Crowd Mobile

What Crowd Mobile does

Crowd Mobile is a privately held Brazilian digital agency headquartered in Rio de Janeiro, founded in 2013. The firm delivers three integrated service lines: custom mobile application development for iOS and Android (including app store submission and launch support), web development (institutional sites, Facebook applications, hotsites, portals, mobile-optimized sites, and bespoke systems), and social media management (monitoring, content management, audience building, and viral optimization across Facebook and Twitter). Crowd Lab, a sub-brand, acts as an ideation-to-launch advisory arm helping clients validate and build new web or mobile products. The company serves a mix of enterprise, SMB, and individual clients across real estate, retail and consumer brands, utilities, and media and personal branding, with named engagements including Furnas Eletrobrás, GNC Brasil, Carioca Shopping, PDG/Marino Residencial, Ink Engenharia, Sérgio Castro Imóveis, Rio Sport Center, Restaurante Demiglace, and journalist Rica Perrone. The go-to-market is sales-led, driven by direct email contact through a services-specific inbox structure, with portfolio demonstrations across the App Store and Google Play used as the primary trust signal for new prospects. Revenue mechanics are project-based professional services with quote-based, undisclosed pricing, alongside what is likely a recurring-retainer component for ongoing social media management. Ownership is private and undisclosed, with no parent company, institutional investors, or venture capital backers identified in the source data, and founder Rachel Martins listed as the only identified leader.

Name

Crowd Mobile

Legal name

Crowd Mobile

Website

https://crowdmobile.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowd Mobile is a Rio de Janeiro–based digital agency that builds custom iOS and Android mobile apps, institutional websites, and manages social media for Brazilian brands. Its clients span real estate, retail, utilities, and media, with named engagements including GNC Brasil, Furnas Eletrobrás, and PDG.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• Mobile app development
• Web development
• Social media management
• Digital agency services
• Custom software development

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Mobile App Development: Bespoke mobile application development services for iOS and Android platforms, delivered as project-based engagements for clients across various industries including real estate, retail, media, and utilities.
2. Web Development Services: Custom web solutions including institutional websites, Facebook apps, landing pages, portals, and mobile-optimized sites, delivered as project-based professional services.
3. Social Media Management: Ongoing social media monitoring, content management, and audience development services for brand pages on Facebook and Twitter.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crowd Mobile is a Brazilian digital agency that designs, develops, and launches custom mobile applications for iOS and Android, builds institutional websites, Facebook applications, hotsites, portals, and mobile-optimized sites, and manages social media presence for brands. The agency delivers these as project-based professional services to enterprise and SMB clients across real estate, retail, utilities, media, and consumer brand verticals, and operates Crowd Lab as an innovation space to incubate client ideas into web or mobile applications.

Product overview

Crowd Mobile is a digital agency offering a unified suite of presence and communication services. The portfolio consists of three core products — Mobile Apps Development (iOS and Android native applications), Web Development (institutional websites, Facebook apps, hotsites, portals, mobile sites, and custom systems), and Social Media Management (monitoring, content management, audience building, and viral optimization) — supported by Crowd Lab, an innovation arm that helps clients transform ideas into mobile or web applications. The offerings are designed to be complementary, enabling brands to establish and manage their complete digital presence across mobile, web, and social channels from a single provider.

Differentiator

Problem solved

Functional benefit

Brands

• Crowd Lab: Crowd Lab is a space to transform ideas into reality, helping clients develop Web or Mobile applications.

Products and services

• Mobile Apps Development Custom iOS and Android mobile application development for brands, including launch support and ongoing presence optimization; delivered as project-based professional services for clients such as Furnas Eletrobrás, GNC Brasil, Carioca Shopping, PDG/Marino Residencial, Ink Engenharia, Sérgio Castro Imóveis, Demiglace, and Rica Perrone.

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Globant: Global digital and cognitive transformation company with major LATAM roots, providing digital and technology services including mobile app development, web platforms, and brand experience work. Closely comparable as a large-scale LATAM digital agency competing in the same client market as Crowd Mobile.
• Resultados Digitais: Brazilian digital marketing platform and agency (RD Station) providing digital marketing, lead generation, and inbound services to SMB and mid-market clients. Comparable as a Brazilian-based digital services provider focused on helping brands build and manage digital presence.
• CI&T: Brazilian-headquartered digital transformation and software engineering firm offering mobile app development, web platforms, and digital experience services to enterprise clients. Directly comparable as a Brazilian digital agency serving enterprise brands with custom software and mobile solutions.
• Movile: Brazilian mobile commerce and content platform company with deep Android/iOS app development expertise and app store operations. Comparable as a Brazilian-headquartered company operating in the mobile app ecosystem serving consumer brands.
• R/GA: Global digital agency known for building brand experiences, connected products, and custom mobile and web platforms for major brands. Directly comparable as a digital agency that designs and develops mobile apps and digital products for brand clients.

Broad incumbents

• Thoughtworks: Global digital and technology consultancy providing custom software, mobile, and web development services to enterprise clients. Comparable as a larger established player offering similar custom digital product development, though at much greater scale and breadth.
• Accenture Interactive: Global experience agency and digital transformation arm of Accenture, offering end-to-end digital marketing, mobile, and platform services to the world's largest brands. Comparable as a much larger incumbent providing overlapping mobile, web, and social capabilities to enterprise clients.
• Deloitte Digital: Global digital agency arm of Deloitte offering creative, mobile, web, and platform services to enterprise clients. Comparable as a larger, broader digital agency player that enterprise brand clients might choose over a boutique firm.

Regional players

• Locaweb: Major Brazilian digital services and hosting company offering website building, e-commerce, and digital presence tools to SMB and mid-market clients. Comparable as a Brazilian-headquartered digital services provider focused on brand digital presence, though with more productized offerings.
• Vtex: Brazilian-founded enterprise commerce platform company enabling brands to build digital commerce experiences, with deep LATAM roots and many overlapping enterprise brand clients. Comparable as a Brazilian-headquartered platform company that competes for the same brand digital transformation budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crowd_mobile
• Facebookfacebook.com/CrowdMobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowd Mobile