HALE Electronic
HALE Electronic is a Salzburg-based Austrian family business that develops, manufactures, and supplies taximeters, accessories, and cloud-based fleet management software for taxi operators and fleets across 35+ countries, with market leadership in the German-speaking region.
- Company typePrivate
- Founded1972
- HeadquartersSalzburg, Austria
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What HALE Electronic does
HALE electronic GmbH is a Salzburg-based, family-owned Austrian manufacturer and supplier of taximeters and related accessories for the taxi industry, founded in 1972. The company designs, develops, and produces its hardware in-house in Salzburg, with a current product line including the MCT-07 (a 32-bit Linux-based online taximeter with integrated UMTS/GPS/Bluetooth), the Microtax-06, the SPT-03R frameless mirror taximeter, and the MM-03 11mm ultraslim mirror meter. Its proprietary technology stack includes the Night Vision Safety System (NVS), a patented electrochromic glare-control solution exclusive to HALE in the taxi segment, integrated NFC driver card readers, and a universal CAN-FD adapter (B2S-BCI-NG). HALE also operates the HALE Datacenter, an ISO 27001-certified cloud platform hosted in Germany providing 10-year data retention, driver accounting, and fleet management, supplemented by the MyHALE mobile app and a HALE Fleetmanager line distributed via its MiX Telematics channel partnership.
The company sells hardware and accessories on a one-time basis (taximeters, thermal printers, distance counters, seat sensors, CAN adapters, roof signs) and software through subscription tiers (HALE BASIC, BUSINESS, PROFESSIONAL and tracking modules) plus a freemium mobile app add-on priced at €6.50/month. Its go-to-market is sales-led, combining direct sales from Salzburg, regional offices in Germany and France, and a network of authorized dealers and service partners across more than 35 countries. The customer base is primarily vertical — individual taxi operators and taxi fleet operators — with adjacent use cases in specialized distance measurement, vehicle rental, and broader fleet management via the MiX Telematics partnership. HALE's revenue model is diversified across hardware, subscriptions, and professional services (it is the first private conformity service center for taximeters in Germany, recognized by PTB).
HALE holds a concentrated set of regulatory credentials — TISAX (2025), ISO 9001, EN ISO 17025, MID-directive compliance, and ISO 27001 for its data center — that anchor its position as the market leader in the German-speaking area and a recognized exporter. Long-standing automotive OEM co-engineering relationships (Mercedes-Benz, VW, Volvo, Tesla) and a 50-year brand history in a narrow, regulated vertical provide structural defensibility, though the company faces long-term structural pressure on the global taxi industry from ride-hailing and mobility-as-a-service platforms.
HALE Electronic firmographics
Firmographics- Name
- HALE Electronic
- Legal name
- HALE electronic GmbH
- Website
- https://hale.at
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HALE Electronic is a Salzburg-based Austrian family business that develops, manufactures, and supplies taximeters, accessories, and cloud-based fleet management software for taxi operators and fleets across 35+ countries, with market leadership in the German-speaking region.
- Ownership category
- akta.pro rank
HALE Electronic industry classification
Industry- Product category
- Taximeter Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules) (IMACAKAF)
- akta.pro secondary industry
- Weighing Systems / Onboard Scales Calibration & Certification (TLAKANAN)
Keywords
Where HALE Electronic is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
HALE Electronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware - Taximeters: Sale of taximeter devices including MCT-07, Microtax-06, SPT-03R mirror taximeter, and MM-03 mirror meter. One-time hardware purchase with installation and calibration services.
- Hardware - Accessories: Sale of accessories including thermal printers (TPD-02), distance counters (MEZ-06), seat sensors, CAN adapters, taxi alarms, and roof signs.
- Software - HALE Datacenter: Cloud-based fleet management and data solutions including HALE Operations, HALE BUSINESS, HALE PROFESSIONAL, and additional tracking modules. Subscription-based with online data transmission capabilities.
- Mobile App - MyHALE / HALE Taxista: Mobile application for taxi driver management. Free basic version with optional paid modules (6.50 EUR/month) for additional features like active/passive tracking, customer management, and invoice generation.
