Vi-Shape

What Vi-Shape does

Vi-Shape is a direct-to-consumer nutritional supplement company operating under StemViva, Inc. (Texas, incorporated), selling its flagship meal replacement shake through the e-commerce storefront vi.com. Founded in 2009 and positioned as "The Shake Mix That Tastes Like Cake Mix," the company has built a 15+ year track record, claiming 500M+ shakes sold worldwide and 15,000+ verified five-star reviews. The core product is a single-flavor (Sweet Cream) meal replacement powder built on a proprietary Tri-Sorb protein blend, with 26 essential vitamins and minerals, clinically-researched Fibersol fiber (5g/serving) licensed from ADM/Matsutani, and Aminogen digestive enzymes (U.S. Patent NO 5,387,422) licensed from Triarco Industries.

The product is offered in 24-, 48-, and 72-serving pouches and supplemented by four functional flavor mix-ins (Strawberry Antioxidant, Chocolate Cardia Care, Banana Bread Electrolyte, Raspberry Super Biotin) and a series of pre-configured bundles, including the Four Flavor Transformation Kit, 90-Day Challenge Bundle, and Promoter Pack. Revenue is generated through one-time purchases and a Subscribe & Save subscription program offering 20% discounts (escalating to 25% after the fourth shipment). The cheapest price point is $1.72 per meal under subscription, with single-pouch pricing at $2.54/serving.

The go-to-market is pure-play direct-to-consumer via Shopify-powered e-commerce, serving US and Canada markets. There is no MLM, affiliate, or retail channel — the company sells directly to individual consumers, primarily targeting weight-loss seekers, busy professionals, and more recently GLP-1 medication users. Marketing relies on customer testimonials, a Facebook community group, and a Refer-A-Friend program. Vi-Shape underwent a complete ownership change during the 2020 pandemic, when a new parent company acquired the Vi Brand, product line, trademarks, and intellectual property.

Name

Vi-Shape

Legal name

StemViva, Inc.

Website

https://vi.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Vi-Shape is a direct-to-consumer meal replacement nutritional supplement brand selling its Tri-Sorb protein shake and functional flavor mix-ins via vi.com to individual consumers in the US and Canada, primarily targeting weight-loss seekers, busy professionals, and GLP-1 users.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dairy-Based Meal Replacement & Nutrition Drinks (RTD Nutritional Shakes, Medical Nutrition) (AFAHAIAG)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Dairy-Based Protein & Meal Replacement Shakes (RTD Dairy Shakes) (AFAFAEAD)

Keywords

• Meal replacement shakes
• Nutritional supplements
• Protein shakes
• Weight management products
• Direct-to-consumer nutrition

Headquarters

HQ city

Melissa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales - One-time Purchase: Customers purchase individual products at listed prices for single orders
2. Subscribe & Save Subscription: Monthly auto-delivery subscription program offering 20% discount. Additional 5% discount (25% total) after 4th shipment through VIP Loyalty Program. Customers can pause, skip, or cancel anytime without penalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vi-Shape sells a direct-to-consumer meal replacement nutritional shake (Sweet Cream flavor) formulated with a proprietary Tri-Sorb protein blend, 26 vitamins and minerals, 5 grams of Fibersol prebiotic fiber, and Aminogen digestive enzymes. The shake is offered in 24-serving pouches (single, 2-pouch, and 3-pouch bundles) and complemented by four flavor mix-ins (Strawberry Antioxidant, Chocolate Cardia Care, Banana Bread Electrolyte Lift, Raspberry Super Biotin) sold individually or as pre-configured kits. Customers can purchase one-time or subscribe to monthly deliveries via the Subscribe & Save program for 20% off.

Product overview

Vi-Shape is a direct-to-consumer meal replacement nutritional supplement company selling its flagship Vi-Shape Shake Mix and related products. The core offering is the Vi-Shape Sweet Cream shake, a meal replacement powder featuring a proprietary Tri-Sorb protein blend, 26 vitamins and minerals, 5 grams of fiber from Fibersol, and digestive enzymes (Aminogen). The product is offered as a single core product (Vi-Shape Shake Mix) with multiple serving size options (24, 48, 72 servings) and bundle configurations. Complementary flavor mix-ins (Strawberry Antioxidant, Chocolate Cardia Care, Banana Bread Electrolyte, and Raspberry Super Biotin) are sold as add-on flavor enhancers. Pre-configured bundles combine the base shake with various flavor mix-ins at different price points. The company operates a direct-to-consumer e-commerce model through vi.com, with a subscription program (Subscribe & Save) offering 20% savings and VIP Loyalty Program with additional tiered discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Raspberry Super Biotin Mix-In: Flavor mix-in with biotin for hair, skin, nails and energy metabolism support.
• Banana Bread Electrolyte Lift Mix-In
• Chocolate Cardia Care Mix-In
• Strawberry Antioxidant Boost Mix-in
• Tri-Sorb Protein Blend
• Subscribe & Save Program

