Wangaratta Motor Group

What Wangaratta Motor Group does

Wangaratta Motor Group is a privately-held, family-owned multi-brand automotive dealership group headquartered at 29-43 Tone Rd, Wangaratta, Victoria, Australia, operating continuously since 1924. The group operates as an authorised franchisee for seven major automotive brands — Toyota, Hyundai, Mitsubishi, Nissan, Subaru, LDV, and Isuzu UTE — through wholly-owned brand-specific subsidiaries (e.g., Wangaratta Toyota, Wangaratta Subaru) located at adjacent addresses on Tone Rd. The business employs 51-100 staff and holds Victorian Motor Car Trader Licence LMCT 8447.

The core product offering comprises new vehicle sales, used/pre-owned vehicle sales, and demonstrator vehicle sales, supported by a combined inventory of 127+ vehicles spanning hatchbacks, sedans, SUVs (88 units), utes (31 units), and vans (4 units). Revenue is generated through one-time vehicle sales (drive-away inclusive pricing ranging from approximately A$15,000 to over A$150,000), recurring after-sales service and repairs (tyres, brakes, batteries, A/C), OEM parts and accessories sales, finance facilitation, and a dedicated fleet sales channel for commercial buyers. Distribution occurs through physical showrooms (Mon-Fri 8:30am-5:30pm with Saturday openings at some locations) and the Dealer Studio-powered online platform enabling vehicle search, online test drive booking, vehicle valuation, and service appointment scheduling.

The go-to-market motion is sales-led and community-anchored, relying on walk-in showroom traffic, online inventory browsing, and word-of-mouth referrals. The group maintains 4.5-star Google reputation across 869 reviews and pursues grassroots engagement through programs such as Women in Motion and the CoolHeads Young Driver Program alongside local sports sponsorships. Primary customer segments are individual retail consumers in the Wangaratta region and surrounding rural Victoria, with a secondary fleet/business segment; the technology stack is standard dealership management software with no proprietary AI or data assets.

Name

Wangaratta Motor Group

Legal name

Wangaratta Motor Group

Website

https://wangarattamotorgroup.com.au

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

Wangaratta Motor Group is a family-owned multi-brand automotive dealership in regional Victoria, Australia, established in 1924, operating seven authorised franchises (Toyota, Hyundai, Mitsubishi, Nissan, Subaru, LDV, Isuzu UTE) and selling new, used, and demo vehicles alongside servicing, parts, finance, and fleet services to retail and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Wangaratta

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple automotive brands (Toyota, Hyundai, Mitsubishi, Nissan, Subaru, LDV, Isuzu UTE) with drive-away pricing.
2. Used Vehicle Sales: Sale of pre-owned vehicles including trade-ins. Vehicles sold with various warranties and certification options.
3. Vehicle Servicing and Repairs: Full-service maintenance and repair operations for all vehicle makes and models including tyres, brakes, batteries, and A/C servicing.
4. Parts and Accessories: Sale of genuine OEM spare parts and accessories for vehicles.
5. Finance Services: Vehicle financing options to facilitate customer purchases.
6. Fleet Sales: Dedicated fleet sales channel for business and commercial vehicle buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wangaratta Motor Group is a family-owned multi-brand automotive dealership in Wangaratta, Victoria, Australia, selling new, demo, and pre-owned vehicles from seven franchises (Toyota, Hyundai, Mitsubishi, Nissan, Subaru, LDV, Isuzu UTE). It also provides vehicle servicing and repairs, genuine OEM parts and accessories, vehicle financing, fleet sales, and online vehicle valuation tools.

