Jednota
- Company typePrivate
- Founded1956
- HeadquartersMikulov, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Jednota firmographics
Firmographics- Name
- Jednota
- Legal name
- Jednota, spotřební družstvo v Mikulově
- Website
- https://jednota.cz
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Jednota industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Food and Beverage Retailers (445), Other Specialty Food Retailers (44529)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro industry
- Member-Owned Food CooperativesFood Co-ops with Online Ordering & Pickup/DeliveryFood Co-ops with In-Store Prepared Foods & Deli
Keywords
Where Jednota is headquartered
LocationHeadquarters
- HQ city
- Mikulov
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Jednota business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Sales: Revenue generated from physical retail store sales across supermarkets and smaller village stores in the South Moravia region. Products include food, beverages, industrial goods, footwear, and delicatessen items.
- E-commerce: Online sales through e-coop.cz platform with home delivery service covering Břeclavsko, Mikulovsko, Brno-venkov, and Vyškovsko regions.
- COOP Club Loyalty Program: Points-based loyalty system where customers collect points for purchases and redeem them for discounts (50,000 points = 500 Kč).
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Jednota product offering
Product offeringCore offering
Jednota operates a regional grocery retail network under the COOP brand across the South Moravian Region of the Czech Republic, selling food, beverages, industrial goods, footwear, and delicatessen items through supermarkets and village stores. The cooperative supplements physical retail with an e-commerce platform (e-coop.cz) offering home delivery, 24/7 unmanned self-service stores using the DoKapsy bank-identity app, the COOP Club loyalty program via the naCOOPka mobile app, in-house delicatessen and meat/sausage production, and COOP private-label products.
Product overview
Jednota operates a multi-format retail network anchored by supermarket and village store locations, supplemented by specialized footwear stores, in-store bistros, and e-commerce. The core offering consists of physical retail stores selling groceries, fresh produce, meats, bakery items, and consumer goods. Supporting services include the e-coop online shopping platform with home delivery, COOP Club loyalty program accessible via naCOOPka mobile app, and self-service 24/7 unmanned stores using DoKapsy banking authentication. Private-label COOP-branded products complement national brands. In-house production facilities (delicatessen and meat/sausage production) supply fresh prepared foods to stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Supermarket and Retail Stores Physical brick-and-mortar grocery retail stores (supermarkets and smaller village shops) selling food, beverages, fresh produce, dairy, meats, bakery items, industrial goods, and footwear to consumers across the South Moravian Region.
- e-coop Online Shopping Online grocery shopping platform (e-coop.cz) with home delivery service covering Břeclavsko, Mikulovsko, Brno-venkov, and Vyškovsko regions, plus store pickup options for individual consumers.
- 24/7 Unmanned Self-Service Stores Self-service grocery stores operating around the clock, with entry and payment authenticated via the DoKapsy banking app from ČSOB; available in Lednice, Hustopeče, Valtice, Moravská Nová Ves, Pasohlávky, and Pavlov for individual consumers.
- Footwear Stores (Obuv) Specialized footwear retail stores and dedicated shoe sections offering shoes and footwear accessories to consumers, including a dedicated e-shop at obuv-jednota.cz.
- COOP Bistro In-store café and bistro service offering coffee, hot meals, sandwiches, panini, hot dogs, and refreshments within selected supermarket locations (Hustopeče and Brno Kounicova), including a children's play area.
- Gift Vouchers (Dárkové poukazy) Prepaid gift cards available for purchase and redemption across Jednota's store network, allowing recipients to use them for grocery and merchandise purchases.
Companies that use Jednota
Customer profileSegments1 record
Ideal customer profiles1 record
Jednota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Jednota partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VilgaincoreVilgain health food brand products newly added to Jednota's product assortment. Products include breakfast items, healthy snacks, protein products, and dietary supplements. Available in physical stores and e-commerce.
- ČSOB (DoKapsy)coreIntegration with ČSOB's DoKapsy mobile application enabling 24/7 self-service shopping in select stores. Customers use the app with banking identity for verification and payment, allowing unmanned store access outside regular hours.
- COOP (Cooperative Retail Network)coreJednota is part of the COOP cooperative retail network in the Czech Republic. Operates under COOP branding, participates in COOP Club loyalty program, and collaborates on promotional campaigns across the network.
- ECOBATminorJednota participates in ECOBAT's battery collection and recycling program. In 2025, the company collected and recycled 2,462 kg of waste batteries, recovering 1,847 kg of secondary raw materials.
