Unitur

What Unitur does

Unitur is a privately held Brazilian travel agency headquartered in Porto Alegre, Rio Grande do Sul, that has specialized in religious and cultural tourism since its founding in 1995. The company organizes group pilgrimage tours to destinations including the Holy Land, European Marian sanctuaries (Lourdes, Fátima, Lisieux), Schoenstatt in Germany, and national sites such as the Santuário de Aparecida. Its core products are bundled tour packages covering flights, 3–4 star accommodation, daily breakfast and dinner, guided tours, entrance fees, travel insurance, and tips, typically priced in the R$ 26,000–R$ 26,500 per-person range for international itineraries spanning 12–17 days.

The company's technology stack is thin and not proprietary: booking is handled through the unitur.com.br website, WhatsApp, and a phone sales line, while corporate clients use a separate ReservaFacil.tur.br platform. Payment is supported through PIX, credit card installments, and boleto bancário. There are no disclosed APIs, mobile applications, or AI/ML systems. Marketing relies on a content blog, YouTube channel, email newsletter, and downloadable travel guides. Departure cities include Porto Alegre, Fortaleza, and Curitiba, with on-trip religious coordinators (priests and sisters such as Pe. Ezequiel) accompanying pilgrimage groups.

Unitur monetizes via one-time package sales plus bespoke group organization services for religious congregations, corporate clients, and couples (honeymoon packages). Leadership comprises CEO Paulo Hoofmeister and communications coordinator Deize Abrantes. In 2025 the company celebrated its 30th anniversary with a gala at the Cathedral of Porto Alegre and launched a refreshed visual identity centered on a star motif symbolizing Christian values. The firm self-describes as the largest specialist in religious tourism in Brazil, though no disclosed revenue, headcount, or ownership data is available.

Name

Unitur

Legal name

UNITUR AGENCIA DE VIAGENS E TURISMO LTDA

Website

https://unitur.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Unitur is a Porto Alegre-based Brazilian travel agency founded in 1995 that organizes group religious pilgrimages to the Holy Land, European sanctuaries, and Brazilian sites, alongside international leisure, honeymoon, and corporate group packages, selling bundled itineraries directly to individual pilgrims and corporate clients.

Ownership category

akta.pro rank

Product category

Religious Tourism Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Religious & Pilgrimage Retail Travel Agencies (THAKABAL)

Keywords

• Religious pilgrimage tours
• Group travel packages
• International tour operator
• Cultural tourism services
• Corporate travel booking

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Tours: Sale of organized travel packages including international and national itineraries, accommodation, meals, guided tours, transportation, and travel insurance. Packages are sold at fixed prices with payment plans available.
2. Group Travel Organization: Custom group travel organization services for religious groups, corporations, and private groups departing from various Brazilian cities.
3. Airline Tickets: Airfare sales as part of complete travel packages, with installment payment options through credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Unitur is a Brazilian travel agency that organizes and sells group tour packages focused on religious pilgrimages (international and domestic) and cultural/leisure travel. Each package typically bundles international or domestic airfare, accommodation in tourist-class hotels, daily breakfast and dinner, ground transportation, guided tours in Portuguese/Spanish, entrance fees, travel insurance with international coverage, and accompaniment by a religious coordinator (priest or religious sister) for pilgrimage departures.

