What PhotoScape does

PhotoScape is a consumer-focused photo editing software developed and distributed by MOOII TECH, a small private company with 1-10 employees. The product is a Windows-based desktop application that bundles a viewer, editor, batch processor, page/collage maker, animated GIF creator, RAW-to-JPG converter, screen capture, color picker, batch renamer, and print module (including passport photos and lined/graph/music/calendar paper) into a single free download. The product line comprises the legacy PhotoScape (version 3.7 for Windows XP/Vista/7/8/10, released 2014-09-11) and the modernized PhotoScape X for Windows 10 and Mac, the latter available with both free and paid Pro versions via the Microsoft Store. PhotoScape X and the legacy PhotoScape are localized into 37+ languages via community volunteer translators.

The business model is freemium: the software is provided free of charge with optional PayPal donations (minimum US$10) supporting development, and a paid PhotoScape X Pro upgrade is sold through the Microsoft Store. Distribution is product-led and organic, relying on direct downloads from photoscape.org, third-party download platforms (CNET Download.com, Softonic), the Microsoft Store, and an affiliation program that cross-promotes Bandicam, Bandizip, and EditPlus. The target customer is individual consumers and small-scale non-professional users (including small businesses and schools) who need simple, free photo editing without professional-grade tooling. MOOII TECH has operated continuously since the copyright period began in 2001, with PhotoScape version 1.0 beta released in August 2005, indicating a bootstrapped, community-supported model rather than a venture-backed growth business.

Name

PhotoScape

Legal name

MOOII TECH

Website

https://photoscape.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

PhotoScape is a free consumer photo editing desktop application by MOOII TECH offering viewer, editor, batch processing, GIF creation, and RAW conversion in 37+ languages, monetized via optional donations and a paid Pro upgrade.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium / Donation Model: PhotoScape is provided free of charge with optional donations. Users can support development via PayPal with a minimum donation of US$10. PhotoScape X (for Windows 10/Mac) offers both free and paid Pro versions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PhotoScape is a free Windows-based photo editing application developed by MOOII TECH that bundles a viewer, editor, batch processor, page/collage maker, animated GIF creator, RAW-to-JPG converter, screen capture, color picker, batch renamer, and print module into a single desktop program. A separate PhotoScape X build serves Windows 10 and Mac users, available in free and paid Pro editions on the Microsoft Store.

Product overview

PhotoScape is a free photo editing software that functions as a single, unified application offering multiple photo editing and processing capabilities within one program. The core product PhotoScape provides an all-in-one solution including a photo viewer, editor with extensive adjustment and filter features, batch editor, page/collage creation, photo combining, animated GIF creation, print functionality, screen capture, color picker, file renaming, and RAW conversion. For users on Windows 10 and Mac operating systems, PhotoScape X is offered as the compatible version. The product is distributed free of charge and is developed by MOOII TECH.

Differentiator

Problem solved

Functional benefit

Brands

• PhotoScape X: Updated photo editing software version for Windows 10 and Mac users, positioned as the newer alternative to the original PhotoScape for legacy Windows versions.

Products and services

• PhotoScape A free all-in-one desktop photo editing application for Windows (XP/Vista/7/8/10) providing viewer, editor, batch editor, page/collage maker, photo combiner, animated GIF creator, print module, screen capture, color picker, batch renamer, and RAW-to-JPG converter functions for individual users editing personal photos from phones and cameras.
• PhotoScape X An updated version of PhotoScape designed specifically for Windows 10 and Mac operating systems, offering free and paid Pro editions via the Microsoft Store for individual consumers who need photo editing on newer platforms.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• EditPlusminorGTM or Marketing PartnerAffiliate/product partner mentioned on PhotoScape affiliation page. EditPlus is a text editor by EditPlus.com.
• BandizipminorGTM or Marketing PartnerAffiliate/product partner mentioned on PhotoScape affiliation page. Bandizip is a free archiver by Bandisoft.
• BandicamminorGTM or Marketing PartnerAffiliate/product partner mentioned on PhotoScape affiliation page. Bandicam is screen recording software by Bandicam Company.
• Community TranslatorsminorOthersVolunteer translators from around the world contribute language files. 37+ languages supported including English, Korean, Chinese, Japanese, German, French, Spanish, Portuguese, Thai, Turkish, and many more.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Snapseed: Free mobile photo editor originally developed by Nik Software and now owned by Google. Reaches the mobile-first consumer segment that PhotoScape does not currently address, with a comparable free, ad-free positioning.
• Pixlr: Browser and mobile-based freemium photo editor with AI-assisted features. Targets the same casual consumer editing use cases as PhotoScape but offers a modern web/mobile experience that PhotoScape lacks.
• IrfanView: Free Windows image viewer/editor known for speed and broad format support. Overlaps with PhotoScape on viewer, basic editing, batch rename, and format conversion use cases for desktop consumers.
• Paint.NET: Free Windows-only image and photo editor with a lightweight, extensible plugin architecture. Competes head-on with PhotoScape in the easy-to-use free Windows photo editing niche.
• GIMP: Free, open-source image editor available across Windows, macOS, and Linux. Directly comparable as a no-cost photo editing tool aimed at advanced consumers and hobbyists, with a deeper feature set than PhotoScape but a steeper learning curve.
• Fotor: Freemium photo editor and design platform with web, desktop, and mobile clients. Directly comparable on collage, basic editing, and template-driven design use cases aimed at consumers and small businesses.

Emerging players

• Canva: Browser-based design platform with extensive photo editing, collage, and AI features aimed at consumers, SMBs, and education. Adjacent rather than direct, but increasingly overlaps with PhotoScape's page/collage and basic editing workflows.

Broad incumbents

• Adobe Photoshop Elements: Adobe's consumer-oriented, one-time-purchase photo editor and organizer for Windows and Mac. Serves the same casual-to-enthusiast consumer editing segment as PhotoScape but with Adobe's brand, ecosystem, and substantially broader feature set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/TutorialPS
• Facebookfacebook.com/photoscapeditor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhotoScape