What Schoenherr Roofing does

Schoenherr Roofing, legally SCHOENHERR HOMES L.L.C., is a family-owned exterior home improvement contractor founded in 1995 by Ross Schoenherr in Romeo, Michigan. The company provides residential roofing (asphalt, metal, tile), roof repair, storm damage repair, siding, window installation, gutters and drainage, insulation, commercial roofing, and solar panel installation. It holds Owens Corning Platinum Preferred Contractor status, a designation earned by roughly 1% of contractors nationwide, and was named a 2025 Owens Corning MVP Top Performer for the Great Lakes region. Schoenherr operates five office locations across Michigan (Romeo HQ, Novi, Grand Rapids, Rochester, Sterling Heights) and operates Michigan Residential Builders License #2102213144.

The company generates revenue through one-time project-based fees for each service engagement, with pricing determined through proprietary TruView on-site estimates that provide transparent upfront quotes. Customer acquisition combines a sales-led motion (free in-home consultations, phone-based scheduling, online quote requests) with reputation-driven channels including Google, Trustindex, GuildQuality, content marketing, a referral program ($300 to referrer, $300 off for new customer), and community engagement through an Angel House charitable partnership and an annual veteran roof giveaway. Manufacturing partnerships with Owens Corning, Pella Windows (announced April 2026), Atlas, Alside, and James Hardie support multi-vendor product capability.

Schoenherr is a founder-owned private LLC with no disclosed external investment, no parent company, and no subsidiaries. Headcount is reported at 11-50 employees. Strategic positioning emphasizes trust, transparency, and community goodwill as differentiators in a fragmented local services market.

Name

Schoenherr Roofing

Legal name

SCHOENHERR HOMES L.L.C.

Website

https://schoenherrroofing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Schoenherr Roofing is a family-owned exterior home improvement contractor serving residential and commercial customers across Southeast and Southwest Michigan, offering roofing, siding, windows, gutters, insulation, and storm-damage repair through five office locations and a sales-led, quote-based service model.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Roof Inspection, Maintenance & Cleaning (HSAPAKAC), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)

Keywords

• Residential roofing services
• Roof repair replacement
• Siding installation services
• Gutter and drainage
• Commercial roofing contractor

Headquarters

HQ city

Romeo

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Roofing Services: Primary revenue stream from residential and commercial roof installation, replacement, and repair services. Revenue is generated through one-time project fees based on project scope, materials selected, and property characteristics.
2. Exterior Services (Siding, Windows, Gutters, Insulation): Secondary revenue streams from complementary exterior home improvement services including siding installation and replacement, window installation via Pella partnership, gutter installation/replacement/guards, and insulation installation services. Also one-time project-based revenue.
3. Storm Damage Repair: Revenue from storm damage assessment and repair services, often covered by insurance claims. Provides emergency response for severe weather damage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Schoenherr Roofing is a family-owned exterior home improvement company that installs, repairs, and replaces residential and commercial roofs using asphalt composite shingle, metal, and tile materials. The company also provides complementary exterior services including siding, window installation via a Pella partnership, gutters and gutter guards, insulation, and storm damage repair across Southeast and Southwest Michigan. Revenue is generated through project-based fees set via on-site TruView Estimates with no public price list.

Product overview

Schoenherr Roofing is a family-owned exterior home improvement company offering a comprehensive suite of services centered on roofing. The core portfolio includes Residential Roofing (asphalt, metal, tile), Roof Repair, Storm Damage Services, Siding Solutions, Window Installation (via Pella partnership), Gutters & Drainage, Commercial Roofing, and Insulation Installation. The company serves Southeast Michigan with multiple office locations and positions itself as a full-service exterior home services provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Expert roof replacement and installation services for residential homeowners using quality materials including asphalt composite shingle roofing, metal roofing, and tile roofing.
• Roof Repair Expert roof repairs that restore roofs quickly, including repair of deteriorating roofing materials, leaks, drainage issues, and storm damage.
• Siding Solutions Quality siding installation, replacement, and repair services that provide protection for home exteriors and keep interiors well-insulated.
• Window Installation Professional window installation and replacement services featuring Pella window products with certified installation expertise for Michigan's demanding climate conditions.
• Gutters & Drainage Gutter installation, replacement, repair, and gutter guard installation services to prevent water damage to roofs.
• Commercial Roofing Roofing services for commercial properties in Southeast Michigan.
• Insulation Installation Expert loose-fill and spray-applied cellulose insulation installation services for attics, crawl spaces, interior and exterior walls, made of 80% recycled materials.
• Storm Damage Services Storm repair solutions for roofs damaged by severe weather, with expert personnel ready to respond quickly; often supported by insurance claims.
• Solar Panel Installation Solar panel installation services to help homeowners save money on energy bills.

