operated through a ticketing system, handling customer inquiries about orders and products on behalf of webshop clients.

Quantifiable outcome

• Orders processed until 23:59 (midnight)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Channel EnginecoreTechnology or IntegrationGold partner status with Channel Engine, a leading marketplace integration platform. Enables seamless connection between webshops and major marketplaces for order synchronization and inventory management.
• AfascoreTechnology or IntegrationSAS tool integrates Afas accounting software with Dimass' SupportPlaza WMS. Enables automatic invoice generation and posting when products are sold and shipped through the webshop.
• Marketing Specialist NetworkminorGTM or Marketing PartnerDimass Media works with a network of marketing specialists for SEO, SEA, and content marketing services for online visibility.
• SKALcoreOthersSKAL certification for organic product handling. Enables Dimass to store and process organic raw materials, semi-finished goods, and finished products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PostNL: Dutch national postal and logistics operator offering parcel and warehousing services. Competes with Dimass for Dutch e-commerce fulfillment, especially in last-mile-adjacent offerings.
• DHL Supply Chain: Global contract logistics incumbent with extensive European fulfillment network. Competes for the same enterprise e-commerce accounts but at vastly greater scale and with broader service portfolio.
• Fiege: European contract logistics and e-fulfillment specialist with deep DACH/Benelux presence. Overlaps with Dimass on cross-border e-commerce fulfillment for mid-market and enterprise merchants.
• Rhenus Logistics: European logistics group offering contract logistics and fulfillment with strong Northern European footprint. Competes in the same European e-commerce warehousing segment as Dimass.
• GLS (General Logistics Systems): European parcel and logistics network with parcel-shop-based delivery and parcel locker solutions. Adjacent competitor in cross-border European parcel and fulfillment.

Direct peers

• Docdata: Historical Dutch e-commerce fulfillment leader (now part of Ingram Micro Commerce & Lifecycle Services). Closest historical peer in Netherlands e-fulfillment for large webshops.
• Active Ants: Netherlands-based e-commerce fulfillment provider with automated warehouses serving European webshops. Direct competitor in the same Dutch/European mid-market 3PL segment.
• Monta: Dutch e-fulfillment specialist serving European webshops with warehousing, pick & pack, shipping, and returns. Highly comparable in target market, service model, and tech-enabled approach.

Emerging players

• Sendcloud: Dutch shipping and fulfillment SaaS platform that integrates webshops with carriers and offers outsourced fulfillment. Partial overlap with Dimass in e-commerce shipping/fulfillment orchestration.

Others

• ChannelEngine: Marketplace integration platform of which Dimass is a Gold Partner. Thematically related as an enabler of multi-channel e-commerce but not a direct fulfillment competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dimass-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimass Group