The Driven Group
The Driven Group operates PC Concierge, a mobile-based luxury lifestyle concierge platform serving high-net-worth individuals and corporate clients in Africa with curated events, restaurants, hotels, travel, and lifestyle services via a membership and transaction-fee model.
- Company typePrivate
- Founded2024
- HeadquartersHarare, Zimbabwe
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Driven Group does
The Driven Group Pvt Ltd is a privately held holding company incorporated in 2024 that operates PC Concierge, a luxury lifestyle concierge platform serving the African market. Its core product is a mobile application (iOS and Android) through which members browse and book curated events, restaurants, hotels, and experiences, supplemented by a built-in car request feature and quick access to local essentials (ATMs, pharmacies, supermarkets, hospitals). The company is headquartered in Harare, Zimbabwe, with a reported country of domicile of South Africa, and operates across Zimbabwe and South Africa (with India listed in its operating geographies).
The commercial model combines an approval-based exclusive membership subscription (with undisclosed pricing and a monthly billing cadence) with transaction-based fees from arranging luxury travel, event planning, transportation (luxury cars, private jets, yachts), and lifestyle management services. GTM is hybrid: a product-led, app-first motion for individual members, plus a direct sales "PC For Business" team targeting corporate clients, and partnership channels for collaboration with events and brands. The company also runs PC Foundation, a CSR subsidiary hosting fashion entrepreneurship programs (re-FASHION Accelerator, Enabled by Design) in partnership with EntreAcademy and the Zimbabwe Fashion Week Trust, which doubles as a marketing vehicle through association with Zimbabwe Fashion Week.
The Driven Group is in an early-operating state: no funding rounds are disclosed, revenue is not publicly reported, the management team is not disclosed in the input, and headcount is unknown. Compliance posture includes GDPR-aligned privacy terms and data-subject rights. Currency is listed as ZAR (South African Rand), and the curated catalogue is anchored on local luxury supply (e.g., Tranquil Luxury Villa in Harare; Kruger Shalati in South Africa).
The Driven Group firmographics
Firmographics- Name
- The Driven Group
- Legal name
- The Driven Group Pvt Ltd
- Website
- https://pcconcierg.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Driven Group operates PC Concierge, a mobile-based luxury lifestyle concierge platform serving high-net-worth individuals and corporate clients in Africa with curated events, restaurants, hotels, travel, and lifestyle services via a membership and transaction-fee model.
- Ownership category
- akta.pro rank
The Driven Group industry classification
Industry- Product category
- Luxury Concierge Services
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Luxury, VIP & Bespoke Travel Concierge (HSACAKAL)
- akta.pro secondary industries
- General Personal Concierge Services (HSACAIAA), UHNW Concierge & Lifestyle Services (FSAAABAL), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where The Driven Group is headquartered
LocationHeadquarters
- HQ city
- Harare
- HQ country
- Zimbabwe
- HQ region
- Africa
Offices1 record
Markets served
The Driven Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Membership Fees: Exclusive membership program providing access to premium content, personalized services, priority booking, VIP treatment, and special discounts. Membership requires application and is subject to approval.
- Service Booking Commissions: Transaction fees from booking services including luxury vacations, event travel packages, personal concierge services, event planning, transportation (luxury cars, private jets, yachts), and lifestyle management services.
- Luxury Travel and Accommodation Services: Revenue from arranging luxury vacation packages, business travel management, event travel packages, and luxury hotel stays.
- Event Planning and Management: Fees from private event coordination (weddings, birthdays, anniversaries), corporate event management, and exclusive access events.
- Transportation Services: Arrangement fees for luxury car rentals, private jet and helicopter charters, and yacht rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Exclusive Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Driven Group product offering
Product offeringCore offering
The Driven Group operates PC Concierge, a luxury lifestyle concierge platform offering curated access to events, restaurants, hotels, and premium experiences across Africa. The service is delivered through a mobile application (iOS and Android) and an exclusive membership program providing personalized concierge support, 24/7 availability, and priority booking.
Product overview
PC Concierge is a luxury lifestyle concierge platform built around a mobile application (iOS/Android) that serves as the core product for browsing and booking curated events, restaurants, hotels, and experiences. The offering extends through an exclusive membership tier (PC Concierge Membership) providing personal concierge, 24/7 support, and priority access; a business-to-business service (PC For Business) for corporate travel and VIP client experiences; and a CSR initiative (PC Foundation) with fashion entrepreneurship programs. The product portfolio integrates essential services (ATM, pharmacy, hospital locations) and a car request feature within the app.
Differentiator
Problem solved
Functional benefit
Brands
- PC Foundation: Community empowerment initiative focused on fashion entrepreneurship and inclusivity programs including re-FASHION and Enabled by Design.
Products and services
- PC Concierge App Mobile application available on iOS and Android that serves as the entry point to PC Concierge, enabling members to access curated events, restaurants, hotels, and experiences across Africa with personalized concierge support.
- PC Concierge Membership Exclusive membership program for affluent individuals that provides personalized concierge services, 24/7 support, and priority booking for premium events, restaurants, hotels, and experiences across Africa.
