Waterfront Philippines

What Waterfront Philippines does

Waterfront Philippines Inc. operates a four-property hotel and casino portfolio in the Philippines under the Waterfront Hotels & Casinos brand, spanning Manila (Luzon), Cebu City and Mactan (Visayas), and Davao (Mindanao). The flagship Waterfront Cebu City Hotel & Casino opened on July 25, 1998, and the chain marked its 25th anniversary in July 2023. The portfolio combines hotel accommodations (Standard through Presidential Suite tiers, including the Ambassador Club Floor), 24/7 casino gaming operated under the Casino Filipino brand in partnership with PAGCOR, diverse F&B outlets (e.g., UNO All-Day Dining, Cafe Fortuna, Tin Gow, Mizu, La Gondola, La Parilla, Pizzaiolo, Vinta Bar), and MICE infrastructure — most notably the Pacific Grand Ballroom at 2,188 sq.m and the broader Cebu City property hosting up to 4,000 guests across 10 function rooms and two grand ballrooms.

Underlying technology is conventional hospitality IT: the Synxis reservation engine (be.synxis.com) powers direct online booking via waterfronthotels.com.ph, Staah.net handles the e-voucher system (property IDs 955/956/957), Microsoft Forms captures guest feedback and table/event reservations, and Google Maps tags anchor location-driven discovery. Distribution combines direct booking (website + toll-free 1-800-10-9376688 Central Reservations), OTAs (Agoda, Expedia, Ctrip), food delivery (Grab), and event ticketing (Ticketmelon, SMTickets). DTI Fair Trade Permits (R7 series 2026) and an NPC Seal of Registration round out the compliance footprint.

Revenue is generated across five streams — room accommodations, F&B, gaming, MICE/events, and food delivery/e-vouchers — priced on a per-unit basis (e.g., UNO buffet PHP 588–1,488, August cocktail mocktails PHP 250). The customer base splits primarily across leisure travelers, MICE/corporate event clients, gaming guests, and social-event bookers (weddings, debuts, corporate celebrations). Pricing is heavily promotion-driven, with active offers including Suite Life Sweet Moments, Extended Comfort (up to 45% off), Early Advantage (up to 43% off), and Daily Offers (up to 35% off). The corporate-only headcount reported (11–50) reflects the centralized corporate function; operations are executed through the wholly-owned property subsidiaries.

Name

Waterfront Philippines

Legal name

Waterfront Philippines Inc.

Website

https://waterfronthotels.com.ph

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Waterfront Philippines Inc. operates a four-property Filipino-owned hotel and casino portfolio across Cebu, Mactan, Davao, and Manila, serving leisure travelers, MICE/corporate event clients, gaming guests, and social-event bookers with integrated rooms, F&B, 24/7 PAGCOR-affiliated casino gaming, and events infrastructure.

Ownership category

akta.pro rank

Product category

Hotel and Casino Hospitality

NAICS

Casino Hotels (72112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Convention & Events Casino Hotels (THAGAJAK), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Hotel accommodations
• Casino gaming
• MICE events
• Hospitality services
• Food and beverage

Headquarters

HQ city

Cebu City

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Room revenue from four properties across Cebu City, Mactan, Davao, and Manila. Offers various room categories from Standard to Presidential Suite with Ambassador Club Floor access.
2. Food & Beverage: Multiple dining outlets including UNO All-Day Dining (buffet restaurants), Cafe Fortuna, Lobby Lounges, specialty restaurants (Tin Gow Chinese, Mizu Japanese, La Gondola Italian), Pool Bars, and in-room dining. Buffet rates from PHP 588-1,488 per person.
3. Gaming Operations: 24/7 casino operations at Waterfront Cebu City Hotel & Casino and Waterfront Airport Hotel & Casino. Gaming includes slot machines, table games, bingo sessions, and entertainment shows.
4. MICE & Events: Meeting, incentive, conference, and exhibition (MICE) services. Convention and event packages including weddings, debuts, corporate events. Function rooms with capacities up to 4,000 guests.
5. Food Delivery & Takeaway: Partnership with Grab for food delivery services. E-voucher system for advance food purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Waterfront Philippines Inc. operates four hotel and casino properties across the Philippines (Cebu City, Mactan, Davao, Manila) under the Waterfront Hotels & Casinos brand. The company's core offering is integrated hospitality services including hotel accommodations (Standard to Presidential Suite rooms), 24/7 casino gaming operated under the Casino Filipino/PAGCOR license, multi-cuisine food and beverage venues, and MICE (meetings, incentives, conferences, exhibitions) facilities with capacity up to 4,000 guests. Distribution is primarily through direct website booking, OTAs (Agoda, Expedia, Ctrip), a corporate sales office, and walk-ins.

