Zeus Entertainment

What Zeus Entertainment does

Tianyu Digital Technology Group Co., Ltd. (天娱数字科技集团股份有限公司, stock code 002354.SZ, publicly traded on the Shenzhen Stock Exchange), referred to in this analysis as "Zeus Entertainment," is a China-based AI-driven digital technology group that has pivoted from its origins as Tianshen Entertainment (a gaming company founded circa 2012 and A-share-listed in 2014) through a 2020 judicial restructuring and rebranding into a multi-platform AI business. The company operates three core platforms: (1) an AI Marketing SaaS platform built on the Smart Advertising large model with proprietary Flint素材管理 (material management) and CineART long-video creation tools, producing over 125,000 AI-generated videos annually; (2) a Mobile Application Distribution PaaS platform (爱思助手/3uTools) covering over 360 million registered users with 5,900+ listed apps; and (3) a Spatial Intelligence MaaS platform anchored by the Behavision 3D large model and DotClub open 3D content platform, with 1.5M+ 3D data records and 5.18M multimodal data records, 10 of which are registered as data assets on the Beijing Data Exchange. Additionally, the company runs a Smart Energy business using a proprietary large model for electricity trading and load management, with over 500 signed customers and 800M+ kWh contracted electricity volume across multiple Chinese provinces.

Underlying technology includes five in-house enterprise-grade large models (Tianxing 天星 base model, Behavision 3D, Smart Energy 智慧能源, Smart Advertising 智慧广告, Zhizhe Qianwen 智者千问), supplemented by integration with Baidu's ERNIE Bot and co-development with SilverBull Microelectronics (银牛微电子) on 3D vision and AI hardware. The company delivers AI agent capabilities (recognized in 2025 industry awards), generative AI video, 3D data collection using a self-developed consumer-grade magnetic-absorption 3D scanner, and predictive optimization for energy markets. Revenue is generated through a hybrid model: SaaS subscription (AI marketing, spatial intelligence MaaS), marketplace commissions (app distribution), usage-based fees (smart energy electricity services), and brand IP licensing (virtual digital humans 天妤, 安思鹤, 颜之初). Target customers span insurance, beauty, cross-border e-commerce, energy, manufacturing, biopharma, finance, and entertainment — with named enterprise clients including Wuliangchun, Zhuangshang Dairy, Zhongan Insurance, Jeep, and Cosmax (A-9 CODE). The company is headquartered in Dalian with offices in Beijing, Jiaxing, and Taiyuan, and has been incorporated under a "digitalization, intelligence, globalization" (三化) strategic framework since 2025.

Name

Zeus Entertainment

Legal name

天娱数字科技集团股份有限公司

Website

http://www.tianshenyule.com/index.html

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tianyu Digital Technology Group (Chinese A-share, 002354.SZ) operates three AI-driven platforms — AI marketing SaaS, mobile application distribution (360M+ users), and spatial intelligence MaaS — plus a smart energy business, serving enterprise clients across insurance, beauty, e-commerce, energy, manufacturing, and entertainment.

Ownership category

akta.pro rank

Product category

Enterprise AI Software Platforms

NAICS

Software Publishers (51321), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Enterprise & Private App Stores (MDM/MAM) (BPAMADAE)

Keywords

• AI marketing platforms
• Mobile application distribution
• Spatial intelligence services
• Smart energy solutions
• Enterprise AI software

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI营销SaaS平台: 基于智慧广告大模型构建AI营销业务，涵盖智能广告投放、直播电商智能化运营、数字人营销等，海外AI营销收入同比增长568%
2. 移动应用分发PaaS平台: 移动应用分发平台拥有超3.6亿注册用户、上架应用5900余款，通过应用分发获取收益
3. 空间智能MaaS平台: 基于Behavision空间智能MaaS平台，提供3D数据、空间智能服务，10项核心数据集获北数所资产登记
4. 智慧能源/AI售电服务: 基于自研智慧能源大模型，提供售电业务升级为一体化综合能源服务，业务覆盖辽、吉、黑、陕、琼等多地，签约用户超500家、签约电量超8亿千瓦时

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zeus Entertainment (Tianyu Digital Technology Group) develops and operates AI software platforms for enterprises across three core areas: an AI Marketing SaaS platform (smart advertising, content generation, digital human marketing), a Mobile Application Distribution PaaS platform (3.6 billion registered users, 5,900+ apps distributed), and a Spatial Intelligence MaaS platform (3D data and spatial computing services). It also provides contracted smart energy services to industrial customers based on its proprietary energy large model.

