Rheinol
- Company typePrivate
- Founded2017
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rheinol firmographics
Firmographics- Name
- Rheinol
- Legal name
- Công Ty Cổ Phần Rheinol Việt Nam
- Website
- https://rheinol.vn
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rheinol industry classification
Industry- Product category
- Automotive Lubricants
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Chemical and Allied Products Merchant Wholesalers (42469)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Chemicals & Allied Products (5160), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
- akta.pro secondary industries
- Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Fuel Additives & Lubricant Additives (IMAEAMAL), Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE)
Keywords
Where Rheinol is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Rheinol business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retail Lubricant Sales: Direct B2C sales of German-made Rheinol lubricants through e-commerce platform (rheinol.vn) to individual consumers purchasing engine oils, gear oils, brake fluids, and maintenance products
- Wholesale/Distribution Sales: B2B sales through dealer and distributor network across Vietnam, including Premium and Partner tier dealers with minimum purchase requirements and volume-based discounts
- Premium Box Bundles: Pre-configured vehicle-specific product bundles (BMW, Honda, Mazda, Mercedes, VinFast) sold as complete maintenance solution packages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Racing Performance Products - Premium synthetic oils for motorsport applications |
| Unit Pricing | Pay-as-you-go | Fully Synthetic Engine Oils - High-performance lubricants meeting ACEA and API standards |
| Unit Pricing | Pay-as-you-go | Motorcycle Oils - Four-stroke engine oils for motorbikes |
| Unit Pricing | Pay-as-you-go | Maintenance Additives and Care Products |
| Unit Pricing | Pay-as-you-go | Vehicle-Specific Premium Combo Boxes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Rheinol product offering
Product offeringCore offering
Rheinol is the exclusive Vietnamese distributor of SWD Rheinol (Germany) high-performance lubricants and automotive maintenance products. The company sells engine oils for racing, passenger vehicles, motorcycles, and commercial vehicles, along with gear oils, automatic transmission fluids, brake fluids, coolants, and maintenance additives. Products are sold through an e-commerce storefront (rheinol.vn) and a tiered Premium and Partner dealer network across Vietnam, supplemented by vehicle-specific Premium Box combo bundles for BMW, Honda, Mazda, Mercedes, and VinFast.
Product overview
Rheinol is a German high-performance motor oil and automotive lubricant brand distributed exclusively in Vietnam by Rheinol Vietnam. The product portfolio centers on engine oils for racing vehicles, passenger cars, motorcycles, and commercial trucks, complemented by transmission fluids (ATF and gear oils), brake fluids, coolants, and a range of maintenance additives. The core offerings include the Synergie Racing Double Ester series for racing applications, the Primus series for passenger vehicles, and the Fouke 4T series for motorcycles. Premium combo packages branded as Premium Box cater to specific brands (BMW, Honda, Mazda, Mercedes, VinFast). Nanotechnology-based additives for engine protection and fuel system cleaners represent add-on products for enhanced maintenance. The brand emphasizes German engineering quality and racing performance heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Rheinol Synergie Racing Double Ester Series Fully synthetic racing engine oil with Double Ester technology, available in 5W30, 5W40, and 5W50 viscosity grades. Formulated for racing vehicles and high-performance engines requiring superior film strength and thermal stability.
- Rheinol Fouke 4T Series Four-stroke motorcycle engine oil available in 10W30, 10W40, 10W50, and 15W50 viscosity grades. Formulated for motorcycle engines with wet clutch compatibility and high-temperature stability.
- Rheinol Primus Series Premium passenger vehicle engine oil series including Longlife Ultra, DX, DXM, GF5, GF5 PLUS, HDC, LLB, LLX, SMF, VO, and VS variants. Meets various API and ACEA specifications for modern passenger car engines, including Volkswagen 504.00/507.00 approvals.
- Rheinol Synkrol 4.5 Synth 75W90 Gear Oil Fully synthetic gear oil for vehicle gearboxes offering superior low-temperature performance, excellent cold flow properties, and wear protection under all operating conditions.
- Rheinol DOT 5.1 Brake Fluid High-performance brake fluid meeting DOT 5.1 specifications for optimal braking performance and safety in automotive brake systems.
- Rheinol Coolant (GW11, GW12, GW13) Concentrated coolant solutions for engine cooling systems available in GW11, GW12, and GW13 formulations. Designed for effective heat dissipation and engine protection.
- Rheinol Premium Box Combos Pre-configured premium maintenance packages tailored for specific vehicle brands including BMW, Honda, Mazda, Mercedes, and VinFast. Each bundle contains curated sets of oils and maintenance products formulated for the specific vehicle brand.
- Rheinol Nano Engine Super Protection Additive Nano engine protection additive providing high-efficiency wear protection, smoother engine operation, extended equipment life, and fuel economy improvement. Available in 80ml and 300ml sizes for both gasoline and diesel engines including common rail systems.
- Rheinol Fuel System Cleaners & Additives Complete line of fuel system cleaning products including gasoline system cleaner, diesel system cleaner, octane booster, and fuel system care solutions for regular maintenance.
- Rheinol Engine Flush Engine oil system cleaner designed to remove sludge and deposits during oil changes. Available in 80ml and 300ml sizes for different engine displacements.