Product overview

Waterfront Hotels & Casinos is a Filipino-owned hotel chain operated by Waterfront Philippines Inc., offering a portfolio of four hospitality properties across key Philippine destinations: Waterfront Cebu City Hotel & Casino (flagship), Waterfront Airport Hotel & Casino (Mactan), Waterfront Insular Hotel Davao (beachfront resort), and Waterfront Manila Hotel & Casino. The company provides integrated hospitality services including hotel accommodations (varying from Superior Rooms to Presidential Suites), 24/7 casino gaming under Casino Filipino brand, diverse dining venues (UNO All-Day Dining, Cafe Fortuna, La Parilla, Pizzaiolo, Lobby Lounges, Pool Bars, Vinta Bar), extensive convention and events facilities with customizable function rooms and grand ballrooms hosting up to 4,000 guests, fitness center (Citigym), and e-voucher programs. Dining concepts range from international buffets to Filipino cuisine, Japanese, Chinese, Italian, and barbecue, with properties differentiated by location (airport adjacent, city center, seaside resort). The brand emphasizes local Filipino cultural experiences through food festivals, cultural events, and partnerships with local tourism attractions.

Differentiator

Problem solved

Functional benefit

Brands

• Citigym: Fitness facility at Waterfront Cebu City Hotel & Casino, open 24/7 with gym, pool, massage services, and group exercise classes.
• UNO All-Day Dining

Products and services

• Waterfront Cebu City Hotel & Casino Flagship property of Waterfront Hotels & Casinos in Cebu City, offering hotel accommodations, casino gaming, multiple dining outlets, and extensive convention facilities with the Pacific Grand Ballroom accommodating up to 3,200 guests and total event capacity up to 4,000.
• Waterfront Airport Hotel & Casino (Mactan) Airport hotel located adjacent to Mactan Cebu International Airport, offering 164 guestrooms and suites, casino gaming, function rooms, and multiple dining venues including UNO All-Day Dining and Cafe Fortuna.
• Waterfront Insular Hotel Davao Beachfront resort hotel in Davao City offering 159 guestrooms and suites with coastal-inspired interiors, multiple dining options (La Parilla, Cafe Uno, Pizzaiolo, Pool Aquarius, Vinta Bar), event venues, and proximity to Davao Gulf and Samal Island attractions.
• Waterfront Manila Hotel & Casino Hotel and casino property in Manila located at United Nations Avenue cor. Ma. Orosa St., serving as the Manila flagship and corporate headquarters location.
• 24/7 Casino Gaming (Casino Filipino) Round-the-clock casino gaming offered at Waterfront Cebu City, Waterfront Airport Mactan, and Manila properties, featuring slot machines, table games, and regular bingo sessions, operated under the Casino Filipino brand via PAGCOR partnership.
• Convention and Events Services (WCCH) Meeting and events packages at WCCH including wedding, debut, kiddie birthday, Christmas party, and social event packages with dedicated coordinator services; 10 function rooms and 2 grand ballrooms supporting up to 4,000 guests. Pacific Grand Ballroom spans 2,188 sq.m.
• Function Rooms and Ballrooms (WIHD Davao) Five function rooms and one boardroom at Waterfront Insular Hotel Davao seating up to 200 guests, including Grand Ballroom, Agila rooms, Garden Pavilion (1,200 sq.m, 1,500 theater capacity), Kalaw, Lawin, and Kuwago rooms.
• E-Vouchers and Gift Cards Digital e-voucher system covering Waterfront Cebu, Waterfront Mactan, and Waterfront Davao properties, allowing purchase of gift vouchers for stays, dining, and experiences through the StaaH portal (propid 956/955/957).

