EyeBelieve
EyeBelieve is a Malaysian post-production studio specializing in VFX, animation, compositing, and color grading for commercials, broadcast, and digital content. It serves advertising agencies, production houses, and major enterprise brands across Asia Pacific.
- Company typePrivate
- Founded2010
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EyeBelieve does
EyeBelieve (legally Eyebelieve Sdn Bhd) is a Malaysian private creative content production studio headquartered in Petaling Jaya, Selangor, founded over a decade ago. The studio delivers end-to-end post-production services spanning film, commercials, broadcast, and new media, with core capabilities in visual effects (VFX), CGI, compositing, 2D/3D animation, motion graphics, color grading, and specialized techniques such as liquid simulation and stop-motion animation. Its technology stack is built on standard industry tools — Autodesk Maya, Adobe After Effects, Adobe Photoshop/Illustrator, and Autodesk Flame — with no proprietary platform or AI-driven pipeline.
The company operates a B2B project-based services model, primarily serving advertising agencies, production houses, broadcast networks, and direct enterprise clients across the Asia Pacific region. Revenue is generated through per-project post-production engagements, with pricing quoted by scope and complexity and no public pricing disclosed. The go-to-market motion is relationship-led, with deep ties to regional agencies (JWT, McCann, BBDO, Leo Burnett, Ogilvy, Saatchi, Dentsu) and production houses (Director's Think Tank, Luminous Ink, Passion Pictures). Notable enterprise clients include PepsiCo, Petronas, Nestlé, Maxis, Astro, Toyota, Disney, Netflix, Razer, Honda, Grab, Lenovo, and Procter & Gamble, indicating a horizontal segmentation approach across F&B, automotive, telecommunications, broadcasting, and consumer electronics.
The company is a small founder-owned business with 11-50 employees, currently hiring across multiple creative and production roles. Beyond traditional post-production, EyeBelieve has expanded into interactive installations (Kinect-based activations) and digital film restoration/archiving, attempting to broaden its service surface. The firm has no disclosed external funding, no M&A activity, and no subsidiaries, consistent with an organic, self-sustaining operating model. No AI/ML capabilities, research publications, or proprietary models are referenced in available material.
EyeBelieve firmographics
Firmographics- Name
- EyeBelieve
- Legal name
- Eyebelieve Sdn Bhd
- Website
- https://eyebelieve.tv
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EyeBelieve is a Malaysian post-production studio specializing in VFX, animation, compositing, and color grading for commercials, broadcast, and digital content. It serves advertising agencies, production houses, and major enterprise brands across Asia Pacific.
- Ownership category
- akta.pro rank
EyeBelieve industry classification
Industry- Product category
- Post-Production Visual Effects
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)
- akta.pro secondary industries
- CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)
Keywords
Where EyeBelieve is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
EyeBelieve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Post-Production Services: Project-based post-production services including VFX, compositing, color grading, motion graphics, and animation for TV commercials, broadcast content, and films. Revenue is earned through client projects sourced via agencies and production houses.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
EyeBelieve product offering
Product offeringCore offering
EyeBelieve is a Petaling Jaya, Malaysia-based creative post-production studio that delivers visual effects (VFX), CGI, compositing, color grading, motion graphics, animation, liquid simulation, and digital restoration services. It serves advertising, film, and television clients with bespoke project-based deliverables, working with brands such as PepsiCo, Petronas, Disney, Netflix, Toyota, Nestlé, and CIMB.
Product overview
EyeBelieve is a multi-disciplinary creative content production studio offering a comprehensive suite of post-production and visual effects services. The company operates as a single unified offering rather than a platform-plus-modules architecture. Core services include VFX production, CGI, motion graphics, animation (2D/3D), color grading, compositing, and digital restoration. Additional specialized offerings include liquid simulation for product commercials, interactive installations, and experimental animation projects. The company works with agencies, production houses, and film directors from initial concept through final delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Effects (VFX)
Quantifiable outcome
- Toyota Hybrid Synergy Drive Facebook campaign achieved over 62,000 fans in first week
Companies that use EyeBelieve
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles1 record
EyeBelieve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EyeBelieve partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Luminous InkcoreOngoing collaboration with Luminous Ink on multiple campaigns including Razer Hypersense and Nescafé Blend & Brew. EyeBelieve provides post-production services while Luminous Ink handles production, working together as integrated team on various projects.
- Director's Think TankcoreLong-standing partnership with Director's Think Tank on numerous commercial projects including Petronas Mercedes AMG campaigns, Hotlink Hot Tickets, and DiGi campaigns. Collaborates on film direction and post-production coordination.
- Passion PicturesminorCollaborated with Passion Pictures on 100 Plus Chinese New Year 2012 campaign, providing fluid simulation and animation for the underwater dragon spot.
- Reservoir ProductionminorPartnership with Reservoir Production on DiGi Buddyz viral spot and Dutch Lady Yummiest Chocolate campaigns. Film director Maurice Noone leads production while EyeBelieve handles VFX and animation.
- ClearSketch (USA)minorUS-based collaboration on Lenovo ThinkStation product tour, where ClearSketch led the project and EyeBelieve provided animation services.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
EyeBelieve competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EyeBelieve social profiles
Digital presenceEyeBelieve financial estimates
Financial estimateRevenue estimate
Valuation estimate
EyeBelieve leadership team
Management profileNumber of profiles
EyeBelieve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EyeBelieve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EyeBelieve
What does EyeBelieve do?
EyeBelieve is a Petaling Jaya, Malaysia-based creative post-production studio that delivers visual effects (VFX), CGI, compositing, color grading, motion graphics, animation, liquid simulation, and digital restoration services. It serves advertising, film, and television clients with bespoke project-based deliverables, working with brands such as PepsiCo, Petronas, Disney, Netflix, Toyota, Nestlé, and CIMB.
Is EyeBelieve a public or private company?
EyeBelieve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EyeBelieve founded?
EyeBelieve was founded in 2010. It employs 11 to 50 people.
Where is EyeBelieve based?
EyeBelieve is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does EyeBelieve make money?
One revenue line is on record: post-Production Services.
Does EyeBelieve have an API?
No public API is recorded for EyeBelieve.
What industry is EyeBelieve in?
EyeBelieve's product category is Post-Production Visual Effects. Its primary akta.pro industry code is MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX), with a secondary code of MPAHABAE, CG Asset Creation (Modeling, Texturing, Lookdev, Rigging). Its NAICS code is 541430 and its SIC code is 7812.