Quantifiable outcome
- Fuel efficiency improvement of 0.3%-0.5% when comparing 0W20 to 5W30 viscosity grades, and 0.2%-0.7% improvement comparing 5W30 to 10W30 grades
Companies that use Rheinol
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Rheinol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Rheinol partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SWD Rheinol (Germany)coreSWD Rheinol based in Germany is the original equipment manufacturer (OEM) producing Rheinol branded lubricants. All products are manufactured and packaged in Germany (CHLB Đức) and distributed exclusively in Vietnam through Rheinol Vietnam. The partnership provides access to German engineering standards, proprietary formulations (Double Ester, Nano technology), and international quality certifications.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Rheinol competitors and assessment
Company assessmentDirect peers
- Liqui Moly Vietnam: German lubricant and additive brand with established Vietnam distribution, directly analogous to Rheinol's German-engineered positioning. Competes in engine oils, gear oils, and the additive category where Rheinol sells its Nano Engine Protection line.
- Mobil Vietnam (ExxonMobil): Mobil 1 and Mobil Delvac compete in premium passenger and heavy-duty engine oils in Vietnam with deep dealer reach, comparable to Rheinol's passenger and commercial-vehicle portfolio.
- Shell Vietnam (Shell Lubricants): Shell Helix, Rimula, and Shell Spirax brands compete head-to-head with Rheinol's Primus and Synkrol lines in passenger cars, commercial vehicles, and gear oils. Operates a comparable tiered distributor/dealer model in Vietnam.
- TotalEnergies Lubrifiants Vietnam: Total Quartz and Total Rubia product lines compete in passenger and commercial vehicle lubricants across Vietnam with established B2B fleet and dealer networks analogous to Rheinol's two-tier dealer model.
- Castrol Vietnam (BP): Castrol sells premium engine oils and lubricants across automotive, motorcycle, and industrial segments in Vietnam through a dealer network. Directly competes with Rheinol in passenger-car, motorcycle, and racing/performance lubricant categories with overlapping ACEA/API-certified product lines.
- Valvoline Vietnam: Premium US-origin lubricant brand with Vietnam distribution and dealer presence, competing across passenger and commercial engine oils with similar OEM-approval positioning to Rheinol.
- Motul Vietnam: Premium French lubricant brand with strong motorsport positioning in Vietnam, directly overlapping with Rheinol's Synergie Racing Double Ester line. Competes on enthusiast/performance lubricant positioning and similar motorcycle (4T) SKUs.
Regional players
- Petrolimex / PLC Lubricants (Vietnam): Vietnamese state-affiliated petroleum and lubricant producer with strong domestic distribution. Competes primarily in volume tier with home-brand lubricants, capturing the price-sensitive segment that Rheinol's premium German positioning deliberately does not target.
- Petronas Lubricants Vietnam: Malaysian lubricant brand with selective Southeast Asia distribution including Vietnam, competing in passenger and commercial vehicle engine oils with regional brand recognition comparable to Rheinol's niche premium positioning.
Broad incumbents
- ENEOS Vietnam: Japanese global oil major with lubricants sold in Vietnam across automotive and industrial segments. Broad incumbent with significantly larger product breadth than Rheinol, but overlapping passenger-car and motorcycle engine-oil categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rheinol social profiles
Digital presenceRheinol compliance and trust
Trust signalCompliance1 record
Rheinol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rheinol leadership team
Management profileNumber of profiles
Rheinol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rheinol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rheinol
What does Rheinol do?
Rheinol is the exclusive Vietnamese distributor of SWD Rheinol (Germany) high-performance lubricants and automotive maintenance products. The company sells engine oils for racing, passenger vehicles, motorcycles, and commercial vehicles, along with gear oils, automatic transmission fluids, brake fluids, coolants, and maintenance additives. Products are sold through an e-commerce storefront (rheinol.vn) and a tiered Premium and Partner dealer network across Vietnam, supplemented by vehicle-specific Premium Box combo bundles for BMW, Honda, Mazda, Mercedes, and VinFast.
Is Rheinol a public or private company?
Rheinol is a private company. It is classified as corporate owned and is currently operating.
When was Rheinol founded?
Rheinol was founded in 2017. It employs 11 to 50 people.
Where is Rheinol based?
Rheinol is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Rheinol make money?
Three revenue lines are on record. Retail Lubricant Sales are the primary driver. The others are wholesale/Distribution Sales and premium Box Bundles.
Who are Rheinol's main competitors?
Direct peers on record are Liqui Moly Vietnam, Mobil Vietnam (ExxonMobil), Shell Vietnam (Shell Lubricants), TotalEnergies Lubrifiants Vietnam, Castrol Vietnam (BP), Valvoline Vietnam and Motul Vietnam. Regional players are Petrolimex / PLC Lubricants (Vietnam) and Petronas Lubricants Vietnam. ENEOS Vietnam is listed as a broad incumbent.
Does Rheinol have an API?
No public API is recorded for Rheinol.
What industry is Rheinol in?
Rheinol's product category is Automotive Lubricants. Its primary akta.pro industry code is TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners), with a secondary code of EUALAJAH, Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants). Its NAICS code is 42312 and its SIC code is 5013.