Trust Homes

What Trust Homes does

Trust Homes is a private residential homebuilder founded in 2016 and headquartered in Douglasville, Georgia. The company designs, constructs, and sells newly built single-family homes in 14 planned communities across the Southeast United States — 10 communities concentrated around Chattanooga, Tennessee, 3 around Greenville, South Carolina (Greer, Piedmont, Fountain Inn), and 1 in Port St. Lucie, Florida. Trust Homes positions itself as a value-oriented builder, including features such as 9ft smooth ceilings, hardwood flooring in main living areas, granite countertops, stainless steel appliances, ENERGY STAR-rated appliances, tankless water heaters, and Low-E windows as standard inclusions that competitors typically charge as upgrades. Sale prices range from approximately $350,000 to $650,000 across floorplans from roughly 1,900 to 3,500+ square feet.

The company operates three branded programs: the core Trust Homes community homes business, the Trust Tailored build-on-your-lot sub-brand (a custom home program running customers through a proprietary 10-step process from initial meeting to move-in orientation), and the Style Studio — a centralized interior design selection center at 55 E Main Street, Chattanooga, TN, where buyers work with professional designers for 3-5 hours to select finishes, cabinetry, fixtures, and appliances. The firm pairs these programs with a 10-year structural warranty and preferred-lender and realtor partner channels.

Trust Homes generates revenue almost entirely through one-time home sales (new construction in communities and custom builds), with ancillary revenue from lot sales, design-studio upgrades, and customization fees. It pursues a direct-to-consumer go-to-market model: physical community sales centers, model home tours, self-guided tours schedulable online, a WordPress website with available-home search, and an organic social presence on Facebook, Instagram, and Pinterest. The firm employs 1-10 people, is privately held with no disclosed institutional ownership, and serves first-time and move-up homebuyers in the Southeast US.

Name

Trust Homes

Legal name

Trust Homes

Website

https://trustnewhomes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Trust Homes is a private Southeast US homebuilder founded in 2016, operating 14 planned communities across Tennessee, South Carolina, and Florida. It builds and sells energy-efficient single-family homes through community homes, a build-on-your-lot program (Trust Tailored), and a centralized design center (Style Studio).

Ownership category

akta.pro rank

Headquarters

HQ city

Douglasville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Trust Homes generates revenue through the sale of newly constructed single-family homes in planned communities across the Southeast. Homes are sold at various price points from the $400s to $600s depending on location and floorplan.
2. Build-On-Your-Lot Services: Through their Trust Tailored division, the company offers custom home building services on customer-owned land, company-provided lots, or land found together. Revenue is generated from both the land sale and home construction.
3. Home Customization and Upgrades: Additional revenue from personalization options selected at the Style Studio, including upgraded finishes, fixtures, and design choices beyond the standard inclusions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trust Homes designs, builds, and sells new single-family homes in 14 planned communities across Tennessee, South Carolina, and Florida, with home prices ranging from $350,000 to $650,000. The company also operates a Trust Tailored build-on-your-lot division for custom homes on buyer-owned land and a Style Studio design center that allows buyers to personalize finishes and selections.

Product overview

Trust Homes operates as a residential homebuilder offering two distinct service models: Trust Homes (core product) for move-in ready homes in planned communities across Tennessee, South Carolina, and Florida; and Trust Tailored, a build-on-your-lot program that allows customers to build on their own land. Both programs include access to the Style Studio, an interior design customization service where buyers select finishes, fixtures, and features for their homes. The company operates in 14 communities across three states, with home plans ranging from approximately 1,900 to 3,500+ square feet and prices from the $300,000s to $600,000s.

Differentiator

Problem solved

Functional benefit

Brands

• Trust Tailored: A build-on-your-lot division that allows homebuyers to select a homesite in the location of their choice and receive the same quality craftsmanship as Trust Homes' community-based homes. Includes a 10-step building process from initial meeting to move-in.
• Style Studio

Products and services

• Trust Homes New Construction Homes New single-family homes built and sold by Trust Homes across 14 planned communities in Tennessee, South Carolina, and Florida, with prices ranging from $350,000 to $650,000 and a 10-year structural warranty. Targeted at move-up and first-time homebuyers in Southeast US metros.
• Trust Tailored (Build-on-Your-Lot) A division of Trust Homes offering build-on-your-lot custom home construction for buyers who already own a residential lot or parcel of land, applying the same builder processes, Style Studio personalization, and warranty program used in Trust Homes planned communities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rearview AdvertisingminorOthersWebsite development and digital marketing partner responsible for Trust Homes' website design and maintenance.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KB Home: Public homebuilder that emphasizes energy efficiency, buyer personalization via design studios, and entry-level/move-up price points. Closely mirrors Trust Homes' value-plus-customization positioning across the Southeast.
• D.R. Horton: Largest US homebuilder, actively building entry-level and move-up homes in the same Southeast metros (Chattanooga, Greenville, Savannah, Port St. Lucie) at overlapping price points. The most direct scale competitor Trust Homes faces in every community it operates.
• Dream Finders Homes: Public homebuilder founded in Jacksonville, FL with a strong Southeast US focus across Florida, Georgia, the Carolinas, and Tennessee. Operates in several of the same metros as Trust Homes with move-up and entry-level product.
• Lennar Corporation: Top-three national homebuilder with deep Southeast US presence in Tennessee, South Carolina, Georgia, and Florida. Sells entry-level to move-up single-family homes in planned communities, directly overlapping Trust Homes' core product offering.
• Meritage Homes: Public homebuilder with energy-efficient homes as a core brand pillar and strong Southeast US footprint. Directly comparable to Trust Homes on both product (energy-efficient included features) and target buyer.
• LGI Homes: Public homebuilder specializing in affordable, move-in-ready entry-level homes with included upgrades in the Southeast. Closely comparable to Trust Homes' value-tier pricing ($300s–$500s) and standard-features-included strategy.
• Smith Douglas Homes: Smaller, recently-public Southeast-focused homebuilder operating in Atlanta, Charlotte, Raleigh, and Nashville. Closely comparable scale and geography to Trust Homes as a fellow regional builder moving from private to multi-metro operation.
• M/I Homes: Mid-sized public homebuilder with Southeast operations in the Carolinas, Georgia, and Florida. Overlaps in price point and product type with Trust Homes' move-up and Luxury series offerings.

Broad incumbents

• PulteGroup: National homebuilder operating Centex, Pulte, Del Webb, and John Wieland brands across the Southeast. Operates in many of Trust Homes' same metros with move-up and first-time buyer offerings, providing broader-incumbent competition.
• Tri Pointe Homes: Public homebuilder operating across multiple US regions including the Southeast, with a portfolio of brands serving entry-level through luxury. A broader incumbent competing for the same move-up buyer Trust Homes targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trustnewhomes
• Instagraminstagram.com/trustnewhomes
• Pinterestpinterest.com/trustnewhomes/boards

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Homes