Product overview

Unitur is a Brazilian travel agency specializing in religious tourism, particularly pilgrimages, as well as international and national leisure travel. The core offering consists of organized group tour packages including international pilgrimages (such as Holy Land, European sanctuaries, Marian sites), national pilgrimages (Aparecida, Brazil), international leisure tours, and national Brazilian travel. Supporting services include group travel organization, corporate booking via Reserva Fácil platform, honeymoon packages, event organization, and documentation assistance. The company provides free educational content through its blog and downloadable materials. Unitur positions itself as the largest religious tourism specialist in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Peregrinações Internacionais (International Pilgrimages) International religious pilgrimage tours organized by Unitur, including destinations such as the Holy Land, European sanctuaries (France, Portugal, Italy, Germany), and Marian pilgrimage sites (Lourdes, Fatima, Aparecida).
• Peregrinações Nacionais (National Pilgrimages) National religious pilgrimage tours within Brazil, including visits to Santuário de Aparecida and other Brazilian religious sites.
• Roteiros Internacionais (International Tour Packages) International leisure and cultural travel packages covering destinations in Europe, Asia, Africa, North America, and South America.
• Roteiros Nacionais (Domestic Tour Packages) Domestic Brazilian travel packages to destinations across the country.
• Organize um Grupo (Group Travel Organization) Group travel organization service allowing customers (religious groups, corporations, and private groups) to create and customize their own group travel experiences departing from various Brazilian cities.
• Corporativo (Corporate Travel) Corporate travel booking service using the ReservaFacil platform for business travel reservations and group travel management.
• Lua de Mel (Honeymoon Packages) Honeymoon travel packages for couples seeking romantic destinations domestically and internationally.
• Eventos (Event Organization) Event organization services for religious and travel-related events.
• Documentação (Documentation Assistance) Travel documentation assistance including passport guidance and visa information support for international tours.
• Luz da Esperança: Peregrinação nos Santuários da França e Portugal (2605) 12-day international pilgrimage to France and Portugal sanctuaries departing from Porto Alegre, visiting Paris, Lisieux, Nevers, Rocamadour, Lourdes, and Fátima. Travel dates: 05–16 October 2026. Coordinator: Pe. Ezequiel. Priced at R$ 26,536.60 or US$ 4,790.00 per person in double room; single supplement US$ 1,250.00.
• Capitais Imperiais (2608) 17-day Imperial Capitals tour departing from Fortaleza, covering Budapest, Bratislava, Vienna, Prague, Dresden, Berlin, Wroclaw, Auschwitz, Krakow, Czestochowa, and Warsaw. Travel dates: 31 May – 16 June 2026. Priced at R$ 26,120.80 per person in double room; single supplement €1,250.00; airfare separate.
• África do Sul Espetacular (2660) Spectacular South Africa tour including 2 nights of safaris in Kruger National Park with chances to see the Big 5 wildlife.
• Peregrinação a Alemanha, Itália e Portugal – Schoenstatt (2708) 15-day religious pilgrimage to Germany, Italy, and Portugal including Cologne Cathedral's Shrine of the Three Kings, Schoenstatt, and other faith destinations.

Quantifiable outcome

• Serving approximately 12 million annual visitors to major pilgrimage destinations

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pilar Peregrinos: Brazilian pilgrimage-specialist agency offering group religious tours with priest coordinators; directly comparable to Unitur's priest-led pilgrimage model.
• Agaxtur Viagens: Brazilian travel agency focused on religious and pilgrimage tours; competes head-to-head with Unitur in the Catholic pilgrimage segment out of similar departure cities.
• Peregrinos do Brasil: Niche Brazilian operator focused on Catholic pilgrimages to Holy Land, Marian sanctuaries, and European sites; directly comparable business model to Unitur's core.

Broad incumbents

• Decolar.com: Leading Brazilian OTA owned by Despegar; competes on air-inclusive international package tours where Unitur also operates, with a much larger technology platform.
• Hurb (BeFly): Brazilian OTA/packaged-tours operator competing with Unitur on international leisure and themed group packages, with broader product breadth but no religious specialization.
• Viagens Promo: Brazilian online travel agency competing with Unitur on international leisure packages at price-led positioning; not religious-specialized but competes for the same discretionary travel budget.
• LATAM Travel: Airline-affiliated tour operator in Brazil selling international packages with bundled air; overlaps with Unitur's air-inclusive pilgrimage and leisure itineraries.
• CVC Corp: Brazil's largest travel agency and public-listed incumbent offering packaged international and domestic tours; overlaps with Unitur on leisure packages though without religious-specialist positioning.
• Submarino Viagens: Brazilian OTA subsidiary offering international tour packages; competes with Unitur's Roteiros Internacionais line with a larger digital storefront.

Regional players

• Estação Turismo Personalizado (ETP): Brazilian operator offering customized international and group tours; comparable to Unitur's "Organize um Grupo" custom group service, with similar niche positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKFJC9h9Whv24yCRLHLqmeA
• Facebookfacebook.com/viagensunitur
• LinkedInlinkedin.com/company/unitur-agencia-de-viagens-e-turismo-ltda

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unitur