Quantifiable outcome

• Guest capacity for events up to 4,000 people
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• GrabminorChannel Partner/ Reseller/ DistributorGrab food delivery partnership enables guests to order food from Waterfront restaurants for delivery. Orders can be placed through Grab's platform for Waterfront Cebu City Hotel & Casino delivery.
• Philippine Amusement and Gaming Corporation (PAGCOR)coreStrategic or Co-development PartnerPAGCOR operates Casino Filipino at Waterfront properties. PAGCOR Branch Managers and General Managers are present at properties for casino oversight and operations.
• AgodaminorChannel Partner/ Reseller/ DistributorOnline travel agency distribution partnership for hotel room bookings. Agoda Gold Circle Award recipient in 2012 demonstrates partnership value.
• ExpediaminorChannel Partner/ Reseller/ DistributorExpedia partnership for online room distribution. Recognized as Top Producing Hotel (2013) and Most Engaged Hotel Partner (2014).
• Ayala Land (Cebu Holdings)minorStrategic or Co-development PartnerCebu Business Park and Ayala Center Cebu are nearby attractions that complement Waterfront Cebu's location. Partnership through geographic proximity and cross-promotion of tourism in Cebu.
• CtripminorChannel Partner/ Reseller/ DistributorChinese travel market partnership. Recognized as Chinese Preferred Hotel in 2017 for serving Chinese tourists.
• TicketmelonminorGTM or Marketing PartnerTicketing platform partnership for concert and event ticket sales including Playback Punk Rock Festival 2026.
• SMTicketsminorGTM or Marketing PartnerTicketing platform partnership for concerts and events including Wolfgang Reunion and Bjorn Again ABBA show.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Melco Resorts & Entertainment (City of Dreams Manila): Integrated casino resort in Parañaque under the Melco brand. Direct competitor to Waterfront's Manila casino-hotel and serves metropolitan premium-segment gaming and MICE demand.
• Universal Entertainment Corporation (Okada Manila): Operator of Okada Manila, an integrated casino resort in Entertainment City, Manila. Competes with Waterfront's casino-hotel properties in the same domestic gaming market and offers a benchmark for gaming-driven resort economics.
• Bloomberry Resorts Corporation (Solaire Resort & Casino): Philippine-listed integrated casino resort operator with hotel, gaming, F&B and MICE in Manila/Paranaque. Same integrated casino-hotel model as Waterfront, same PAGCOR-regulated environment, and directly comparable on gaming-adjacent resort revenue.
• Travellers International Hotel Group (Resorts World Manila): Gaming and hospitality complex near NAIA, combining hotel rooms, casino, F&B and entertainment. Directly comparable integrated casino-hotel offering in the Philippines, especially versus Waterfront's Manila and Airport Mactan properties.

Broad incumbents

• Megaworld Corporation (Hotel & Resorts division): Philippine real-estate developer with a sizable hotel portfolio (Richmonde, Belmont, Savoy) inside its townships. Comparable mid-scale Filipino hotel chain with MICE and dining adjacencies.
• Shangri-La Hotels and Resorts (Philippines): International luxury chain with multiple properties in the Philippines (Manila, Mactan, Boracay). Competes for upscale corporate and MICE demand in the same cities where Waterfront operates.
• Ayala Land (Seda Hotels / Ayala hospitality): Philippine conglomerate with hotel arm (Seda, Fairmont/Raffles Makati, Marriott near Nuvali). Strong overlap with Waterfront's key-city, mid-to-upscale positioning and Filipino domestic market focus.
• Genting Group (Resorts World integrated resorts): Malaysian-listed integrated resort conglomerate and parent of Resorts World Manila. Comparable integrated casino-hotel business model across Asia and the parent of Waterfront's most direct Manila competitor.
• Belle Corporation (Tagaytay Highlands / City of Dreams Manila stake): Filipino conglomerate with hospitality and leisure exposure including a stake in City of Dreams Manila and Tagaytay country clubs. Comparable exposure to Philippine leisure and integrated-resort demand.

Emerging players

• Okura Nikko Hotel Group / Hotel Okura Manila (Tiger Resort group): Japanese-headquartered hotel group with Asian integrated-resort adjacencies and hotel operations inside Entertainment City. Relevant reference for Waterfront's premium-segment positioning and gaming-adjacent hotel economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WaterfrontCebuCity
• Instagraminstagram.com/waterfrontcebu
• LinkedInlinkedin.com/company/waterfront-cebu-city-hotel-and-casino

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterfront Philippines