- European Social FundminorRecipient of European Social Fund grant (project CZ.03.1.52/0.0/0.0/19_097/0012725) for employee qualification development, implemented October 2019 - September 2021.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Jednota competitors and assessment
Company assessmentDirect peers
- COOP Jednota České Budějovice: Another regional Jednota consumer cooperative under the same national COOP network, operating supermarkets and village stores in South Bohemia. Same cooperative model, same brand architecture, similar product mix and private-label strategy.
- Jednota spotřební družstvo v Hodoníně: A sibling Jednota consumer cooperative operating in the neighboring Hodonín district of South Moravia, under the same COOP network umbrella. Operates a similar multi-store grocery format with private labels and loyalty integration, making it the closest regional peer.
- COOP Morava: The coordinating entity for COOP cooperatives across Moravia; manages joint campaigns, COOP Club loyalty, and private-label programs that Jednota participates in. Ing. Rostislav Mahdal serves as Managing Director of COOP Morava, evidencing direct governance overlap.
Broad incumbents
- Penny Market (REWE Group): A discount grocery chain under REWE Group, operating across Czech towns including South Moravia. Comparable small-to-medium store format and overlap on basic grocery and household SKUs.
- Albert (Albert Heijn Czech Republic): The largest supermarket chain in the Czech Republic and direct competitor in many Brno and South Moravia catchments. Comparable in product mix (groceries, fresh, private label) but with national scale, larger assortment, and stronger digital infrastructure.
- Lidl (Schwarz Group): A leading Czech discount grocer under the Schwarz Group with national footprint in South Moravia. Competes on price with Jednota's standard assortment and has expanded fresh and private-label ranges over time.
- Billa (REWE Group): A leading Czech supermarket chain under REWE Group, operating in similar Brno and South Moravia locations with comparable grocery, fresh, and private-label offerings. National scale and parent-group purchasing power differentiate it from regional co-ops.
- Tesco Stores ČR: National hypermarket and supermarket chain with locations across Czech Republic including South Moravia. Overlaps on grocery, fresh, and private-label ranges; offers e-commerce and loyalty program comparable to COOP Club.
- Kaufland (Schwarz Group): A major hypermarket chain owned by the Schwarz Group, present across South Moravia with broad assortment and aggressive pricing. Competes with Jednota for weekly grocery baskets in towns like Břeclav, Hustopeče, and Brno-venkov.
Emerging players
- Hruška (Maloobchodní síť Hruška): A smaller Czech grocery chain focused on regional towns, with a comparable store-size footprint and similar focus on basic grocery and household assortment. Operates in select South Moravian locations and competes in similar catchment tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Jednota social profiles
Digital presenceJednota compliance and trust
Trust signalCompliance3 records
Jednota financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jednota leadership team
Management profileNumber of profiles
Profiles2 records
Jednota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jednota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jednota
What does Jednota do?
Jednota operates a regional grocery retail network under the COOP brand across the South Moravian Region of the Czech Republic, selling food, beverages, industrial goods, footwear, and delicatessen items through supermarkets and village stores. The cooperative supplements physical retail with an e-commerce platform (e-coop.cz) offering home delivery, 24/7 unmanned self-service stores using the DoKapsy bank-identity app, the COOP Club loyalty program via the naCOOPka mobile app, in-house delicatessen and meat/sausage production, and COOP private-label products.
Is Jednota a public or private company?
Jednota is a private company. It is classified as unknown and is currently operating.
When was Jednota founded?
Jednota was founded in 1956. It employs 11 to 50 people.
Where is Jednota based?
Jednota is headquartered in Mikulov, Czechia, in the Europe region.
How does Jednota make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce and COOP Club Loyalty Program.
Who are Jednota's main competitors?
Direct peers on record are COOP Jednota České Budějovice, Jednota spotřební družstvo v Hodoníně and COOP Morava. Broad incumbents are Penny Market (REWE Group), Albert (Albert Heijn Czech Republic), Lidl (Schwarz Group), Billa (REWE Group), Tesco Stores ČR and Kaufland (Schwarz Group). Hruška (Maloobchodní síť Hruška) is listed as an emerging player.
Does Jednota have an API?
No public API is recorded for Jednota.
What industry is Jednota in?
Jednota's product category is Grocery Retail. Its primary akta.pro industry code is CRAHALAA, Member-Owned Food Cooperatives, with a secondary code of CRAHALAH, Food Co-ops with Online Ordering & Pickup/Delivery. Its NAICS code is 445 and its SIC code is 5411.