Products and services

• Vi-Shape Shake Mix (Original Sweet Cream) Flagship meal replacement shake powder featuring a proprietary Tri-Sorb protein blend, 26 vitamins and minerals, gut-healthy fiber (Fibersol), and prebiotics (Aminogen). Marketed as 'The Shake Mix That Tastes Like A Cake Mix.' Available in 24, 48, or 72 serving options. Sold to individual consumers seeking weight management and convenient nutrition.
• Raspberry Super Biotin Mix-In Raspberry-flavored mix-in containing biotin to support healthy hair, skin, nails, and natural energy metabolism. 15 servings per box. Sold as an add-on to the Vi-Shape Shake Mix.
• Banana Bread Electrolyte Lift Mix-In Banana bread-flavored mix-in blended with electrolytes to support hydration and balance throughout the day. 15 servings per box. Sold as an add-on to the Vi-Shape Shake Mix.
• Chocolate Cardia Care Mix-In Rich chocolate-flavored mix-in containing heart-healthy nutrients designed to support circulation and overall cardiovascular wellness. 15 servings per box. Sold as an add-on to the Vi-Shape Shake Mix.
• Strawberry Antioxidant Boost Mix-In Strawberry-flavored mix-in containing antioxidant support to help fight free radicals. 15 servings per box. Sold as an add-on to the Vi-Shape Shake Mix.
• Four Flavor Transformation Kit Bundle containing 2 bags of Vi-Shape Shake Mix (48 servings) plus 60 flavor mix-in packets (15 servings each of Strawberry Antioxidant, Chocolate Cardia Care, Banana Bread Electrolyte, and Raspberry Super Biotin). Priced at $129.
• Balance Kit (Chocolate Cardia Care + Vi-Shape) Bundle containing 1 Vi-Shape shake pouch (24 servings) plus 1 box Chocolate Cardia Care Mix-In (15 servings).
• Strawberry Antioxidant + Vi-Shape Bundle Bundle containing 1 Vi-Shape shake pouch (24 servings) plus 1 box Strawberry Antioxidant Mix-In (15 servings).
• Banana Bread Electrolyte + Vi-Shape Bundle Bundle containing 1 Vi-Shape shake pouch (24 servings) plus 1 box Banana Bread Electrolyte Mix-In (15 servings).
• Raspberry Super Biotin + Vi-Shape Bundle Bundle containing 1 Vi-Shape shake pouch (24 servings) plus 1 box Raspberry Super Biotin Mix-In (15 servings).
• Promoter Pack - US Largest bundle containing 144 complete meal servings plus 15 servings of each of the four flavor mix-ins (Strawberry Antioxidant, Chocolate Cardia Care, Banana Bread Electrolyte, and Raspberry Super Biotin). Priced at $300.

Quantifiable outcome

• Aminogen increases amino acid absorption by 100% when taken with high-protein diet
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers the vi.com e-commerce platform, providing the online store infrastructure, payment processing integration, and checkout optimization.
• ADM/Matsutani LLCminorOthersLicensor of Fibersol - a clinically-researched fiber ingredient derived from Digestive Resistant Maltodextrin, supporting digestive health and prebiotic benefits.
• Triarco IndustriesminorOthersLicensor of Aminogen - patented digestive enzyme blend (U.S. Patent NO 5,387,422) that supports metabolism and protein absorption.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Glucerna (Abbott): Glucerna is Abbott's nutritional shake brand formulated for blood sugar management and meal replacement. Comparable in medical-adjacent nutritional positioning and meal replacement use case, though owned by a major healthcare conglomerate.
• Herbalife Nutrition: Herbalife is a global nutrition giant selling meal replacement shakes through a multi-level marketing model. Comparable in product category and weight management positioning, though distribution model differs.

Direct peers

• SlimFast: SlimFast is a heritage meal replacement brand offering shakes, powders, and bars targeted at weight loss. Highly comparable in primary use case (calorie-controlled meal replacement) and brand heritage.
• Orgain: Orgain makes organic nutritional shakes and protein powders with both DTC and retail distribution. Comparable in protein-shake category, target demographic, and clean-label positioning.
• Premier Protein: Premier Protein dominates the mass-market RTD protein shake category with high-protein, low-sugar positioning. Comparable in core consumer use case (weight management, meal supplementation) and ingredient profile.
• Huel: Huel is a direct-to-consumer nutrition brand selling meal replacement powders and RTD shakes globally. Both compete in the same DTC nutritional shake category with subscription models targeting busy professionals and weight management consumers.
• 310 Nutrition: 310 Nutrition sells meal replacement shakes and protein powders via DTC e-commerce with a multi-tiered consultant/affiliate structure. Highly comparable in customer segment (weight loss) and product category.
• Soylent: Soylent pioneered the meal replacement shake category with a DTC-first model and powder/RTD formats. It is a direct competitor on product format, target consumer, and subscription business model.
• Ka'Chava: Ka'Chava sells premium plant-based meal replacement shakes DTC at a higher price point. Comparable in DTC subscription model and meal replacement positioning targeting health-conscious consumers.
• OWYN (Only What You Need): OWYN sells protein shakes with clean-label positioning through DTC and retail channels. Comparable in functional nutrition positioning, gluten-free / allergen-friendly formulation, and DTC+retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/becauseofvi
• LinkedInlinkedin.com/company/vishapeshake

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vi-Shape