Product overview

天娱数字科技集团股份有限公司（股票代码002354.SZ）构建了以天星大模型为技术底座的AI能力核心架构，形成三大核心业务平台：AI营销SaaS平台、移动应用分发PaaS平台和空间智能MaaS平台。AI营销业务以智慧广告大模型为核心，自研Flint素材管理和CineART长视频创编平台，年度AI生成视频超12.5万支；移动应用分发平台拥有超3.6亿注册用户；空间智能业务依托Behavision 3D大模型和DotClub内容平台提供3D数据服务。此外还有MetaSurfing-元享智能云平台、天妤数字人IP、爱思助手、PK.NOW!休闲电竞平台等多元化产品。公司面向互联网、零售、能源、工业、金融等行业推动产业数字化转型与智能化升级。

Differentiator

Problem solved

Functional benefit

Brands

• PK.NOW!: Casual e-sports gaming platform
• 爱思助手/3uTools
• 天妤
• 元享智能云平台
• Behavision
• DotClub
• Flint
• CineART
• FAITH妃颐思
• 蔻之初

Products and services

• AI Marketing SaaS Platform (AI营销SaaS平台) An enterprise-grade AI marketing platform built on the Smart Advertising foundation model with a foundation model-intelligent body-multi-scenario application architecture. Supports Flint material management and CineART long-video creation, producing over 125,000 AI-generated videos annually. Serves brand customers in insurance, beauty/cosmetics, cross-border e-commerce, and FMCG, with overseas AI marketing revenue growing 568% year-over-year. Recognized with the 2025 Outstanding AI Intelligent Body Application Case Award.
• Mobile Application Distribution PaaS Platform (移动应用分发PaaS平台) A PaaS platform that connects mobile app developers with end-users via distribution tools. The platform hosts 5,900+ apps and serves 3.6 billion registered users. Operated through the subsidiary Jiaxing Lewan (嘉兴乐玩) and historically includes the Aisi Assistant (i4.cn) / 3uTools mobile device management platforms with 200+ million users. The platform supports iOS app management and overseas app version operations.
• Spatial Intelligence MaaS Platform (空间智能MaaS平台) A MaaS platform built on the Behavision 3D spatial intelligence foundation model, providing 3D data collection, scanning, and generation services. Features an ABC (Data-Behavior-Interface) core architecture and integrates the DotClub open 3D content platform for creative generation, model trading, and 3D printing applications. Backed by 1.5 million+ 3D data records, 5.18 million multimodal records, and 10 certified datasets at Beijing Data Exchange. Winner of the Beijing High-Quality Dataset Typical Case award.
• Smart Energy Service (智慧能源业务) Contracted integrated energy service powered by the proprietary Smart Energy large model, using massive electricity trading, user load, market pricing, and green electricity trading data. Provides load forecasting, electricity pricing, deviation control, automated trading, energy analysis, and green electricity optimization. Covers chemical, manufacturing, bio-pharmaceutical, warehousing, and logistics industries across Liaoning, Jilin, Heilongjiang, Shaanxi, and Hainan. Has signed 500+ users with signed electricity volume exceeding 800 million kWh. Awarded the 2025 China Energy New Service Provider TOP10 recognition.

Quantifiable outcome

• 海外AI营销收入同比增长568%
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core, subsidiary and 参股公司.

