Think Sports

What Think Sports does

Think Sports is a São Paulo-based sports methodology licensing and management agency operating as a division of ThinkCo, a Brazilian group of sports-sector companies founded in 2014. The firm licenses and manages proprietary sports methodologies for professional leagues, clubs, academies, athletes, and sports marketing entities, with a publicly listed client roster that includes the NBA and its Academy, Store, BWB, and Cares programs, LaLiga, Palmeiras, the Cleveland Cavaliers, JR NBA, and a constellation of Olympic athletes — Ronaldo Nazario (R9), Bernardinho, Cesar Cielo, Gustavo Borges, and Flavio Canto — alongside academies (PATS, Forum 360, EAC), grassroots leagues (Liga Nescau, Play Volei), and marketing entities (Payback, Vertice, GDA).

The offering is structured as four integrated solution lines housed under the ThinkCo umbrella: Think Sports (licensing and management of sports methodologies, the core product), Think Content (communication and marketing management for sports organizations), Think Lab (commercialization of sports materials and merchandise), and Think Experience (execution and operation of sports events and live activations). Together these provide end-to-end sports-project delivery spanning methodology development, communications, merchandise, and live experience. Core technology is not publicly disclosed; the offering is services- and IP-led rather than software-led.

Think Sports generates revenue through quote-based consulting and licensing fees (pricing is not publicly disclosed) and reaches clients via direct enterprise engagement and partnerships with major sports IP holders. The company employs 11–50 people, operates from a single headquarters on Rua Tuim in the Moema neighborhood of São Paulo, and markets itself through social media (Facebook, Instagram, LinkedIn) and referral networks within the Brazilian and global sports industry. No funding rounds, acquisitions, or external investors are disclosed.

Name

Think Sports

Legal name

Think Sports

Website

https://thinksports.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Sports is a São Paulo-based sports methodology licensing and management agency, part of the ThinkCo group, serving professional leagues, clubs, academies, athletes, and sports marketers — including the NBA, LaLiga, and Palmeiras — via consulting, content, materials, and event-execution services.

Ownership category

akta.pro rank

Product category

Sports Consulting Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports consulting services
• Sports methodology licensing
• Athlete management services
• Sports marketing management
• Sports events operation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Think Sports licenses and manages sports methodologies for professional leagues, academies, and athletic programs. As a brand under the ThinkCo group of companies, the firm applies a sports mindset—emphasizing strategy, discipline, human sensitivity, and long-term vision—to deliver purpose-driven projects. The portfolio spans four integrated solutions: Think Sports (methodology licensing and management), Think Content (communication and marketing management), Think Lab (commercialization of sports materials), and Think Experience (execution and operation of sports experiences).

Product overview

Think Sports is a group of companies operating primarily in the sports sector that applies a sports mindset to purpose-driven projects across any market. The portfolio consists of four integrated solutions: Think Sports (core product for licensing and management of sports methodologies), Think Content (communication and marketing management), Think Lab (commercialization of sports materials), and Think Experience (execution and operation of sports experiences). Together, these offerings enable end-to-end sports project delivery from methodology development through content, activation, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Think Sports

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• NBAcoreStrategic or Co-development PartnerThink Sports works with NBA on multiple initiatives including NBA Academy, NBA Store, NBA BWB (Basketball Without Borders), and NBA Cares programs, providing sports methodology licensing and management services.
• PalmeirascoreStrategic or Co-development PartnerBrazilian professional football club utilizing Think Sports' methodology licensing and management services for sports development programs.
• LaLigacoreStrategic or Co-development PartnerSpanish professional football league partnering with Think Sports for methodology development and sports management expertise.
• Cleveland CavalierscoreStrategic or Co-development PartnerNBA franchise utilizing Think Sports' sports methodology and management services.
• JR NBAcoreStrategic or Co-development PartnerYouth basketball development program of NBA in Brazil, partnered with Think Sports for methodology implementation.
• PATS (Professional Academy for Tennis and Sports)coreStrategic or Co-development PartnerSports academy utilizing Think Sports' methodology licensing for athlete development programs.
• Liga NescaucoreStrategic or Co-development PartnerBrazilian youth sports league sponsored by Nescau, implementing Think Sports' methodologies for grassroots sports development.
• Play VoleicoreStrategic or Co-development PartnerBrazilian volleyball organization partnered with Think Sports for methodology development and sports management.
• Bernardinho (Bernardo Rocha de Rezende)coreStrategic or Co-development PartnerLegendary Brazilian volleyball coach and Olympic medalist partnering with Think Sports for volleyball methodology and academy development.
• Cesar CielocoreStrategic or Co-development PartnerOlympic champion swimmer Cesar Cielo collaborating with Think Sports on swimming methodology and athlete development programs.
• Gustavo BorgescoreStrategic or Co-development PartnerOlympic medalist swimmer Gustavo Borges working with Think Sports on swimming methodology development.
• R9 (Ronaldo Nazario)coreStrategic or Co-development PartnerLegendary Brazilian footballer Ronaldo (R9) partnering with Think Sports for football methodology and youth development initiatives.
• Flavio CantocoreStrategic or Co-development PartnerOlympic judoka Flavio Canto collaborating with Think Sports on sports methodology and athlete development programs.
• GDA (Gestão Desportiva Alternativa)coreStrategic or Co-development PartnerSports management company partnered with Think Sports for sports methodology licensing and management services.
• Forum 360coreStrategic or Co-development PartnerSports education and consulting platform utilizing Think Sports' methodologies for comprehensive athlete and program development.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IMG: Global sports, entertainment, and events company with athlete management, licensing, and event operations divisions; represents the scaled incumbent model that Think Sports aspires to in methodology IP and sports experiences.
• MP & Silva: International sports rights management and advisory firm distributing media rights and consulting to federations/leagues; comparable to Think Sports' advisory/methodology licensing work at the league and federation level.
• Wasserman: Large global sports marketing, athlete representation, and consulting firm operating across sports properties, leagues, and brands — overlapping with Think Sports' content, athlete, and event work but at much larger scale.
• Sportfive (formerly Lagardère Sports): Global sports rights, marketing, and advisory agency serving federations, leagues, and sponsors with sponsorship sales, athlete management, and event consulting — directly comparable to Think Sports' multi-vertical sports consulting model.

Direct peers

• Roc Nation Sports: Athlete management and sports consulting agency representing elite athletes across soccer, basketball, and baseball with a methodology of pairing sports IP with broader brand strategy — similar mid-sized agency positioning to Think Sports.
• Excel Sports Management: Boutique sports management and marketing agency offering athlete representation, endorsements, and consulting to professional sports clients — comparable in scale and athlete-centric value proposition to Think Sports.
• CAA Sports: Athlete representation, sports consulting, and league advisory arm of Creative Artists Agency; closest analog to Think Sports' combination of athlete partnerships and methodology advisory for major sports properties.
• Athletes First: Sports management agency focused on NFL player representation, marketing, and post-career business consulting; relevant analog for athlete management + business/marketing methodology work Think Sports delivers to Brazilian athletes.
• Octagon: Global sports marketing and consulting agency offering athlete management, event execution, and brand strategy to leagues, federations, and sponsors — directly comparable to Think Sports' methodology licensing + marketing + experience offering.

Regional players

• MKT Esportes: Brazilian sports marketing agency serving leagues, clubs, and brands with sponsorship activation and content — the closest direct regional competitor to Think Sports within the Brazilian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thinksportsoficial
• LinkedInlinkedin.com/company/thinksportsoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Sports