- Certification & Verification Services: As the first private conformity service center for taximeters in Germany (recognized by PTB), HALE provides type approval documentation and verification services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | MyHALE / HALE Taxista mobile app with optional premium modules |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
HALE Electronic product offering
Product offeringCore offering
HALE Electronic develops, manufactures, and supplies taximeters (including the world's first mirror-integrated taximeter developed with Mercedes-Benz), related accessories (thermal printers, distance counters, seat sensors, CAN adapters, taxi roof signs), and cloud-based software (HALE Datacenter, HALE Operations, HALE BUSINESS, HALE PROFESSIONAL, MyHALE mobile app) for the global taxi industry. The company also acts as Germany's first PTB-recognized private conformity service center, providing type approval, verification, and calibration services for taximeters.
Product overview
HALE Electronic offers a comprehensive taxi industry solution portfolio centered on taximeters (MCT-07, Microtax-06, SPT-03R, MM-03) as core hardware products, complemented by accessories (TPD-02 printer, MEZ-06 counter, seat sensors, CAN adapters, roof signs) and software solutions (HALE Datacenter platform with Operations, BUSINESS, and PROFESSIONAL tiers plus additional tracking modules, and MyHALE mobile app). The platform integrates with SumUp payment terminals and transportation providers (AENA, RENFE) for enhanced service delivery. The company also offers a Fleetmanager division powered by MiX Telematics for broader fleet management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- MyHALE / HALE Taxista: Mobile application for taxi drivers providing fare management, trip documentation, income tracking, and integration with HALE taximeters and Datacenter.
- HALE Datacenter
- HALE Operations
Products and services
- Taximeter MCT-07 Next-generation taximeter with 32-bit Linux-based processor, integrated UMTS/GPS/Bluetooth communication module, online data transmission directly to HALE Datacenter, up to 1000 tariff steps, 7-digit amount display, and automatic brightness control. Designed for individual taxi drivers and fleet operators.
- Microtax-06 Taximeter Classic taximeter model with elegant design, illuminated keys, flexible tariff system supporting up to 32 tariffs, automatic brightness control, automotive-grade components with extended temperature range, and 0.4mA power consumption in power-saving mode. For taxi operators requiring reliable fare calculation.
- Mirror Taximeter SPT-03R First frameless mirror taximeter for premium vehicles, featuring capacitive illuminated buttons, integrated NFC card reader for driver registration, optional MOD-003 modem for automatic online data transmission, and exclusive Night Vision Safety System (NVS) for automatic glare reduction. 0.5mA power consumption in off mode.
- Mirror Meter MM-03
- Thermal Paper Printer TPD-02
- Distance Counter MEZ-06
- Taxi Alarm TAA-03
- Seat Sensors (SIT-SBR & LSS-4)
- CAN Adapter and Transducers
- Roof Sign TRS / TRS-W21
Quantifiable outcome
- Market leader status in German-speaking area and 35+ countries
- +3 more outcomes
Companies that use HALE Electronic
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
HALE Electronic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
HALE Electronic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Daimler AGcoreMajor German automotive manufacturer and long-term partner. HALE developed the world's first mirror taximeter (SPT-01) in 1999 in cooperation with Mercedes-Benz. Products designed for Mercedes-Benz vehicles with original mirror adaptations.
- Volkswagen AGcoreGerman automotive partner for vehicle-specific taximeter integrations. VW-specific mirror designs and homologations available for HALE taximeters.
- Opel AGcoreGerman automotive manufacturer partner for vehicle-specific taximeter integrations.
- Intax GmbHminorDistribution and integration partner for taxi systems and accessories in German-speaking markets.
- MiX TelematicscoreHALE operates as official MiX Telematics channel partner offering MiX fleet management solutions (MiX Locate, MiX Track, MiX Fleet, VDO DLD) through hale.at/fleetmanager. Provides broader fleet telematics beyond taxi-specific applications.
- Gentex CorporationcoreSupplier of electrochromic (dimming) glass technology for the patented Night Vision Safety System (NVS) in HALE mirror taximeters. HALE holds exclusive rights for taxi industry applications.
- European Taxi Fair OrganizationminorEvent partnership for European Taxi Fair 2026 in Cologne, Germany, serving as a key B2B marketing and customer engagement channel.