• 银牛微电子coreStrategic or Co-development Partner · 6 March 2023天娱数科与银牛微电子达成战略合作，双方在空间智能、3D视觉、人工智能等领域展开深度合作，共同推动元宇宙产业发展
• 百度 (文心一言)coreTechnology or Integration · 1 January 2023天娱数科宣布接入百度文心一言能力，将AI大模型能力整合到自身产品平台
• 芯明智能 (Xinming-ai.com)coreStrategic or Co-development Partner天娱数科参股公司芯明专注于机器人核心技术创新，荣获2024年度机器人核心技术创新奖、GEI中国潜在独角兽企业
• 合一科技 (初合科技)subsidiaryOthers天娱数科子公司初合科技获国家高新技术企业认证
• 智境云创subsidiaryOthers天娱数科子公司智境云创专注于元宇宙、空间智能领域，获评北京市创新型中小企业及朝阳区梯度培育项目
• 元圆科技subsidiaryOthers天娱数科子公司元圆科技入选中国数字人产业生态图谱成为中国数字人领航计划合作伙伴单位，荣获灵境杯元宇宙营销创新奖等多项荣誉
• 合润传媒subsidiaryOthers天娱数科子公司合润传媒主营内容营销，为五粮春、辉山乳业等品牌提供全场景营销服务
• 聚为科技coreChannel Partner/ Reseller/ Distributor聚为科技获巨量引擎全国代理商、快手KA效果广告代理商资质、字节跳动授权的巨量千川抖音电商营销服务商资质
• 工夫影业参股公司Others天娱数科参股公司工夫影业从事影视制作业务
• 嗨乐影视参股公司Others天娱数科参股公司嗨乐影视从事影视业务
• DOTC参股公司Others天娱数科参股公司DOTC专注移动应用出海业务
• 嘉兴乐玩subsidiaryOthers天娱数科子公司嘉兴乐玩从事休闲游戏业务，打造国内首个全民休闲电竞平台PK.NOW!
• 北京数据交易所 (北数所)coreStrategic or Co-development Partner天娱数科10项核心数据集获北京数据交易所资产登记
• 阿里云coreTechnology or Integration嘉兴乐玩与阿里云达成战略合作，为20余款游戏稳定性与安全性提供全方位防护

Scale indicators11 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Unity Software: US-listed 3D content creation and spatial computing platform. Comparable to Tianyu's spatial intelligence stack (Behavision, DotClub, 3D scanning hardware) on the creation-and-distribution side of 3D content.
• iFlytek: Shenzhen-listed Chinese AI leader with Spark LLM and enterprise AI platform. Comparable as a broader enterprise AI platform player in China, particularly in voice/NLP and vertical industry AI solutions.
• The Trade Desk: US-listed programmatic advertising platform. Comparable as a broader incumbent in the AI-driven digital advertising space that Tianyu's Smart Advertising LLM targets.
• Baidu: Chinese AI platform incumbent with ERNIE LLM and enterprise AI cloud services. Comparable as both a technology partner (Tianyu integrated ERNIE) and a competitor in Chinese enterprise AI, large-model, and AI marketing markets.

Direct peers

• AppLovin: US-listed AI-powered marketing and monetization platform. Directly comparable to Tianyu's AI Marketing SaaS business (smart advertising LLM, AI-generated video creative, programmatic ad optimization) and the most relevant public-market comparable for Tianyu's fastest-growing segment.
• Matterport: US-listed 3D spatial intelligence and digital twin platform. Most direct international comparable to Tianyu's Behavision 3D MaaS business — both focus on 3D data capture, spatial AI, and 3D content generation for enterprise and spatial-computing use cases.
• SenseTime: Hong Kong-listed Chinese AI company with foundation models, computer vision, and digital human technology. Comparable to Tianyu's multi-model AI stack and Tianyu virtual digital human IP matrix (天妤, 安思鹤, 颜之初).
• Appier: Taiwan-listed AI marketing platform with strong Asia-Pacific presence. Closely comparable to Tianyu's AI Marketing SaaS in terms of cross-sell into insurance, beauty, and e-commerce verticals across Asia.
• Qihoo 360 Mobile Assistant: One of China's leading Android mobile app stores and distribution platforms. Direct comparable to Tianyu's mobile application distribution PaaS platform (i4.cn/3uTools, with 360M+ registered users and 5,900+ apps).

Emerging players

• Niantic Spatial: US-based spatial computing and large geospatial model company (spin-out from Niantic). Comparable as an emerging player in the same spatial-AI category where Tianyu's Behavision 3D platform competes.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zeus-entertainment-002354-sz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeus Entertainment