Product overview

Wangaratta Motor Group is a family-owned multi-brand car dealership established in 1924, offering a comprehensive automotive retail platform. The business operates as a unified dealership group with multiple brand-specific showrooms under one umbrella: Toyota, Hyundai, Mitsubishi, Nissan, Subaru, LDV, and Isuzu UTE. The product portfolio consists of new car sales, used car sales, and demo car sales as the primary revenue streams, complemented by service operations (vehicle servicing, parts and accessories), finance services, and fleet services. The dealership also provides online tools for vehicle search, valuation, test drive booking, and service booking, all powered by Dealer Studio platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cars Sales Sale of brand new vehicles from seven manufacturer franchises including Toyota, Hyundai, Mitsubishi, Nissan, Subaru, LDV, and Isuzu UTE, with drive-away pricing. Target customers are individual consumers and fleet buyers purchasing personal or business vehicles.
• Used Cars Sales Sale of pre-owned and certified pre-owned vehicles including sedans, SUVs, utes, and vans from various brands, including trade-ins. Target customers are individual consumers and small businesses seeking affordable used vehicles.
• Demo Cars Sales Sale of demonstrator vehicles with low kilometers, offering near-new vehicles at reduced prices compared to new inventory. Target customers are individual consumers seeking like-new vehicles at a discount.
• Vehicle Servicing and Repairs Full vehicle servicing including manufacturer handbook servicing, tyres and brake repairs, batteries, and A/C servicing for all makes and models. Target customers are vehicle owners needing maintenance and repairs.
• Parts and Accessories Sale of genuine OEM spare car parts, tools, and accessories available for order online or in-person. Target customers are vehicle owners needing replacement parts or accessories.
• Finance Services Vehicle financing options to assist customers with purchasing vehicles through payment plans and loan arrangements. Target customers are vehicle buyers requiring financing.
• Fleet Sales Dedicated fleet vehicle sales and management services for business customers needing multiple commercial vehicles including utes, vans, and SUVs. Target customers are businesses and commercial fleet operators.
• Vehicle Valuation and Trade-In Online vehicle valuation tool allowing customers to get an estimated value for their current vehicle before selling or trading in. Target customers are vehicle owners looking to sell or trade in their car.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• ToyotacoreChannel Partner/ Reseller/ DistributorWangaratta Toyota dealership operating as an authorised Toyota dealer franchise selling new Toyota vehicles, providing Toyota servicing, and offering Toyota genuine parts and accessories.
• HyundaicoreChannel Partner/ Reseller/ DistributorWangaratta Hyundai dealership operating as an authorised Hyundai dealer franchise providing sales, service, and parts for Hyundai vehicles.
• MitsubishicoreChannel Partner/ Reseller/ DistributorWangaratta Mitsubishi dealership operating as an authorised Mitsubishi dealer franchise offering Mitsubishi vehicle sales, servicing, and genuine parts.
• NissancoreChannel Partner/ Reseller/ DistributorWangaratta Nissan dealership operating as an authorised Nissan dealer franchise for vehicle sales, service, and parts.
• SubarucoreChannel Partner/ Reseller/ DistributorWangaratta Subaru dealership operating as an authorised Subaru dealer franchise providing Subaru vehicle sales, service, and parts.
• LDVcoreChannel Partner/ Reseller/ DistributorWangaratta LDV dealership operating as an authorised LDV dealer franchise for LDV vehicle sales, service, and parts.
• Isuzu UTEcoreChannel Partner/ Reseller/ DistributorWangaratta Isuzu UTE dealership operating as an authorised Isuzu UTE dealer franchise offering Isuzu D-MAX and MU-X vehicles with sales, service, and parts.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pendragon plc: UK-based multi-brand automotive retailer operating franchised dealerships across multiple volume and premium brands. Directly comparable multi-franchise retailer model and revenue mix to WMG.
• Peter Warren Automotive Group: ASX-listed multi-brand automotive dealership group operating across NSW. Closely comparable business model combining new/used vehicle sales, servicing, parts, and finance across multiple OEM franchises in a regional footprint.
• Autosports Group: ASX-listed multi-brand luxury and volume automotive dealership group. Directly comparable multi-franchise retail model with overlapping brand portfolio (Subaru, Volkswagen, Audi) and similar mix of new, used, and aftersales revenue.

Others

• Bapcor Limited: ASX-listed Australian automotive aftermarket parts and accessories retailer. Comparable through the parts and accessories revenue stream that WMG operates, though Bapcor is aftermarket-focused rather than OEM-franchise retail.
• AMA Group: ASX-listed collision repair and aftermarket services operator in Australia. Comparable via the vehicle servicing/repair revenue stream that WMG provides, though AMA is collision-specialist rather than franchise dealer.

Broad incumbents

• Lithia Motors: Largest US automotive retailer with hundreds of franchises. Comparable multi-brand dealership consolidation strategy and revenue mix of new vehicles, used vehicles, finance, parts, and service, demonstrating the scaled version of WMG's model.
• Asbury Automotive Group: US-based multi-brand automotive retailer operating franchised dealerships with Clicklane digital retailing. Comparable multi-brand franchised retail model with parallel investment in digital sales channels similar to WMG's Dealer Studio platform.
• Sonic Automotive: US-based multi-brand automotive retailer with franchise dealerships and EchoPark used-vehicle standalone stores. Comparable diversified franchised dealer business model with adjacent used-vehicle exposure.
• Eagers Automotive: Australia's largest ASX-listed automotive retailer (formerly AP Eagers) operating multiple OEM franchises across the country. Directly comparable multi-brand dealership model but at vastly greater national scale, providing a reference for what a scaled WMG could become.
• Inchcape plc: Global automotive distributor and retailer operating multi-brand dealerships across multiple markets. Comparable multi-OEM distribution model and exposure to the same brand portfolio dynamics affecting WMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wangmotors
• LinkedInlinkedin.com/company/wangaratta-motor-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wangaratta Motor Group