- PC For Business Corporate concierge offering that provides bespoke luxury concierge solutions for businesses, including corporate hospitality, client gifting, executive lifestyle benefits, and premium event coordination.
Companies that use The Driven Group
Customer profileSegments2 records
Ideal customer profiles2 records
The Driven Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Driven Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- EntreAcademycoreStrategic partnership for the re-FASHION Entrepreneurship Accelerator program. EntreAcademy provides entrepreneurship education and training to street fashion designers in Zimbabwe as part of a 6-week program (September 1 - October 20, 2024). The partnership aims to nurture fashion entrepreneurs with business planning, marketing, and financial management skills.
- Zimbabwe Fashion Week TrustcoreCo-delivery partner for the re-FASHION Entrepreneurship Accelerator program. The partnership culminates in a showcase event at Zimbabwe Fashion Week 2024 where three designers will present collections of 10 looks each. PC Foundation operates under PC Concierge's corporate social responsibility initiative.
- Zimbabwe Fashion WeekflagshipPC Concierge provides curated experiences and travel arrangements for Zimbabwe Fashion Week attendees, including event travel packages covering flights, accommodations, and event access. Featured as exclusive concierge partner for the 2025 edition in Harare.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Driven Group competitors and assessment
Company assessmentDirect peers
- The Fixer: The Fixer is a digital luxury concierge platform offering personal assistants for travel, dining, events, and lifestyle requests. Comparable to PC Concierge in digital-first delivery and curated service model.
- Velocity Black: Velocity Black is a mobile-first luxury concierge app serving HNW users with on-demand lifestyle, travel, and experience requests. Closely comparable to PC Concierge's mobile-led, app-based booking experience and membership model.
- John Paul: John Paul (now part of Accor) is a premium concierge service for HNW and corporate clients, offering personalized lifestyle, travel, and event assistance. Comparable to PC Concierge in service model and target customer profile, with a much larger global footprint.
- Quintessentially: Quintessentially is a global luxury concierge and lifestyle management company serving HNW individuals and corporate clients with 24/7 access to events, travel, and exclusive experiences. It is the most direct comparable to PC Concierge's core offering, operating at significantly larger scale across multiple geographies.
- Ten Group: Ten Group is a global concierge and lifestyle management company serving private clients and corporations with personalized services. Overlaps directly with PC Concierge's membership-based, 24/7 concierge model.
Regional players
- &Beyond: &Beyond is a high-end African travel and safari company offering luxury lodge stays, tailor-made itineraries, and concierge-level service across multiple African countries. Comparable to PC Concierge in African luxury positioning and curated experience design.
- Rhino Africa: Rhino Africa is a southern African luxury travel specialist curating safaris, stays, and experiences across the region. Comparable to PC Concierge as a regional African luxury experience provider, though focused on travel rather than full lifestyle management.
Broad incumbents
- Abercrombie & Kent: Abercrombie & Kent is a well-established luxury travel company offering high-end tours, private journeys, and concierge services globally, including Africa. Comparable to PC Concierge in luxury travel curation and African market presence, but at much larger scale and broader portfolio.
- Scott Dunn: Scott Dunn is a luxury tour operator and concierge-style travel company offering bespoke itineraries and private experiences. Comparable to PC Concierge in curated luxury travel and personalized service, with broader geographic coverage.
Emerging players
- Les Conciergeries: Les Conciergeries is a boutique luxury concierge startup offering personalized lifestyle services. Comparable to PC Concierge as a smaller, emerging peer with similar curated concierge positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Driven Group social profiles
Digital presenceThe Driven Group compliance and trust
Trust signalCompliance1 record
The Driven Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Driven Group leadership team
Management profileNumber of profiles
The Driven Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Driven Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Driven Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Driven Group
What does The Driven Group do?
The Driven Group operates PC Concierge, a luxury lifestyle concierge platform offering curated access to events, restaurants, hotels, and premium experiences across Africa. The service is delivered through a mobile application (iOS and Android) and an exclusive membership program providing personalized concierge support, 24/7 availability, and priority booking.
Is The Driven Group a public or private company?
The Driven Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Driven Group founded?
The Driven Group was founded in 2024. It employs 1 to 10 people.
Where is The Driven Group based?
The Driven Group is headquartered in Harare, Zimbabwe, in the Africa region.
How does The Driven Group make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are service Booking Commissions, luxury Travel and Accommodation Services, event Planning and Management and transportation Services.
Who are The Driven Group's main competitors?
Direct peers on record are The Fixer, Velocity Black, John Paul, Quintessentially and Ten Group. Regional players are &Beyond and Rhino Africa. Broad incumbents are Abercrombie & Kent and Scott Dunn. Les Conciergeries is listed as an emerging player.
Does The Driven Group have an API?
No public API is recorded for The Driven Group.
What industry is The Driven Group in?
The Driven Group's product category is Luxury Concierge Services. Its primary akta.pro industry code is HSACAKAL, Luxury, VIP & Bespoke Travel Concierge, with a secondary code of HSACAIAA, General Personal Concierge Services. Its NAICS code is 561510.