Quantifiable outcome

• 4.8-star Trustindex rating from 6,200+ customers served over 30 years
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Pella WindowscoreStrategic or Co-development Partner · 11 April 2026Strategic partnership announced April 2026 to expand professional window installation and replacement services across Macomb and Oakland Counties in Southeast Michigan. Schoenherr Roofing gains access to Pella's window products while leveraging its existing certified installation expertise and established customer base of 6,200+ residents served over three decades. The partnership extends Schoenherr's exterior home services beyond roofing to provide comprehensive window solutions designed for Michigan's demanding climate conditions.
• Angel HouseminorGTM or Marketing PartnerCharitable partnership with Angel House, an organization that works with local communities to build homes for orphans. Every roof installed by Schoenherr Roofing helps fund and provide roofs for orphans' housing. Angel House has built 238 homes and rescued 6,182 children in 12 years.
• Owens CorningcoreTechnology or IntegrationOwens Corning is the primary roofing materials manufacturer and certifier. Schoenherr Roofing holds Platinum Preferred Contractor status, achieved by only ~1% of contractors nationwide. This partnership provides access to Owens Corning's roofing materials (asphalt, metal, tile), warranty programs, and manufacturer-backed credibility. Owens Corning selected Schoenherr as a 2025 MVP Top Performer for the Great Lakes region.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bone Dry Roofing: Multi-state residential roofing contractor operating across the Midwest and Southeast. Directly comparable to Schoenherr as a regional re-roof and repair specialist with similar insurance/storm-damage emphasis and in-home consultation GTM.
• Storm Guard Roofing & Construction: National roofing, siding, and window franchise serving homeowners and property managers in storm-prone U.S. markets. Closely comparable business model to Schoenherr's exterior-services one-stop shop with insurance-claim storm work as a major acquisition channel.

Others

• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building materials to professional contractors. Comparable as an ecosystem participant — Schoenherr is in ABC Supply's contractor customer base and competes indirectly through the same Owens Corning/Atlas product channels.

Emerging players

• Window Nation: Direct-to-homeowner window replacement company expanding into roofing-adjacent exterior categories. Comparable to Schoenherr's new Pella Windows line as a window-and-exterior specialist pursuing similar mid-market U.S. homeowners.

Broad incumbents

• Tecta America Commercial Roofing: Largest U.S. commercial roofing services platform operating across the country. Comparable to Schoenherr's commercial roofing practice, but at substantially greater scale, with PE backing and national service coverage.
• Power Home Remodeling: Large national exterior remodeler offering roofing, siding, windows, gutters, and insulation to U.S. homeowners. Comparable to Schoenherr in product breadth and sales-led direct-to-homeowner model, but operates at significantly greater geographic scale and headcount.
• Roofing Corp of America: Private-equity-backed platform aggregating regional residential and commercial roofing contractors across the U.S. Comparable to Schoenherr as a residential roofing roll-up target/competitor with similar insurance-storm dynamics but national capital and acquisition strategy.
• Long Home Remodeling: Regional-to-national exterior remodeler focused on roofing, windows, siding, and doors across the Mid-Atlantic and Southeast. Overlaps with Schoenherr on the roofing-plus-exterior bundle and direct-sales model, but operates across a much wider geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schoenherrroof1
• Facebookfacebook.com/schoenherrroofing
• LinkedInlinkedin.com/company/schoenherr-roofing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoenherr Roofing