Scale indicators12 records
Recent moves7 records
Expansion highlights8 records
HALE Electronic competitors and assessment
Company assessmentOthers
- Sygic (FleetWork): Navigation and fleet routing partner integrated with HALE's taximeter solutions; comparable as a software/data ecosystem player in the taxi and fleet space.
Broad incumbents
- Continental Automotive: Major automotive Tier-1 supplier and HALE's CAN-bus technology partner; overlapping capability in vehicle instrumentation, telematics, and integrated cockpit electronics.
- VeriFone (now part of Brookfield): Global payment-terminal incumbent and HALE's integration partner; broader portfolio including in-vehicle payment and fleet hardware overlap with HALE's taxi solutions.
- MiX Telematics (PowerFleet): Global fleet-management and telematics platform of which HALE is a channel partner; competes broadly on the software/fleet side overlap with HALE Datacenter.
Emerging players
- ACTIA Automotive: European automotive electronics specialist producing embedded telematics, dashboards, and fleet-control units — adjacent technology overlap with HALE's MCT-07 platform.
- Geometra / Stoneridge (Taximeter line): Automotive instrumentation supplier with a taximeter/tachograph product line; partial product overlap with HALE in Europe.
Direct peers
- Kienzle Argo (Taximeter): German taximeter and tachograph manufacturer — directly competes with HALE in the European taxi meter hardware market, offering similar MID-certified meters and certified-data-center services.
- Cab Technology BV: Dutch taximeter and taxi-roof-sign manufacturer; competes directly with HALE in Benelux with MID-certified meter hardware and accessory portfolio.
- Taxitel SA: French taximeter and metrology specialist — competes with HALE in France and francophone markets on certified fare meters and conformity services.
- ATM Taximetros (Grupo ATM): Spanish taximeter manufacturer and HALE's main competitor in Iberia and Latin America, producing MID-certified meters with complementary fleet management software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HALE Electronic social profiles
Digital presenceHALE Electronic compliance and trust
Trust signalCompliance8 records
HALE Electronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
HALE Electronic leadership team
Management profileNumber of profiles
Profiles3 records
HALE Electronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HALE Electronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HALE Electronic
What does HALE Electronic do?
HALE Electronic develops, manufactures, and supplies taximeters (including the world's first mirror-integrated taximeter developed with Mercedes-Benz), related accessories (thermal printers, distance counters, seat sensors, CAN adapters, taxi roof signs), and cloud-based software (HALE Datacenter, HALE Operations, HALE BUSINESS, HALE PROFESSIONAL, MyHALE mobile app) for the global taxi industry. The company also acts as Germany's first PTB-recognized private conformity service center, providing type approval, verification, and calibration services for taximeters.
Is HALE Electronic a public or private company?
HALE Electronic is a private company. It is classified as family owned and is currently operating.
When was HALE Electronic founded?
HALE Electronic was founded in 1972. It employs 51 to 100 people.
Where is HALE Electronic based?
HALE Electronic is headquartered in Salzburg, Austria, in the Europe region.
How does HALE Electronic make money?
Five revenue lines are on record. Hardware - Taximeters are the primary driver. The others are hardware - Accessories, software - HALE Datacenter, mobile App - MyHALE / HALE Taxista and certification & Verification Services.
Who are HALE Electronic's main competitors?
Sygic (FleetWork) is listed as an others. Broad incumbents are Continental Automotive, VeriFone (now part of Brookfield) and MiX Telematics (PowerFleet). Emerging players are ACTIA Automotive and Geometra / Stoneridge (Taximeter line). Direct peers are Kienzle Argo (Taximeter), Cab Technology BV, Taxitel SA and ATM Taximetros (Grupo ATM).
Does HALE Electronic have an API?
No public API is recorded for HALE Electronic.
What industry is HALE Electronic in?
HALE Electronic's product category is Taximeter Systems. Its primary akta.pro industry code is IMACAKAF, Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules), with a secondary code of TLAKANAN, Weighing Systems / Onboard Scales Calibration & Certification. Its NAICS code is 33451 and its SIC code is 3823.